?SnippInteractive

AGUIDETO

BACK-TO-SCHOOLMARKETING

LANDSCAPE

TRENDS

STRATEGIES

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CONTENTS

Introduction

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Back-to-schoolmarketlandscapeKeyback-to-schooltrends

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Strategiesforback-to-schoolMarketingConclusion

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AboutSnipp

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Theback-to-school(BTS)seasonremainsapivotalandhighlypro?tableperiodforbrandsandretailers,standingasthesecond-largestshoppingeventaftertheholidays.U.S.consumersentiment,asmeasuredbytheUniversityofMichigan'sConsumerSentimentIndex,droppedto50.8inApril2025,itslowestlevelsinceNovember2022,drivenbyongoingeconomicpressures.Whilearecoveryinconsumercon?denceisexpectedtostrengthenthe2025back-to-schoolseason,parentswillcontinuetoseekcost-effectivesolutions,withsecond-handandalternativepurchasingmethodsremainingpopular.Despitethese?nancialconsiderations,back-to-schoolremainsan

essentialshoppingevent,withmajorretailerslikeWalmart,Amazon,andTargetadaptingtheirstrategiestomeetevolvingconsumerdemands.Accordingtoa2025surveybyDeloitte,71%ofconsumersplantobemorebudget-conscious,cuttingbackonnonessentialspending.However,totalspendingonback-to-schooland

back-to-collegeshoppingisstillexpectedtoreachnewrecordlevels.

In2025,theBTSshoppinglandscapecontinuestoevolve,shapedbytechnologicaladvancements,changingconsumerbehaviors,economicfactors,andsustainabilitytrends.Thisguideaimstoequipretailers,brands,andmarketerswiththelatestinsights,strategies,andexamplestomakethemostofthe2025back-to-schoolseason.

CURRENTLANDSCAPEOFTHEBACK-TO-SCHOOLMARKET

IntheUK,theBTSmarketalsoexpanded,withparentsshowingincreasedinterestin

tech-enhancedlearningdevicesfeaturingAI

capabilitiestosupporttheirchildren'seducation.

InFrance,107millionschoolsuppliesarticlesweresoldin2024,witharevenueof€332M.Despitein?ation,growthisexpectedto

continuein2025.

U.S.back-to-schoolsaleswasexpectedtosurpass$1trillionin2024fueledbystrongwagegainsandeasingin?ation,leadingtoincreasedconsumer

spending.

TrendsshapinghowbrandsandretailersshouldapproachtheirBTSmarketingcampaigns.

ProiectedTotalSpend

$41.5B$94B

back-to-schoolback-to-college

AverageSpendPer-Student

$875$19365

back-to-schoolback-to-college

Downfrom$890.07in2023Downfrom$1,367in2023

SpendingPrioritiesOnlinevs.In-StoreShoppingPreferences

$7.4B

onschoolsupplies

(+8%YoY)

$12.6B

onclothingandaccessories(-7%YoY)

85%

ofparentssaidtheywouldconsider

spendingextraonamust-haveitem

$8.6B

53%

ofback-to-schoolconsumerspreferonlineshopping.

Upfrom49%in2023

57%

ofback-to-collegeshopperspreferonlinepurchases.Upfrom55%in2023

ontechproducts(-3%YoY)

orbrandifitaddsexcitementtothe

newschoolyearorbooststheir

Retailersareenhancingomnichannelexperienceswithsame-day

pick-up,AR-assistedshopping,andAI-drivenpersonalizationto

catertobothonlineandin-storeshoppers.

child’scon?dence,prioritizing

durability,quality,andlong-term

valueoverimpulsepurchases

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Theback-to-schoolmarketinEuropeisexpectedtoreachaproiectedrevenueofUS$61,715.4millionby2030.ACAGRof4.5%isexpectedintheEuropean

back-to-schoolmarketfrom2025to2030withGermanyexpectedtoregisterthehighestgrowth.Electronicsisthemostlucrativesegmentregisteringthefastestgrowthduringtheforecastperiod.GenZledtheway,with€16Bnspentin2024.

