Project Next Generation:中國升學(xué)顧問報(bào)告_第1頁
Project Next Generation:中國升學(xué)顧問報(bào)告_第2頁
Project Next Generation:中國升學(xué)顧問報(bào)告_第3頁
Project Next Generation:中國升學(xué)顧問報(bào)告_第4頁
Project Next Generation:中國升學(xué)顧問報(bào)告_第5頁
已閱讀5頁,還剩39頁未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡介

ProjectNextGeNeratioN

earlyDriversaNDstuDyPathwaysaDviserrePort

(China)

coNteNts

Executivesummary3

Foreword4

Chapter1-Feelings&Confidence6

Chapter2-Inspiration&Influencers14

Chapter3-Independence&Importance24

Chapter4-Experience32

WhatNext?43

2

executivesummary

Chinaisoneoftheworld’slargestsourcemarketsofinternationalstudents,and

representsoneofthelargestgroupsofinternationalstudentsintheUK.Thisreportprovidesinsightsintothedecision-makingprocessofthesestudents,betweentheagesof13-16,astheyconsiderhighereducationandcareeroptions.

Itaimstohelpadviserstosupportstudentsmindfullyandeffectivelyatkeypointsin

theirjourney.Theresearchisbasedonabespokesurveyinvolving2,035youngpeoplefromChina,India,USA,TurkeyandFrance–withmorethan400Chineseparticipants–examiningtheirmotivations,informationrequirements,andsourcesofinfluence.

InacountrythesizeofChina,therearesignificantregionaldifferences–particularlywhencomparingeasterncitiesandprovincestotherestofthecountry.

Thekeyfindingsofthisresearchstudyindicate:

?TheprioritiesofstudentsinChinaalignedtotheirpassionsandinterestsmorethancareersandremuneration.Only23%areactivelyandstrategicallymappingouttheirfuture.

?TheUKisChina’spreferredstudylocation,with60%ofstudentssayingtheywouldconsiderit.ThenearestcompetitoristheUSA,with47%,andthenearestEuropeancompetitorisFrance,with37%.

?Comparedtootherinternationalstudents,thoseinChinaarelesslikelytoconsulttheirfamiliesandmorelikelytooptforsocialmedia–whichrequiresitsveryownstrategy,giventhatthecountryrunsmanyofitsown,nationally-exclusivesocialmediachannels.

?PrestigematterstostudentsinChina.Themostimportantfactorinpickingacountryisgaininganinternationallyrecognisedqualification(37%),andthemostimportantfactorinchoosingauniversityisitsrankingandreputation(46%.)

?WhilsttheUKticksbothoftheseboxesandisalreadythepreferreddestinationformoststudents,theystillhaveplentyofreservations–aboutculture,cost,communication,andcareers.Asanadviser,youmustbeawareofthemost

commonquestionstheyaskateachage.

i

iii

i

iii

i

whereNext?

3

ForeworD

TheUK’sinternationalstudentenrolmentlandscapehaschangedsignificantlyoverthelastdecade,with

moreoverseaslearnersattractedbytheprestige,qualityofeducation,andcareeropportunitiesthatBritishdegreescanoffer.Chinahasalwaysbeenanimportantpartofthispicture.Itsstudentsrevereoureducationsystem,ourjobmarket,and–perhapsmostofall–theoverallexperienceoflivingandlearninginBritain.

Thepastfewyearshaveshownthatnothingisguaranteedininternationalstudentmobility,butitisclearthatUKuniversitiescontinuetobeattractivetostudentsinChina,whoovercomeculturalandlinguisticbarrierstoembracenewopportunities.Priorchallenges,however,arenowsharpenedbythefactthat

studentsarestartingtheirresearchanddecision-makingprocessatamuchyoungerage.Thisreport

aimstohelpyoukeepyourfingeronthepulseofwhatthenextgenerationofstudentsinChinawantandneedtoknowaboutstudyingintheUK–andtounderstandthereasonswhy.

