2

AbouttheSurvey

Mission

Foundedin2008,TheCMOSurveycollectsand

disseminatestheopinionsofmarketingleaderstopredict

thefutureofmarkets,trackmarketingexcellence,and

improvethevalueofmarketinginorganizationsandsociety.

Reports

TheHighlightsandInsightsReport

shareskeymetrics,trends,andinsightsovertime.

TheToplineReport

offersanaggregateviewofresults.

TheFirm&IndustryBreakoutReport

displayssurveyresultsbysector,size,andonlinesales.

TheCMOSurveyissponsoredbyDeloitte,DukeUniversity’sFuquaSchoolof

Business,andtheAmericanMarketing

Association.Sponsorsupportincludes

intellectualandfinancialresources.Surveydataandparticipantlistsareheldinstrictconfidenceandarenotprovidedto

sponsorsoranyotherparties.

Contents

SurveyMethodandSample

4

MacroeconomicForecasts

7

CustomersandChannels

13

MarketingBudgets

20

MarketingLeadership

29

UseofAIinMarketing

42

MarketingJobs

47

MarketingPerformance

55

TheCMOSurveyAwardforMarketingExcellence

61

3

2025

SurveyMethod

Questions

TheCMOSurveymonitorskeymarketingindicators.Since2008,

marketingspendingandperformanceindicatorshavebeenmeasuredtoofferbenchmarksandinsightstothemarketingprofession.

This34theditioncontinuestofollowthesetrendswhilealsoofferinganin-depthexaminationof"LeadingMarketinginaComplexWorld."Thisincludesleadingdigitalandhumanresourcesandmanagingkey

relationshipswithinthecompany.

InterpretiveGuide:

B2B=Business-to-BusinessCompaniesB2C=Business-to-ConsumerCompanies

Administration

?Surveywasinthefield

January21-February12,2025.

?In2023,thesurveyshiftedtoaSpringandFall

administration.In2025,thesurveymovedtoayearly

administration.Thisis

reflectedincalendarlabelsusedthroughoutthisreport.

4

2025

Sample

Sample(n=281)

?2,047marketingleadersatfor-profitU.S.companies

?281respondedfora13.7%responserate

?99%ofrespondentsareVP-levelorabove

EconomicSector

15.8%

B2C

36.2%

B2B

Product

Services

25.8%

B2C

Product

22.2%

B2B

Services

IndustrySector

Tech/Software/Platform

15.7%

Healthcare

12.5%

Manufacturing

11.4%

Banking/Finance/Insurance

10.7%

Retail/Wholesale

10.3%

ConsumerPackagedGoods

10.0%

Pharma/Biotech

6.8%

ProfessionalServices

5.3%

Communications/Media

3.6%

Transportation

3.2%

Education

2.5%

ConsumerServices

2.5%

RealEstate

2.5%

Energy

2.1%

Mining/Construction

1.1%

5

2025

Sample(continued)

NumberofEmployees

<50

50-99

100-499 500-9991,000-2,4992,500-4,9995,000-9,99910,000+

<$10million $10-25million $26-99million$100-499million

$500-999million$1-2.5billion

$2.6-5billion$5.1-9.9billion$10-49billion$50billion+

11.8%

6.8%

18.9%

7.5%

11.1%

6.0%

8.6%

29.3%

SalesRevenue

11.6%

5.4%

11.6%

19.9%

7.3%

12.7%9.4%

3.6%

12.3%6.2%

%ofOnlineSales

0%39.7%

1-10%29.2%

11-49%15.4%

50-99%9.7%

100%6.0%

6

2025

7

MacroeconomicForecasts

Marketers’optimismabouttheU.S.economyhasdeclinedto62.2(where0isleastoptimisticand100ismostoptimistic)from63.8reportedinFall2024.Nearlyhalf(48.2%)ofmarketersreporttheyare“l(fā)essoptimistic”abouttheU.S.economycomparedtolastquarter,whileonly31.2%are“moreoptimistic”and20.6%report“nochange.”

Inflationarypressurescontinuetoimpactmarketingspendinglevels,withnearlyhalf(43.5%)ofcompaniesreportingdecreases,thoughthisrepresentsanimprovementfromFall2024(48.7%).Thereis,however,substantialheterogeneityamongindustry

sectors.B2CcompanieshavehadahigherdecreaseinmarketingspendingwithB2CProductat47.8%andB2CServicesat47.1%comparedtoB2BProductat40.2%andB2BServicesat43.1%.

