1、PAGE PAGE 3牛津高中英語模塊四第三單元Reading: Advertisements【教學內容】牛津高中英語模塊四第三單元Reading: Advertisements【教學目標】幫助學生掌握閱讀說明文的基本策略。培養(yǎng)學生在閱讀過程中獲取和處理信息的能力。幫助學生提高略讀、找讀、分清文章中的事實和觀點、了解重點細節(jié)、理解文章結構、理解圖表信息、理解邏輯關系等基本技能。培養(yǎng)學生在小組活動中合作學習的技能，增強學生的合作意識和合作精神。【教學過程】Step1 Warming up BrainstormingPresent some ads and their slogans to the

2、 Ss and let them have a guess Lead-in :Nowadays, we can find advertisements almost everywhereSkim the text and answer the following questions:What do ads try to persuade people to do?What does PSA stand for?What do PSAs aim to do?Step2. Reading strategy: reading expository writingTalk about exposito

3、ry writing1. Introduction of subject2. Supporting details3. ConclusionStep3. Scan the text and answer more questionsRead the second paragraph and talk about two kinds of adsAnswer some questionsWhat are the two main types of advertisements?Where can we find advertisements?Read the third paragraph an

4、d do“True or False” exercises Listen to the tape and decide whether the following statements are true or false.1). We should pay little attention to the methods used in ads to try and sell us things.(F)2). Laws are made to protect people from advertisements that cheat people. (T)3). Even if an ad do

5、es not lie, it doesnt mean it tells you the complete truth. (T)4). Toothpaste can cure bad breath. (F)Listen to the fourth paragraph and fill in the blanks according to it.PSAs dont play (1)_ on us, and help us lead (2)_ lives. China began a (3)_ public service advertising (4)_ in 1996, and since th

6、en numerous PSAs have (5)_ around the country. They deal with large (6)_ concerns, encourage people to _(7) public service projects and teach people how to live (8)_lives. In a word, PSAs are meant to (9)_ the public.Step4. Post-reading1. Work in pairs and discuss the similarities and differences be

7、tween commercial ads and PSAs2. Ask some pairs to report what they talked about to the classThe similarities and the differences between commercial ads and public service adsSimilarities:Places found: newspapers, magazines, the Internet , radio, television,etc.Methods used: attractive pictures; clev

8、er languageDifferences :Commercial ads: To promote a product or service; They do not tell you the complete truth.PSAs: To educate peopleabout health,safety, or any other problem that affects public welfare; They are helpful and we can learn a lot by following the advice they give.Examples: Commercia

9、l ads: “Bright-Teeth fights bad breath!”; “You are proud of your cooking, so shouldnt you buy the very freshest food?”PSAs: “Yes to life, no to drugs.” “Project Hope educating every child.”“When you smoke cigarettes, you are slowly killing yourself.”Step5. DiscussionWork in groups and discuss advant

10、ages and disadvantages of adsDivide the class into three groups (about 8 minutes)Have a competitionTeacher draws a conclusion:Every coin has its two sides. There is no exception for ads. It has both advantages and disadvantages. It is hard to decide the ad is good or bad. But we should be smart abou

11、t ads and be smart about what we believe. Think about why you should do the things the ad suggests.What have we learned today?We should hold a proper attitude towards advertisements and keep our mind clear.Step6: Assignment for today1. Underline the important language points by yourself.2. Do exerci

12、ses on page 4.教學體會本課是一堂閱讀理解課，著重讓學生全面地理解整篇文章，使學生對廣告的種類，廣告的意義，商業(yè)廣告和公益廣告的相似點和不同點有個比較全面的了解。一開始，我以學生們熟悉的廣告語和圖片導入課文，這樣就引起學生們的興趣和注意力。然后，進行快速閱讀（skimming），要求學生很快找到問題的相關信息，使他們對課文有個大致的了解。這種閱讀方法也是我們平時閱讀教學中所常用的比較實用的方法。接著跟學生們介紹廣告這種文體，也就是說明文的閱讀技巧和注意點，使學生在今后遇到這類題材的文章時能夠采用正確合理的方法去閱讀， 并注意一定的技巧， 從而提高自己的閱讀技巧和能力。接下去采用細讀法（scanning），分段進行理解，并提出相關的問題，布置相關的任務，閱讀過程中采用個讀和齊讀的形式。同時，也輔以聽課文錄音，這樣，就避免了形式上的單調，讓學生始終處在興奮的狀態(tài)。對課文的理解結束后，再讓學生對課文進行歸納和比較，找出兩種廣告的相似點和不同點