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絕密★啟用前2026屆普通高中高三第一次適應(yīng)性測(cè)試英語(yǔ)注意事項(xiàng):1.答卷前,考生務(wù)必用黑色字跡的鋼筆或簽字筆將自己的姓名、考生號(hào)、試室號(hào)和座位號(hào)填寫在答題卡上。用2B鉛筆將試卷類型(A)填涂在答題卡相應(yīng)位置上,并在答題卡相應(yīng)位置上填涂考生號(hào)。因筆試不考聽(tīng)力,試卷從第二部分開始,試題序號(hào)從“21”開始。2.作答選擇題時(shí),選出每小題答案后,用2B鉛筆把答題卡對(duì)應(yīng)題目選項(xiàng)的答案信息點(diǎn)除黑;如需改動(dòng),用橡皮擦干凈后,再選涂其他答案。答案不能答在試卷上,3.非選擇題必須用黑色字跡的鋼筆或簽字筆作答,答案必須寫在答題卡各題目指定區(qū)域內(nèi)相應(yīng)位置上,如需改動(dòng),先劃掉原來(lái)的答案,然后再寫上新答案;不準(zhǔn)使用鉛筆和涂改液。不按以上要求作答無(wú)效。4.考生必須保持答題卡的整潔??荚嚱Y(jié)束后,將試卷和答題卡一并交回。第一部分:聽(tīng)力(共兩節(jié),滿分30分)第二部分:閱讀理解(共兩節(jié),滿分50分)第一節(jié)(共15小題;每小題2.5分,滿分37.5分)閱讀下列短文,從每題所給的A、B、C和D四個(gè)選項(xiàng)中,選出最佳選項(xiàng),并在答題紙上將該項(xiàng)涂黑。AEnchantingretreatinMysticValley:Serenity&ExplorationPackageWhyMysticValleyNestleddeepintheheartofnature,MysticValleyisahiddengem.Toweringmountainsembracethevalley,theirpeaksoftenveiledinasoftmist,creatingamagicalatmosphere.Crystalclearstreamsmeanderthroughthelandscape,theirwatersteemingwithsmallfishanduniqueaquaticplants.Thevalleyiscarpetedwithlushmeadows,wherewildflowersofeverycolorbloominprofusionduringspringandsummer.Adense,ancientforestcoversalargepartofthevalley,hometoavarietyofrareanimals,includingtheelusiveMysticValleyDeerandcolorfulsongbirds.Theairisfilledwiththefreshscentofpineandwildherbs,andtheonlysoundsarethegentlemurmurofthestreams,thechirpingofbirds,andtherustlingofleavesinthebreeze.Awayfromthehustleandbustleofurbanlife,MysticValleyoffersapeacefulandrejuvenatingexperience.Thereareactivitiessuitableforall,fromgentlenaturewalkstomorechallengingmountainhikes.WhattoDoOnyourarrivalday,ourfriendlystaffwillgreetyouatthenearesttransportationhubandescortyoutoyouracmodation.Intheevening,unwindwithadeliciousweledinner,featuringlocalspecialtiespreparedwithfresh,organicingredients.Onthesecondday,youhaveachoiceofactivities.Inthemorning,youcanembarkonaguidednaturewalkthroughthemeadows,learningaboutthedifferentplantsandanimalsthatcallthevalleyhome.Or,ifyou’refeelingmoreadventurous,youcanstartamoderatemountainhike,takinginthebreathtakingviewsfromthelowerslopes.Intheafternoon,relaxbythestream,dippingyourtoesinthecoolwater,ortryyourhandatfishing.Forthosewhoprefermoreactivepursuits,thereareopenareaswhereyoucanplayfrisbeeorhaveapicnic.Forguestsstayingforfourdays,onthethirdday,youcanjoinaforestexplorationtour.Ledbyexperiencedguides,you’llventuredeepintotheforest,discoverhiddenwaterfalls,andmaybeevencatchaglimpseoftheMysticValleyDeer.Onthefourthday,youcanchoosetohaveafreeday,eithertofurtherexploretheareasthatinterestedyouthemostorsimplytorelaxatyouracmodationandsoakupthepeacefulsurroundings.AcmodationchoicesWehaveacmodationoptionstosuiteverytasteandbudget.TheValleyViewLodgesaresituatedonaslightelevation,offeringpanoramicviewsoftheentirevalley.Theselodgesarewellequippedwithmodernamenities,includingfortablebeds,privatebathrooms,andacozylivingarea.Theyalsohavelargewindowsandbalconies,perfectforenjoyingthestunningscenery.Foramorebudgetfriendlyoption,theForestCabinsarenestledamongthetrees.Althoughmorerustic,theyareclean,fortable,andprovideanauthenticexperienceoflivingclosetonature.Thecabinssharemunalbathroomsandasmallkitchenareawhereyoucanpreparesimplemealsifyouwish.Theindividualpriceisasfollows.