KeyBack-to-SchoolShoppingStatistics

EarlySpendingSurge

60%

ofplannedBTSspending

willbecompletedbyJuly,

upfrom59%in2023

EarlyDealsMatter

59%

ofshoppersbelievethebestdiscountsappearat thestartoftheseason

DiverseShoppingChannels

4.7

Parentswillshopacross4.7

retailformatsonaverage,

(upfrom3.9in2023)

PrimeDayIn?uence

48%

plantoshopBTSitems

duringPrimeDay,an

increasefrom39%in2023.

PriceSensitivity

73%

ofparentsworryabout

risingeverydaycosts

impactingtheirBTSbudget.

Convenience-DrivenChoices

70%

prioritizeretailerswith

easyaccess,fastdelivery,

andhassle-freereturns

TopRetailDestinations

77%

65%

prefermassmerchants

optforonlinestores

duetopricingand

convenience

RiseinMultichannelShopping

70%

shopbothonline

andof?inedriving80%oftotalBTSspending(upfrom73%in2023)

33%

ofonlineshopperswilluseBuyOnline,PickUpIn-Store(BOPIS),(upfrom21%in2023)

TheRoleofSocialMedia

65%

22%

85%

33%

ofparentsusesocialmediafordeal-seeking(upfrom62%in2023)

ofBTSshoppersplanto

usesocialmediafor

purchases

oftotalback-to-schoolpurchases

arein?uencedbysocialmedia

(upfrom21%in2023)

ofparentssaytheirchildren

in?uencewhattheybuyforschool

(upfrom80%in2023)

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BACK-TO-SCHOOLMARKETINGTRENDS

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VALUEANDBUDGET-CONSCIOUSSHOPPING

Amidongoingeconomicpressures,U.S.consumersremainhighlyprice-sensitiveduringtheback-to-schoolseason.Familiesareprioritizingvalueoverbrandorretailerloyalty,activelyseekingthebestdealsacrossmultipleretailchannels—bothonlineandin-store.Manyarealsostartingtheirshoppingearliertospreadout

expensesandmaximizesavingsopportunities-underscoringtheimportanceofdeliveringvalueandastrongloyaltyoffering.

84%

ofshoppersidenti?edpriceastheprimaryfactorin?uencingtheirpurchasingdecisions

44%

ofparentsplannedtoutilizerewardsorloyaltypointsforback-to-schoolpurchases

58%

ofshoppersengagewithbrandsofferingloyaltyprograms,cashbackrewards,andexclusiveBTSpromotions

Target’sCircleRewardsProgramofferscashbackandexclusivediscounts,encouragingprice-sensitiveparentstomaximizesavingsonessentials.Retailerscanfollowsuitby

integratingcashbackincentives,price-matchguarantees,andexclusivestudentdiscountstodriveengagement.

UKretailerASDA'sback-to-school

campaignsemphasizeaffordabilityand

durability,reassuringparentsduringtough

economictimes.Their2022campaign

highlightedGeorgeatAsda’sbudget-friendly,long-lastinguniforms,reinforcingtheir

commitmenttovaluewithoutsacri?cingquality.

DanonepartneredwithSnipptoruna

back-to-schoolsweepstakespromotiontohelpparentsatthisstressfulspendingtime,where

consumerswhopurchasedqualifyingDanone

breakfastrangeofproducts,couldsimplyuploadtheirreceiptandregisterforachancetowinononeof?vegrandprizesof$12,000!

