蘭實(shí)大學(xué)大眾傳媒專業(yè)本科（英語授課）BachelorofCommunicationArtsTheBachelorofCommunicationArtsisaprogramthatstudiestheareasofadvertising,journalismandpublicrelations,creatinganewgenerationofmarket?ingcommunicators?Theprogramexaminesthemanydifferentformsofcommunication,includingverbal,non-verbalandwritten,aswellasthevarioustechnologiesthroughwhichinformationistransmitted?Theprogramalsoemphasizesappliedskillsrelevanttoworkwithinthecommunicationindustries?TheBachelorofCommunicationArtsgivesstudentsaflexiblestructurewithabroadrangeofdisciplinestochoosefrom,andisanappropriatepreparationforawiderangeofcareeropportunities?蘭實(shí)大學(xué)本科傳媒藝術(shù)專業(yè)項(xiàng)目是專門學(xué)習(xí)研究廣告學(xué)，新聞學(xué)，公共關(guān)系，培養(yǎng)新一代的市場溝通者。這個(gè)項(xiàng)目探討了許多不同形式的溝通，包括口頭，非口頭，書面，以及通過信息傳輸?shù)母鞣N技術(shù)。這個(gè)項(xiàng)目還強(qiáng)調(diào)了在通信行業(yè)內(nèi)工作相關(guān)的應(yīng)用技能。傳媒藝術(shù)專業(yè)同時(shí)給學(xué)生提供了一個(gè)廣泛科學(xué)選擇的靈活結(jié)構(gòu)，并且為學(xué)生在將來畢業(yè)以后就業(yè)做好了充分的準(zhǔn)備。學(xué)制：4年入學(xué)時(shí)間：June(Summer),August(lstSemester),January(2ndSemester)學(xué)費(fèi)：Total560,000Bahtor,140,000Bahtperannum語言要求：雅思5.0或參加預(yù)科基礎(chǔ)課程

匚QmmunicationTheories(3credits^傳播學(xué)IntroductiontoMassCommunication(3credits^大眾傳播概論SpeechforCommunication(3credits^通信語音匚reativeWriting匚ommunicationArts(3credits^創(chuàng)盍寫作交流藝術(shù)LawandEthicsforCommunicationArts(3credits^傳播藝術(shù)的法律與倫理InformationTechnologyfor匚Qmmunication(3credits^通信信息技術(shù)MassMediaandDharmacraticSociety(3credits^大眾傳媒與社會DigitalPhotographyfor匚Qmmunication(3credits^通1■議字?jǐn)z影InternationalMass匚omnnunication(3credits^國際大眾傳播CommunicationResearch(3credits^傳播研究匚QmmunicationinThaiCulture(3credits^泰國文化溝通匚ommunicationinCurrentAffaire(3credits^時(shí)事交流專業(yè)課:IntroductiontoiQumalism(3credits^新聞概論IntroductiontoRadioandTelevision(3credits^廣播電視概論P(yáng)rinciplesofPublicRjelaitions(3credit/公共關(guān)系原則PersuasiveCommunication(3credits^有說服力的溝通PrinciplesofAdvertising(3credits^廣告原則InformationGatheringforMass匚ommunication(3credits^大眾傳播信息收集IntroductiontoMass匚ommunication(3credits^大眾傳播概論P(yáng)sychologyofCommunication(3credit/傳播心理學(xué)TargetAudiencsBehavior(3credits^目標(biāo)受眾行為PrinciplesofMarketingforAdvertising(3credits^廣告營銷原理ArtsforMassCommunication(3credit/大眾傳播藝術(shù)CommunicationArtsProfessionalSeminar(3credits〕傳播藝術(shù)專業(yè)研討會SeniorProjEct(5credits^咼級項(xiàng)目匚Q-operativeEducation(6credits^合作教育專業(yè)選修課（9分）：

IntroductiontoNewsWritingandRjeporting(3credits^新聞寫作與?道概論MassCommunicationBusiness(3credits^大眾傳播業(yè)務(wù)PresentationTechniquesinPublicRelations(3credits^公共關(guān)系中的演示技巧MediaPlanning(3credits^媒般劃IntegratedMarketing匚ommunication(3credits^整合營銷傳播AdvertisingPresentation(3credit/廣告介紹輔修課（15分）：匚restiveandCopywriting(3credits^創(chuàng)言和文案CreativeStrategyforAdvertising(3credits^廣告創(chuàng)意策略AdvertisingDesign(3credit/廣告設(shè)計(jì)PhotographyforAdvertising(3credits^廣告攝影ElectronicAdvertisingMediaProduction(3credits^電子廣告媒體制作BrandManagement(3credits^品牌W理□reativeMarketingActivities(3credits^創(chuàng)盍營銷活動(dòng)AdvertisingCampaign(3credit/廣告宣傳AdvertisingManagement(3credits^廣告管理公共關(guān)系方向WritingforPublicRelations(3credits^公共關(guān)系寫作PublicRelationsMediaProduction(3credit/公共關(guān)系媒體制作OrganizationalCommunication(3credits〕組織溝通匚reativeStrategyforPublicRelations(3credits^公共關(guān)系創(chuàng)新戰(zhàn)略匚reativePublicRjelationsActivities(3credits^創(chuàng)造性的公共關(guān)系活動(dòng)PublicRelationsCampaign(3credits〕公共關(guān)系運(yùn)動(dòng)PhotographyforPublicRelations(3credits^公關(guān)攝影PublicRelationsin匚risisSituation(3credits^危機(jī)情境中的公共關(guān)系PublicRelationsManagEmEnt(3credits〕公共關(guān)系管理新聞方向

JournalisticWriting(3credits)新聞寫作GraphicDesignforJournalism(3credits^新聞平面設(shè)計(jì)ElectronicPublishing(3credits^電子出版JournalisticPhotography(3credits^新聞攝影EditingforJournalism(3credits^新聞編輯ArticleandCritiqueWriting(3credits^文章與批判寫作FeatureWriting(3credit/特征寫作EditingandNewspaperProduction(3credits^編輯W報(bào)紙制作EditingandMagazineProduction(3credits^編輯^雜志制作預(yù)科設(shè)置蘭實(shí)大學(xué)為了提高學(xué)生的英語初級水平，因此也開設(shè)英語強(qiáng)化培訓(xùn)課程：英文預(yù)科流程：學(xué)生到校后，進(jìn)行英語入學(xué)測試，根據(jù)測試成績進(jìn)行分班。具體如下（分3個(gè)等級）：A等級：測試成績?yōu)锳的學(xué)生，可直接進(jìn)入專業(yè)課學(xué)習(xí)，無需讀預(yù)科。B等級：測試成績?yōu)锽的學(xué)生，需要進(jìn)修3門英語強(qiáng)化課（1個(gè)學(xué)期）；C等級：測試成績?yōu)镃的學(xué)生，需要進(jìn)修6門英語強(qiáng)化課（1個(gè)學(xué)期）。