Whilstmanyreportsinvestigatesentimentofcurrentapplicantstohighereducation,wehopethisoneisusefultoyou,inthecrucialworkyoudoinprovidingexpertinformation,advice,andguidanceonaworldfullofopportunities.UCASisproudofitscommunityofadvisersandcounsellors,andasyoureadthroughthisreport,pleasedoreachouttouswithyourthoughtsandideasastohowwecanplayourpartin

continuingtoprovidesupportforyouandyourstudentsintothefuture.

Howtomakethemostofthisreport:

1.Paycloseattentiontothenuancesinregionalpreferences,changingbehavioursbyage,differencesbetweenstudyvscareeradvice,andeachchapter’sfocusonspecificsupportneeds.Asteachers,

counsellors,andadvisers–youcanusetheseinsightstotailoryourconversationsveryspecificallyandplanyourstudyabroadguidancesessionsonanindividuallevel.

2.Lookcloselyatwhostudentsconsiderinfluencersateachstageoftheireducationaljourney.

Analogueguidanceplaysahugeroleinhelpingstudentsnavigateaworldofopportunitiestofindtheir‘bestfit’,butsomeadviceisseenasmorevaluablefromcounsellors,somemoresofromparents,andforotherinformationtheyarelookingtosocialmedia.

3.Attheendofeachchapter,youwillfindasummaryofUCAStoolsandresourcestohelpyouandyourstudentsnavigatetheUKhighereducationsystemandprocess.Thiscoversthewholestudentjourney,fromdiscoverytoolswhenastudentisresearchingtheiroptions,throughtoenrolmentandintegration.UCASismuchmorethanjustanapplicationportal,it’syourpartnerwithallthesupportyouneed.

4.ItisalsointerestingtocomparethefindingsofthisreportwiththoseofourpreviousresearchintotheexperiencesofChinesestudentsoncetheyenterUKhighereducation-

readthatreportinfull

.

DesCutchey

HeadofInternationalStrategy

4

Methodology

wecoNDucteDaBesPoKeresearchProjectwith

iNterNatioNalstuDeNts

aGeD13-16.

Engagingwith2,035youngpeople–withmorethan400fromChina–wesetouttoanswertwobigquestions:

1.Whataretheyplanningforthefuture,andwhatdrives/helpsthemtomakethesechoices?

2.Howdotheychooseparticularpathways,subjects,careers,orprofessions?

ChinaRegions

Age

16

15

14

13

10%

55%

26%

10%

EastChina

47%

SouthCentralChina

28%

NorthChina

11%

SouthwestChina

9%

NorthwestChina

3%

NortheastChina

2%

Male

54%

Female

45%

Someregionalandage-basedfindingsaredrawnfromalowsamplesizeandareindicatedbyfootnotes.

5

chaPter1-FeeliNGs&coNFiDeNce

StudentsinChinahavestrong

self-beliefandtheytrustintheir

instincts.Theyknowwhattheywant,andtheypursueitwithexcitement.

DecisionsaredrivenbypassionsandinterestsandthatincludesapassionforUKuniversities.

StudentsinChinaarethemostoptimisticofallthenationalitieswesurveyed,withover95%feelingpositiveaboutboththepresentandthefuture.

Thisbrightoutlooktranslatesdirectlyintotheirapproachtomakedecisions–whenweaskedthemwhethertheyweremappingouttheir

future,only23%saidyes.

Self-belief,followingtheirinstincts,andstickingtowhattheyenjoyarekeyphilosophiesforthisdemographic–whoseapproachisfocusedonfulfilmentoverfinances.

Thiscertainlydoesn’tmeanthatthere’snostrategytotheirdecision-making,butratherthatthere’sanelementoffaithinvolved.

Thisisagroupwhichbelievesinthepoweroftheirpassions.

Andremember,manyparentsofthisagegrouparenowMillennials–whichmeansyoungpeoplearegettingverydifferentadvicetowhathas

traditionallybeengiven.