AI-poweredpersonalizationandpredictiveanalyticsarereshapingback-to-schoolcampaigns.Byanalyzingconsumerbehaviorinrealtime,retailerscantailor

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AI-POWEREDPERSONALIZATION&PREDICTIVEANALYTICS

productrecommendationsanddynamicpricing,ensuringshoppersreceiverelevantoffersthatmeettheirneeds.Thistechnologyalsohelpsbrandsanticipate

demandforspeci?cschoolsuppliesandfashiontrends,enablingthemtooptimizeinventoryandtargetpromotionsmoreeffectively,ultimatelyboostingengagementanddrivingsalesduringtheback-to-schoolseason.Here’showyoucoulddothis:

LeverageAItosendpersonalizedBTScouponsbasedonpurchasehistory.Offerexclusivestudent/teacherdiscounts

Introducegami?edpromotionstoincreaseengagementandincentivizepurchases

AmazonextendedPrimeDaydealstoBTSshoppers,integratingreal-timepricetrackingandAI-drivenrecommendations,resultingina28%increaseinschoolsupplysales.

WalmartintegratedAIchatbotstoassistparentswithshoppinglists,ensuringaseamless,intuitiveBTSshoppingjourney

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THERISEOFIMMERSIVESHOPPING(AR/VR)

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AugmentedReality(AR)andVirtualReality(VR)aretransformingtheback-to-schoolshoppingexperiencebybringingconvenience,personalization,and

interactivitytotheforefront.Thesetechnologiesenablestudentsandparentstovirtuallytryonbackpacks,uniformsandaccessoriesfromthecomfortoftheir

homes—helpingthemmakecon?dentpurchasedecisions.RetailersareleveragingARtoofferimmersivetry-before-you-buyfeaturesthroughmobileappsandin-storekiosks,allowingshopperstovisualizeproductsinreal-worldsettingsoronthemselves.Meanwhile,VRisbeingusedtocreateengagingvirtualstorefrontsandinteractiveBTSshoppingenvironments,simulatingthein-storeexperienceonline.Thisblendofdigitalinnovationnotonlyenhancesthecustomerjourneybutalsoreducesreturns,buildsbrandengagement,andcaterstotech-savvyGenZstudentsandtheirfamilieswhoincreasinglyexpectseamless,digital-?rstretail

interactions.

WalmartoffersaSchoolSupplyListfeaturethatallowsparentstosearchfortheirchild'sschoolsupplylistbyenteringthecity

andstateorZIPcode.Thistoolprovidesaneasywayto?nd

andpurchasetherequireditems.Additionally,WalmartprovidesaClassroomRegistrywhereeducatorscancreateandmanagelistsofneededsupplies,makingiteasierforparentsandotherstocontribute.

AmericanEagle’sinnovativeback-to-schoolcampaigntargetedGenZleveraging

immersivetechnologies.ThebrandutilizedMetaQuest2VRheadsetsinselectstores,

enablingcustomerstoexperienceabehind-the-sceneslookattheircampaignphoto

shootina360-degreevirtualenvironment.TheyalsoengagedusersonplatformslikeTikTokandRoblox,offeringinteractiveexperiencessuchasavirtualscavengerhunt.Thisomnichannelapproachnotonlyenhancedcustomerengagementbutalsobridgedthegapbetweenphysicalanddigitalshoppingexperiences.

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SUSTAINABILITY,ETHICAL&CIRCULARSHOPPING

Sustainabilityandconsciousconsumerismisnolongeranicheconcern—it’sadrivingforceinback-to-schoolshopping.GenZandMillennialparents,whoarekeyBTSshoppersarealigningtheirpurchaseswiththeirvalues,prioritizingsustainability,ethics,andtransparency.Theywanttosupportcompaniesthattreatworkersfairly,supporteducation,andgivebacktocommunities.BrandscanbuildanemotionalconnectionandbrandloyaltybyincorporatingESG

initiativesintotheirBTSstrategies—thinkeco-friendlyproducts,recyclablepackaging,carbon-neutralshippingoptionsalongwithtransparentcommitmentstoethicalsourcingandsocialresponsibilityinitiativeslikeprovidingfreesuppliestounderservedstudents.

Asbudget-consciousparentsandstudentsembracecircularshopping,retailersthatofferresale,trade-in,orpre-ownedmarketplaceswillstandout.79%ofparentsintheUKsaytheywoulduseaplatformtoselloldschoolsuppliestheirchildrennolongerneed.

LittleCaesarsFundraisingProgramoffersaback-to-school

fundraisingprogramwhereschoolscanraisemoneybysellingLittle

Caesarsproductsforvariousneedsincludingnewschoolsuppliesandcomputers,improveschoolfacilitiesandothereducationalresources.Theprogramalsoprovidesoptionsforonlinefundraisingthrougha

digitalplatformaswellascommunityengagementprogramslikePizzaPartyProofs,rewards&incentives,anddonationrequests.

MUDJeans,apioneerincircularfashion,offersaunique‘LeaseAJeans’

program,allowingcustomerstoleasejeansforamonthlyfee,withoptionsto

swap,return,orpurchasethemafterayear.MUDJeansincorporatesupto40%post-consumerrecycleddeniminitsproductsandutilizeseco-friendly

productionmethods,suchasrecycling95%ofthewaterusedduring

manufacturing.Thisapproachsigni?cantlyreducesenvironmentalimpactandpromotessustainableconsumption.

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INFLUENCERASPIRATIONSANDINSPIRATIONSONGENZ'SBTSCHOICES

Over57%ofGenZaspiretobecomein?uencers,inspiredbytheaspirationallifestyles,creativity,andbrandpartnershipstheyseeacrossplatformslikeTikTok,

Instagram,andYouTube.Thisin?uencer-drivenmindsetsigni?cantlyimpactstheirback-to-school(BTS)shoppingbehavior,asstudentsincreasinglyselectproductsthatre?ecttheaesthetics,trends,andbrandsendorsedbytheirfavoritedigitalcreators“back-to-schoolhauls”.Fromfashionandschoolsuppliestotechgadgetsanddormdecor,GenZlookstoin?uencersnotjustforinspiration,butastrustedsourcesofproductrecommendations.Retailersandbrandsthatcollaboratewithin?uencers,leverageuser-generatedcontent,andcreateshoppablesocialexperiencesarebetterpositionedtocapturetheattentionandloyaltyofthisdigitallynativegenerationduringthecompetitiveBTSseason.

The#collegelifehashtaghasover30billionviewsonTikTok,showcasingcampuslifeanddrivingproductchoices.Brandsarerespondingbypartneringwithstudentin?uencerstoboost

engagementandsales,makingtheircampaignsmorerelatableandeffective.

UrbanOut?ttersleveragedtheuseofin?uencersaspartoftheiromnichannel“ShiftHappens”BTScampaign.AspartofthePinterestpartnership,in?uencersincludingAnyaTisdale,KaiMcPhee,MorganMaherandRababcreatedtheirownbrand-forward

boards,whichwasbroughttolifeviaanin-personactivation,whereconsumerswere

abletoimmersethemselvesandhaveachancetoshoptheboards.Consumersalsocanwin$5,000inUrbanOut?ttersproductstobringtheirownPinterestboardstolife.

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BUYNOW9PAYLATERGAINSMOMENTUMINBACK-TO-SCHOOLSPENDING

ThegrowingpopularityofBuyNow,PayLater(BNPL)serviceslikeKlarna,Af?rm,andAfterpayisreshapinghowfamiliesapproachback-to-schoolshopping.In2024,Afterpayreporteda65%year-over-yearincreaseinbackpacksales,whilepurchasesofschoolsuppliesandelectronicsalsosurgedbyover50%.Thesetrendssignalamajorconsumershifttoward?exible,interest-freepaymentsolutions—particularlyamidongoingeconomicuncertaintyandrisinglivingcosts.Forparents,BNPLoffersapracticalwaytomanageseasonalexpensesbyspreadingoutpaymentswithouttheburdenoftraditionalcredit.Thismodelalignswiththeneedsofbudget-consciousshopperswhostillwanttoprovidequalityproductsfortheirchildrenwithoutoverextendingtheir?nances.

