BEC口語總結

一■商務旅行/差旅

(1)前期準備preparation

1.accommodation:bookahotel(hall等)

withadequateworkingfacilities(suchas

faxmachine,internetaccess,computers

等)

2.transportation:chooseaconvenient

(suitable)meansoftransportation

(2)費用:hotelbills,travelingexpenses,

publictransportationfares,faxor

telephonecharges,

cliententertainmentexpenses

(3)考慮原因：

文化差異culturaldifferences:different

thoughtpatterns；working

style；waysof

decision-making；shopping

habits；waysofseeingthe

world

怎樣應對：

1.promotetheglobalmindset

2.becomesensitivetothecultural

difference/beopen-minded

3.respectfornativeculture

4.considerculturaltaboos

5.thestaffshouldacquaintwith

differencesinlanguage,lawsand

socialcustoms

6.relocatetheemployeetowork

abroadtoexperiencedifferent

workingstyle

二.員工培訓training

(1)重要內容:(內容+意義

1.communicationskills+avoid

misunderstanding；gettheworkwell

done

2.customerservice+itiscriticaltomeet

customers'needs；increasecustomers/

satisfaction

3.interpersonalrelationship+enhance

mutualunderstandingandtrust

4.computerskills+itisimportantfor

conductingadministrativeandoffer

tasks

5.safetytraining+givepracticaladvice

foravoidinggettinghurt

development

6.ensureemployeeshavegreater

commitmentintheirwork/continue

effort

7.ensureemployeeskeepupwiththe

latestinformationformarkettrend

9.helpthemhaveaclearideaof

futurejob

（以上的好處或重要性合用于任何有關企

業(yè)發(fā)展的政策措施或活動）

（3）怎樣使培訓有成效

Goodpreparationensureseffective

training（任何有關準備的主題都可以套

用）

1.maintainapositiveenergyandattitude

2.fullyequippedfacilities

3.meetthetrainingneeds/requirements

4.companybudget

5.well-organizedmaterials

（4）怎樣鑒定培訓與否具有成效

1.organizearelevanttest

2.toconductasurveytoparticipants

toseewhethertheyhaveany

improvementinthework

performance

3.whetherthetrainingaddressthe

issues/solveproblems

三.鼓勵員工留住員工

措施：（詳細措施+好處）

1.offerfinancialbenefits/bonus

2.effectivetraining+同上training的好處

3.providecozy/comfortableworking

environment+feelatease/increase

efficiency

4.paidholiday+release

5.profit-sharingplan企業(yè)利潤分享制

6.stockoption

7.constantcommunicationbetweenthe

employerandtheemployer

8.flexibleworkinghour+balanceworkand

life/reservetimeforfamily,hobbyor

personaldevelopment

9.offersomespecialgiftthatmeet

employee'sexpectation

10.opportunitiesforpromotion

11.offerphysicalhealthcheck-upforthe

staff/membershipordiscountathealth

andfitnessclub

U!.招聘Recruiting

(1)招聘方式(優(yōu)缺陷)

L內部招聘internalpromotion

長處:havemoremotivationalvalue

boostmorale

encourageemployeesto

continueeffort

giveotheremployees

anticipationofpromotion

reducetheorientationand

trainingcost

makegooduseofabundant

humanresources

缺陷:ifnotfair,itwillleadtointernal

conflict

補充一下內部招聘的詳細做法：a

selec

tion

test/

well-

desi

gned

inter

view

/che

ck

recor

dof

past

perf

orm

ance

/app

raisal

2,外部招聘externalrecruitment

長處:receiveasourceofnew

ideas/latestknowledge

avoidunfairselecting

becontributabletocompany's

overallgrowthandsuccess

缺陷：deprivecareeranticipation

discouragemorale

Increasetrainingcost

其他招聘方式(TV,newspapers,

internet,recruitmentcompany)

多種方式的優(yōu)缺陷：優(yōu)+缺（同廣告不一

樣宣傳方式的優(yōu)缺陷)

lnterne(onlinerecruitment):lostcost；

reachvastaudience/attract

wideattention；attract

potentialcustomers+may

beannoying

Television：reachvastaudience+high

cost；peopleoftenchangechannels

Newspaper(putadinthelocal

newspaper):reachvastreader+life

spanisshort,readersoften

discardthemquickly

askarecruitment

companyprofessional+highcos；cannot

findtherightperson

五.廣告宣傳方式(招聘，刊登新產品等)

launchaadvertisingcampaign,publicity

1.Interne(onlinerecruitment):lostcost；

reachvastaudience/attractwide

attention；attractpotentialcustomers+

maybeannoying

2.Television：reachvastaudience+high

cost；peopleoftenchangechannels

3.Newspaper(putadinthelocal

newspaper):reachvastreader+life

spanisshort,readersoftendiscardthem

quickly

4.radio：lowcost

5.giveoutfreesample:giveapersonal

experience

6.senddirectemailtotargetcustomers:

getamailinglistoftargetcustomers；

attractpotentialcustomers+people

oftenignoreorjustdeleteitimmediately

withoutopen(shoulduseattractive

headline)