6

myaDvisertolDmeto...

“coNsiDerNotoNlyhowmuchiearNButalsohowmuchicaNhelPothers.“

Male,13

“l(fā)earNhowtoDiscovertheBeauty

oFliFe“

Female,14

“FollowmyheartaNDchooseasuBjectiNeDucatioNBaseD

oNmyiNterestsaNDcurreNtacaDemicachievemeNts“

Female,16

“relaxaNDGetcreativewith

aBaNDoN“

Male,15

0%

I’mnottryingtomapoutmyfuture–I’mstickingtowhatIenjoy/whatIamgoodatandtherestwilltakecareofitself

18%

38%

21%

13%

10%

0%10%20%30%40%50%60%70%80%90%100%

uStronglyagreeUAgreeuNeitheragreenordisagreeuDisagreeuStronglydisagreeuUnsure

7

ImnottryingtomapoutmyfutureImstickingtowhatIenjoy/whatIamgoodat,andtherestwilltakecareofitself:Towhatextentdoyouagreeordisagreewiththefollowingstatements?(410)

8

Whilstthisrelaxedapproachisquiteuniversal,it’smoreprevalentinthoseaged14(58%)–whoarelesslikelytothinkaboutmappingtheirfutureoutindetail.Youcanseethisclearlybylookingatthemotivationstheyhaveforpursuingspecificsubjects:

ThesubjectIstudyatuniversityshould...

…besomethingI’minterestedin

…besomethingIwillenjoystudying

…h(huán)elpmepursueacareerI’mpassionateabout

…openupstrongcareeropportunitiesforme

…beasubjectwhereIcanearnhighmarks

…h(huán)elpmeearnalotofmoneyaftermystudies

…makemyparents/family/friendsproud

Q:ThesubjectIstudyatuniversityshould…(376)

56%

54%

49%

29%

26%

22%

64%

TOPSUBJECTSCONSIDEREDFORUNIVERSITY

TOPSECTORSFORFUTURECAREERS

TOPSUBJECTSCONSIDEREDAFTERTHEAGEOF16

Thethreemostpopularoptions

areallpersonaloremotivedrivers,whilstthoseconcerningfinancial

returnsandcareeropportunities

arelesspopular–albeitthelatterremainsanimportantconsiderationfornearlyhalfofallrespondents.

Itisimportantforadvisersto

Information

Technology/IT

(39%)

nurturehealthymindsetswhich

Computing/

computerscience

(33%)

Computing/

computerscience

(19%)

prioritisefulfilment,butalsoto

promotekeepinganopenmindandrealisticexpectations.Askyourself(andaskthem):

、Dotheirpassionsalignwithskillsneedsandjobmarkets?

Subjectsalliedtomedicinee.g.

nursing,midwifery,pharmacy,

veterinaryscienceetc.

(21%)

Mathematical

Sciences

(19%)

Communications/

Information

(16%)

、Cantheskillslearnedfromtheirhobbiesbeappliedtopotentialcareers?

、Whatfutureprofessionscantheymatchcurrenthobbiestoandwhatarethebestroutestofollow?

Ourresearchshowsthatcareersandearningsbecomemore

Subjectsalliedtomedicine

e.g.nursing,midwifery,pharmacy,

veterinaryscienceetc.

(18%)

importantasthesestudentsage,butby16yearsoldmanywillbesomewhatlockedintosubject

Healthcare

(14%)

Accounting&Finance

(20%)

paths.Byaskingthesequestionsearlier,youcanhelpthemmake

betterdecisionsthatalignwithpassionsandcareers.