Thelargestnumberofmarketingleaders(41%)believetherewillbe“nochange”inregulationin2025,whilealmostone-third(31.5%)expect“l(fā)essregulation”andtheremainder(27.5%)expect“moreregulation.”B2Bcompaniesleadthe“nochange”

group,whileB2CProductcompanies(41.8%)expect“moreregulation”andB2CServicescompanies(45.7%)expect“more

regulation.”Amongthecompaniesthatexpect“moreregulation,”nearlyhalf(46.4%)believeitwilldecreasemarketing

spending,whileaclearmajorityofthoseexpecting“l(fā)essregulation”(81%)believeitwillhavenoimpactonmarketingspending.

Marketeroptimismcontinuestodeclinepost-election

RateyouroptimismabouttheU.S.economyonascalefrom0-100with0beingtheleastoptimisticand100beingthemostoptimistic.

100

90

80

70

60

50

40

30

20

10

0

66.3

69.6

66.8

66.767.0

57.2

58.3

63.862.2

Feb-21Aug-21Feb-22Fall-22Spring-23Fall-23Spring-24Fall-242025

EconomicSector

61.2

B2BProduct

B2BServices

61.3

B2CProduct

61.8

B2CServices

67.6

IndustrySector

Mostoptimisticindustries

?RealEstate(72.4)

?Transportation(72.0)

?Healthcare(68.6)

Leastoptimisticindustries

?Communications/Media(48.4)

?Education(50.2)

?Mining/Construction(51.7)

8

2025

Approximatelyhalfofmarketersreporttheyarelessoptimisticabout

theU.S.economycomparedtopre-electionratings

AreyoumoreorlessoptimisticabouttheU.S.economycomparedtolastquarter?

Less

31.2%

optimistic

More

optimistic

48.2%

20.6%

No

2025

change

、l,

Insights

Almosthalfofmarketersare“l(fā)essoptimistic”

abouttheU.S.economycomparedtolast

quarter.Thisisa64%increaseoverthe29.4%thatwere"lessoptimistic"inFall-2024.The

numberofmarketerswhoare"moreoptimistic"hasdecreasedfrom37%inFall-2024to31.2%in2025.Inflation,newpolicies,andthe

potentialforadditionaltariffsmaybedrivingthesemorepessimisticviews.

Amongtheeconomicsectors,therangeof

being“l(fā)essoptimistic”goesfrom44.1%inB2CServicesto49.5%inB2BProduct.The

majorityofindustriesarereporting“l(fā)ess

optimistic”views.TheleastoptimisticviewsareintheEnergy(83.3%)andEducation(80.0%)sectors.Thosewith“moreoptimistic”viewsareintheTransportation(57.1%)andthe

Healthcare(44.4%)sectors.

9

Inflationarypressurescontinuetodecreasemarketingspendinglevels

Arecurrentinflationarypressuresimpactingmarketingspendinglevelsinyourcompany?

60%

50%

40%

30%

20%

10%

0%

48.7%

45.0%

43.5%

42.1%

39.9%

35.5%

17.6%15.8%16.6%

Increasingmarketingspendinglevels

Noimpact

Decreasingmarketingspendinglevels

Spring-24Fall-242025

、l,

Insights

Althoughinflationarypressurescontinueto

haveanegativeeffectonmarketingspendinglevels,thesepressuresareweakeningas

shownbythedecreasefrom48.7%reportingnegativepressuresdownto43.5%.Consistentwiththisview,moremarketersarereporting

"noimpact"in2025.Thereis,however,

substantialheterogeneityamongindustry

sectors.B2Ccompanieshavehadahigher

decreaseinmarketingspendingwithB2C

Productat47.8%andB2CServicesat47.1%comparedtoB2BProductat40.2%andB2BServicesat43.1%.TheTransportation

(85.7%)andCommunications/Media(70.0%)sectorshavethelargestdecreasesin

marketingspending.

10

2025

Marketingleadersdonotbelieve2025willbringmoreregulation

Doyoubelievetherewillbemore,lessornochangeintheamountofregulationforyourcompanyin2025?