(*A30%discountisavailableforstudentsandseniors.)AcmodationType2day4dayValleyViewLodge$400$700ForestCabins$200$350Thepricescoveryouracmodation,threemealsaday,andmostguidedactivities.However,somespecializedactivities,suchashorsebackridingtours,mayincuranadditionalfee.IfthisenchantingretreatinMysticValleyhassparkedyourinterest,don’tmissoutClickheretobookyourdreamvacationandcreatememoriesthatwilllastalifetime.1.WhatcantouristsdoontheseconddayinMysticValley?A.Takeaforestexplorationtourandgofishing.B.Haveanaturewalkandplayfrisbeebythestream.C.Startachallengingmountainhikeandrelaxatthelodge.D.Joinavillagetourandtryhorsebackriding.2.Howmuchshouldtwostudentspayfora4daystayintheForestCabins?A.$490. B.$560. C.$700. D.$910.3.Whereisthistextmostlikelyfrom?A.Ageographytextbook. B.Alocalnewspaper.C.Atravelwebsite. D.Awildlifemagazine.【答案】1.B2.A3.C【解析】【導(dǎo)語(yǔ)】本文是一篇應(yīng)用文。主要介紹神秘谷的寧?kù)o探索套餐,包括景點(diǎn)特色、活動(dòng)安排、住宿及價(jià)格等。【1題詳解】細(xì)節(jié)理解題。根據(jù)WhattoDo部分中的第二段“Onthesecondday,youhaveachoiceofactivities.Inthemorning,youcanembarkonaguidednaturewalkthroughthemeadows,learningaboutthedifferentplantsandanimalsthatcallthevalleyhome.(第二天,你可以選擇不同的活動(dòng)。上午,你可以參加有向?qū)ьI(lǐng)的自然徒步,穿行于草地之間,了解那些以這片山谷為家的各種動(dòng)植物。)”以及下文介紹的下午和可以進(jìn)行的活動(dòng)和“Forthosewhoprefermoreactivepursuits,thereareopenareaswhereyoucanplayfrisbeeorhaveapicnic.(對(duì)于那些更喜歡動(dòng)感活動(dòng)的人來(lái)說(shuō),這里有開闊的場(chǎng)地可供玩飛盤或野餐。)”可知,游客在神秘谷的第二天可以進(jìn)行自然漫步,還能在溪邊玩飛盤。故選B項(xiàng)。【2題詳解】細(xì)節(jié)理解題。根據(jù)表格中的“ForestCabins,4dayStayis$350.(森林小屋,4天350美元)”以及表格上的“*A30%discountisavailableforstudentsandseniors.)(學(xué)生和老年人可享受30%的折扣?!薄笨芍?,兩名學(xué)生住4天森林小屋的費(fèi)用為350×2×(130%)=490美元。故選A項(xiàng)?!?題詳解】推理判斷題。通讀全文,文章介紹了神秘谷的旅游套餐,包括景點(diǎn)特色、活動(dòng)安排、住宿選擇及價(jià)格等,最后還提到“Clickheretobookyourdreamvacation(點(diǎn)擊這里預(yù)訂你夢(mèng)想中的假期)”,由此可推知,本文最可能來(lái)自一個(gè)旅游網(wǎng)站。故選C項(xiàng)。BForovertwentyyears,friedchickenhadbeenmyabsolutefavoritefood.Iwouldhaveitatleastthreetimesaweek,whetheritwasfromafastfoodjoint,alocaldiner,orevenhomemade.Iplannedmyoutingsaroundplacesthatserveddeliciousfriedchicken.ThereweretimeswhenItriedtocutbackonit,especiallywhenIstartedtogainsomeweight,butIalwaysendedupgivingintomycravingswithinafewdays.Thisyear,aseriesofeventschangedmyrelationshipwithfriedchickenforever.Ibeganexperiencingfrequentstomachachesandindigestion.Doctorscouldn’tdirectlylinktheseproblemstofriedchicken,butInoticedthateverytimeIateit,mydisfortworsened.Additionally,Istartedtorealizethattheoncemouthwateringsmellandtastenowleftaheavy,greasyfeelinginmymouththatIcouldn’tignore.Oneevening,afterfinishingalargebucketoffriedchicken,IfeltsosickthatIcouldn’tsleepwellallnight.Thatwastheturningpoint.Idecidedthatenoughwasenough,aftertwodecadesofindulgence.Whywasitsohardtoletgobefore?Istherereallysomethingaddictiveinfriedchicken?Whilethere’snoofficial“friedchickenaddiction”listedinmedicalbooks,expertspointoutfactorsthatcouldcontributetoitsallure.Dr.Johnsonfromanutritionresearchcentermentionstwomainelements:thehighfatcontentandthebinationofspices.Thehighfatcontenttriggersthereleaseofendorphinsinthebrain,makingusfeelgood,whiletheuniqueblendofspicesstimulatesourtastebuds,makinguswantmore.Now,I’monDay35ofmy“friedchickenfree”journey.Thefirstweekwastough.Ihadstrongcravingsandevenfeltabitdownattimes,almostlikegoingthroughamildwithdrawal.Butasthedayspassed,Istartedtofeelbetter.Mystomachproblemsbecamelessfrequent,andIevennoticedthatIhadmoreenergy.I’mreallyproudofmyselfforbreakingthislongstandinghabit.IfIcanoveremyloveforfriedchicken,IbelieveIcanovereanyotherchallenginghabitinmylife.4.Whatcanbeinferredabouttheauthorfromthefirstparagraph?A.Friedchickenwasonlyacasualpartoftheauthor’sdiet.B.Theauthorneverworriedaboutthehealthrisksofeatingfriedchicken.C.Theauthorhadadeepandlonglastingloveforfriedchicken.D.Theauthorsuccessfullyreducedtheintakeoffriedchickenseveraltimes.5.Whatledtheauthortogiveupfriedchicken?A.Adoctor’sstrictorder.B.Healthproblemsandanunpleasantfeelingaftereating.C.Anewfounddislikeforthesmellofchicken.D.Afriend’sadviceonahealthierdiet.6.Whatdoestheunderlinedword“allure”inparagraph3probablymean?A.harm B.cost C.waste D.attraction7.Howdoestheauthorfeelaboutgivingupfriedchicken?A.Regretful B.Confused C.Satisfied D.Uncertain.【答案】4.C5.B6.D7.C【解析】【導(dǎo)語(yǔ)】本文是一篇記敘文。主要講述作者對(duì)炸雞的長(zhǎng)期喜愛(ài)及最終因健康問(wèn)題放棄食用炸雞的經(jīng)歷?!?題詳解】推理判斷題。根據(jù)第一段中“Forovertwentyyears,friedchickenhadbeenmyabsolutefavoritefood.Iwouldhaveitatleastthreetimesaweek,whetheritwasfromafastfoodjoint,alocaldiner,orevenhomemade.Iplannedmyoutingsaroundplacesthatserveddeliciousfriedchicken.ThereweretimeswhenItriedtocutbackonit,especiallywhenIstartedtogainsomeweight,butIalwaysendedupgivingintomycravingswithinafewdays.(二十多年來(lái),炸雞一直是我最愛(ài)的食物。我每周至少要吃三次,無(wú)論是快餐連鎖店的、當(dāng)?shù)匦〔宛^的,還是自家做的。我會(huì)圍繞那些供應(yīng)美味炸雞的地方來(lái)規(guī)劃外出活動(dòng)。有好幾次我都想少吃點(diǎn),尤其是在我開始發(fā)胖之后,但總是不出幾天就抵擋不住誘惑,又吃起了炸雞。)”可知,作者二十多年來(lái)每周至少吃三次炸雞,還會(huì)圍繞有炸雞的地方安排出行,雖嘗試減少但總會(huì)放棄,由此可推斷出作者對(duì)炸雞有著深厚且長(zhǎng)久的喜愛(ài),炸雞是其生活中重要的一部分。故選C項(xiàng)?!?題詳解】細(xì)節(jié)理解題。根據(jù)第二段中的“Ibeganexperiencingfrequentstomachachesandindigestion.Doctorscouldn’tdirectlylinktheseproblemstofriedchicken,butInoticedthateverytimeIateit,mydisfortworsened.Additionally,Istartedtorealizethattheoncemouthwateringsmellandtastenowleftaheavy,greasyfeelinginmymouththatIcouldn’tignore.Oneevening,afterfinishingalargebucketoffriedchicken,IfeltsosickthatIcouldn’tsleepwellallnight.Thatwastheturningpoint.(我開始頻繁地胃痛和消化不良。醫(yī)生無(wú)法將這些問(wèn)題直接與炸雞聯(lián)系起來(lái),但我注意到,每次吃了炸雞后,身體的不適感就會(huì)加重。此外,我還漸漸發(fā)現(xiàn),曾經(jīng)讓人垂涎欲滴的炸雞香味和口感,如今會(huì)在嘴里留下一種濃重的油膩感,讓我無(wú)法忽視。一天晚上,在吃完一大桶炸雞后,我感到非常難受,整夜都沒(méi)睡好。那就是轉(zhuǎn)折點(diǎn)。)”可知,作者出現(xiàn)胃痛、消化不良等健康問(wèn)題,且吃完炸雞后會(huì)感覺(jué)不適,同時(shí)還覺(jué)得炸雞口感變差,這些因素促使作者放棄炸雞。故選B項(xiàng)?!?題詳解】詞句猜測(cè)題。根據(jù)第三段中的“Whywasitsohardtoletgobefore?Istherereallysomethingaddictiveinfriedchicken?Whilethere’snoofficial“friedchickenaddiction”listedinmedicalbooks,expertspointoutfactorsthatcouldcontributetoitsallure.(為什么以前那么難戒掉呢?炸雞里真的有什么讓人上癮的東西嗎?雖然醫(yī)學(xué)書籍中沒(méi)有正式的“炸雞癮”這一說(shuō)法,但專家指出了可能使其具有allure的因素。)”可知,專家指出炸雞中某些因素會(huì)導(dǎo)致人們對(duì)其產(chǎn)生吸引力,所以“allure”意思是“吸引力”,與“attraction”意思相近“allure”在這里指的是炸雞的吸引力。故選D項(xiàng)?!?題詳解】推理判斷題。根據(jù)最后一段中的“I’mreallyproudofmyselfforbreakingthislongstandinghabit.IfIcanoveremyloveforfriedchicken,IbelieveIcanovereanyotherchallenginghabitinmylife.(我為自己打破了這個(gè)長(zhǎng)期的習(xí)慣而感到自豪。如果我能克服對(duì)炸雞的喜愛(ài),我相信我能克服生活中任何其他具有挑戰(zhàn)性的習(xí)慣。)”可知,作者對(duì)自己放棄炸雞感到滿意。故選C項(xiàng)。