Q:Whatsubject(s)wouldyouconsiderstudyingafteratschoolaftertheageof16(e.g.whenyoudoA-levels,Baccalaureate,etc)?Base:Thosewhohaveanideaofwhattheywanttostudy(391)

Q:Whatsubject(s)wouldyouconsiderstudyingatuniversity?Base:Thosewhoarelikelytoapplytouniversity(376)

Q:Whichofthefollowingbestdescribesthesector(s)inwhichyou’dliketoworkinthefuture?Base:Thosewhohavethoughtabouttheircareerplans(384)

Thereisalreadyastronglink

betweenstudyintentionsandfuturecareerplans–especiallyforthe

sectors.

9

mostpopularchoices.Theymaynotbemakingeverydecisionbasedonitsmaterialreturn,butthesubjectsthey’reinterestedincertainlyalignwithUKgrowth

Whilstthereisaclearalignmentbetweensubjectsandcareers,makesureyou

Subjectsalliedto

Medicinearemore

popularinNorthChina*.

divedeeperintothedifferencebetweensubjectsvsspecialismsandsectors

vsprofessions.Astudentinterestedinmedicinemaynotintuitivelyexplorepathwaysinresearch,healthcare

NORTHWEST

management,orglobalpublichealth.Withyouradvice,theymayuncover

lesser-knowncareeropportunitiestiedtotheirinterests.

AndforstudentsfromChina,whomay

notbeasfamiliarwithnon-selective

universities,makesureyouhighlightthestrengthofopportunitiesavailableacrossavarietyofinstitutions.

Beijing

NORTHEAST

China’spopulationisalmostdouble

Chengdu

Chonqing

thatofEuropeanditsEastandWestare3,000milesapart–whichissimilartothedistancebetweenLondonand

Shanghai

NewYork.So,understandably,therearesignificantdifferencesbetweenprovinces.

EAST

MathematicalSciences,Lawand

Chemistryareallsignificantlymore

popularsubjectchoicesamongstudentsfromEastChina,whilesubjectsallied

toMedicinearemorepopularin

SOUTHWEST

Guangzhou

NorthChina–whichnearly2in5areconsideringstudying*.

NORTH

SOUTHCENTRAL

Lowbasesize<50

MathematicalSciences,LawandChemistryareallsignificantlymorepopularsubjectchoicesamongstudentsfromEastChina

10

11

45%ofstudentsfromEastChinasaythey’dliketoworkinITinthefuture,withEngineeringandLawalsomorepopularinthisregion.AccountingandPharmaceuticalsaremuchmorepopularamongNorthChinesestudents.

92%

82%

60%

ofrespondentsareconsideringtheUKas astudydestination

54%

ofrespondentsintendto

applytouniversityat

somepoint

ofrespondentsare

ofrespondentsintendtoapply

alreadyconsidering

touniversityimmediatelyafter

studyingabroad

school

Despitetheirrelaxedapproachtothefuture,morethanhalfof

respondentsarealreadyresearchingtheiroptions–whichare

primarilyfocusedonuniversityand,whenitcomesdowntochoosingacountry,auniversityintheUK.

TheUKhasanenduringappealasastudydestinationforstudentsinChina,whoappreciateitsreputationforacademicexcellence,culturaldiversity,andstronggraduateoutcomes.ThekeydifferentiatorsoftheUKeducationsystem–likeitsshorterdegreedurations,globallyrecognisedqualifications,andfocusonindependentlearning–

mirrortheprioritiesofthisdemographic.

12

13

toolsaNDresources

1.

SubjectGuides

-Detailedguidesprovideinsightsintowhatit’sliketostudyspecificsubjects,howtoaccessthesefields,andthepotentialcareeropportunitiesthey

offer.Theseguideshelpstudentsmakeinformeddecisionsabouttheirfuture.

2.

LocationGuides

-Theseguidesare

designedtoassistprospectivestudentsinexploringvariousregions,cities,and

countrieswithintheUK,andprovide

detailedinsightsintolocaluniversities

andcolleges,studentlife,cultural

attractions,accommodationoptions,

andemploymentopportunities.Withthehelpoftheseguides,studentscanmakeinformeddecisionsaboutwheretopursuetheirhighereducationbasedontheir

preferencesandneeds.

