CONSUMER&

BRANDBrandKPIs

for

cheese:

QueijariaBelafazenda

in

BrazilConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Queijaria

Belafazenda’sperformance

inthe

cheese

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofOctober

202482%

of

Queijaria

Belafazenda

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Queijaria

Belafazenda’s

branding

resonates

more?Queijaria

Belafazenda

ranksoutsidetheTop10

inwith

Gen

Zawareness

withinthecheese

market?Queijaria

Belafazenda

generally

appealsto

women?Thepopularity

ratingof

Queijaria

Belafazenda

is

25%more

than

men?Queijaria

Belafazenda

ranksoutsidetheTop10

in?Among

Queijaria

Belafazenda

enthusiasts,39%

fallconsumptionunderthe

high-income

category?Interms

of

loyalty,Queijaria

Belafazenda

isoutside?Consumers

want

theircheese

brandstohavethe

Top

10

inBrazilreliability,

authenticity,and

honesty

/trustworthiness?Queijaria

Belafazenda

hasascore

of

13%

formediabuzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Queijaria

Belafazenda

at

82%Brand

profile:

snapshotBrand

performance

of

QueijariaBelafazenda

inBrazil82%25%25%19%13%AwarenessPopularityUsageLoyaltyBuzz5Notes:Cheese

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=310,

respondents

who

know

the

individual

brand

(popularity),

n=310,

respondents

whoknow

the

individual

brand(consumption),

n=60,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=310,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Queijaria

Belafazenda’s

branding

resonates

morewith

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations41%38%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeQueijaria

Belafazenda

bygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatQueijaria

Belafazenda

islikedby4%

of

Babyboomers

and

27%

of

Gen

Xers,whereasthe

total

shareof

industryusers

is4%

and

28%,respectively.30%28%28%27%ForMillennials

andGen

Z,

28%

and

41%

feel

positivelytowards

Queijaria

Belafazenda,

versus

38%

and

30%.Socurrently,

forQueijaria

Belafazenda,

Gen

Zconnectsmost

with

theirbrandcompared

tothe

overall

industryuser.4%

4%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocheese,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=78,

Queijaria

Belafazenda

enthusiast,

n=1,192,

cheese

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Queijaria

Belafazenda

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Queijaria

Belafazendashows

thatwomen

aremore

likely

tohaveanaffinity

with

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof8%10%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Queijaria

Belafazenda

hasahigherproportion

ofLGBTQIA+52%48%59%59%

ofwomen

likeQueijariaBelafazenda

compared

to

41%

of

men,whereas

forthe

overall

industry,52%

ofwomen

consume

cheese

compared

to48%

ofmen.90%88%consumers

when

compared

totheindustryusers

ingeneral.10%

ofQueijaria

Belafazendaenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

8%

among

industryusersoverall.41%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

cheese,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=78,

Queijaria

Belafazendaenthusiast,

n=1,192,

cheese

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Queijaria

Belafazenda

enthusiasts,

39%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.1%7%Single34%39%10%15%CoupleSingleparentNuclear39%

ofQueijaria

Belafazendaenthusiastsare

from

high-incomehouseholds.Queijaria

Belafazenda’s

brandisgenerally

enjoyed

more

byconsumerswho

arepartof

amulti-generationalhousehold,

19%

ofQueijariaBelafazenda

enthusiastshave

thiscurrent

living

situation.5%7%35%31%40%34%30%Multi-generational19%9%23%25%31%ExtendedOther1%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

cheese,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=78,

Queijaria

Belafazenda

enthusiast,

n=1,192,

cheese

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

cheese

brands

to

have

reliability,

authenticity,

andhonesty

/

trustworthinessBrand

profile:

qualitiesQualitiesconsumerswant

from

cheesebrandsForcheese,

the

topthree

qualitiesconsumers

want

fromabrandarereliability,

authenticity,and

honesty

/trustworthiness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Queijaria

Belafazenda

consumers

alsoappreciate

these

key

attributes,indicating

Queijaria

Belafazenda

exudesthese

qualities.SocialCoolnessresponsibilityThequalitiesthatQueijaria

Belafazendaenthusiastsare

least

focused

on

arethrill/excitement

andcleverness.ReliabilityExclusivityInnovationInclusivenessFriendlinessQueijaria

Belafazenda

shouldwork

onpromoting

coolness

toconvertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

cheese,which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

tocheese,

which

of

the

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

cheese,

which

ofthe

followingbrands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=60,

Queijaria

Belafazenda

consumers’,n=78,

Queijaria

Belafazenda

enthusiast,

n=1,192,

cheese

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Queijaria

Belafazenda

fans,

64%

state

that

they

get

excited

about

cheeseproductsBrand

profile:

attitudesWhat

doconsumersthink

ofcheeseingeneral?64%60%51%51%49%49%36%34%31%28%27%18%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

cheese

products

topicsrelating

tocheeseBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

cheese

do

youagree

with?”;