CInrecentyears,electricvehicles(EVs)havegainedsignificantpopularityasamoreenvironmentallyfriendlyalternativetotraditionalgasolinepoweredcars.However,concernsabouttheiractualenvironmentalimpactaregrowing.Forinstance,theproductionofEVbatteriesrequireslargeamountsofrareearthmetals,theminingofwhichcanleadtodeforestation,soilerosion,andwaterpollution.Additionally,theelectricityusedtochargeEVsoftenesfrompowerplantsthatburnfossilfuels,emittingsubstantialamountsofgreenhousegases.Somestudiessuggestthatinregionsheavilydependentoncoalforelectricitygeneration,thecarbonfootprintofEVsduringtheiroperationmaynotbemuchlowerthanthatofconventionalvehicles.Nevertheless,theseconcernsmightbeoverstated.Infact,EVsmayhaveamuchgreaterpotentialforenvironmentalbenefitsthanmanypeoplerealize.TheInternationalCouncilonCleanTransportation(ICCT)predictsthatastheshareofrenewableenergyinelectricitygenerationincreases,theenvironmentaladvantagesofEVswillbeemorepronounced.Currently,onlyabout20%oftheelectricityusedforEVcharginginsomeregionsesfromrenewablesourceslikesolarandwind.Butastheworldtransitionstocleanerenergy,thispercentageisexpectedtorisesignificantly.Moreover,EVscontributetoreducingairpollutioninurbanareas.Theyproducezerotailpipeemissions,whichdirectlyimproveslocalairqualityandreducesthehealthrisksassociatedwithbreathingpollutedair.AutomakersandpolicymakersfacethechallengeofmaximizingtheenvironmentalbenefitsofEVswhileminimizingtheirnegativeimpacts.Theidealsolutionwouldbetorapidlyincreasetheproportionofrenewableenergyinthepowergridandimprovetheefficiencyofbatteryrecycling.However,sinceachievingafullyrenewablepowergridgloballyisstillalongtermgoal,focusingonthreemoreimmediatemeasuresismorepractical.Thefirstmeasureispromotingbatteryrecycling.Startingin2027,somecountrieswillrequireautomakerstotakebackusedEVbatteriesandrecycleatleast70%ofthematerials.Thispracticeshouldbeadoptedmorewidely.Thesecondmeasureisoptimizingthelocationofchargingstations.Bystrategicallyplacingchargingstationsnearrenewableenergysources,theenvironmentalimpactofchargingcanbefurtherreduced.Third,automakersmustinvestmoreinresearchanddevelopmenttoimprovebatterytechnology,makingitmoreenergyefficientandreducingtheneedforrareearthmetals.StrengtheningtheseapproacheswouldhelptransformEVsfrompotentialenvironmentalconcernsintopowerfultoolsforenvironmentalprotection.8.Whatisthemainconcernaboutelectricvehicles?A.Theirhighproductioncosts.B.Theirlimiteddrivingrange.C.Theirpotentialnegativeenvironmentalimpact.D.Theirpetitionwithtraditionalgasolinepoweredcars.9.Whatcanbeinferredfromthesecondparagraph?A.TheenvironmentalbenefitsofEVsarealreadyfullyrealized.B.TheenvironmentaladvantagesofEVsdependonthesourceofelectricity.C.renewableenergycurrentlyaccountsformostoftheelectricityusedforEVcharging.D.EVshavenoimpactonreducingairpollutioninurbanareas.10.WhichsolutionismorepracticaltomaximizetheenvironmentalbenefitsofEVs?A.Achievingafullyrenewablepowergridgloballyimmediately.B.Banningtheuseoffossilfuelpoweredpowerplants.C.Optimizingthelocationofchargingstationsnearrenewableenergysources.D.Encouragingconsumerstobuymoregasolinepoweredcarsintheshortterm.11.Whichofthefollowingisthebesttitleforthetext?A.ElectricVehicles:ASureFireSolutionfortheEnvironmentBTheHighCostofElectricVehicleBatteriesC.ElectricVehicles:AThreatoraHopefortheEnvironment?D.TheFutureofTraditionalGasolinePoweredCars【答案】8.C9.B10.C11.C【解析】【導(dǎo)語(yǔ)】這是一篇說(shuō)明文,文章圍繞電動(dòng)汽車對(duì)環(huán)境的影響展開討論,既提到了人們對(duì)其環(huán)境影響的擔(dān)憂,也闡述了其潛在的環(huán)境效益,探討了電動(dòng)汽車到底是對(duì)環(huán)境的威脅還是希望。