3.

TheHub

-Atailoredexperiencethat

adaptstoeachstudent’sinterestsand

goals,offeringpersonalisedadvice,

relevanttools,andguidancetoensure

theyfeelsupportedateverystageoftheirjourney.

4.

InternationalPodcast

-Expertsand

studentsdiscusswhatit’sliketostudy

intheUK,budgeting,visas,post-graduateoptionsandmore.

chaPter2-iNsPiratioN&iNFlueNcers

Youngpeoplehaveneverhadmore

opportunitiesandoptions,sotheyneed

supportasearlyaspossibletohelpthemmakeinformeddecisionswithopenminds.

Especiallyvaluableisadvicethatcomesfromrealstudents.

It’snotalwaysfamilythathasthemostinfluence

Sometimesinsightfrompeerscanbejustasimpactful

Makinglife-changingdecisionsistough

atsuchayoungage.That’swhystudentsneedholistic,roundedadvicefromarangeofsources–notjustthoseclosesttothem.

Familymembers,particularlyparents,oftenplayadecisiveroleinshapingstudent

aspirations.80%ofrespondentssaid

thattheyarelistenedtobytheirparents/guardianswhenmakingdecisionsabouttheirfuture,but57%alsofeelsome

parentalpressure.

14

15

Did

any

of

yourparents/guardians

attenduniversity?

2%

66%

28

%

5%

0%10%20%30%40%50%60%70%80%90%100%

uYes,intheirhomecountryuNouYes,intheUKUYes,elsewhereintheworld

Doyouhaveanysiblingswhohaveattendeduniversityorwhoarecurrentlyatuniversity?1%

30%

57%

12%

0%10%20%30%40%50%60%70%80%90%100%

Yes,intheirhomecountryNoYes,intheUKYes,elsewhereintheworld

Myteachershelpmeunderstandhowthethingswearelearningaboutmighthelpusinlife/futurecareers1%

26%

55%

11%

4%3%

0%10%20%30%40%50%60%70%80%90%100%

StronglyagreeAgreeNeitheragreenordisagreeDisagreeStronglydisagreeUnsure

Q:Didanyofyourparents/guardiansattenduniversity?(410)

Q:Doyouhaveanysiblingswhohaveattendeduniversityorwhoarecurrentlyatuniversity?(410)

Thesamegoesforsiblings,friendsandclassmates–whoallinfluenceyoungerstudentsbyshapingtheirperceptionsofuniversitiesandcourses.Studentsmayaspiretofollowsimilarpathsastheirpeersorfeeldrawntoinstitutionsthatothersintheirnetworkhavechosen.

Thereisacrucialroleforadviserstoofferobjective,practicaladviceandinformedinsightsthatreassureparentswhileempoweringstudents.Itisessentialthatstudentshavementorswhorecognisetheirpotentialandsparkinterestinareastheymaynothaveconsidered,expandingtheirhorizonsandencouragingthemtoconsiderdiverseoptionsbeyondtheobviouschoices.

socialmeDia

Bycontrast,socialmediaisconsistentlyamore

significantinfluenceonstudentsfromChina.Theyarealsomuchmorelikelytolooktouniversitiesandcollegesforadviceontheirfuturecareer.

Family

Despitebeingthemostsignificantinfluencerforbothuniversitystudyandfuturecareer,studentsinChinaaresignificantlylesslikelytoseek

advicefromtheirfamilies.

14&15yearsolD

Universities,colleges,andsocialmediagain

moreinfluenceastheygetolder.Thoseinthisagegroupareincreasinglylookingtowardhighereducationinstitutionstoinformtheirdecisions.Theincreaseduseofsocialmediareflectstheincreasingroleofdigitalplatformsinshaping

careerperspectives.

16yearsolD

At16,familyre-emergesasa

dominantinfluenceonboth

studyandfuturecareeroptionssuggestingthatthey,onceagain,turntotheirclosenetworksforsupportinmajordecisions.