27.5%

31.5%

More

regulation

Less

regulation

41.0%

No

change

、lo

Insights

Thelargestnumberofmarketingleaders

(41%)anticipatethattherewillbeno

changetotheamountofregulationfortheircompaniesin2025.Theeconomicsectors

thathavethehighestamountof“nochange”expectedareB2BProduct(43.3%)andB2BServices(45.6%).Theeconomicsectorwiththehighestpercentageof“moreregulation”ofregulationisB2CProduct(41.8%)while

thehighestpercentageof“l(fā)essregulation”isB2CServices(45.7%).Theindustrysectorswiththemostpredicted“nochange”to

regulationareMining/Construction(66.7%)andEducation(60.0%).Theindustrysectorsthathavethehighestpercentageof“more

regulation”areConsumerPackagedGoods(44.4%)andPharma/Biotech(44.4%)whilethehighestpercentageof“l(fā)essregulation”isEnergy(66.7%).

11

2025

Moreregulationisexpectedtoleadtoadecreaseinmarketingspendingwhile

lessregulationwillhavenoimpactonmarketingspending

Howwillthechangeinregulationimpactmarketingspendinglevelsinyourcompany?

%leadersbelieve

lessregulationwill…

15.2%

%leadersbelieve

moreregulationwill…

Increasemarketingspending

20.3%

itinn33.3%81.0%

Decreasemarketing

spending

46.4%3.8%

、l,

Insights

Amongthe27.5%ofmarketingleaderswhobelievetherewillbemore

regulation,thelargestnumber(46.4%)believeitwilldecreasemarketing

spending,while20.3%believeitwill

increasemarketingspending.Larger

companies,measuredbysalesrevenueandnumberofemployees,expect

largerdecreasesasdotheEducation,Healthcare,Pharma/Biotech,and

ConsumerPackagedGoodssectors.

12

2025

13

CustomersandChannels

Marketershaveenjoyedsignificantrevenuegrowthintheirlargestmarketin2025(12.5%),upfromFall2024(7.9%)and

returningtoSpring2024levelsof12.1%.B2Bcompaniesexperiencedstrongergrowth(B2BServices:20.4%,B2BProduct:13.3%)thanB2Ccompanies(B2CServices:6.9%,B2CProduct:7.8%).

Superiorproductqualityremainscustomers’toppriority(35.5%ofmarketersreportingitastheircustomers’firstpriority),followedbylowprice(19.4%)andsuperiorinnovation(12.4%).Marketersratetheirownperformanceonsuperiorproductqualityandtrustingrelationshipshighly(6.1forbothcategorieswhere0ispoorand7isexcellent).Theyratethemselveslowestonlowpriceperformance(4.4).

Channelpartnerusehasincreased(66.5%)fromFall2024(61.5%),withB2CProductcompaniesbeingtheheaviestusers(83.3%).Meanwhile,onlinesalesrepresent16.5%oftotalsales,adecreasefrompandemichighs(19.4%)whileremainingabovepre-pandemiclevels(9.9%inFebruary2019).Marketingleadersidentify“improvingdatasharing”(19.9%)asthe

biggestchallengeinmanagingchannelpartners,followedby“buildingtrustandloyalty”(18.6%).

Revenuegrowthreboundsinthelargestrevenuemarket

Bywhatpercentarerevenuesinyourlargestrevenuemarketgrowingordecreasinginsize?

14%

12.1%12.5%

12%

10%

8%

7.9%

6%

4%

2%

0%

Spring-24Fall-242025

EconomicSector

B2BProduct

13.3%

B2BServices

20.4%

B2CProduct

7.8%

B2CServices

6.9%

Insights

Revenuegrowthinlargestrevenuemarket(12.5%)reboundedbacktothelevel

witnessedinSpring-24(12.1%).Amongeconomicsectors,B2Bcompaniessawhigherrevenuegrowthintheirlargest

marketthanB2Ccompanies.

ThehighestrevenuegrowthinthelargestmarketforindustrysectorsisEnergy

(46.8%).TheonlyindustrysectortoexperienceadecreaseinrevenueisCommunications/Media(-3.8%).