【8題詳解】細(xì)節(jié)理解題。文章第一段中“However,concernsabouttheiractualenvironmentalimpactaregrowing.Forinstance,theproductionofEVbatteriesrequireslargeamountsofrareearthmetals,theminingofwhichcanleadtodeforestation,soilerosion,andwaterpollution.Additionally,theelectricityusedtochargeEVsoftenesfrompowerplantsthatburnfossilfuels,emittingsubstantialamountsofgreenhousegases.(然而,人們?cè)絹?lái)越擔(dān)心它們對(duì)環(huán)境的實(shí)際影響。例如,電動(dòng)汽車電池的生產(chǎn)需要大量的稀土金屬,而稀土金屬的開采會(huì)導(dǎo)致森林砍伐、土壤侵蝕和水污染。此外,用于給電動(dòng)汽車充電的電力通常來(lái)自燃燒化石燃料的發(fā)電廠,排放大量溫室氣體)”明確指出人們對(duì)電動(dòng)汽車的主要擔(dān)憂是其對(duì)環(huán)境的實(shí)際影響,包括電池生產(chǎn)帶來(lái)的資源開采問(wèn)題以及充電用電產(chǎn)生的溫室氣體排放等。故選C?!?題詳解】推理判斷題。第二段中“TheInternationalCouncilonCleanTransportation(ICCT)predictsthatastheshareofrenewableenergyinelectricitygenerationincreases,theenvironmentaladvantagesofEVswillbeemorepronounced.Currently,onlyabout20%oftheelectricityusedforEVcharginginsomeregionsesfromrenewablesourceslikesolarandwind.(國(guó)際清潔交通理事會(huì)(ICCT)預(yù)測(cè),隨著可再生能源在發(fā)電中所占份額的增加,電動(dòng)汽車的環(huán)境優(yōu)勢(shì)將更加明顯。目前,在一些地區(qū),用于電動(dòng)汽車充電的電力中只有約20%來(lái)自太陽(yáng)能和風(fēng)能等可再生能源)”提到,國(guó)際清潔交通委員會(huì)預(yù)測(cè)隨著可再生能源在發(fā)電中占比增加,電動(dòng)汽車的環(huán)境優(yōu)勢(shì)將更明顯,且目前部分地區(qū)電動(dòng)汽車充電用電只有約20%來(lái)自可再生能源,由此可推斷電動(dòng)汽車的環(huán)境優(yōu)勢(shì)取決于電力來(lái)源。故選B?!?0題詳解】細(xì)節(jié)理解題。根據(jù)第三段中“However,sinceachievingafullyrenewablepowergridgloballyisstillalongtermgoal,focusingonthreemoreimmediatemeasuresismorepractical.(然而,由于在全球范圍內(nèi)實(shí)現(xiàn)完全可再生電網(wǎng)仍然是一個(gè)長(zhǎng)期目標(biāo),因此專注于三個(gè)更直接的措施更為實(shí)際)”和第四段中“Thefirstmeasureispromotingbatteryrecycling.(第一項(xiàng)措施是促進(jìn)電池回收)”、“Thesecondmeasureisoptimizingthelocationofchargingstations.(二是優(yōu)化充電站的位置)”以及“Third,automakersmustinvestmoreinresearchanddevelopmenttoimprovebatterytechnology,makingitmoreenergyefficientandreducingtheneedforrareearthmetals.(第三,汽車制造商必須加大研發(fā)投入,改進(jìn)電池技術(shù),使其更節(jié)能,減少對(duì)稀土金屬的需求)”提到,實(shí)現(xiàn)全球完全可再生能源電網(wǎng)是長(zhǎng)期目標(biāo),更實(shí)際的措施包括促進(jìn)電池回收、優(yōu)化充電站位置和改進(jìn)電池技術(shù)等。故選C?!?1題詳解】主旨大意題。根據(jù)全文內(nèi)容,結(jié)合第一段中“Inrecentyears,electricvehicles(EVs)havegainedsignificantpopularityasamoreenvironmentallyfriendlyalternativetotraditionalgasolinepoweredcars.However,concernsabouttheiractualenvironmentalimpactaregrowing.(近年來(lái),電動(dòng)汽車(EVs)作為一種更環(huán)保的替代傳統(tǒng)汽油動(dòng)力汽車而獲得了顯著的普及。然而,人們?cè)絹?lái)越擔(dān)心它們對(duì)環(huán)境的實(shí)際影響)”可知,文章圍繞電動(dòng)汽車對(duì)環(huán)境的影響展開討論,既提到了人們對(duì)其環(huán)境影響的擔(dān)憂,也闡述了其潛在的環(huán)境效益,探討了電動(dòng)汽車到底是對(duì)環(huán)境的威脅還是希望,C選項(xiàng)“電動(dòng)汽車:對(duì)環(huán)境的威脅還是希望?”符合文章主旨。故選C。