第一章測(cè)試1【判斷題】(20分)Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure.A.對(duì)B.錯(cuò)2【判斷題】(20分)Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheirdomesticmarket.A.對(duì)B.錯(cuò)3【單選題】(20分)Withrespecttotheenvironmentinwhichabusinessoperates,factorssuchascompetition,politicalandlegalforces,economicclimate,wouldallbeclassifiedas:

A.demographicelementsB.predicatableelementsC.uncontrollableelementsD.LeveloftechnologyLeveloftechnologycontrollableelements4【單選題】(20分)_____isanunconsciousreferencetoone’sownculturalvalues,experiences,andknowledgeasabasisfordecisions.A.HolismB.NativismC.SegreationD.Self-referencecriterion5【單選題】(20分)Whichofthefollowingiscloselyrelatedtotheself-referencecriterion?A.MarketingmypoiaB.DifferentiationC.MulticulturalismD.Ethnocentrism第二章測(cè)試1【單選題】(20分)GeographicallocationplaysapartinaccesstoA.economicsB.peopleC.marketsD.politics2【單選題】(20分)Whichofthefollowingargumentsregardingtheneedforprotectionismisrecognizedbyeconomistsasvalid?A.ProtectionofaninfantindustryB.EncouragementofcapitalaccumulationC.ConservationofnaturalresourcesD.Needtokeepmoneyathome3【多選題】(20分)ThePrinciplesofTheBeltandRoadareincludingA.TheInitiativeisopenforcooperationB.TheInitiativeisharmoniousandinclusiveC.TheInitiativefollowsmarketoperationD.TheBeltandRoadInitiativeisinlinewiththepurposesandprinciplesoftheUNCharter4【判斷題】(20分)CountriesalongtheBeltandRoadhavetheirownresourceadvantagesandtheireconomiesaremutuallycomplementary.A.錯(cuò)B.對(duì)5【判斷題】(20分)Climateisoneofthemostimportantfactorsindevelopmentisgeography.A.錯(cuò)B.對(duì)第三章測(cè)試1【單選題】(20分)Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?A.MercantilismB.SocialismC.NationalismD.Communism2【單選題】(20分)Civilorcodelawwasderivedfromthe_____.A.RomanlawB.PersianlawC.EnglishlawD.Economiclaw3【單選題】(20分)Theresponsibilityofdeterminingifalicenseisrequiredrestswiththe_____.A.U.S.CustomsdepartmentB.exporterC.DepartmentofCommerceoftheexportingnationD.Theregulatorybodyoftheindustry4【判斷題】(20分)Sovereigntyreferstoboththepowersexercisedbyastateinrelationtoothercountriesandthesupremepowersexercisedoveritsownmembers.A.對(duì)B.錯(cuò)5【判斷題】(20分)TheformoflawfoundintheUnitedStatesandEnglandisclassifiedascivilorcodelaw.A.對(duì)B.錯(cuò)第四章測(cè)試1【單選題】(20分)WhichofthefollowingsourcesofenergyhasagreateremphasisinNorthAmerica?A.WoodB.OilC.NaturalgasD.CoalE.Animalwastes2【單選題】(20分)Whichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?A.Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.B.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.C.Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.D.Changesinthedistributionofpopulationamongtheworld’scountriesmayfailtoinfluencedemand.E.Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.3【單選題】(20分)WhichofthefollowingcommoditiesdominatedthetradebetweenBritainandChinaduringtheearly1800s?A.PorcelainB.SilkC.Mother-of-pearlD.TeaE.Bamboo4【判斷題】(20分)Whenmarketersintroduceaninnovativeproductoridea,theyactasagentsofchange.A.錯(cuò)B.對(duì)5【判斷題】(20分)Ascountriesmovefromagriculturaltoindustrialtoserviceseconomies,birthratesincrease.A.錯(cuò)B.對(duì)第五章測(cè)試1【判斷題】(20分)Marketingresearchisageneralnoneconomicreviewofconditionsaffectingthemarketingdivision’sbusiness.A.對(duì)B.錯(cuò)2【單選題】(20分)Decenteringisahybridof_____translation.A.simulataneousB.parallelC.linearD.back3【判斷題】(20分)Inforeignmarkets,itisbesttoaccepttheinformationatfacevaluebecauseverifyinginformationinforeignmarketsisextremelyexpensive.