14

2025

Superiorproductqualityremainsthetoppriorityforcustomers

Rankyourcustomers’topthreeprioritiesoverthenext12months.(%reporting1stpriority)

40%

34.3%35.5%

35%

30%

25%

18.5%19.4%

20%

16.2%

12.4%12.0%

15%

11.4%11.2%

9.6%

8.5%9.1%

1.5%0.4%

10%

5%

0%

Superior

ProductQuality

LowPrice

SuperiorInnovation

Trusting

Relationship

ExcellentService

CustomerExperience

PositiveImpactontheWorld

Spring-242025

15

2025

Onaveragemarketingleadersreportthattheircompaniesarehavingapositiveperformanceontheircustomer’stoppriority

Howwelldoesyourcompanyperformonthecustomer’stoppriorityof…?(1=poorly,7=excellent)

SuperiorProductQuality

6.1

$

LowPrice

4.4

SuperiorInnovation

5.7

Trusting

Relationship

6.1

ExcellentService

5.6

CustomerExperience

5.4

PositiveImpactontheWorld

*

*Only1responsereceivedin2025

16

2025

2025salesthroughinternet,16.5%,arelowerthanCovidonsetin

June2020buthigherthanpre-Covidlevels

Whatpercentofyourcompany’ssalesoccuronline?

25%

20%

15%

10%

5%

0%

19.4%18.8%19.3%

135%*

17.8%

16.5%

.

12.4%11.8%

9.3%

10.6%9.9%

8.4%

4.0%

Aug-08Feb-09Feb-11Feb-13Feb-15Feb-17Feb-19Feb-20Feb-21Feb-22Spring-23Spring-242025

*February2020datawerecollectedinJanuary2020beforepandemiclockdowns.

Salesthroughtheinternet(16.5%)havedecreased15%sincetheFebruary2021highof19.4%.Thisispresumablyduetoindividualsbeingmore

comfortablewithshoppinginpersonandspendingmoretimeoutsidethehome—bothofwhichwereseverelyconstrainedduringthepandemic.In

Insights

additiontothischange,otherCMOSurveyresultsshowthatduringthistime,nearlytwo-thirdsofcompanieshaveincreasedthenumberofchannelsthey

2025

17

use.Further,only6.7%ofcompaniesreportthattheirface-to-face(F2F)channelshavebecomecompletelydigital—meaningmosthavestayedF2F—and28%ofcompaniesareopeningnewF2Fchannels.Thesearelikelyreasonsforthedrop-offandlackofgrowth.

partners

Useschannel

18

2025

Channelpartnerusehasrebounded,butnotbacktopre-Covidlevels

Willyouuseachannelorgodirectlytomarket?

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

74.0%71.0%72.1%

54.2%58.6%61.5%

"64.5%63.1%66.5%

.

549%

Feb-19Aug-19Feb-20Feb-22Sept-22Mar-23Fall-23Spring-24Fall-242025

EconomicSector

Channel

Nochannel

B2BProduct

65.3%

34.7%

B2BServices

50.0%

50.0%

B2CProduct

83.3%

16.7%

B2CServices

65.9%

34.1%

InternetSales

Channel

Nochannel

0%

54.7%

45.3%

1-10%

71.8%

28.2%

11-49%

68.3%

31.7%

50-99%

73.1%

26.9%

100%

75.0%

25.0%

202519

Marketingleadersreportbiggestchallengeinmanagingchannelpartnersis

“improvingdatasharingbetweenourcompanyandpartners”

Whatisthebiggestchallengeinmanagingyourchannelpartners?(checkthemostimportantchallenge)

TopEconomicSector:

TopIndustrySector:

Improvingdata

sharingbetweenour

companyand

partners

19.9%

B2CProduct

(25.5%)

Mining/Construction

(100.0%)

Buildingtrust

Keepingchannel

Partnersaregrowing

Ensuringconsistency

andloyaltywith

costslow

inpower

inhowpartners

partners

representourbrand

18.6%

17.9%

16.0%

14.1%

B2BServices

B2CProduct

B2BServices

B2CServices

(28.0%)

(35.3%)

(28.0%)

(19.0%)

Education&Energy

Retail/Wholesale

Pharma/Biotech

Transportation

(50.0%)

(57.9%)

(46.2%)

(66.7%)

Gettingquality

productsand/or

servicesfrom

partners

13.5%

B2CServices

(23.8%)

Education

(50.0%)

20

.MarketingBudgets

Marketingbudgetsasapercentofrevenuesandoverallcompanybudgetsshowsignsofrecovery.Smaller,higheronlinesales,andB2Ccompanieshavethelargestmarketingbudgetsasapercentofrevenuesandoverallbudgets.

