Chapter3IoTPolicyConsiderationsUnderstandingsomeIoT-relatedsocialconcernsAcquiringsomemethodstosolveIoT-relatedsocialconcernsinajob-relatedscenarioKnowledgeApplyinglogicmaptoreadefficientlyLearningwordsfromwordfamilyImplementingstrategiestoinspiringteamdiscussionandpeerfeedbackGraspingtheabilitytoaskandanswereffectivequestionsSkillLearningobjectivesContentsDomainKnowledgeandterminologyfocusEnglishforJob-relatedPurposesReadingintheworldofwork:LogicMapVocabulary:WordFamilySpeaking:TeamDiscussionandPeerFeedbackWriting:AskGoodQuestions1.DomainKnowledgeandterminologyfocus:

THEIMPLICATIONSOFTHEINTERNETOFTHINGSONSOCIALMEDIAANDBRANDINGBackground:

IoT&SocialMediaIoThashelpedtoredefinesocialmediamarketingstrategy,turningitmorefocusedonindividual'spreferencesandinclinations.BygatheringvaluableinsightswiththehelpofIoT-connectedsocialmediamonitoringtools,businessescanmakeinformativeandcrucialdecisionsacrossavarietyofinternaldepartments.https://data-flair.training/blogs/wp-content/uploads/sites/2/2018/05/iot-media-image-1.pngBackground:SMARTObjectsIoT-enableddevicesCollectdataonconsumers'usagepatterns,interactions,andpreferencesAnalyzedatatotailormarketingcampaignsanddeliverpersonalizedcontentAllowmarketerstocreatemoretargetedandrelevantcontentEnhancethecustomerexperiencebyprovidingreal-time,personalizedinteractions/wp-content/uploads/sites/2/2022/05/iot-devices_cover.jpg?w=600&h=400&crop=1KeysentencesSoon,youwon'tbereadingabout“TheInternetofThings”becauseitreallywon'tbeaseparatetopic,itwillinfiltrateourwayoflifeandbecomeacommonality.(para1)很快,你就不會(huì)再讀到有關(guān)“物聯(lián)網(wǎng)”的文章了,因?yàn)樗俨粫?huì)是一個(gè)獨(dú)立的話題,它將滲透到我們的生活方式中,成為一種普遍現(xiàn)象。