7.giveoutleaflets

六,商務會議

(1)前期準備(召開前要考慮的要點)

1.agenda(keypoint):setoutin

advancetostatedate,time

andlocation；informthemof

alltheitemstobediscussed

together；askthemfor

suggestionsforitems

2.venue:chooseasuitablevenue；with

convenienttransportation；

bigenoughto

accommodateallthe

participants；

3.facilities:fullyequippedwithnecessary

facilitiessuchasoverhead

projector,fax,telephone,

computerwithaccesstothe

internet

4.thesize/lengthofthemeeting

(2)集會的目的：

1.keepontrackofmarkettrend(to

respondquickly)

2.gatherideastoreachmoreworkable

finaldecision

3,offerplatformtosharevaluable

experience

3.exchangeviewstosolveproblem

(3).其他形式的集會活動

1.buffetdinners

2.afternoonteatime

3.sightseeingtour

4.anrewardceremony

目的同上：商務會議的目的

(4).參會需要帶的文獻(只是個大概)：

1.workplans

2.analysisformarkettrendand

development

3.salesreport(銷售會議)

4.relatedfigures/data

giveaoverallpicture；usefulforsetting

goals/targets

(5)參與會議需要注意什么(會中)：

1.listencarefully:showrespectto

others；benefitfromtheirviews

2.takenotes:ensurenotmissthe

importantitems；usefulforlaterreference

七,緩和工作壓力/應對繁重工作

(1),體現：

consistentlyworkinglate

workingthroughlunch

cometoworkevenwhenill/oftenask

forsickleave

rushtomeettightdeadline

bringworkhome

(2)后果：

highturnover；poorperformance；inlow

spirit；lowerproductivity

(3)處理措施：(詳細措施+好處)

1.timemanagementtraining:prioritizeall

tasksinorderofimportanceandurgency

+feelateasewiththeirroutinework

2.flexibleworkingtime+balancework

andlife

3.providesomesportsfacilities/organize

sportsactivities+enhanceemployees/

health

4.encouragetotakeupahobby+getoff

thefatigue

5.providecoffeeroomsandnutritious

refreshment+helptorelax

6.provide

childcare/eldercare/transportation

facilities+helptocopewiththese

responsibilities

八.處理企業(yè)危機的措施：

Itisreallytimethatweshouldtakesome

immediatemeasures

1.issueanewsrelease

2.makearrangementforthevictims

3.offerallkindsofassistance

4.offersomecompensation

5.assignsomestafftotheirfamilyto

helptocopewithtragedy

6.makeapromiseto

7.organizesomerelatedtraining

programmeabout

8.(產品)recallalltheproductfromthe

markettopreventpossibledanger

九,企業(yè)選址/遷址

考慮原因:

1.getclosertothetargetmarket

2.cheaperlaborcost；lowratesof

corporatetax

3.site:well-establishedand

fast-growingbusinessarea(whichhave

highlevelofdemandforservices)

4.convenientpublictransportation

5.leasingrent(chooseonecanafford)

6.avoidcompetition

7.considerexpansionpotential(which

offersomeflexibilityandroomforthe

expansionofcompany)

8.betterworkingenvironment

好處：boostbusiness；leadto

higher-qualityperformance；

increasecompany'sprofits

(這幾種都是萬能短語)

十.市場營銷(產品有關的話題)

(1)產品屬性：

brand；price；quality；after-salesservice；

reputation；reliability

(2)價格的制定

影響原因:competition;supplyand

demand;customers'perceptionofprice

措施：offerseasonal/trade/cashdiscount

tostimulatedemand,boostsale

Carryoutsurveytofindout

customers'needsandtastes

（3）產品推銷/推廣

目的:aimattargetmarket；promote

productefficiency；meetandbeatfierce

competition

capturealargemarketshare（占領

市場較大份額）

方式：

1.launchaadvertisingcampaign（略，見

上）

2.personalselling：employsome

experiencedsalespeople

3.salespromotion:offerpromotional

gifts；coupons優(yōu)惠券；rebate回扣；

loyaltyscheme；sweepstake抽獎；free

samples；tradingstamp；contest

4.publicity：massmedia

好處：attractpotentialcustomers；boost

thesaleofproduct；encourage

customerstotrynewproducts

(4)客戶服務customerservice

目的:increasethelevelofcustomer

satisfaction；meetcustomers/

expectation；improvethestandard

ofcustomerservice

提高服務質量的措施：

1.Haveanafter-saleservicessupervision

system(monitor,supervise)

2.stafftrainingprogramme(improvestaff

friendliness；thespeedofservice；learn

todealwithcustomercomplaints)

3.checksalesfiguresregularly

4.obtainfeedbackfromcustomer(setup

ahotline