Overallmarketingspendingincreasedby3.3%overtheprior12months,withdigitalmarketingspendingup7.3%.These

growthratesaresubstantiallyweakerthanintheFallof2024whentheywere5.8%and11.1%,respectively.Marketerspredictstrongerbudgetgrowth,with8.9%increaseinoverallmarketingspendingand11.9%growthindigitalmarketingspendingoverthenextyear.Spendingoncustomerrelationshipmanagement,brandbuilding,customerexperience,andnewproductsand

servicesisalsoexpectedtogrowatslowerratesinthenextyear.

Traditionaladvertisingspendingisonceagaininnegativegrowthterritory(-0.3%)—atrendwehavewitnessedoverthelastdecadewithafewexceptions.Socialmediaspendingdecreasedto11.3%ofmarketingbudgets,downfrom12.1%inFall

2024,thoughmarketerspredictthiswillincreaseto13.3%inthenext12monthsand18.4%infiveyears—expectationsthatCMOSurveyresearchfindshavenotbeenmetovertime.

202521

Marketingbudgetsasapercentofrevenuesand

companybudgetsrebound

Companyandindustrybreakoutsonnextslide

Marketingexpensesaccountforwhatpercentofyourcompany’soverallbudget?

Marketingexpensesaccountforwhatpercentofyourcompany’ssalesrevenues?

20%

15%

10%

5%

0%

13.8%

12.3%

10.6%

10.9%

9.2%

8.7%

Sept-22Spring-23Fall-23

11.4%

10.2%

10.1%

10.1%

9.4%

7.7%

Spring-24Fall-242025

%OverallCompanyBudget%CompanyRevenues

202522

Howmarketingbudgetsvarybycompanyandindustry

Marketingexpensesaccountforwhatpercentofyourcompany’soverallbudget?ofrevenues?

<50

50-99

100-499

500-999

1K-2.4K

2.5K-4.9K

5K-9.9K

11.4%ofoverallbudget9.4%ofrevenues

OnlineSales

0%

1-10%

11-49%

50-99%

100%

8.0%7.6%

7.9%6.3%

17.8%8.5%

24.1%18.7%

17.2%

23.3%

Employees

15.4%

19.2%

>10K

10.5%

7.5%

13.2%

12.8%

7.4%4.9%

12.8%

8.6%

7.5%5.7%

7.9%4.1%

10.3%

6.0%

口%Budget口%Revenue

Revenues

11.4%

<$10M

$10-25M

$26-99M

$100-499M

$500-999M

$1-9.9B

$10B+

17.0%

15.9%

21.5%

14.7%

8.3%

12.3%8.5%

7.8%

7.3%

8.9%7.2%

11.4%4.9%

EconomicSector

B2CServices11.7%6.0%

%Budget%Revenues

B2BProduct

7.4%

6.4%

B2BServices

6.7%

9.0%

B2CProduct

21.5%

15.5%

IndustrySector

%Budget

%

Revenues

Consumer

Communications

Top

Packaged

/Media

Sectors

Goods

(26.0%)

(27.4%)

Bottom

Mining/

Construction

Energy

(1.0%)

Sectors

(1.5%)

202523

Overallmarketingspendinganddigitalmarketingspendinggrowth

ratesslow,butarepredictedtoincreasein12months

Bywhatpercenthasyouroverallmarketingspending(digitalmarketingspending)changedintheprior12months?Expectedchangeduringthenext12months?

25%

20%

15%

10%

5%

0%

-5%

20.2%

15.0%

10.4%

11.9%

15.8%11.5%

5.2%

10.3%

11.1%

8.2%

8.9%

7.9%8.9%

7.3%

5.8%

3.3%

2.9%

2.6%2.5%

-3.9%

Feb-21Aug-21Feb-22Sept-22Spring-23Fall-23Spring-24Fall-242025Next12

Months

%Overallmarketingspendchange%Digitalmarketingspendchange

202524

Howmarketingspendvariesbycompanyandindustrycharacteristics

Bywhatpercenthasyouroverallmarketingspending(digitalmarketingspending)changedintheprior12months?