DSocialmediainfluencermarketinghasbeeanincreasinglypopularstrategyforbrandstoreachconsumers.Influencers,withtheirlargefollowingsandtheabilitytoengageaudiences,areseenaspowerfultoolsforpromotingproductsandservices.However,whileinfluencermarketingshowsgreatpotential,itseffectivenessmetrics,mainlycenteredaroundfollowercount,engagementrate,andreach,havesignificantlimitations.Thesemetricsaregoodatidentifyinginfluencerswithawideaudiencereach,buttheystruggletodistinguishbetweeninfluencerswhocandriveactualsalesandthosewhoonlygeneratesurfacelevelengagement.Forexample,aninfluencermighthaveahighnumberoffollowersandaseeminglyimpressiveengagementrate,buttheiraudiencemaynotbetherighttargetforaparticularbrand’sproducts.Thismeansthatabrandcouldinvestheavilyinaninfluencercampaignbasedonthesemetrics,onlytoseeminimalreturnoninvestment.Thislimitationmaynotbeamajorconcernforbrandsthatfocusonincreasingbrandawarenessinabroadsense.Butforthoseaimingtoachievespecificbusinessgoals,suchasdrivingemercesalesorboostingproductsignups,itcanleadtowastedresourcesandmissedopportunities.Intheircurrentform,theseeffectivenessmetricshaveseveraldrawbacks.First,followercountcanbeinflatedthroughfakefollowersorbots,creatingafalseimpressionofaninfluencer’sreach.Engagementratescanalsobemisleading,assomeinfluencersmayusetacticslike“l(fā)ikeforlike”exchangesorbuyfakementstoartificiallyboostnumbers.Moreover,theconceptofreachdoesn’tconsiderthequalityoftheaudiencereached.Alargereachamonganuninterestedormismatchedaudienceisoflittlevaluetoabrand.Toaddresstheseissuesandprovidebrandswithamoreaccurateunderstandingofaninfluencer’struevalue,severalsolutionscanbeconsidered.Oneapproachistoanalyzeaninfluencer’saudiencedemographicsinmoredetail.Brandsshouldlookbeyondbasicmetricsandstudyfactorssuchastheage,gender,location,interests,andpurchasingbehaviorofaninfluencer’sfollowers.Bydoingso,theycandeterminewhethertheinfluencer’saudiencealignswiththeirtargetmarket.Anotherkeymeasureistotracktheactualconversionratesresultingfrominfluencercampaigns.Insteadofrelyingsolelyonengagementandreach,brandsshouldmonitorhowmanyclicks,purchases,orsignupsaninfluencerdrives.Thisdataprovidesamoredirectindicationofaninfluencer’sabilitytogeneratebusinessresults.Additionally,brandscanconductA/Btesting,paringtheperformanceofdifferentinfluencersorinfluencerstrategies,toidentifythemosteffectiveapproaches.Whiletheseeffectivenessmetricsalonecan’tensurethesuccessofinfluencermarketingcampaigns,implementingtheseimprovementscanmaketheevaluationprocessmorereliable.This,inturn,helpsbrandsmakemoreinformeddecisions,optimizetheirmarketingbudgets,andachievebetterresultsfrominfluencerpartnerships.12.Whatfunctioncanthecurrenteffectivenessmetricsofinfluencermarketingserve?A.Theycanhelpbrandsaccuratelymeasuresalesgrowth.B.Theycanassistinidentifyinginfluencerswithbroadreach.C.Theycanguaranteeahighreturnoninvestmentforbrands.D.Theycaneffectivelydistinguishhighperforminginfluencers.13.Whatcanbeinferredfromaninfluencerhavingahighengagementrate?A.Theiraudienceishighlyinterestedinthepromotedproducts.B.Theyaredefinitelycapableofdrivingsignificantsales.C.Theengagementratemightnotreflectrealinfluence.D.Theyhavealargenumberofloyalandactivefollowers.14.Whatcontributestoamoreaccurateevaluationofaninfluencer’svalue?A.Focusingsolelyonthefollowercountandreach.B.Relyingontheengagementrateasthemaincriterion.C.Analyzingthedemographicsandconversionratesoftheaudience.D.Conductingsurveysabouttheinfluencer’spersonalreputation.15.Whatisthemainpurposeofthispassage?A.Toparedifferentinfluencermarketingstrategies.B.Toexposethefalsedataininfluencermarketingmetrics.C.Topresenttheadvantagesofinfluencermarketing.D.Toproposeimprovementsforinfluencermarketingeffectivenessmetrics【答案】12.B13.C14.C15.D【解析】【導(dǎo)語(yǔ)】本文是一篇說(shuō)明文。