13yearsolD

Teachersandfamilyarethedominantsourcesofinfluenceatthisage–andstudentsrelyonthemastheyexplorefutureuniversityoptionsandcareers.Friendsalsoplayabigrole–peer

discussionsaboutaspirationsarecommonatthisstage.

16

17

Whatareyourmainreasonsforwantingtogotouniversity?

Tobewell-educated55%

Toboostmyemploymentprospectsgenerally41%

TopursueasubjectI'mpassionateabout40%

Fortheuniversityexperience/lifestyle31%

Itisthebestoptionavailabletome30%

Togrow/matureinmyself27%

Itisthenaturalnextstepformeafterhighschool24%

Asarequirementtoenteraparticularprofessionorcareer23%

ToworkoutwhatIwanttodowithmylife/career20%

Tomeetnewpeople/makenewfriends19%

Tostudyabroad16%

Q:Whatareyourmainreasonsforwantingtogotouniversity?(376)

18

Thereisaninterestingincongruitywiththemotivationsforwantingtoattenduniversity.Inarareexamplewherepassionandinterestaren’tfirstchoices,themostpopular

choiceforthisquestion(which

askedspecificallyaboutuniversity,ratherthanamoregenericplan

forlife)highlightedthedesire

forastrongeducationand

employmentprospects.Giventhecostsofstudyingabroad,thereisanunderstandabledesireto

achievesometangiblereturnoninvestment.Analysedbyage,wecanbemoregranular*:

13

yearsolD*

Nearlyhalf(49%)aredrivenbyapassionforaparticularsubject,while38%seeuniversityasa

naturalnextstepafterhighschool.

14

yearsolD

Employmentprospectsbecomemoreimportant,with45%aimingtoboosttheirjobopportunities.38%arealsoexcitedabouttheuniversitylifestyle.

15

yearsolD

Thesearethemostinterestedinstudyingabroad,with18%citingitastheirprimaryreasonfor

wantingtoattenduniversity.

16

yearsolD*

Personalgrowthbecomesakeymotivator,with33%wantingtogotouniversitytodevelopandmatureasindividuals.

Lowbasesize<50

19

Whatdoyouhopetogetoutofstudyingabroad?

Toexperienceahighqualityofeducation TogainmorelifeexperienceToincreasefuturecareeropportunities

TogainaninternationallyrecognisedqualificationToimprovemylanguageskills

Toattendaninternationallyrecogniseduniversity

Tostudyaspecificcourse

TomakeinternationalfriendsandcontactsToexperiencelivinginanothercountryTostudyataspecificuniversity

46%

43%39%

39%

35%31%

29%

26%21%

54%

Q:Whatdoyouhopetogetoutofstudyingabroad?(310)

20

What,ifanything,doyouthinkwouldpreventyoufromstudyingabroad?

Languagebarriers

Lackofknowledgeofwhattheexperiencewouldbelike

Cost

IfeelthestandardofeducationinmyhomecountryisstrongenoughformetogettheeducationIneed

Iwouldn’tfeelacademicallypreparedtostudyatauniversityabroad

I’dfindittoostressful

Myfamilywouldn’tlikemetostudyabroad

I’dfeelhomesick

Notbeingabletofindsuitableaccommodation Lackofsupportfrommyschool/teachers

StrugglesmakingfriendsNoneoftheabove

Q:What,ifanything,doyouthinkwouldpreventyoufromstudyingabroad?(376)

22%20%

18%13%

13%10%

9%8%8%

7%7%

41%

21

Whichofthefollowingsocialmediachannelsdoyouuse?

StudentsinChinaareveryeagertopursueopportunitiesabroad,and

83%

80%

41%ofstudentsindicatetherearezerobarriersthatwouldpreventthemdoingso–reflectingastrongwillingness,amongasignificant

portion,toovercomepotentialchallenges.

