Unit6

ProductsTheentirefinancialindustryexiststosellproduct.Ifyoudon’tunderstandthisbasicmaxim,you’llbemisledtimeaftertime.

—TimothyVickHighexpectationsarethekeytoeverything.Weoftentellstart-upstoreleaseaminimalversiononeassoonaspossible,thenlettheneedsoftheiruserstellthemwhattodonext.Inessence,letthemarketdesigntheproduct.

—PaulGraham

Quotation

TimothyVickisanationallyknowninvestmentanalystandbusinessvaluationexpert.VickisthefounderandeditorofthenationallydistributednewsletterToday'sValueInvestor,andcontributingeditorandanalystforDowTheoryForecasts,oneofthenation'soldestandmostinfluentialmarketnewsletters.Priortohisworkasananalyst,Vickwasanaward-winningbusinessandgovernmentjournalistinChicago.HehasbeenquotedbyTheNewYorkTimes,CNN,TheWashingtonPost,AP,ChicagoTribune,Investor'sBusinessDaily,andGannettNewspapers,aswellasKiplinger'sMoney,FinancialWorldandFutures.VickholdsaMaster'sdegreeinManagementfromPurdueUniversity.TimothyVick

SethGodinisanentrepreneurandbloggerwhothinksaboutthemarketingofideasinthedigitalage.Godinhasproducedseveralcriticallyacclaimedandattention-grabbingbooks,includingPermissionMarketing,AllMarketersAreLiars,andPurpleCow.In2005,GodinfoundedS,aWebsitewhereuserscansharelinksandinformationaboutanideaortopicimportanttothem.PaulGraham

Lead-inConversationContentsBusinessNewsPassageChineseandInternationalCultureTourUnit6Lead-in-1|Vocabulary1.

terminology:n.Theterminologyofasubjectisthesetofspecialwordsandexpressionsusedinconnectionwithit.

Gastritis,whichinmedicalterminologymeansaninflammationofthestomach.PlansareunderwayforanewterminalatDullesairport.2.

terminal:n.

Aterminalisaplacewherevehicles,passengers,orgoodsbeginorendajourney.e.g.e.g.胃炎這個詞在醫(yī)學術語里的意思是胃部發(fā)炎。

正計劃在杜勒斯機場修建新的航站大樓。3.tangible:a.

Ifsomethingistangible,itisclearenoughordefiniteenoughtobeeasilyseen,felt,ornoticed.e.g.Lead-in-1|Vocabulary應該有一些足夠清晰的證據(jù)表明經(jīng)濟正開始復蘇。Thereshouldbesometangibleevidencethattheeconomyisstartingtorecover.Lead-in-1|Notescoreproduct

核心產品actualproduct實際產品；有形產品augmentedproduct附加產品；外延產品ThreeLevelsofaProductLead-in-1|NotesCoreProductThecoreproductisnotthetangiblephysicalproduct.Youcan’ttouchit.That’sbecausethecoreproductisthebenefitoftheproductthatmakesitvaluabletoyou.Sowiththecarexample,thebenefitisconveniencei.e.theeaseatwhichyoucangowhereyoulike,whenyouwantto.Anothercorebenefitisspeedsinceyoucantravelaroundrelativelyquickly.Lead-in-1|NotesActualProductTheactualproductisthetangible,physicalproduct.Youcangetsomeuseoutofit.Againwiththecar,itisthevehiclethatyoutestdrive,buyandthencollect.Youcantouchit.Theactualproductiswhattheaveragepersonwouldthinkofunderthegenericbannerofproduct.Lead-in-1|NotesAugmentedProductTheaugumentedproductisthenon-physicalpartoftheproduct.Itusuallyconsistsoflotsofaddedvalue,forwhichyoumayormaynotpayapremium.Sowhenyoubuyacar,partoftheaugmentedproductwouldbethewarranty,thecustomerservicesupportofferedbythecar’smanufacturerandanyafter-salesservice.Theaugmentedproductisanimportantwaytotailorthecoreoractualproducttotheneedsofanindividualcustomer.Thefeaturesofaugmentedproductscanbeconvertedintobenefitsforindividuals.Lead-in-1|CultureTipsQantasAirlines澳洲航空公司

QantasistheflagcarrierairlineofAustraliaanditslargestairlinebyfleetsize,internationalflightsandinternationaldestinations.Itisthethirdoldestairlineintheworld.ItbeganinternationalpassengerflightsinMay1935.

AQantasBoeing747–400atLosAngelesInternationalAirport.

TheQantasnamecomesfrom"QANTAS",anacronymforitsoriginalname,"QueenslandandNorthernTerritoryAerialServices",anditisnicknamed"TheFlyingKangaroo".QantasisafoundingmemberoftheOneworldairlinealliance.Lead-in-2|Vocabulary1.screen:

vt.to

checkthings2.adopter:n.peoplewhoacceptsthe.g.e.g.Allwomenover50willberegularlyscreened.所有50歲以上女性都將定期接受檢查。他很早就開始撰寫博客，而且對此事的態(tài)度極為嚴肅。

Hewasanearlyadopterofblogging,andhetakesitveryseriously.Lead-in-2|Vocabulary3.innovative:adj.Aninnovativeideaorwayofdoingsomethingisnew,different,andbetterthanthosethatexistedbefore.4.penetrate:vt.