Paraphrase:“TheInternetofThings”isbecominganinevitabletrendandpermeatingeveryone’slife.KeywordsInfiltrate/??nf?l?tre?t/v.permeateorbecomeapartof(something)inthiswayActivistshadinfiltratedthestudentmovement.Itisherethatpublicmattersinfiltrateprivatelifeinawaythatisvery"ordinary,"butextremelypersistent.KeywordsCommonality/?k?m??n?l?t?/n.asharedfeatureorattributeTheWorldTradeOrganization'sjobistodefinecommonalityofinterestbetweentradingpartners.Inthisteam-buildinggame,participantsdiscovercommonalitiesbetweenmembersofthegroup;thatis,thingsthattheyhaveincommon.KeysentencesSinceobjectswillbecome“SMART”objects,thepotentialisthereforthemtotakeonalifeoftheirownandconsumerswillneedtobeeducatedinwhatthatmeansforthemandtheirrelationshipwithyourcompany.(para2)物品將成為“智慧”物品的趨勢(shì)已經(jīng)勢(shì)不可擋，因此需要消費(fèi)者認(rèn)識(shí)到這對(duì)他們以及對(duì)他們與貴公司之間的關(guān)系意味著什么。Paraphrase:Takeonalifeofone’sown:tobecomeverylarge,important,orhardtocontrol.Hereitreferstothetrendthatobjectswillbecome“SMART”objectsorIoT-enabledobjectsisinevitable.KeysentencesHowever,wekeepseeingglimpsesofthedeathofprivacy,orattheveryleast,theendofprivacyasweknowit.(para2)然而,我們不斷看到隱私破滅的跡象,或者至少是我們所熟知的隱私的破壞。Paraphrase:However,wealwaysfindtracesofthedestructionofprivacy,orattheveryleast,theruinofprivacythatweknowwell.KeywordsGlimpse/gl?mps/n.afaintandtransientappearance,anoccasionallyperceptibleresemblance;atingeortrace(ofaquality)Asuniversitycampusesbecomeincreasinglymultiethnic,theyofferaglimpseoftheconflictssocietywillfacetomorrow.Thebookprovidesnoglimpseofthepresenceofanyentityotherthansmallfarmersinthefrontier.KeysentencesThisisreferredtoasconsciousprivacy.(para2)這指的是有意識(shí)提供隱私信息的行為。Paraphrase:Theactthatconsumersgivetheirpersonaldataonlineinexchangefordiscountsorspecialoffers,orevencustomizationiscalledconsciousprivacy,whichmeanstheconsciousactofprovidingprivateinformation.KeysentencesDependingonhowmuchyourcompanywillintegrateIoTinthefuture,willitimpactyourbrand,yourdailyoperations,orevenyourmissionstatement?(para3)以貴公司未來融入物聯(lián)網(wǎng)的程度為依據(jù)，物聯(lián)網(wǎng)是否會(huì)影響您的品牌、日常運(yùn)營(yíng)，甚至您的宗旨聲明？Paraphrase:missionstatement:ashortwrittendescriptionoftheaimsofacompanybasedonthedegreetowhichyourcompanywillintegrateintotheInternetofThingsinthefuture.WilltheIoTaffectyourbrand,dailyworkofthecompany,andevenyourstatementofpurpose?KeysentencesYoursocialchannelsandblogshouldstartregularlyproducingcontenteducationforyourcustomersandslowlymakingtheswitchtosmarttechnology.(para3)您的社交頻道和博客應(yīng)開始定期為客戶提供內(nèi)容教育，并慢慢實(shí)現(xiàn)向智能技術(shù)的轉(zhuǎn)變。Paraphrase:YourcompanyshouldusesocialmediatofrequentlyteachknowledgeaboutIoTtoyourcustomersandgraduallyachieveachangetoIoT-relatedtechnologyandhelpyourcustomersacceptnewtechnology.KeysentencesIfyourtechnologyupgradeswillmeanthatthereisalearningcurveforyourcustomers,thenyoucanbegintohelpthemacclimatethroughyourcontentandyoursocialmessaging.(para3)如果技術(shù)升級(jí)意味著客戶需要一段學(xué)習(xí)時(shí)間，那么您可以通過內(nèi)容指導(dǎo)和發(fā)布社交信息來幫助他們適應(yīng)。Paraphrase:learningcurve:therateofsomeone'sprogressinlearninganewskillIfyourIoTtechnologyadvancemeansthatyourcustomerswillneedaperiodoflearning,thenyoucanhelpthemadaptthroughIoTcontentcoachingandpostingsocialmessages.KeywordsAcclimate/?kl??me?t/v.=acclimatize,togetusedtoanewplace,situationorclimateTeachersbeginacclimatingyoungstudentstonewlearningtechnologiesinasimpleway.Graduallyacclimateyourselftoworkingoutintheheat.KeysentencesThemessagingabouttheInternetofThingsandyourtechnologyupgradesshouldencompassallofthechannelsyoucurrentlyusetocommunicatewithyourcustomersandpossiblytapsomenewones.(para5)有關(guān)物聯(lián)網(wǎng)和技術(shù)升級(jí)的信息應(yīng)涵蓋您目前用于與客戶溝通的所有渠道，并盡可能開發(fā)一些新的渠道。Paraphrase:InformationaboutIoTandtechnologyupgradesshouldcoverallthechannelsyouusenowtocontactyourcustomersanddevelopsomenewonesifpossible.KeywordsEncompass/?n?k?mp?s/v.toincludealargenumberorrangeofthingsThefestivalistoencompasseverythingfrommusic,theatre,andballettoliterature,cinema,andthevisualarts.TheprojectwillencompassruralandunderdevelopedareasinChina.KeywordsTap/t?p/v.tomakeuseofasourceofenergy,knowledge，etc.thatalreadyexistsFormorethanacentury,Easterncitieshaveexpandedtheirwatersuppliesbytappingevermoreremotesources.Wewillwinthecontestifwecantapintoourcreativity.KeysentencesTrytocoverallyourbasessothatyouraudiencereceivesthemessageenoughtimestounderstanditsimportanceandhastheoptiontolearnaboutitintheirpreferredformat.(para6)盡量做到面面俱到，讓受眾接收到足夠多的信息，了解信息的重要性，并可以選擇以他們喜歡的形式了解信息。Paraphrase:Trytobeasthoroughaspossiblesothattheaudiencereceivesenoughinformationtounderstandtheimportanceofthemessageandcanchoosetolearnaboutitintheirpreferredformat.KeywordsBase/be?s/n.anidea,afact,asituation,etc.fromwhichsomethingisdevelopedHehasmanagedtotouchallthebasesnecessary,andtradegoeson.IthinkI’vecoveredallthebases–Icalledeveryone,orderedthefood,andboughtsomedecorations.KeysentencesAddressprivacyconcernsandexplainhowyourcompanywillbehandlingprivatedataandpersonalization.(para6)解決隱私憂慮，并說明貴公司將如何處理私人數(shù)據(jù)和個(gè)性化問題。

