CONSUMER&

BRANDBrandKPIs

for

online

betting:

F12.betin

BrazilConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

F12.bet’s

performance

intheonlinebettingmarket.Fieldwork:August-September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202467%

of

F12.bet

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??F12.bet’s

branding

resonates

more

with

Millennials?F12.bet

generally

appealstowomen

more

than

men?F12.bet

ranksoutsidethe

Top

10

inawareness

withinthe

online

bettingmarket?Thepopularity

ratingof

F12.bet

is18%?F12.bet

ranksninth

inusage?Among

F12.bet

enthusiasts,39%

fallunderthe

high-income

category?Consumers

want

theironlinebettingbrandstohave?Interms

of

loyalty,F12.bet

isoutsidetheTop10

inhonesty

/trustworthiness,

reliability,

and

authenticityBrazil?F12.bet

hasascore

of

14%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

F12.bet

at

67%Brand

profile:

snapshotBrand

performance

of

F12.betinBrazil67%21%18%14%14%AwarenessPopularityUsageLoyaltyBuzz5Notes:Online

betting

‘a(chǎn)wareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents(awareness),n=264,

respondents

who

know

the

individual

brand(popularity),

n=264,

respondents

whoknow

the

individual

brand(usage),

n=36,

respondents

who

have

used

the

individual

brand

(loyalty),

n=264,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F12.bet’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations54%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeF12.bet

bygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatF12.bet

islikedby0%

ofBaby

boomers

and

12%

ofGenXers,

whereas

thetotalshareof

industryusers

is3%and22%,

respectively.43%33%

33%22%ForMillennials

andGen

Z,

54%

and

33%

feel

positivelytowards

F12.bet,

versus

43%

and33%.

Socurrently,

forF12.bet,

Millennials

connect

most

with

theirbrandcompared

to

theoverall

industryuser.12%3%0%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoonline

betting,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=48,

F12.bet

enthusiast,

n=781,

online

betting

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024F12.bet

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

F12.bet

shows

thatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof8%8%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

F12.bet

hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.46%54%58%57%

ofwomen

likeF12.bet

compared

to42%

ofmen,

whereas

for

the

overallindustry,54%

of

men

useonlinebettingcompared

to

46%

of

women.90%92%8%

of

F12.bet

enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to8%

amongindustryusers

overall.42%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

online

betting,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=48,

F12.betenthusiast,

n=781,

online

betting

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

F12.bet

enthusiasts,

39%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.6%9%Single34%32%34%39%4%10%CoupleSingleparentNuclear39%

ofF12.bet

enthusiastsare

fromhigh-income

households.F12.bet’s

brandisgenerally

enjoyedmore

byconsumers

who

arepartof

anuclearhousehold,

56%

of

F12.betenthusiastshavethiscurrent

livingsituation.4%7%17%56%38%Multi-generational6%10%44%21%23%ExtendedOther2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

online

betting,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=48,

F12.bet

enthusiast,

n=781,

online

betting

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

online

betting

brands

to

have

honesty

/

trustworthiness,reliability,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

onlinebettingbrandsForonline

betting,the

top

three

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,

reliability,

andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%F12.bet

users

alsoappreciate

these

keyattributes,indicating

F12.bet

exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatF12.bet

enthusiastsareleast

focused

on

arehighvalueandinclusiveness.ReliabilityExclusivityF12.bet

should

work

on

promotinginclusiveness

to

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

online

betting,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

online

betting,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;“When

it

comes

toonline

betting,which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;

Base:

n=36,

F12.bet

users’,n=48,

F12.bet

enthusiast,

n=781,

online

betting

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

F12.bet

fans,

58%

state

that

they

get

excited

about

online

bettingservicesBrand

profile:

attitudesWhat

doconsumersthink

ofonlinebettingingeneral?58%52%50%40%39%34%33%33%31%27%18%16%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutonlinebettingservicesIliketotalkabouttopicsrelating

toonlinebettingBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

online

betting

do

youagree

with?”;

Multi

Pick;

“When

it

comes

toonline

betting,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=48,

F12.bet

enthusiast,

n=781,

online

bettingusersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1167%

of

F12.bet

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

online

betting,the

averageawareness

ofabrandinBrazil

is42%.

Awareness

ofF12.bet,

however,

isat21%.Awareness18%

ofBrazilian

onlinebettingusers

saytheylikeF12.bet,

compared

toanindustryaverage

brandpopularity

of22%.14%

ofindustryusers

inBrazil

saythey

useF12.bet,with

the

average

usageofabrandat17%.BuzzPopularity67%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

68%.F12.bet

hasbeen

noticed

less

inthe

media

comparedtootherbrands,with

a“Buzz”

score

of

14%

comparedto28%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Online

betting

‘a(chǎn)wareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents(awareness),n=264,

respondents

who

know

the

individual

brand(popularity),

n=264,

respondents

whoknow

the

individual

brand(usage),

n=36,

respondents

who

have

used

the

individual

brand

(loyalty),

n=264,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F12.bet

ranks

outside

the

Top

10

in

awareness

within

the

online

betting

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofF12.betRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Betano84%82%72%71%64%54%48%33%33%31%21%2bet3653Pixbet4SportingbetbetnacionalBetfair5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67Sportsbet.ioNovibetGalera.betbwin8Outofallrespondents,

21%

were

aware

of

F12.bet.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.79%9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

F12.bet

is

18%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofF12.betRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Betanobet36551%44%33%32%30%26%24%19%18%18%18%23SportingbetPixbet4Outofconsumers

who

knew

thebrand,

18%

saidtheyliked

F12.bet.

Thisranksthemtenthcompared

toother

brandssurveyed

inthismarket.5betnacionalKTO67Betfair8Parimatch10bet82%9PopularityN/A10F12.bet14

Notes:“When

it

comesto

online

betting,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=264,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F12.bet

ranks

ninth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofF12.betRank#

BrandUsage

%42%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

onlinebetting,which

of

the

following

brandshaveyouusedinthe

past12

months?”.1Betanobet36514%236%3SportingbetPixbet26%Outofconsumers

who

knew

thebrand,

14%

saidtheyused

F12.bet.

Thisranksthemninth

compared

toother

brandssurveyed

inthismarket.426%5betnacionalBetfair24%621%7KTO18%810bet17%86%9F12.betGalera.bet14%UsageN/A1012%15

Notes:“When

it

comesto

online

betting,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=264,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

F12.bet

is

outside

the

Top

10

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofF12.bet’s

consumersRank#

BrandLoyalty

%79%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Betano2Pixbet75%33%3betnacionalParimatchbet36574%472%572%6KTO71%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

online

betting,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.67%7SportingbetLance

Betting10bet71%871%970%Outofrespondents

whohaveused

F12.bet,

67%

saidthey

would

usethebrand

again.LoyaltyN/A10bwin70%16

Notes:“When

it

comesto

online

betting,

which

ofthe

following

brands

are

you

likely

to

use

again

in

the

future?”;

Multi

Pick;

Base:n=36,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F12.bet

has

a

score

of

14%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofF12.betRank#

BrandBuzz%70%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Betanobet36514%251%3SportingbetbetnacionalKTO44%Outofconsumers

who

knew

thebrand,

14%

saidtheyhadheardaboutF12.bet

inthe

media.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.443%539%6Pixbet38%7Betfair34%8Parimatch10bet25%86%922%BuzzN/A10Novibet20%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=264,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

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Identifyandunderstandyourcor