主要介紹社交媒體網(wǎng)紅營(yíng)銷的有效性指標(biāo)存在局限及相應(yīng)的改進(jìn)建議?!?2題詳解】細(xì)節(jié)理解題。根據(jù)第二段“Thesemetricsaregoodatidentifyinginfluencerswithawideaudiencereach,buttheystruggletodistinguishbetweeninfluencerswhocandriveactualsalesandthosewhoonlygeneratesurfacelevelengagement.(這些指標(biāo)擅長(zhǎng)識(shí)別擁有廣泛受眾覆蓋面的網(wǎng)紅,但難以區(qū)分那些能夠帶動(dòng)實(shí)際銷售的網(wǎng)紅和僅能產(chǎn)生表面互動(dòng)的網(wǎng)紅。)”可知,當(dāng)前網(wǎng)紅營(yíng)銷的有效性指標(biāo)可以幫助識(shí)別擁有廣泛受眾的網(wǎng)紅。故選B項(xiàng)?!?3題詳解】推理判斷題。根據(jù)第四段“Engagementratescanalsobemisleading,assomeinfluencersmayusetacticslike“l(fā)ikeforlike”exchangesorbuyfakementstoartificiallyboostnumbers.(互動(dòng)率也可能具有誤導(dǎo)性,因?yàn)橐恍┚W(wǎng)紅可能會(huì)使用“互贊”或購(gòu)買虛假評(píng)論等策略來(lái)人為提高數(shù)據(jù)。)”可知,網(wǎng)紅的高互動(dòng)率可能并不能反映其真實(shí)影響力。故選C項(xiàng)?!?4題詳解】細(xì)節(jié)理解題。根據(jù)第五段“Oneapproachistoanalyzeaninfluencer’saudiencedemographicsinmoredetail.(一種方法是更詳細(xì)地分析網(wǎng)紅的受眾人口統(tǒng)計(jì)數(shù)據(jù)。)”以及第六段“Anotherkeymeasureistotracktheactualconversionratesresultingfrominfluencercampaigns.(另一個(gè)關(guān)鍵措施是跟蹤網(wǎng)紅營(yíng)銷活動(dòng)帶來(lái)的實(shí)際轉(zhuǎn)化率。)”可知,分析受眾的人口統(tǒng)計(jì)數(shù)據(jù)和轉(zhuǎn)化率有助于更準(zhǔn)確地評(píng)估網(wǎng)紅的價(jià)值。故選C項(xiàng)?!?5題詳解】推理判斷題。通讀全文,文章先指出當(dāng)前網(wǎng)紅營(yíng)銷有效性指標(biāo)存在的局限,隨后提出了改進(jìn)這些指標(biāo)的具體建議,因此本文的主要目的是為網(wǎng)紅營(yíng)銷有效性指標(biāo)提出改進(jìn)方案。故選D項(xiàng)。第二節(jié)(共5小題;每小題2.5分,滿分12.5分)閱讀下面短文,從短文后的選項(xiàng)中選出能填入空白處的最佳選項(xiàng)。選項(xiàng)中有兩項(xiàng)為多余選項(xiàng)。BuildingaDIYherbgardenisarewardingendeavorthatallowsyoutoenjoyfresh,homegrownherbsrightatyourfingertips.Whetheryou’reanexperiencedgardenerorabeginner,awellmaintainedherbgardencanenhanceyourcooking,addbeautytoyourspace,andevenprovideasenseofrelaxation.___16___Byfollowingthesepracticalsteps,youcancreateathrivingherbgardenthatwillserveyouwellforseasonstoe.___17___Thefirstcrucialstepischoosingtherightlocationforyourherbgarden.Mostherbsthriveinfullsunlight,requiringatleast68hoursofdirectsunlightperday.However,someherbslikemintandparsleycantoleratepartialshade.Considertheamountofsunlightyourchosenspotreceivesthroughouttheday.___18___Ifyouliveinanareawithstrongwinds,findashelteredlocationorusewindbreakstoprotectyourdelicateherbs.Selecttheherbsthatsuityourneedsandgrowingconditions.Thinkaboutwhichherbsyouusemostfrequentlyinyourcooking.Basil,thyme,rosemary,andoreganoarepopularchoicesforenhancingtheflavorofItaliandishes.___19___Ifyouhavelimitedspace,optforpactvarietiesorherbsthatcanbegrownincontainers.Also,takeintoaccountyourlocalclimate.Someherbsaremorecoldhardy,whileotherspreferwarmertemperatures.Preparethesoilproperlybeforeplanting.Herbsgenerallypreferwelldrainedsoilthatisrichinorganicmatter.Youcanimprovethesoilqualitybyaddingpost,agedmanure,orpeatmoss.___20___Thishelpstherootsoftheherbsgroweasily.Avoidusingheavy,claylikesoilthatcanretaintoomuchwaterandcausetherootstorot.Withtherightplanningandcare,yourDIYherbgardenwillnotonlyprovideyouwithabountifulsupplyoffreshherbsbutalsobeeadelightfuladditiontoyourhome.A.However,it’simportanttoensuregoodaircirculationaroundtheplantsaswell.B.Lavender,ontheotherhand,isnotonlygreatforbakingbutalsohasasoothingaroma.C.Butachievingasuccessfulherbgardenrequirescarefulplanningandtherighttechniques.D.Useagardenforkortillertoloosenthesoiltoadepthofabout810inches.E.Determinethesizeofyourgardenbasedontheavailablespaceandthenumberofherbsyouwanttogrow.F.Also,considertheproximitytoawatersource,asregularwateringisessentialforherbgrowth.G.Makesuretospacetheplantsaccordingtotheirmaturesizetopreventovercrowding.