?2025【蔚云出海(廣州)企業(yè)咨詢(xún)有限公司】版權(quán)所有。未經(jīng)書(shū)面許可，不得復(fù)制、轉(zhuǎn)載、摘編或用于任何商業(yè)用途。違者將依法追究法律責(zé)任。報(bào)告說(shuō)明報(bào)告說(shuō)明報(bào)告標(biāo)題：亞馬遜市場(chǎng)趨勢(shì)與品牌競(jìng)爭(zhēng)分析簡(jiǎn)報(bào)分析日期：Sunday,September28,2025撰寫(xiě)方：蔚云出海(廣州)企業(yè)咨詢(xún)有限公司數(shù)據(jù)來(lái)源：本報(bào)告所有原始數(shù)據(jù)來(lái)自亞馬遜官方平臺(tái)（A）美國(guó)站分析類(lèi)目：嬰兒溫奶器分析商品數(shù)：208個(gè)活躍ASIN覆蓋周期：2024年8月-2025年8月特別說(shuō)明：1）簡(jiǎn)報(bào)中大部分分析維度統(tǒng)計(jì)2025年8月份數(shù)據(jù)，2）部分分析維度呈現(xiàn)近一年，即2024年9月-2024年8月。市場(chǎng)基本面診斷追蹤銷(xiāo)售額/銷(xiāo)量/價(jià)位的動(dòng)態(tài)關(guān)系，判斷市場(chǎng)處于擴(kuò)張期、消費(fèi)升級(jí)或降級(jí)周期。?通過(guò)搜索量VS購(gòu)買(mǎi)率、新品滲透率，驗(yàn)證市場(chǎng)創(chuàng)新活力與轉(zhuǎn)化效率。競(jìng)爭(zhēng)格局破譯?識(shí)別頭部品牌壟斷強(qiáng)度、新品牌顛覆機(jī)會(huì)，定位高潛力價(jià)格帶與差異化賽道。?解析中國(guó)賣(mài)家的供應(yīng)鏈優(yōu)勢(shì)與增長(zhǎng)動(dòng)能。精細(xì)化運(yùn)營(yíng)指南?按價(jià)格帶拆解季節(jié)性規(guī)律、爆款特征，制定分階定價(jià)。特別說(shuō)明：?報(bào)告中的分析結(jié)論、圖表及解讀版權(quán)歸蔚云出1、亞馬遜平臺(tái)行業(yè)概況-市場(chǎng)整體發(fā)展態(tài)勢(shì)-消費(fèi)者搜索趨勢(shì)-賣(mài)家地域分布2、亞馬遜平臺(tái)競(jìng)爭(zhēng)格局-品牌格局變化-品牌銷(xiāo)售排行-新品牌概況3、亞馬遜平臺(tái)價(jià)位段分析-價(jià)位段分布4、亞馬遜平臺(tái)商品榜-商品銷(xiāo)售榜單-新品銷(xiāo)售榜單5、核心結(jié)論6、關(guān)于我們：蔚云出海機(jī)構(gòu)介紹 亞馬遜平臺(tái)行業(yè)概況市場(chǎng)整體發(fā)展態(tài)勢(shì)銷(xiāo)售額總銷(xiāo)售額同比統(tǒng)計(jì)周期：2024年8月份和2025年8月份銷(xiāo)量總銷(xiāo)量同比平均價(jià)位均價(jià)同比 亞馬遜平臺(tái)行業(yè)概況市場(chǎng)整體發(fā)展態(tài)勢(shì)近一年行業(yè)銷(xiāo)售額最大峰值在2025年07月，銷(xiāo)售額達(dá)$6,235,46近一年趨勢(shì)-銷(xiāo)售額VS銷(xiāo)量總銷(xiāo)售額總銷(xiāo)量812345671234567 亞馬遜平臺(tái)行業(yè)概況消費(fèi)者搜索趨勢(shì)近一年消費(fèi)者搜索趨勢(shì)99月注：匯總行業(yè)TOP50相關(guān)詞匯搜索量 亞馬遜平臺(tái)行業(yè)概況消費(fèi)者搜索趨勢(shì)行業(yè)TOP10搜索詞總搜索量搜索購(gòu)買(mǎi)率統(tǒng)計(jì)周期：2025年8月 亞馬遜平臺(tái)行業(yè)概況在售商品分布。在售商品_賣(mài)家所屬地_銷(xiāo)售額同比●2024e2025銷(xiāo)售額同比統(tǒng)計(jì)周期：2024年8月份和2025年8月份 亞馬遜平臺(tái)競(jìng)爭(zhēng)格局品牌格局變化2024年8月2025年8月統(tǒng)計(jì)周期：2024年8月份和2025年8月份 亞馬遜平臺(tái)競(jìng)爭(zhēng)格局品牌排行銷(xiāo)售額TOP20品牌20242025銷(xiāo)售額同比MomcozyGROWNSYAVENTBabyBrezzaBOLOLOPapablicHEYVALUEMOMFANNLarexComfyerTheFirstYearsBellababyVerolineLxluBaby'sBreww-maxaMomcozyGROWNSYAVENTBabyBrezzaBOLOLOPapablicHEYVALUEMOMFANNLarexComfyerTheFirstYearsBellababyVerolineLxluBaby'sBreww-maxaTommeeTippeeYIGUHIYAKOI統(tǒng)計(jì)周期：2024年8月份和2025年8月份20242025同比統(tǒng)計(jì)周期：2025年8月份 