Paraphrase:Dealwithprivacyworriesandelaborateonhowyourcompanywilltacklepersonalinformationandcustomization.KeywordsAddress/?'dr?s/v.tothinkaboutaproblemorasituationanddecidehowyouaregoingtodealwithitTheissueoffundinghasyettobeaddressed.Wemustaddressourselvestotheproblemoftrafficpollution.KeywordsPersonalization/?p?rs?n?l??ze???n/n.theprocessofmakingsomethingsuitablefortheneedsofaparticularpersonThereisafocusonthepersonalizationofservice,whichisaimedtowardsbuildingtrustbetweencompaniesanditscustomers.Personalizationlearnswhatyoulikefromyouractions;youarewhatyouclickonandwhatyoubuy.KeysentencesDetailyourcompany'soptoutpolicysothatyourcustomerswillunderstandthattheycanbeincontroloftheirowndata.(para6)詳細(xì)說明貴公司的退出政策，讓客戶明白他們可以控制自己的數(shù)據(jù)。

Paraphrase:optoutpolicy:tochoosenottobepartofanactivityortostopbeinginvolvedinitProvideadetailedexplanationofyourcompany'sexitpolicytohelpcustomersunderstandthattheycancontroltheirprivatedata.KeywordsDetail/'di:te?l/v.togivealistoffactsoralltheavailableinformationaboutsomethingThebrochuredetailsallthehotelsintheareaandtheirfacilities.Thereportdetailedthehumanrightsabusescommittedduringthewar.KeywordsInsandoutsphr.theintricatedetailsofasituationorprocessThiscompletelyreversestheinsandoutsoflanguagelearning.Iknowhowtousecomputers,butIdon'treallyunderstandtheinsandoutsofhowtheywork.2.EnglishforJob-relatedPurposesReadingintheworldofworkVocabularySpeakingWritingWhatisLogicMapAvisualrepresentationofthelogicrelationshipbetweenthevariouscomponentsofyourreadingmaterialTraditionally,thesecomponentsincludecondensedphrasesandkeywordsfromthearticleaswellasarrowsandboxes,highlightsandboldtypetomakeiteasierforyoutoread.Theillustratedrelationshipsbetweenthecomponentshighlightsthe"logic"bywhichyouexpectyourprojecttowork.ReadingintheWorldofWorkPurposeofLogicMapWhenreadingamemoore-mail,businessletter,salesreportorproposal,logicmaphelpsyoutograspthemainideainthefastestwaysothatyoucanbeefficientlyinformedofsomeimportantpoliciesorinformation,andrespondtoyourpeers,clientsorsupervisorsortakeactionaccordingly.ReadingintheWorldofWork4PracticalStepstoCreatingaLogicMapa)StartwiththeCentralIdeaorThesis:Placethemaintopicorthemeonthetopofthepageb)BranchOutwithMainIdeas:IdentifykeyconceptsormainideasrelatedtothecentralthemeinthefollowingparagraphsListsubtitlesaccordingtotheorderofparagraphsUsekeywordsorshortphrasestorepresentthesubtopicsReadingintheWorldofWork4PracticalStepstoCreatingaLogicMapc)AddSpecificDetails:Beloweachsubtitle,listdetailsintheformofbriefsentencesorconcludedwordsd)UseColorsandSymbols:Incorporatearrowsandboxes,highlightsandboldtypetomakethelogicmapvisuallyengagingColor-codedifferentsubtitlestodistinguishbetweentopicsReadingintheWorldofWorkLogicMapof“TheImplicationsofTheInternetofThingsonSocialMediaandBranding”