Ifacompanyorcountrypenetratesamarketorarea,theysucceedinsellingtheirproductsthere.e.g.e.g.Carmanufacturershavenochoicebuttogetinnovative.汽車制造商別無選擇，只能得到創(chuàng)新。很少有美國公司成功打入日本電子產品市場。

FewU.S.companieshavesuccessfullypenetratedtheJapaneseelectronicsmarket.Lead-in-2|Vocabulary5.optimize:vt.Tooptimizeaplan,system,ormachinemeanstoarrangeordesignitsothatitoperatesassmoothlyandefficientlyaspossible.e.g.Mostofuscoulddowithsomeprofessionalguidanceonhowtooptimizeourtime.我們大多數(shù)人在如何優(yōu)化時間上可能需要一些職業(yè)指導。Conversation-3|Vocabulary1.state-of-the-art:adj.usingthemostmodernandrecentlydevelopedmethods,materials,orknowledge

2.load:vt.to

putsomethingintoathinge.g.e.g.Hisnewlaptopisstate-of-the-art.他那臺新筆記本電腦是最先進的。Mr.Dambarhadloadedhisplatewithlasagne.丹巴先生已經(jīng)往他的盤子里盛了很多意大利千層面。1.catalog:n.alistofthingssuchasthegoodsyoucanbuyfromaparticularcompany,theobjectsinamuseum,orthebooksinalibrary

2.unit:n.

asingle.completethinge.g.e.g.Conversation-4|VocabularyNext,uploadthefilestothecatalog.Thewattisaunitofelectricalpower.瓦是電功率單位。接下來，將文件上傳到目錄。3.specification:n.arequirementwhichisclearlystated,forexampleaboutthenecessaryfeaturesinthedesignofsomething

e.g.Conversation-4|VocabularyTheboltsmetalltheengineeringspecifications.這些螺栓符合所有的工程設計要求。1.microfinance:n.

asystemthatallowspeopleinpoorcountriestoborrowsmallamountsofmoneytohelpthemstartasmallbusiness

e.g.BusinessNews-1|VocabularySomeofthemicrofinanceinstitutionsthatlendmoneytolow-incomepeoplehavecomeunderincreasingpressure.一些向低收入人群提供貸款的小額信貸機構面臨越來越大的壓力。2.microcredit:n.

creditintheformofsmallloansofferedtolocalbusinesses,especiallyindevelopingcountries

e.g.BusinessNews-1|VocabularyOnetooltofightpovertyistheuseofmicrocreditloans.

和貧困斗爭的方法之一是利用小額貸款。

3.supervision:n.

thesupervisingofpeople,activities,orplaces

e.g.BusinessNews-1|VocabularyTheoldman'swillwasexecutedunderthepersonalsupervisionofthelawyer.老人的遺囑是在律師的親自監(jiān)督下執(zhí)行的。BusinessNews-1|Notes1.MuhammadYunus穆罕默德·尤努斯MuhammadYunus(born28June1940)isaBangladeshisocialentrepreneur,banker,economist,andcivilsocietyleaderwhowasawardedtheNobelPeacePrizeforfoundingtheGrameenBankandpioneeringtheconceptsofmicrocreditandmicrofinance.

BusinessNews-1|Notes2.theGrameenBank格萊珉銀行

TheGrameenBankisamicrofinanceorganisationandcommunitydevelopmentbankfoundedinBangladesh.Itmakessmallloans(knownasmicrocredit)totheimpoverishedwithoutrequiringcollateral.TheGrameenBankoriginatedin1976,intheworkofProfessorMuhammadYunusatUniversityofChittagong,wholaunchedaresearchprojecttostudyhowtodesignacreditdeliverysystemtoprovidebankingservicestotheruralpoor.InOctober1983theGrameenBankwasauthorisedbynationallegislationtooperateasanindependentbank.In2006,thebankanditsfounder,MuhammadYunus,werejointlyawardedtheNobelPeacePrize.GrameenBankBuildingBusinessNews-1|Notes3.AndhraPradesh安得拉邦印度瀕孟加拉灣的邦

AndhraPradeshisoneofthe29statesofIndia,situatedonthesoutheasterncoastofthecountry.ThestateistheseventhlargeststateinIndiacoveringanareaof162,970km2.Asper2011CensusofIndia,thestateistenthlargestbypopulationwith49,386,799inhabitants.LocationofAndhraPradeshinIndiaBusinessNews-1|Notes4.Bangladesh孟加拉國Bangladesh,officiallythePeople'sRepublicofBangladesh,isacountryinSouthAsia.LocationofBangladeshFlagofBangladesh1.announcement:n.

astatementmadetothepublicortothemediathatgivesinformationaboutsomethingthathashappenedorthatwillhappene.g.BusinessNews-2|VocabularyTheministermadetheannouncementatanewsconference.部長在記者招待會上發(fā)表了這項聲明。2.speaker:n.

apieceofelectricalequipment,forexamplepartofaradioorsetofequipmentforplayingCDsortapes,throughwhichsoundcomesoute.g.BusinessNews-2|VocabularyYoucanclickaspeakericonandhearaudiopronunciationofthiswordintheselanguages.你可以點擊揚聲器圖標，就可以聽到單詞在這些語言里的發(fā)音。BusinessNews-2|CultureTipsGoogle谷歌

GoogleisanAmericanmultinationaltechnologycompanythatspecializesinInternet-relatedservicesandproducts.Theseincludeonlineadvertisingtechnologies,search,cloudcomputing,software,andhardware.1.prospective:adj.

Youuseprospectivetodescribesomeonewhowantstobethethingmentionedorwhoislikelytobethethingmentioned.Yourprospectiveemployerwantstoseethatyoucandothejobandworkwellwithcolleagues.e.g.Passage-1|Vocabulary你未來的老板希望看到你能勝任工作并且和同事合作愉快。2.preconceived:adj.

Ifyouhavepreconceivedideasaboutsomethin