亞馬遜平臺(tái)競(jìng)爭(zhēng)格局新品牌概況新品牌數(shù)量VS舊品牌數(shù)量統(tǒng)計(jì)周期：2025年8月份；新品牌指在本月有銷(xiāo)售且過(guò)去一年沒(méi)有銷(xiāo)售的品牌；新品牌VS舊品牌銷(xiāo)售額統(tǒng)計(jì)周期：2025年8月份；新品牌指在本月有銷(xiāo)售且過(guò)去一年沒(méi)有銷(xiāo)售的品牌；新品牌地域分布（品牌數(shù)量）新品牌地域分布（銷(xiāo)售額） 亞馬遜平臺(tái)價(jià)位段概況市場(chǎng)價(jià)位格局從銷(xiāo)售額上看，2025年8月份(40,60]價(jià)位段占比最大，達(dá)3價(jià)位段份額變化（總銷(xiāo)售額)區(qū)間●(0,20](20,40]●(40,60]●(60,80]●(80,100]o100以上統(tǒng)計(jì)周期：2024年8月份和2025年8月份 亞馬遜平臺(tái)價(jià)位段概況市場(chǎng)價(jià)位趨勢(shì)價(jià)位段同比-銷(xiāo)售額20242025銷(xiāo)售額同比統(tǒng)計(jì)周期：2024年8月份和2025年8月份 亞馬遜平臺(tái)價(jià)位段概況TOP10商品TOP10商品(銷(xiāo)售額)商品標(biāo)題品牌上架時(shí)間價(jià)格總銷(xiāo)售額▽商品標(biāo)題品牌上架時(shí)間價(jià)格總銷(xiāo)售額▽ASINMomcozyPortableMilkWarmerforTravel–DualMomcozyPortableMilkWarmerforTravel–DualHeatingModesforBreastMilk&Water,PortableBottleWarmerwithFastHeating&LongBatteryLife,17OuncesLargeCapacitytoMeetYourAll-DayNeeds$1,120,26010/21/202467.99MomcozyB0FHZHV4G6GROWNSY9/29/201937.99$659,198BottleWarmer,GROWNSY8-in-1FastGROWNSY9/29/201937.99$659,198BottleWarmer,GROWNSY8-in-1FastBabyMilkWarmerwithTimerforBreastmilkorFormula,AccurateTemperatureControl,withDefrost,Sterili-zing,Keep,HeatBabyFoodJarsFunctionB0DK132R1MB0DYKRQ3ZK6/1/2020$516,20149.9049.9969.9924.97AVENTPhilipsAventPremiumFastBottleWarmer,withSmartTemperatureControl,WaterBathTechnology,AutomaticShut-OffB0DYKRQ3ZK6/1/2020$516,20149.9049.9969.9924.97AVENT39.999/2/2022Momcozy$320,240MomcozyBottleWarmer,39.999/2/2022Momcozy$320,240MomcozyBottleWarmer,FastBottleWarmersforAllBottleswithTimer,AccurateTemperatureControlandAutomaticShut-Off,MultifunctionalBottleWarmerforBreastmilkB0DYJG7PYMB0BY26RDWQ4/3/2023$301,794MomcozyMomcozyRetainNutrientsBottleWarmer,9-in-1BabyBottleWarmerwithNightLight,AccurateTemperaturetoPreserveFullestNutrientsinBreastMilk,B0BY26RDWQ4/3/2023$301,794Momcozy$178,204Papablic6/4/202589.99B0FDB71BZXPapablicProPortableBottleWarmerforTravel–FastHeating,Built-inSterilizer,30WFastCharge,5-TempControl,Easy-CleanWideMouth,BabyMilkWarmerforBreastmilk&Formula,$178,204Papablic6/4/202589.99B0FDB71BZXBabyBrezza1/6/2022B09PZHWH3M$136,760BabyBrezzaFastBabyBottleWarmer-BabyMilkWarmer+BreastmilkWarmerDefroster–2UniqueTemperaturesforBreastmilk+Formula-UniversalFitforAllBottles,StorageBags+BabyBrezza1/6/2022B09PZHWH3M$136,760