Multi

Pick;“When

it

comesto

cheese,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=78,

Queijaria

Belafazenda

enthusiast,

n=1,192,

cheeseconsumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1182%

of

Queijaria

Belafazenda

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

cheese,

the

average

awareness

of

abrandinBrazil

is

56%.

Awareness

of

QueijariaBelafazenda,

however,

isat25%.Awareness25%

ofBrazilian

cheese

consumers

say

theylikeQueijaria

Belafazenda,

compared

toanindustryaverage

brand

popularity

of39%.19%

ofindustryconsumers

inBrazil

saythey

consumeQueijaria

Belafazenda,

withtheaverage

consumptionof

abrand

at32%.BuzzPopularity82%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of81%.Queijaria

Belafazenda

hasbeen

noticed

less

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

13%

compared

to20%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Cheese

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=310,

respondents

who

know

the

individual

brand

(popularity),

n=310,

respondents

whoknow

the

individual

brand(consumption),

n=60,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=310,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Queijaria

Belafazenda

ranks

outside

the

Top

10

in

awareness

within

the

cheesemarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofQueijaria

BelafazendaRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Piracanjuba94%93%91%78%77%76%74%65%57%56%2Vigor25%3Itambé4Quatá5CatupiryFrimesaUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67PolenghiTirolez75%8Outofallrespondents,

25%

were

aware

of

QueijariaBelafazenda.

ThisranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.9DanubioSantaClara

(desde

1912)AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Queijaria

Belafazenda

is

25%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofQueijariaBelafazendaRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1CatupiryPolenghiItambé67%62%52%51%50%49%49%44%43%40%225%34VigorOutofconsumers

who

knew

thebrand,

25%

saidtheyliked

Queijaria

Belafazenda.

Thisranksthemoutsidethe

Top

10

compared

toother

brandssurveyed

inthismarket.5PiracanjubaFaixaAzulTirolez6775%8FrimesaDanubioRegina9PopularityN/A1014

Notes:“When

it

comesto

cheese,which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=310,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Queijaria

Belafazenda

ranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofQueijariaBelafazendaRank#

BrandUsage

%62%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

cheese,

which

ofthefollowing

brandshaveyou

consumed

inthe

past12

months?”.1CatupiryPolenghiVigor19%250%346%Outofconsumers

who

knew

thebrand,

19%

saidtheyconsumed

Queijaria

Belafazenda.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.4Itambé45%5PiracanjubaTirolez44%642%7FrimesaFaixaAzulRegina42%841%81%935%UsageN/A10Danubio34%15

Notes:“When

it

comesto

cheese,which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=310,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Queijaria

Belafazenda

is

outside

the

Top

10

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofQueijariaBelafazenda’s

consumersRank#

BrandLoyalty

%90%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Catupiry18%2Polenghi86%3Vigor85%4FaixaAzulPiracanjubaDanubio85%585%684%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

cheese,

which

ofthe

following

brandsareyou

likely

to

consume

againinthe

future?”.7Itambé84%8Tirolez84%82%9SantaClara

(desde

1912)LaVillita82%Outofrespondents

whohaveconsumed

QueijariaBelafazenda,

82%

saidthey

would

consume

the

brandagain.LoyaltyN/A1082%16

Notes:“When

it

comesto

cheese,which

ofthe

following

brands

areyoulikely

toconsume

again

in

the

future?”;

Multi

Pick;

Base:

n=60,

respondents

who

have

consumed

the

individual

brand(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Queijaria

Belafazenda

has

a

score

of

13%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofQueijariaBelafazendaRank#

BrandBuzz%46%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Piracanjuba13%2CatupiryItambéVigor35%332%Outofconsumers

who

knew

thebrand,

13%

saidtheyhadheardaboutQueijaria

Belafazenda

inthe

media.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.431%5PolenghiFrimesaDanubioTirolez30%626%719%818%87%9FaixaAzulRegina18%BuzzN/A1016%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=310,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlockne