1、 Online ThrifT STOre ZSY ZSY再生源再生源Abstract MarketProducts & ServicesSWOT Analysis.Operation Strategy Online ThrifT STOrePersonnelFinancePromoting StrategyRisks & SolutionsGrowth & DevelopmentOnline ThrifT STOreAbstractl The growth in the number of college students;l The increasing of com

2、modity price;l The high speed of updating of goods;l Lack of secondhand goods trading platform;l Environmental friendly.lCore competitiveness:Reliable quality, Good service & Attractive priceBACKOverstocked products left bystudents used to do business1. Sellers marketLarge or heavy things gradua

3、tes cannot take back homeUnused giftsUnsuitable goodsMarket analysis Occasionally used goodsDurablesPotential sellers60%Unwilling to buyEager to buy10%5%25%Would like to tryWilling to buyLow price Saving money No quality guaranteeAttractive priceExcellent quality& reasonable price2. Buyers marke

4、tSurvey of college students attitudes towards secondhand goodsMarket analysisMain competitors1. 58同城同城,趕集網(wǎng)趕集網(wǎng), etc.Those big websites have many resources. However,they are not as reliable as us, since they do not checkup every items they are selling. we are students-oriented, so that our websiteknow

5、s better about students need.Main competitors2. Physical secondhand goods storesCollege students are used to selling and purchasinggoods online.Without shop rent, our website can provide cheaperprice and better service. BACK Learning materials and tools Sports goods Digital products Household applia

6、nces OthersProductsProductsl Pre-sale services - 24-hour online consultation & on site pickupl After-sale services - home delivery - a 3-day package returned & a 7-day warrantyl Preferential services - 100Membership, 10% discount300Silver member, 20% discount500Golden member, 35% discountSer

7、vicesServicesBACKStrengthsOpportunitiesThreatsSWOTWeaknessesSWOT AnalysisSWOTStrengths1, Buy-low and sell-low2, College students3, SupplySWOTWeaknesses1, Quality & Reliability2, Website 3, ManagementSWOTOpportunities1, Goods upgrading2, Market potential3, Clients life rangeSWOTThreats1, Rivals2,

8、 Consumption view3, Non-uniform standardsBACKOperation Strategy National Brand Image3R Future Recycle ,Renew, Return Regional Influence extend Online business rangeStaff:400 Enter school marketStable running system80% of good customer reputationStaff:100 3Ps Blue Print探路者第 18 頁Stage 2(20192022)Cover

9、 whole ProvinceCommercial Marketing“Online +TeleC”service systemlocal storehouseStage1(20162019)Enter Surrounding cities Intensify Network Connecting New Project -“Green Online Sales” Trial Independent Delivery System2022-4-18“Online+ TeleC+ Offline”SystemExpand Promotion RangeEnter Surrounding Prov

10、inceBACKSchool marketingSocial MarketingOnline-College Inner Network 、BBS、Weibo、RenrenOffline-Post、 leaflet、College newspaper、“College Alliance” Online-City BBS、Online Trade、Advertisement in other websites Offline-Mass media、Related Green Activities .BACKPromoting StrategyThe general manager office:

11、 overall coordination, including system, reception, conference centerThe human resources department: company personnel, training, labor insurance, attendance, etc.;Market department: second-hand processing and sales work.Customer service department: business consulting, introduction and customer inf

12、ormation collection.PersonnelValuerSalesmenCustomer serviceCampus agentWeb-site operatorRecruitmentThe companys employee compensation includes the following main parts: Basic salary BonusAllowanceWelfarethe companys bonus bonuses by performance bonus and benefit bonus. compensation for special jobs,

13、 so as to ensure that the compensation flexibility.according to relevant regulations of the state, province, city to enjoy the treatment normal salary management executive job wages, wage and other employees performing skill. BACKFinancial Financial budgetbudgetRecover the cost within one year+ Team

14、 35,000 (store 9,500, other members 6,000) State and investors: 100,000 yuanTotal investment: 135,000 yuan FIRST YEAR,1 16 6 monthsmonths7 71212monthsmonths13-1813-18monthsmonths19192424monthsmonths25.costcost35,00035,000100100, ,00000015150 0,000,00018180 0,000,000.incomeincome18,00018,000110,0001

15、190,00090,000240240,000,000.profitprofit- -17,00017,000+1+10 0，000000+ +4040，000000+ +6 60,0000,000.Financial Financial budgetbudgetThe benefits of investorsl 1. The investors would get 5% stork right of our company.l 2. We would pay back 50,000 in 5 years and repay 10% interest.l 3. The investors h

16、ave a privilege of join in us.BACKRisks profilecounter measureThe opportunity moment of investment1.Flexibility of business strategy2.Divestment planConsumers trust to the quality of used goodsStern inspection of our collectionsCompetitors imitation1.Efforts on propaganda2.Try to gain the consumers trustRisks &SolutionsBACKSchoollocal marketbroaden more marketLater stageBuild up a thorough sales system and lead the industryBroaden our influence and interestsWe ai