3.3%ofoverallspend7.3%ofdigitalspend

OnlineSales

0%

4.1%

7.0%

1-10%

2.5%

4.5%

11-49%

1.3%

11.6%

50-99%

2.6%

8.6%

100%

7.9%

-1.3%

Employees

<50

50-99

100-499

500-999

1K-2.4K

2.5K-4.9K

5K-9.9K

-0.1%0.8%

5.2%

10.8%

6.6%

5.3%

6.5%

9.7%

3.9%

7.2%

3.6%

9.8%

-0.4%

13.3%

>10K

1.7%

8.2%

%Overall%Digital

Revenues

<$10M

3.2%

3.3%

$10-25M

8.4%3.4%

$26-99M

2.1%

2.4%

$100-499M

6.1%

11.7%

-1.5%

$500-999M

3.4%

$1-9.9B

4.5%

8.7%

-0.3%

$10B+

10.1%

EconomicSector

%Overall%Digital

B2BProduct

2.5%

5.9%

B2BServices

4.3%

6.0%

B2CProduct

5.2%

8.8%

B2CServices1.2%10.4%

IndustrySector

%Overall

%Digital

Tech/

Consumer

Top

Software/

Packaged

Sectors

Platform

(8.2%)

Goods

(14.6%)

Bottom

Mining/

Construction

Energy

(-14.2%)

Sectors

(-12.5%)

202525

Marketingspendinggrowthdropsacrossallareas;customer

experiencehasthelargestdecreaseat38%

Relativetotheprior12months,bywhatpercentdoyouexpectyourmarketingbudgettochangeinthenext12monthsineacharea?

9%

-6%

-27%

-12%

8%

8.1%

7%

6.9%7.0%

6.6%

-38%

6%

5.9%

5.9%

6.1%

-35%

5.6%4.7%

5%

4.3%

4%

3.9%3.9%

3.5%

3%

2.8%

2.9%

2%

1%

0%

CustomerRelationshipManagement

Brand

Building

CustomerExperience

NewProductIntroductions

NewServiceIntroductions

Spring-24Fall-242025

202526

Howprojectedmarketingbudgetsvarybysector

Relativetotheprior12months,bywhatpercentdoyouexpectyourmarketingbudgettochangeinthenext12monthsineacharea?

Average

B2BProduct

EconomicSector

B2BServices

B2CProduct

B2CServices

6.6%

7.3%

6.4%

5.3%

7.9%

Customer

RelationshipManagement

Brand

Building

6.1%

5.2%

4.8%

7.1%

9.2%

Customer

Experience

3.5%

4.2%

0.7%

3.3%

6.7%

NewProductIntroductions

5.9%

6.3%

3.1%

8.6%

4.6%

NewServiceIntroductions

2.8%

2.2%

3.2%

2.3%

4.5%

IndustrySector

TopSectors

ConsumerServices(11.4%)

RealEstate(13.8%)

Retail/Wholesale(5.8%)

Pharma/Biotech(9.1%)

Education(6.0%)

202527

Marketingleadersanticipatethatmarketingbudgetfortraditional

advertisingwilldecline0.3%inthenext12months

Relativetotheprior12months,bywhatpercentdoyouexpectyourmarketingbudgettochangeinthenext12monthsintraditionaladvertising?

4%

2.9%

3%

2%

0.8%

1%

-0.3%

0%

-0.4%

-0.2%

-1.7%

-1%

-1.8%

-2.6%-2.1%

-2%

-3%

-4%

-5.3%

-5%

-6%

Feb-18Feb-19Feb-20Jun-20Feb-21Feb-22Spring-23Spring-24Fall-242025

B2BProduct0.6%

EconomicSector

B2BServices

0.4%

B2CProduct

-2.7%

B2CServices

1.2%

IndustrySector

Increaseintraditionaladvertisingbudget

?Education(6.4%)

?Pharma/Biotech(4.7%)

?Banking/Finance/Insurance(2.5%)

?RealEstate(2.5%)

Decreaseintraditionaladvertisingbudget

?Communications(-7.7%)

?ConsumerPackagedGoods(-6.2%)

?Manufacturing(-3.4%)

202528

Socialmediaspendingdeclinesagain—

marketersexpectfuturegrowth

Whatpercentofyourmarketingbudgetareyoucurrentlyspendingonsocialmedia?Whatpercentwillyouspendinthenext12months?5years?

30%

25%

20%18.4%

17.0%16.0%

15%13.3%

11.0%12.1%11.3%

10%

5%

0%