【答案】16.C17.E18.F19.B20.D【解析】【導(dǎo)語(yǔ)】本文是一篇說(shuō)明文。文章介紹了打造DIY香草園的相關(guān)內(nèi)容,強(qiáng)調(diào)這是一項(xiàng)有益的嘗試,能帶來(lái)諸多好處,并詳細(xì)闡述了打造香草園的實(shí)用步驟,包括選擇合適位置、挑選香草、準(zhǔn)備土壤等,以幫助讀者創(chuàng)建一個(gè)繁茂的香草園?!?6題詳解】根據(jù)空前的“Whetheryou’reanexperiencedgardenerorabeginner,awellmaintainedherbgardencanenhanceyourcooking,addbeautytoyourspace,andevenprovideasenseofrelaxation.(無(wú)論你是經(jīng)驗(yàn)豐富的園丁還是初學(xué)者,一個(gè)維護(hù)良好的香草園能改善你的烹飪,為你的空間增添美感,甚至帶來(lái)放松的感覺(jué)。)”可知,此處強(qiáng)調(diào)打造香草園的諸多益處,結(jié)合空后的“Byfollowingthesepracticalsteps,youcancreateathrivingherbgardenthatwillserveyouwellforseasonstoe.(通過(guò)遵循這些實(shí)用步驟,你可以創(chuàng)建一個(gè)繁茂的香草園,在未來(lái)的季節(jié)里為你帶來(lái)諸多益處。)”可知,引出打造成功香草園需遵循的步驟。C選項(xiàng)“Butachievingasuccessfulherbgardenrequirescarefulplanningandtherighttechniques.(但要打造一個(gè)成功的香草園,需要精心的規(guī)劃和正確的技巧。)”中的“But”與前文形成轉(zhuǎn)折,既肯定了香草園的好處,又引出下文的步驟,符合語(yǔ)境。故選C項(xiàng)?!?7題詳解】根據(jù)空后的“Thefirstcrucialstepischoosingtherightlocationforyourherbgarden.Mostherbsthriveinfullsunlight,requiringatleast68hoursofdirectsunlightperday.(第一個(gè)關(guān)鍵步驟是為你的香草園選擇合適的位置。大多數(shù)香草在充足的陽(yáng)光下生長(zhǎng)旺盛,每天需要至少68小時(shí)的直射陽(yáng)光。)”可知,本段圍繞香草園的位置和規(guī)模等展開。E選項(xiàng)“Determinethesizeofyourgardenbasedontheavailablespaceandthenumberofherbsyouwanttogrow.(根據(jù)可用空間和你想種植的香草數(shù)量來(lái)確定花園的大小。)”是選擇位置時(shí)需要考慮的因素,作為段落首句,引出下文對(duì)位置選擇的具體闡述。故選E項(xiàng)?!?8題詳解】根據(jù)空前的“Considertheamountofsunlightyourchosenspotreceivesthroughouttheday.(考慮你所選地點(diǎn)全天接收的陽(yáng)光量。)”可知,上文提到要考慮所選地點(diǎn)的日照情況,結(jié)合空后的“Ifyouliveinanareawithstrongwinds,findashelteredlocationorusewindbreakstoprotectyourdelicateherbs.(如果你住在風(fēng)力較大的地區(qū),找一個(gè)避風(fēng)的地方或使用防風(fēng)林來(lái)保護(hù)你嬌嫩的香草。)”可知,此處應(yīng)繼續(xù)說(shuō)明選擇位置時(shí)需要考慮的其他因素。F選項(xiàng)“Also,considertheproximitytoawatersource,asregularwateringisessentialforherbgrowth.(此外,考慮到水源的距離,因?yàn)槎ㄆ跐菜畬?duì)香草生長(zhǎng)至關(guān)重要。)”中的“Also”承接前文,補(bǔ)充了位置選擇的另一個(gè)要點(diǎn),符合語(yǔ)境。故選F項(xiàng)?!?9題詳解】根據(jù)空前的“Thinkaboutwhichherbsyouusemostfrequentlyinyourcooking.Basil,thyme,rosemary,andoreganoarepopularchoicesforenhancingtheflavorofItaliandishes.(想想你在烹飪中最常用哪些香草。羅勒、百里香、迷迭香和牛至是提升意大利菜肴風(fēng)味的熱門選擇。)”可知,上文列舉了幾種用于意大利菜肴調(diào)味的香草,由此可知,此處應(yīng)繼續(xù)舉例說(shuō)明其他香草及其用途。B選項(xiàng)“Lavender,ontheotherhand,isnotonlygreatforbakingbutalsohasasoothingaroma.(另一方面,薰衣草不僅非常適合烘焙,而且有一種令人舒緩的香氣。)”通過(guò)“ontheotherhand”引出另一種香草,與前文例子相呼應(yīng),符合語(yǔ)境。故選B項(xiàng)?!?0題詳解】根據(jù)空前的“Youcanimprovethesoilqualitybyaddingpost,agedmanure,orpeatmoss.(你可以通過(guò)添加堆肥、腐熟的糞肥或泥炭苔來(lái)改善土壤質(zhì)量。)”可知,上文提到要改善土壤質(zhì)量,添加有機(jī)物資,結(jié)合空后的“Thishelpstherootsoftheherbsgroweasily.(這有助于香草的根系輕松生長(zhǎng)。)”可知,此處應(yīng)說(shuō)明疏松土壤的方法。D選項(xiàng)“Useagardenforkortillertoloosenthesoiltoadepthofabout810inches.(用園藝叉或耕耘機(jī)將土壤疏松到約810英寸深。)”具體說(shuō)明了改善土壤的操作方法,承接上文,符合邏輯。故選D項(xiàng)。第三部分:語(yǔ)言運(yùn)用(共兩節(jié),滿分30分)第一節(jié)(共15小題;

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