Thesis:

AstheInternetofThingswill______ourwayoflifeandbecomea_______,companieswillhaveadjustmentstomake,especiallyintheareasof_________and_______.(p1.)

ReadingintheWorldofWorkTask1Directions:Readthetextandcompletethefollowinglogicmap.Youcanusethisoneasreferenceanddrawyourownlogicmap.infiltratecommonalitysocialmediabrandingReasonsforadjustment:Smartconsumerswilllove________despiteprivacy_______(p2.)a.Someconsumersmightfeel______aboutthetrackingandautomatedcommunications.(P2)b.Mostconsumersalreadyshare_____detailsabouttheirliveson__________.Mostconsumersarealsoalreadywillingtogivetheir________onlineinexchangefor______orspecial______,oreven________.(P2)Suggestions:The_______departmentswillbetaskedwithcommunicatingthisinformationtoconsumersinawaythattheycannotonlyunderstand,butadopt.(p2.)ReadingintheWorldofWorksmarttechnologyconcernsparanoidintimatesocialmediapersonaldatadiscountsofferscustomizationmarketingReadingintheWorldofWork

Whentomakeadjustment:Thetimeisnow.(p3.)Suggestion1:Starttoexplainorannouncechangestoyourcustomersbeforethecompanyhas____________________.(P3)Suggestion2:Starttowriteaboutcompany'splanstoupgrade_______and_________andexplainhowIoTwillimpactthecompany(__________,___________,oreven__________)andcustomers.(p3.)Suggestion3:Change________ratherthansuddenlyandbegintohelpcustomers____________throughthe________andthesocialmessaging.(p3.)SuccessfulExamplesofSocialMediawithIoT:____________,___________,____________,etc.(P4)fullyintegratednewtechnologysoftwaretechnologybrandingstrategydailyoperationsmissionstatementgraduallyacclimatecontentsmartvendingmachinesvideomediaadvertisingin-storeretailmobileapplicationsReadingintheWorldofWorkWhatactionstotake?Usingallthechannelsincluding___________,_________,________,_________,________,andpossiblytapsomenewones,soastocommunicatewithandeducatecustomers.(p5.)Suggestionsforactionstotake(P6):Coverallyour________(p6.)Address_______________andexplainhowyourcompanywillbehandling______________and__________(p6.)Addresstoptwoconsumerconcerns:explainhowyourcompanywillbenefitfromthe_______________ofIoTandhowyouwillpass_____________tocustomers.(p6.)Detailyourcompany’s_________policy(p6.)Monitorwhatconsumersandthemediaaresayingaboutyourcompany(p6.)companyblogWebinarsvideosonlinepresentationswhitepapersbasesprivateconcernsprivatedatapersonalizationaddedconveniencecompany’ssavingsoptoutReadingintheWorldofWorkTask2.ReadingforspecificdetailsDirections:Readthetextcarefullyandanswerthefollowingquestionswithkeywords.1.HowhasIoTinfiltratedourwayoflifeandbecomeacommonality?Canyouthinkofspecificexamples?________________________________________________________________________________________________________________