ThebroaderBNPLmarketintheU.S.isbooming,withprojectionsestimatinga12.2%compoundannualgrowthrate,reaching$122.26billionby2025.RetailersarerespondingbyprominentlyintegratingBNPLoptionsintotheiromnichannelstrategies—makingiteasierforconsumerstochoose?exible?nancing.

Asaffordabilityremainsatoppriorityformanyhouseholds,BNPLisquicklybecomingacorefeatureoftheback-to-schoolretaillandscape—onethat’snotjustconvenient,butincreasinglyexpectedbymodernshoppers.

Fast-fashiongiantBoohoooffersBNPLthreesolutionsfromKlarna,

Clearpay,andPayPal-promotedonthewebsitehomepageand

appearingprominentlyonproductpagesaswellasatthe“checkout”and“viewcart”and“ordersummary”stageoftheconsumerbuyingjourney.

$122B

TheU.S.BNPLmarketsize.

Projectedtogrowby12.2%annually

BACK-TO-SCHOOLMARKETINGSTRATEGIES

Forbrands,itwillbecriticalthattheirback-to-schoolmarketingstrategiesnotonlydelivervalueandmaketheshoppingexperiencedigital-friendlyandef?cientbutalsoconnectwithkeyaudiencesinnewways.How?Here’sourback-to-schoollisttocheck-off!

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StartEarlyandSimplifytoMaximize:TheRiseofEarlyBTSShoppingandBundledDeals

NRF’sdatashowsthatconsumersaregettinganearlystartonback-to-classshopping,withmorethanhalfofconsumersstartinginearlyJuly.Parentsare

kickstartingback-to-schoolshoppinginJulytotakeadvantageofAmazonPrimeDaydiscounts.In2024,nearlyhalf(48%)ofBTSshoppersplannedtoshop

duringPrimeDay,upfrom39%in2023,highlightingthegrowingtrendofearlybargainhunting.Manypeoplecitewantingtospreadouttheirshoppingbudgetsthroughmultiplepaychecksasareasonforearly-birdshopping.

Pre-assembledBTSkitsaregainingpopularity.SalesofthesekitsonAmazonincreasedby68%year-over-yearbymid-July,withrevenuerisingover50%inthesameperiod.BrandslikeModaWestexperienceda150%surgeinsalesandrevenue,capturinga93%increaseinmarketsharewithin30days.Thistrend

underscoresthegrowingconsumerpreferenceforconvenient,bundledschoolsupplyoptions.Thesebundles,featuringessentialslikestationery,snacks,techgadgets,andsportsgear,helpfamiliessavemoneyandreduceshoppingtime.Forretailersandbrands,theydrivehighersales,clearinventory,andenhancecustomersatisfaction.

Also,50%ofparentsplantopurchaseitemsforthemselvesduringback-to-schoolshopping,withtheseparentslikelytospend1.4timesmorethanthosewhodon't.Thisbehaviorpresentsanopportunityforretailerstoencourageadditionalspendingbypromotingadultapparelorelectronicsalongsideschoolsupplies.

LalapartneredwithSnipptolauncha‘12DaysofGifting’

sweepstakesasearlyasJuly,whereconsumerswhopurchaseda

ULTABeautycapitalizedontheback-to-schoolseasonwithastrategicproductbundlinginitiative—theBacktoSchoolBeautyBasicsKitfeaturingacurated

selectionofmini-sizedbeautyessentials—includingskincare,haircare,and

cosmetics.Designedforvalue-consciousGenZandcollege-boundshoppers,thislimited-timeofferingprovedhowsmartbundlingcandrivebothcustomer

acquisitionandbasketsizeduringahigh-intentshoppingwindow.

4-packofLalasmoothiesorUHTmilkcoulduploadtheirreceiptsforachancetowin$200giftcards,freeLalaproducts,electronics,andmore.Snipp’sreceiptvalidationtechnologyensuredseamlessentryprocessing,drivingengagementandrepeatpurchases.