A.錯(cuò)B.對(duì)4【單選題】(20分)Whichofthefollowingtypesofsamplesshouldbeusedwhendetailedandaccurateinformationisnotavailableforasamplinguniverse?A.AderivatizedsampleB.AclustersampleC.AsystematizedsampleD.Aconveniencesample5【單選題】(20分)enGrissomhasdecidedtouseinformationcollectedbytheU.S.governmentinhisupcomingresearchprojectonculturaltrends.Thisisanexampleofusinga_____datasource.A.derivedB.referentialC.parallelD.sencondary第六章測(cè)試1【單選題】(20分)KFCsellsYoutiao,akindofChinesedoughnut,atitsoutletsinChina.TheYoutiaoisconsideredanimportantpartofaChinesebreakfastmenu.Inmarketingterms,KFCispracticinga_____strategy.A.localizationB.indigenousC.positioningD.segmentation2【單選題】(20分)Whichofthefollowingistrueaboutstrategicplanning?A.ItaddressesmarketingandadvertisingquestionsB.ItdealswiththetacticalissuesofmarketingC.ItincorporatesgeneralizedgoalsfortheenterpriseasawholeD.Itisconductedatthehighestlevelsofmanagement3【單選題】(20分)WhichoftheseaspectsofinternationalmarketingisanalyzedinPhase1oftheinternationalplanningprocess?A.CompanycharacterB.AdvertisingC.ProductadaptationD.Situationanalysis4【判斷題】(20分)Thefirstphaseoftheinternationalplanningprocessistoadaptthemarketingmixtotargetmarkets.A.對(duì)B.錯(cuò)5【判斷題】(20分)IncorrectdecisionstakeninPhase2oftheinternationalplanningprocessleadtoproductsinappropriatefortheintendedmarketorcostlymistakesinpricing,advertising,andpromotion.A.錯(cuò)B.對(duì)第七章測(cè)試1【判斷題】(20分)Globalcompetitionhasputmorepowerinthehandsoftheseller.A.對(duì)B.錯(cuò)2【判斷題】(20分)Consumerperceptionsofaqualityproductoftenhavemoretodowithmarket-perceivedqualitythanperformancequality.A.對(duì)B.錯(cuò)3【判斷題】(20分)Thedecisiontostandardizeoradaptaproductiscrucialindeliveringquality.A.錯(cuò)B.對(duì)4【單選題】(20分)Whichofthefollowingisthemostimportantcriterionforconsumerswhilepurchasingproducts?A.SizeB.ServiceC.QualityD.TechnologyE.Appearance5【單選題】(20分)Whatarethetwodimensionsthathelpindefiningthequalityofaproductofquality?A.Absolutequalityandrelativequality.B.Productqualityandservicequality.C.Market-perceivedqualityandperformancequality.D.Actualqualityandassumedquality.E.Productqualityandprocessquality第八章測(cè)試1【判斷題】(20分)Thedistributionprocessincludespromotionofgoodsandservicesbysellersandresellers.A.錯(cuò)B.對(duì)2【判斷題】(20分)Astraditionalchannelstructuresarechanging,importersandretailersarealsobecominginvolvedinnewproductdevelopment.A.對(duì)B.錯(cuò)3【判斷題】(20分)Channelsofdistributionoftenposelongevityproblems.A.對(duì)B.錯(cuò)4【單選題】(20分)Whichofthefollowingdistributionstructuresisalsoknownasatraditionaldistributionstructure?A.Manufacturer-orientedB.Import-orientedC.Export-orientedD.Service-oriented5【單選題】(20分)_____isoftentheapproachofchoiceinmarketswithinsufficientorunderdevelopeddistributionsystems.A.AdiscounthouseB.DirectMarketingC.AbigwholesalestoreD.Internetselling第九章測(cè)試1【判斷題】(20分)Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchasesandimproveretailerormiddlemeneffectivenessandcooperation.A.對(duì)B.錯(cuò)2【判斷題】(20分)Contests,sweepstakes,sponsorshipofspecialeventssuchasconcertsaretechniquesusedformaintainingandimprovingpublicrelations.A.錯(cuò)B.對(duì)3【判斷題】(20分)Differentculturesoftenseekthesamevalueorbenefitsfromtheprimaryfunctionofaproduct.A.錯(cuò)B.對(duì)4【單選題】(20分)IntegratedmarketingcommunicationsarecomposedofallofthefollowingEXCEPT:A.salespromotionsB.publicrelationsC.advertisingD.politicalrallyingE.tradeshows5【單選題】(20分)_____areshort-termeffortsdirectedtotheconsumerorretailertoachievesuchspecificobjectivesasconsumerproducttrialorimmediatepurchase.A.AdvertisingB.PublicrelationsC.SalespromotionD.DirectsellingE.Tradeshows第十章測(cè)試1【判斷題】(20分)Settingtherightpriceforaproductcanbethekeytosuccessorfailureintheinternationalmarketplace.A.對(duì)B.錯(cuò)2【判斷題】(20分)Eliminatingcostlyfunctionalfeaturesorlowerin