2.Howdoyouunderstand“consciousprivacy”?________________________________________________________________________________________________________________ReadingintheWorldofWorkTask2.ReadingforspecificdetailsDirections:Readthetextcarefullyandanswerthefollowingquestionswithkeywords.3.WhatmeasuresshouldcompaniestakeinordertosucceedinmarketingandincorporatingIoT?__________________________________________________________________________________________________________________________4.WhatarethetoptwoconcernsthatconsumerswillhavewhenitcomestotheIoT?__________________________________________________________________________________________________________________________VocabularyKeywordsandexpressionsbrandinginfiltratecommonalitydepartmentgrantedparanoidglimpseoffercustomizationvicinityinsandoutsacclimatevendingmachineencompasstapbaseaddresspersonalizationupgradedetailmonitorconsciousprivacyn.有意識(shí)提供隱私信息的行為L(zhǎng)earningcurven.學(xué)習(xí)曲線missionstatementn.宗旨聲明SocialMediaTodayn.《今日社交媒體》webinarsn.網(wǎng)絡(luò)研討會(huì)whitepapersn.白皮書optoutpolicyn.退出政策TerminologyTask1Directions:Putappropriateprepositionsoradverbsintheblanks.Vocabulary1.Ascompaniesandtheirsoftwareandtechnologyevolve_____thisnewconnectedreality,themarketingdepartmentsforthosecompanieswillalsohaveadjustmentstomake.2.Thereisboundtoberesistance______consumerswhoareconcernedaboutprivacy.3.Mostconsumersarealsoalreadywillingtogivetheirpersonaldataonlineinexchange_____discountsorspecialoffers,orevencustomization.4.Yoursocialchannelsandblogshouldstartregularlyproducingcontenteducationforyourcustomersandslowlymakingtheswitch_____smarttechnology.intofromfortoTask1Directions:Putappropriateprepositionsoradverbsintheblanks.Vocabulary5.Explainhowyourcompanywillbenefitfromtheaddedconvenienceofnewtechnologyandupgradesandthenalsoexplainhowyouwillpass______yoursavingstoyourcustomers.6.Detailyourcompany'soptoutpolicysothatyourcustomerswillunderstandthattheycanbe______controloftheirowndata.7.

Sinceobjectswillbecome"SMART"objects,thepotentialisthereforthemtotake_____alifeoftheirownandconsumerswillneedtobeeducatedinwhatthatmeansforthemandtheirrelationshipwithyourcompany.8.Granted,somemightevenfeelparanoid______thetrackingandautomatedcommunicationsthatareimpliedwhenobjectsstartcommunicatingwitheachotherandbuildingdata.oninonaboutReadingintheWorldofWorkTask2Directions:Translatethefollowingsentencesandphrases,payingspecialattentiontothedifferentmeaningsofthewordsinboldtype.turnoffthetap;ataponthedoor;tapyourfingers;taptelephones2.thedetailsofplan;thereportdetailedpolicychanges;seethebottomofthispagefordetails;adetailoffourmen關(guān)上水龍頭；輕輕敲門；用手指打拍子；竊聽電話計(jì)劃的細(xì)節(jié)；報(bào)告詳細(xì)介紹了政策變化；詳情請(qǐng)見本頁(yè)末；一支四人的分遣隊(duì)ReadingintheWorldofWorkTask2Directions:Translatethefollowingsentencesandphrases,payingspecialattentiontothedifferentmeaningsofthewordsinboldtype.3.What’syouraddress;websiteaddress;toaddressaconference;scheduleanaddress;Healwaysaddressesmeas“sir”.4.aspecialgrant;grantmoreindependencetothechildren;takesomethingforgranted