Jamieson’sBTSsweepstakesshowcaseshowbrandscanconnectwithvalue-drivenshoppersbyofferingnotjustdiscounts,butreal-liferelevantvalue-educationalexpenses.TheylaunchedasweepstakescampaignwithSnipp,offeringcustomersachancetowin$30,000towardschooltuitionbysimplypurchasinganyJamiesonproduct

anduploadingtheirreceipt.

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Omni-ChannelMarketing&SeamlessShoppingJourneys

Today’sback-to-schoolshoppers—especiallydigital-nativeparentsandGenZstudents—expectafrictionless,personalizedexperienceacrossalltouchpoints,

whetherthey'rebrowsingin-store,online,oronmobile.Tostaycompetitive,brandsandretailersmustembraceatrulyomni-channelstrategythatblendsphysicalanddigitalexperiencesintoasingle,seamlessjourney.Keytechnologiesandfeaturesarehelpingpowerthistransformation.AI-poweredproduct

recommendationsenhancepersonalizationandhelpshoppersdiscoverrelevantitemsfasteracrossallplatforms.Click-and-collectservices,suchasBuyOnline,

PickUpIn-Store(BOPIS),andcurbsidepickup,addspeedandconvenience,avoidingshippingdelaysorlongin-storelines.In-storeQRcodescanbridgethegapbetweenonlineandof?inebyprovidinginstantaccesstoreviews,additionalproductdetails,orexclusivedigitalpromotions.Mobilecheckoutoptionsand

app-basedloyaltyprogramsfurtherstreamlinethepathtopurchase,whilereal-timeinventoryupdatesensurecustomerscan?ndwhattheyneed,whenandwheretheyneedit.Byremovingfrictionandintegratingvalueacrosseverychannel,brandscannotonlymeetbutexceedcustomerexpectations—turningwhatcanbeastressfulseasonaltaskintoasmoother,moresatisfyingexperience.Omni-channelisn’tjustabuzzword—it’sthenewbaselineforBTSretailsuccess.

GeneralMills’‘UnlockBrighterFutures’campaignencouragedconsumerstoscanQRcodesonspeciallymarkedboxestoaccessamobilesitefeaturingavirtualschoollockerwithacombinationlock.Byenteringasix-digitcodefromtheproductpackaging,

participantshadthechancetowinprizes$10,000forthemselvesandanadditional$10,000foraschooloftheirchoice,alongwithlaptops,backpacks,andgiftcards.

BestBuy’svirtualconsultationservicesallow

parentstoreceivepersonalizedrecommendationsforschooltechbeforepurchasing.

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ExpandingandOptimizingDigitalPlatformsforBack-to-SchoolShopping

Asonlineshoppingcontinuestogrow,enhancingdigitalplatformshasbecomeatoppriorityforbrandsaimingtomeettheevolvingexpectationsofback-to-schoolshoppers.Today’sconsumers—especiallybusyparentsandtech-savvystudents—demandconvenience,speed,andaseamlessshoppingexperience.Retailers

mustinvestinre?ningtheironlineandmobileinterfacestoensurefast,user-friendlybrowsingandcheckoutexperiencesonalldevices.Featureslikereal-timeinventoryupdates,personalizedproductsuggestions,andintuitivenavigationcandramaticallyimproveengagementandconversionrates.

Brandsarealsotappingintothepowerofgami?cation-thinkcontestsandinteractivequizzes,aswellasConnectedTV(CTV)toengageBTSshoppersthroughtheirfavoritemediaplatforms.ShoppableCTVadsallowconsumerstodiscoverandpurchaseproductsdirectlyfromtheirscreens,bridgingentertainmentande-commerceinafrictionlessway.ArecentsurveybyLGAdSolutionsfoundthat81%ofCTVusersarein?uencedbyTVads,and47%madea

purchaseafterviewingaTVadinthepastthreemonths—highlightingtheeffectivenessofthisemergingchannel.