Butthereareseveralconcernsthat

59%

mayholdtherestoftherespondentsback,includingpracticalchallengeslikelanguagebarriers,alackofknowledgeofwhattheexperiencewouldbelike

andtheconcernofthefinancialcostofstudyingabroad–andotherconcernsaroundtheiracademicreadiness,

45%

emotionalstress,andlackofsupport.Theseconcernsaremoreprominentintheyoungestrespondents.

38%

Someofthesecanbeanswered

andresolved,butsomeofthemareinherentandintrinsicchallengesofstudyingabroad.Ratherthantryingtodownplaythem,focusinstead

22%21%

onhighlightingthekeyadvantages

–likegainingaglobalperspective,accessingahigh-qualityeducation,anddevelopingindependence.

10%

7%6%

Naturally–becauseofthedistancesinvolved–socialmediaisan

importantresearchtoolforstudentsinChinalookingtostudyabroad.Italsoexposesthemtonaturallyoccurring

contentfromexistingstudents–

WeChatDouyinBaiduSina

FacebookX

YouTubeInstagramSnapchatReddit

(formerlyTwitter)

Weibo

whichweknowisapowerfulinfluence.Real-lifeexamplesofpeoplewho

Q:Whichofthefollowingsocialmediachannelsdoyouuse?(410)

havepursuedsimilarjourneyscanbereassuringandinspiring,bringingtheprocesstolifeandmakingaspirationsfeeltangible.

Lowbasesize<50

22

WeChatisaChinesesuper-appthat

combinesmessaging,socialnetworking,

mobilepayments,andotherservices.

DouyinistheChina-

specificversionofTikTok,madebythesame

companyasTikTokandwastheoriginalofthe

twoalmostidenticalapps.

SinaWeibo(usuallyjust

calledWeibo)isa

microbloggingplatform

whichisverysimilarto

Twitter/Xbutrunbya

ChineseplatformcalledSina.

Nearlyeverystudentwespoketousesatleastonesocialmediachannelfortheirresearch.

WeChatisaheadofthepack,anditiswidelyusedbyalltheagegroups.

Douyin,whichprioritisesvideocontent,isthe

runner-up,with87%of14-year-oldsusingthisastheirpreferredsocialmediachannel.

SinaWeiboisusedbynearlyhalfofChinese

students(45%).However,platformadoptionvariesregionally,withusageinEastChinafallingbelowthenationalaverage(39%).

StudentsinEastChina(hometoBeijing,

Shanghai,andmorewesterninfluence)aresignificantlymorelikelytouseX(formerlyTwitter)comparedtoothers.33%usetheplatformhere,makingit3xaspopularasSouth-CentralChina.

Socialmediaisapowerfultoolwhereyoucanleverageyouralumninetworkand

arrangeforstudentstohearfrom(and

speakto)internationalstudentsabout

theirexperienceofstudyingabroad.

Highlightingdiverserolemodelsacrossavarietyofsubjects,careers,andculturalbackgroundscanexpandstudents

horizonsandshowthemthebreadthofpossibilitiesavailable.

23

toolsaNDresources

5.

TheHub

-Apersonalisedplatformtailoredto

eachstudent’sneeds,offeringrelevantinformation,advice,andsupporttosimplifydecision-making

andhelpthemstayorganised.

6.

ProviderProfiles

-UniversitiesandColleges’

searchtoolisanonlineresourcethatallows

prospectivestudentstoexploreanddiscoverhighereducationinstitutionsacrosstheUK.AccessibleatUCASExplore,thistoolenablesusersto:

-SearchforInstitutions:Inputspecificqueriesorbrowsethroughacomprehensivelistofuniversitiesandcolleges.

-FilterResults:Narrowdownoptionsbasedoncriteriasuchasregion,studymodes,andqualificationsoffered.

-AccessDetailedProfiles:Viewinformationabouteachinstitution,i

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

最新文檔

評論

0/150

提交評論