摘要界首彩陶燒制技藝是指安徽省阜陽(yáng)市界首市的一種地方民間傳統(tǒng)制陶技藝，為第一批國(guó)家級(jí)非物質(zhì)文化遺產(chǎn)之一。經(jīng)過(guò)近千年的發(fā)展，界首三彩刻花陶已演變?yōu)榻裉斓娜士坍?huà)陶。界首彩陶制作工藝和藝術(shù)特征既蘊(yùn)含著豐厚的歷史文化傳統(tǒng)，又具有獨(dú)特的地方特色，是界首市一張獨(dú)特的城市名片，被譽(yù)為“東方之秀”。本文旨在探討安徽界首非遺彩陶為主題的IP形象設(shè)計(jì)。首先，介紹了安徽界首非遺彩陶的歷史背景和文化內(nèi)涵，分析了其獨(dú)特的藝術(shù)魅力和文化價(jià)值。然后，探討了IP形象設(shè)計(jì)的概念和原則，并結(jié)合安徽界首非遺彩陶的特點(diǎn)，提出了針對(duì)性的IP形象設(shè)計(jì)方案。強(qiáng)調(diào)了設(shè)計(jì)中對(duì)色彩、造型、紋樣等元素的運(yùn)用，以體現(xiàn)安徽界首非遺彩陶的獨(dú)特魅力和文化內(nèi)涵。最后，對(duì)所設(shè)計(jì)的IP形象進(jìn)行了評(píng)價(jià)和總結(jié)，認(rèn)為其能夠有效地傳遞安徽界首非遺彩陶的文化內(nèi)涵和藝術(shù)魅力，具有較高的商業(yè)價(jià)值和市場(chǎng)前景。關(guān)鍵詞：安徽界首；非遺彩陶；IP形象設(shè)計(jì)AbstractJieshou

colored

pottery

firing

technique

refers

to

a

local

folk

traditional

pottery

making

technique

in

Jieshou

City,

Fuyang

City,

Anhui

Province,

and

is

one

of

the

first

batch

of

national

intangible

cultural

heritage.

After

nearly

a

thousand

years

of

development,

Jieshou's

three

color

carved

pottery

has

evolved

into

today's

three

color

carved

pottery.

The

production

process

and

artistic

features

of

Jieshou

colored

pottery

not

only

contain

rich

historical

and

cultural

traditions,

but

also

have

unique

local

characteristics.

It

is

a

unique

urban

business

card

of

Jieshou

City

and

is

known

as

the

"Eastern

Beauty".This

article

aims

to

explore

the

IP

image

design

of

Anhui

Jieshou's

intangible

cultural

heritage

colored

pottery

as

the

theme.

Firstly,

the

historical

background

and

cultural

connotations

of

Anhui

Jieshou's

intangible

cultural

heritage

painted

pottery

were

introduced,

and

its

unique

artistic

charm

and

cultural

value

were

analyzed.

Then,

the

concept

and

principles

of

IP

image

design

were

discussed,

and

a

targeted

IP

image

design

scheme

was

proposed

based

on

the

characteristics

of

Anhui

Jieshou's

intangible

cultural

heritage

colored

pottery.

Emphasis

was

placed

on

the

use

of

elements

such

as

color,

shape,

and

pattern

in

the

design

to

reflect

the

unique

charm

and

cultural

connotation

of

Anhui

Jieshou's

intangible

cultural

heritage

painted

pottery.Finally,

the

designed

IP

image

was

evaluated

and

summarized,

and

it

was

believed

that

it

can

effectively

convey

the

cultural

connotation

and

artistic

charm

of

Anhui

Jieshou's

intangible

cultural

heritage

colored

pottery,

with

high

commercial

value

and

market

prospects.Keywords：Anhui

Jieshou；Intangible

Cultural

Heritage

Colored

Pottery；IP

image

design11二、實(shí)地考察22222323形象線稿242425252626形象上色272728282929形象建模三視圖1、正視圖3030313132322、側(cè)視圖3333343435353、后視圖3636