Bycombiningoptimizeddigitalplatformswithengaging,shoppablemediastrategies,retailerscandeliveracohesiveandsatisfyingback-to-schoolexperiencethatresonateswithtoday’sconnectedconsumers.

Target’sback-to-schoolcampaignsuccessfullyintegratedCTVads,socialmediacontent,andin-storepromotions.Thecampaignemphasizedsimplicityandconvenience,positioningTargetastheone-stopdestinationforallschoolessentials,whethershoppingonlineorin-store.

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SocialCommerce9UGC&In?uencerPower:WinningGenZ&GenAlphaforBTSSales

ForGenZandGenAlpha,socialmediahasevolvedfarbeyondentertainment—it'snowtheirgo-todestinationforproductdiscovery,inspiration,and

shopping.Thesedigitallynativegenerationsaredeeplyin?uencedbythecreators,content,andtrendstheyconsumeonline.Infact,in2024,1in3U.S.parentsreportedusingsocialmediatoguideback-to-schoolpurchases,whilestudentsthemselvesturnedtoplatformslikeTikTok,Instagram,andSnapchatto?nd

everythingfrombackpacksandsuppliestodormessentialsandfashion.Forretailersandbrands,thismarksacriticalopportunity:socialmediaisn'tjusta

channel—it'sastorefront.Toeffectivelycaptureattentionanddriveconversion,brandsmustmeetyoungshopperswheretheyalreadyare,embeddingthemselvesinthedailyscrollwithcontentthatfeelsauthentic,helpful,andshareable.

In?uencermarketingremainsakeystrategy,butit'snolongerlimitedtocelebrityendorsements.Microandmacroin?uencers,parentbloggers,andstudentcreatorsallplayapowerfulroleinshapingpurchasedecisions.Theircontent—whetheramorningroutinevlog,aclassroomhaul,ora“?rstdayofschool?tcheck”—hasthepowertodrivereal-timeengagementandsales.

AsGenZandGenAlphacontinuetoshapethefutureofretail,thebrandsthatembracetheirvalues,speaktheirlanguage,andshowupintheirfeedswillbetheonestheyaddtocart.

Amazon’s‘DormRoomz’videoseriesback-to-schoolmarketingcampaignprovidedcollegestudentswithbudget-friendlytipsfor

settinguptheirdormroomsandfeaturedcollaborationswithin?uencers,includingPhiladelphia76ersdraftpickJaredMcCain.ThecontentwasdisseminatedacrossplatformslikeInstagram,TikTok,andSnapchat,effectivelyengagingGenZandGenAlphaaudiences

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FocusingonEnvironmental9Social9andGovernance(ESG)Initiatives

Asenvironmentalandsocialconcernscontinuetoin?uenceconsumerbehavior—especiallyamongGenZandmillennialparents—brandsthatembracestrongESG(Environmental,Social,andGovernance)principlesarebetterpositionedtowincustomertrustandloyaltyduringtheback-to-schoolseason.

Shoppersareincreasinglyprioritizingsustainability,activelyseekingoutbrandsthatdemonstrateeco-consciousvalues.Thisincludesadoptingeco-friendlypackaging,investinginsustainablesourcing,andsupportingrecyclingorreuseprograms.Retailersandbrandsthattakemeasurablestepstoreducetheirenvironmentalimpactarenotonlyhelpingtheplanet—they'reattractingagrowingsegmentofsociallyconsciousconsumers.Marketingcampaignsand

promotionsbuiltaroundsustainability,corporateresponsibilityandsocially-drivenprogramscansigni?cantlyimprovebrandperception.

Nike’s"MovetoZero"campaign,whichaimsforzerocarbonandzerowaste,resonatesstronglywitheco-consciousfamiliesandstudents.TheinitiativereinforcesNike’slong-term

commitmenttosustainability,makingitacompellingbrandchoiceforthosewhocareabouttheenvironment.

Lysol’s“Herefor