5.offertohelp;reconsiderheroffer;offeradviceoninvestment;theoffersintheshop

你的地址是；網(wǎng)址；在會(huì)議上發(fā)言；安排做一個(gè)演講；他一直稱我為先生特別補(bǔ)助金；準(zhǔn)許孩子有更多的獨(dú)立；把某件事當(dāng)成是理所當(dāng)然的表示愿意幫助；重新考慮她的提議；提供投資建議；商店的特價(jià)品Vocabulary:WordFamilyWhatisWordFamilyAwordfamilyisagroupofwordsthatmayshareacommonrootwordwithdifferentPrefixesandSuffixesinmorphology.Theideaisthatabasewordanditsinflectedformssupportthesamecoremeaning,andcanbeconsideredlearnedwordsifalearnerknowsboththebasewordandtheaffix.Vocabulary:WordFamilyLearnWordsfromWordFamilyOnewaytofigureoutthemeaningofanunknownwordistolookforitsrelationshipwithotherwordsinthesamewordfamily.Evenifyoucannotfigureouttheexactmeaning,yourunderstandingcanbeenoughtoallowyoutoreadon.Vocabulary:WordFamilyTask3WordFamilyDirections:Pleaselookatthephrasesfromthetext.Writedownatleastoneotherwordyouknowthatisrelatedtotheunderlinedwordandlookupmorerelatedwordsinthedictionary.Anexamplehasbeengiventoyou.1.becomeacommonalitycommon;commoner;commonage;commonly2.haveadjustmentstomake

3.consciousprivacy

4.orevencustomization

5.helpthemacclimate

6.privatedataandpersonalization

7.shareintimatedetails

adjust;adjustable;adjusted;adjustive;adjustor;adjustabilityconsciousness;consciouslycustomer;customize;customary;customacclimation;acclimatization;acclimatise;climateperson;personal;personalize;personally;personality;personalized;personageintimacy;intimation;intimatelySpeaking:TeamDiscussionandPeerFeedbackPurposeofTeamDiscussionandPeerFeedbackTeamdiscussionandpeerfeedbackarepivotaltolearningnewideasinspiringdeeperthinkingsharingbestpracticesbrainstormingcreativesolutionsstrengtheningeffectivecommunicationandlisteningskillsSpeaking:TeamDiscussionandPeerFeedback1.FeedbackshouldbeobjectiveDescribetheissue(s)withoutpassingjudgment2.Ask,don’tassumeBoththegiversandreceiversofpeerfeedbackneedtoaskquestionswhentheyneedmoreinformation.TrytodigdeeperintotheproblemathandWorktogethertocomeupwithamutuallybeneficialsolution9TipstoCreateanEffectivePeerFeedbackLoopSpeaking:TeamDiscussionandPeerFeedback3.BeproactiveRegularreviewsarekeytoemployeeengagement4.GreatpeerfeedbacktakespreparationMakegoodpreparationinadvanceAvoidwastingeveryone’stime5.PersonalizeyourdiscussionsTrytounderstandyourpeer’suniquepersonalityandlearningstyleDigintowhatmakesyourpeermotivatedandgetvaluablefeedback9TipstoCreateanEffectivePeerFeedbackLoopSpeaking:TeamDiscussionandPeerFeedback9TipstoCreateanEffectivePeerFeedbackLoop6.BalancebothgoodandbadpointsoffeedbackStarttheconversationwithpositivenotesandthenmixintheconstructivefeedback7.Specificpeerfeedback>generalpeerfeedbackShareareal-lifeexampleofwhentheycouldhaveusedit8.Thinklong-termwhengivingfeedbackGreatfeedbackisalsomindfulofthelong-termjourney9.LeveragetherightfeedbacktechUsenote-takingandsharingtotrackprogressSpeaking:TeamDiscussionandPeerFeedbackTask1Givea2-minutetalkononeofthefollowingtopics.WhatarethechallengesandopportunitiesforthepublicandbusinesssectorwhenInternetofThingsinfiltratesourwayoflifeandbecomesacommonality?Howdoyourunderstand“consciousprivacy”?Haveyoueverseenexampleslikethatinyourlife?Ascustomers,whatdoyoucarethemostaboutthecompany’sincorporationoftheInternetofThings?Speaking:TeamDiscussionandPeerFeedbackTask2StructuredDiscussionsDirections:Workingroupsof3to4andreviewthereadingmaterial“TheImplicationsofTheInternetofThingsonSocialMediaandBranding”.Eachpersonhighlightsatleastonesignificantideaand/orquoteinthetext.Andthenwithinyourgroup:a.Identifyafacilitator/timekeeperb.Thefirstpersonpresentstheideaorquotetheyhighlightedandwhytheythinkitisimportant.(3minutes)c.Eachperson(1minute)respondstowhattheyheardfromthepresenterandthepresenterdoesnottalkandonly