$134,521BOLOLO12/19/202259.49B0BQM75XWLPortableBottleWarmerforTravel,SuperFastCharging,InstantBreastmilk,Formula,Water,MilkWarmerwith10OuncesBigCapacity,Baby$134,521BOLOLO12/19/202259.49B0BQM75XWLB09XJBQWQZ4/28/2022$125,103Dr.Brown'sInsta-FeedBabyBottleWarmerandSterilizerforBabyBottlesandB09XJBQWQZ4/28/2022$125,103B0FR31P8T56/8/202559.97B0FR31P8T56/8/202559.97$109,017PortableBottleWarmer17ozLargeCapacityBottleWarmerforTravel,FastHeatingforBreastMilkFormulaandMilk,SuitableforBabyOutdoorAirplaneandCarGreen5統(tǒng)計(jì)周期：2025年8月份 亞馬遜平臺(tái)價(jià)位段概況TOP10新品TOP10新品(銷(xiāo)售額)ASIN品牌上架時(shí)間價(jià)格總銷(xiāo)售額▽ASIN品牌上架時(shí)間價(jià)格總銷(xiāo)售額▽商品標(biāo)題B0FMDGSPS2Nuliie1/15/202549.99$11,444NuliieB0FMDGSPS2Nuliie1/15/202549.99$11,444NuliiePortableMilkWarmerforTravel,DoubleLeak‐Proof,HeatingMilk&WaterFaster,CordlessBottleWarmerwithFastCharging,Anti-Dry&Anti-BurnProtectionforAllDayNeeds,500mlUmakep8/17/202544.99B0FDQMTM$7,560PortableBottleWarmerforTravel:Large12ozCapacitywithDualHeatingModesforBreastMilk&Water,FastHeatingSmartTemperatureControl,PortableMilkWarmerGiftsforNewMomPurpleUmakep8/17/202544.99B0FDQMTM$7,560B0FN39NTXD$5,071Chunyee59.9938.9949.998/23/2025ExtendedBatteryLifePortableBottleWarmer-DualHeatingModesforBreastMilk&Water,17Ounces,FastHeating,B0FN39NTXD$5,071Chunyee59.9938.9949.998/23/2025JIYUZEST54.99B0FB3Z11YM8/30/2025$3,582PortableBottleWarmerforTravel-FastHeatingwith18000mAhBattery&17OZLargeCapacity,BottleWarmerOnTheGowithDualHeatingModesforBreastMilk&Water,IdealforCar&JIYUZEST54.99B0FB3Z11YM8/30/2025$3,582B0FM7R7CMK1/26/2025$1,124PortableMilkWarmerforTravel,12ozLargeCapacityMilkWarmerforFormula&Breastmilk,FastHeatingMilkWarmeronTheGowthChildB0FM7R7CMK1/26/2025$1,124B0FBS66KT68/8/202519.99$1,104BottleWarmer,FastBabyBottleWarmerforBreastmilkorFormula,8-in-1MilkWarmerforBaby,SmartTemperatureControl,Sterili-zing,HeatFood,B0FBS66KT68/8/202519.99$1,104B0FGJ6V9C9Innoworld8/31/2025$750PortableBottleWarmerforTravel,20ozLargeCapacityBottleWarmerOnTheGo,10400mAhLong-LastingBattery&SuperFastChargingin2.5Hours,FastHeatingforBreastmilk,FormulaB0FGJ6V9C9Innoworld8/31/2025$750B0FLJYDSLQ$620Chunyee8/23/202519.99B0FLJYDSLQ$620Chunyee8/23/202519.99PortableWaterBottle,PalePurpleB0FFM9FJVM8/29/202515.99$80ZONVBottleWarmer20-Temperatur