傳媒英文面試題及答案

一、單項選擇題（每題2分，共20分）

1.Whichofthefollowingisnotatraditionalmediaplatform?

A.Newspaper

B.Television

C.Radio

D.SocialMedia

2.Inmediainterviews,whatisthemostimportantqualitytodemonstrate?

A.Confidence

B.Humor

C.Fashionsense

D.Cookingskills

3.Whatistheprimaryfunctionofapressrelease?

A.Topromoteaproduct

B.Toentertaintheaudience

C.Toinformthepublic

D.Tosellaservice

4.Whichofthefollowingisnotakeycomponentofanewsstory?

A.Headline

B.Lead

C.Background

D.Advertisement

5.Whatdoestheacronym"PR"standforinthecontextofmedia?

A.PublicRelations

B.PersonalResponsibility

C.ProfessionalReporter

D.PrivateResearch

6.Whatisthetermusedtodescribetheprocessofselectingandpresentingnewsstoriestothepublic?

A.Censorship

B.Sensationalism

C.NewsReporting

D.MediaBias

7.Whichofthefollowingisnotatypeofjournalism?

A.InvestigativeJournalism

B.SportsJournalism

C.FashionJournalism

D.CookingJournalism

8.Whatisthetermforajournalistwhoreportsonpoliticaleventsandissues?

A.WarCorrespondent

B.PoliticalReporter

C.ForeignCorrespondent

D.SportsReporter

9.Inmediainterviews,whatisthetermforthefirstquestionaskedtosetthetonefortherestoftheinterview?

A.Icebreaker

B.ClosingQuestion

C.Follow-upQuestion

D.FinalQuestion

10.Whatisthetermfortheprocessofverifyingtheaccuracyofinformationbeforeitispublished?

A.Fact-checking

B.Opinion-making

C.Storytelling

D.Editing

二、多項選擇題（每題2分，共20分）

11.Whichofthefollowingareconsiderednewmediaplatforms?

A.Podcasts

B.Blogs

C.YouTube

D.Magazines

12.Inamediainterview,whataresomeappropriatebehaviorstoexhibit?

A.Maintaineyecontact

B.Interrupttheinterviewer

C.Speakclearlyandconcisely

D.Useprofessionallanguage

13.Whataresomecommonobjectivesofpublicrelationscampaigns?

A.Brandawareness

B.Crisismanagement

C.Employeemotivation

D.Mediacoverage

14.Whataresomeelementsthatcanbeincludedinanewsstory?

A.Quotes

B.Statistics

C.Graphics

D.Personalopinions

15.Whichofthefollowingareconsideredethicalissuesinjournalism?

A.Plagiarism

B.Fabrication

C.Sensationalism

D.Objectivity

16.Whataresomeskillsrequiredforasuccessfulcareerinjournalism?

A.Researchskills

B.Writingskills

C.Publicspeakingskills

D.Cookingskills

17.Whataresometypesofmediacontent?

A.News

B.Entertainment

C.Education

D.Advertisements

18.Whataresomeroleswithinamediaorganization?

A.Journalist

B.Editor

C.Publicist

D.Chef

19.Whataresomestrategiesforeffectivecommunicationinmediainterviews?

A.Activelistening

B.Bodylanguage

C.Storytelling

D.Jargon

20.Whataresomechallengesfacedbyjournaliststoday?

A.Theriseoffakenews

B.The24-hournewscycle

C.Thedeclineofprintmedia

D.Theneedforculinaryskills

三、判斷題（每題2分，共20分）

21.T/F:Alljournalistsarerequiredtohaveadegreeinjournalism.

22.T/F:Socialmediaisconsideredaformofnewmedia.

23.T/F:Theinvertedpyramidstructureisacommonwaytowritenewsstories.

24.T/F:Objectivityisnotimportantinopinionpieces.

25.T/F:Apressconferenceisatypeofmediainterview.

26.T/F:Sensationalismisalwaysunethicalinjournalism.

27.T/F:Newsreportingandstorytellingarethesamething.

28.T/F:Fact-checkingisnotnecessaryforopinionpieces.

29.T/F:Ajournalist'sprimaryresponsibilityistoentertaintheaudience.

30.T/F:Publicrelationsissolelyaboutpromotingproducts.

四、簡答題（每題5分，共20分）

31.Explainthedifferencebetweenhardnewsandsoftnews.

32.Whatarethekeystepsintheprocessofconductingamediainterview?

33.Describetheroleofapublicrelationsspecialistinamediacontext.

34.Whataresometechniquesformaintainingcredibilityasajournalist?

五、討論題（每題5分，共20分）

35.Discusstheimpactofsocialmediaontraditionaljournalism.

36.Whataretheethicalconsiderationswhenreportingonsensitivetopicssuchasnaturaldisastersortragedies?

37.Howhastheriseofcitizenjournalismchangedthelandscapeofmedia?

38.Whatarethechallengesandopportunitiesforjournalistsinthedigitalage?

答案

一、單項選擇題

1.D

2.A

3.C

4.D

5.A

6.C

7.D

8.B

9.A

10.A

二、多項選擇題

11.A,B,C

12.A,C,D

13.A,B,D

14.A,B,C

15.A,B,C

16.A,B,C

17.A,B,C

18.A,B,C

19.A,B,C

20.A,B,C

三、判斷題

21.F

22.T

23.T

24.F

25.T

26.F

27.F

28.F

29.F

30.F

四、簡答題

31.Hardnewsreferstoseriousandoftenurgentnewsstoriesthatarefactualandobjective,typicallyrelatedtopolitics,business,orworldevents.Softnews,ontheotherhand,islessseriousandoftenmorehuman-interestfocused,coveringtopicslikeentertainment,lifestyle,andfeatures.

32.Keystepsinconductingamediainterviewincluderesearchingthesubject,preparingquestions,settinguptheinterview,establishingrapport,askingopen-endedquestions,listeningactively,andfollowingupwithadditionalquestionsasneeded.

33.Apublicrelationsspecialistinamediacontextisresponsibleformanagingtheimageandreputationofanindividualororganization.Theycreateandmaintainrelationshipswiththemedia,craftanddistributepressreleases,andhandlecrisiscommunications.

34.Techniquesformaintainingcredibilityasajournalistincludefact-checking,avoidingconflictsofinterest,presentingbalancedviewpoints,andadheringtojournalisticethicsandstandards.

五、討論題

35.Socialmediahasdemocratizedtheflowofinformation,allowingforfasterdisseminationofnewsandtheriseofcitizenjournalism.Ithasalsocreatedchallengesfortraditionaljournalism,suchasthespreadofmisinformationandtheneedtoadapttonewplatformsforaudienceengagement.

36.Whenreportingonsensitivetopics,journalistsmustbalancetheneedforaccurateandtimelyinformationwithrespectforthedignityandprivacyofthoseaffected.Thisincludesavoidingsensationalism,b