~HowtoRe-inventtheWaterfront? Asenseofplacealongthewater BlurthelinebetweenpublicandprivateImprovetransitandparkingPromotePedestrianmixeduse Designa“self-policing”environmentEnhanceactivesocialculturalfocusTheHeartoftheCityInfluencepedestrianmovementwithentriesConsolidateMEPimpactstoretailPlanviewstomaximizerentsMaximizeofficeworkerexposuretoretail~Diagramvertically.IdeasaboutPlacePublic/privateinitiativesLive/WorkabovetheshopNeo-TraditionalDevelopmentJobs/HousingbalanceExtendconnectionstothewater~Balancetheuses.IdeasaboutPlace~ShareParking.Driveparkingtrafficpaststores(on-site)Controltransit/pedestrianinterfacenearresidentialMerchandisetotraffic(needs/desires)Complementarymixofusesw/demandpeaksthroughoutdayIdeasaboutPlaceLandmarks,EdgesandGatewaysStrongSenseofPlace/CommunityIdentityChoreographedExperienceElementsofDelight;Parks,Plazas,Events!~Makeaplace.IdeasaboutPlace~ExistingConditionsVILLAGECORESOUTH~UrbanDesignConcept~UrbanDesignConcept~TheRevisedPlan~TheRevisedPlan~TheRevisedPlan~TheRevisedPlan~TheRevisedPlan~TheRevisedPlan-AerialViewPROPOSEDCURRENTErasofWaterfrontDevelopment~WorkingPortWorkingBuilding/Warehouse/CustomsHouseCoastalTownCaliforniaCraftsmanTraditionErasofWaterfrontDevelopment~ErasofWaterfrontDevelopment~Resort/HolidayArchitectureItalian/Victorian/Tudor/MoorishDesignMethodology/THECITY’SDESIGNDNA~DesignMethodology/THECITY’SDESIGNDNADesignMethodology/THECITY’SDESIGNDNADesignMethodology/THECITY’SDESIGNDNADesignMethodology/THECITY’SDESIGNDNA~DesignMethodology/THECITY’SDESIGNDNADesignMethodology/THECITY’SDESIGNDNA~~ThroughparkingstructurelookingSouthSiteSections~AlongTownGreenlookingSouthSiteSections~MainStreetLookingWestElevationStudies~ElevationStudiesAlongpromenadelookingEast~PavilionBuildingPerspectiveStudiesCentralPavilionBuilding~MarketSquareandCentralPavilionBuildingPerspectiveStudiesBeforeandAfter-MarketSquare~PROPOSEDBEFORECURRENTBeforeandAfter-MarketSquare~PROPOSEDBEFORECURRENT~BeforeandAfter-ThePromenadeBEFORECURRENT~BeforeandAfter-ThePromenadeBEFORECURRENTPROPOSEDBeforeandAfter-MainStreet~BEFORECURRENTBeforeandAfter-MainStreet~BEFORECURRENTPROPOSED~BeforeandAfter-TheVillageGreenBEFORECURRENT~BeforeandAfter-TheVillageGreenPROPOSEDBEFORECURRENT~DetailStudiesMarketSquare~DetailStudiesCompassPoint~DetailStudies~DetailStudies~LandscapeStudies~LandscapeStudies~LandscapeStudiesHarborMainStreetPacificPaseo~LandscapeStudies~designapproach.

Planforasenseofplace

Designanappropriatecontextual

response,history/environmentDesignforsustainability,energyefficiency,infrastructure

Designforasafe,“self-policing”environmentPl