1、Unit 11 The MediaLesson 3 The Advertising GameI likeadvertisementsThe advertising game135246Paragraph 1What is an advertisement?An ad may give direct information like names or locations.BMB: too broad M: main ideaN: too narrowParagraph 2Ads are made visually attractive to hold the attention of the p

2、ublic.Some ads have pictures that people enjoy looking at.MNParagraph 3Products are sometimes linked with different concepts or ideas.Using common ideas to sell products is as old as advertising itself.Modern ads must stand out to make themselves attractive.NMBParagraph 4Some advertisers want to cre

3、ate something that has never been seen before.New and unusual ideas often appear in todays top advertisements.Advertisers look for other ways to make people notice their products.NMBParagraph 5Not all advertising is about selling products.The government has worked hard at using ads to educate the pu

4、blic.Public ads have helped to increase public knowledge.NMBThere are many different kinds of advertisements. Some may give _ information about the product; some are made _ attractive to hold peoples attention; others use _ like success and wealth. Nowadays top advertisers prefer to use _ as well as

5、 new and _ ideas to surprise people. Public advertisements, however, focus on increasing public _.directvisuallyconceptshumourunusualknowledgeThe advertising game135246Paragraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5 Just do it. 只管去做。（耐克） Ask for more. 渴望無限。（百事） The taste is great. 味道好極了。（雀巢咖啡）Good to the last drop 滴滴香濃，意猶未盡 .（麥斯威爾咖啡） Thieves go to the beach too. Take care of