經(jīng)典word整理文檔，僅參考，雙擊此處可刪除頁眉頁腳。本資料屬于網(wǎng)絡(luò)整理，如有侵權(quán)，請聯(lián)系刪除，謝謝！成人學(xué)位英語考試閱讀理解拓展解析Packagingisaveryimportantformofadvertising.Apackagecansometimesmotivatepeopletobuyproducts.Forexample,alittlechildmightaskforabreakfastfoodcontainedinaboxwithapictureofaTVcharacter.Thechildismoreinterestedinthepicturethaninbreakfastfood.Picturesforchildrentocolororcutout,gamesprintedonapackage,orasmallgiftinsideaboxalsomotivatemanychildrentobuyproducts-ortoasktheirparentstobuyforthem.Somepackagessuggestthatabuyerwillgetsomethingfornothing.Foodproductssoldinreusablecontainersareexamplesofthis.Althoughasimilarproductinplaincontainermightcostless,peopleoftenprefertobuytheproductinareusableglassordish,becausetheybelievethecontainerisfree.However,thecostofthecontainerisaddedtothecostoftheproduct.Thesizeofapackagealsomotivatesabuyer.Maybethepackagehas"EconomySize"or"FamilySize"printedonit.Thissuggeststhatthelargersizehasthemostproductfortheleastmoney.Butthatisnotalwaystrue.Tofinditout,abuyerhastoknowhowtheproductissoldandthepriceofthebasicunit.Theinformationonthepackageshouldprovidesomeanswers.Buttheimportantthingforanybuyertorememberisthatapackageisoftenanadvertisement.Thewordsandpicturesdonottellthewholestory.Onlytheproductinsidecandothat.1."Abuyerwillgetsomethingfornothing"inparagraph2mayprobablymean________.A)abuyerwillnotgetwhathepaysforB)abuyerwillgetmorethanwhathepaysforC)abuyerwillgetsomethingusefulfreeofchargeD)abuyerwillgetmorebutpayless2.Fromthepasageweknowthebuyerpaysmoreattentionto________.A)thesizeofacontainerB)acontainerwithattractivepictureC)awell-designedcontainerD)aplaincontainerwithlowcost3.Whatsuggestiondoesthewritergiveinthepassage?A)It'snotgoodtobuytheproductwhichissoldinaglassordish.B)Thequalityofacontainerhasnothingtodowiththequalityoftheproduct.C)Thebestchoiceforabuyeristobuyaproductinaplainpackage.D)Abuyershouldbuywhatheneedsmostratherthanawell-designedpackage.4.WhichofthefollowingsentencesisNOTtrueaccordingtothepassage?A)Infactglassesordishesusedforpackagingdonotcostmoneyatall.B)"FamilySize"printedonthepackagemeansthatitisrathereconomic.C)Toachild,eventoanadult,theformisfarmoreimportantthanthecontent.D)Wordsandpictureswrittenonthepackagearethoughttobeanadvertisement.5.Whatdoyouthinkisthebesttitleforthepassage?A)HowtoPackageaProduct.B)HowtoMakeanAdvertisement.C)HowtoSellProduct.D)HowtoAttractMoreBuyers.答案及精解1.【答案精解】A。推理題。這句話的意思是"有的購買者買一件東西，卻什么也不圖。"隱藏的意思是他們只看包裝不看實物，是物非所值的購物方式。只有選項A是表達的這種意思，其他幾個選項意思近似。2.【答案精解】C。推理題。整篇文章講的是包裝就是廣告。包裝誘惑人進行購買，為什么人們會購買呢，主要是因為人們對好的包裝感興趣，通常認(rèn)為他們是免費的。3.【答案精解】D。推理題。最后一段，提示讀者Thewordsandpicturesdonottellthewholestory.OnlytheproductinsideCalldothat.也就是說不要太相信廣告詞和圖，要看產(chǎn)品本身。4.【答案精解】A。判斷題。第二段最后一句However，thecostofthecontainerisaddedtothe