H&SSummerSummitDebriefingReportByDeVriesJune,2015Objectives:CommunicateH&Ssummertimescalpcareknowledgetoreinforcebrandcredentialing.Reinforcebrandequityasscalpandhairhealthexpert.Driverelevancytoconsumers,especiallyyoung.Linktobusinesswithaimtodriveproductsales.Strategy:Fullyleveragebrandelitegroup’sexpertisetostrengthenbrandcredentialing.Fullyleveragebrandambassador’sinfluencingpowertoengageconsumers,especiallyyoung.CommercializePRplanthroughexclusivecoopwithplatform.H&SSummerSummitH&S,brandspokespersonandgroupphotoH&SelitegroupexpertXiaoxinsharessummertimescalpcareknowledge延續(xù)發(fā)肌回春生命力之旅，頭皮頭發(fā)養(yǎng)護(hù)專家海飛絲于6月13日在廣州舉行了“舒”爽一夏高峰會(huì)。活動(dòng)旨在傳遞海飛絲頭皮深層凈化，無(wú)油“舒”爽一夏的概念，啟迪消費(fèi)者注重夏季頭皮頭發(fā)的養(yǎng)護(hù)。同時(shí)通過品牌專家團(tuán)成員與品牌代言人，強(qiáng)化品牌理念，吸引媒體及消費(fèi)者的關(guān)注，直接帶動(dòng)品牌銷量。Theme–海飛絲“舒”爽一夏高峰會(huì)BrandspokespersonSQpresenceRundown

On-siteMediaEventrundownandmedialistTimeRundown1500-1503主持人開場(chǎng)1503-1513P&G、VIP高層講話1513-1533小新老師講述海飛絲產(chǎn)品體驗(yàn)1533-1545舒淇小姐傳遞品牌信息1545-1610活動(dòng)結(jié)束、媒體采訪TVPrintInternetVideo廣州電視臺(tái)新聞?lì)l道《粵夜粵娛樂》廣東電視臺(tái)《娛樂前線》廣州電視臺(tái)《時(shí)尚密碼》廣州電視臺(tái)《今日?qǐng)?bào)道》南方電視臺(tái)《桌桌有娛》南方電視臺(tái)《Fun轉(zhuǎn)每一天》東南衛(wèi)視《娛樂樂翻天》廣州電視臺(tái)珠江頻道《時(shí)尚放送》廣州電視臺(tái)《今日關(guān)注》華娛衛(wèi)視《華娛米飯》香港TVB《東張新望》香港亞洲新聞電視臺(tái)時(shí)尚伊人昕薇Vivi時(shí)裝L‘officiel嘉人/嘉人美妝伊周ELLEVOGUECoco薇羊城地鐵報(bào)廣州日?qǐng)?bào)南都娛樂周刊信息時(shí)報(bào)羊城晚報(bào)精品生活購(gòu)物指南新快報(bào)VPM俊尚女報(bào)時(shí)尚周末畫報(bào)女人志愛麗網(wǎng)YOKA南方網(wǎng)LadyMax騰訊網(wǎng)新浪網(wǎng)網(wǎng)易PCLady21CN亞洲時(shí)尚網(wǎng)騰訊視頻優(yōu)酷網(wǎng)Ku6樂視網(wǎng)鳳凰視頻土豆網(wǎng)廣州視頻PPTV東方娛樂視頻

Venuedeco–GZFourSeasonhotelbanquethallDesertsdecoratedwithH&Slogo

Giftsforon-sitemediaGiftandnewsreleaseforon-sitemediarepresentativespeechH&SrepresentativespeechOpeningspeechbyH&SandrepresentativeH&SrepresentativeReneeelaboratesbrandequityandbrandconcept.representativeZhangJingannouncesH&Sandcoop.KeymessageConsumersandmediapresentedforthesummitXiaoxindemonstratesscalpmassageXiaoXin

H&SelitegroupexpertsharesscalpcareknowledgeH&SelitegroupexpertXiaoXinsharessummertimescalpcareandoilcontroltips--deepcleaningandscalpmassage.ThissessionreinforcesH&Scredentialingandbrandimageasscalpandhaircareexpert.KeymessageSQsharesscalpcaretipsSQdemonstratesbrandproducts

H&SspokespersonSQsharesscalpcaretipsH&SbrandspokespersonSQsharesherpersonalscalpandhaircaretipsfrombrandperspective.SQalsodemonstratesbrandproductsinfrontofnationwidemedia.Thissessionhaseffectivelyengagedconsumersanddrivenrelevancytoyoung.Italsosuccessfullyattractedmediaattentionwithcelebrityinfluence.Keymessage

H&SspokespersonSQpresentsformediainterviewH&SbrandspokespersonSQfurtherexplainsbrandequityatmediagroupinterview.Thissessionleveragesspokesperson’sinfluencingpowertoenhancebrandawareness.KeymessageConsistentandstrategicmessaging：Summertimescalpcarethemerunsthroughthesummitandhasbeenconsistentlyhighlightedtostrengthenbrandcredentialing.Elaboratevenuedecomaximizesbrandexposureandreinforcesbrandprofessionalimage.Leverageelitegroupexpertandspokespersontodriveconsumer&mediainterest：LeveragebrandelitegroupexpertXiaoXinandspokespersonSQtoengageconsumersespeciallyyoung.XiaoXinandSQhavebeenwellbriefedandhavesuccessfullydeliveredkeybrandmessagesthroughtheirownspecialtiestodrivemediainterest.Mediastrategy：Keybeauty&fashionmediatitleshavebeeninvitedtojointhesummitinperson.H&Sproductsandnewsreleaseshavebeenwellpreparedasgiftsforon-sitemedia.SuccessDriversMediaFeedback–WeChatmomentsMediaFeedback–WeChatmomentsWeibopostsClippingHighlights-digitalUp-to-dateclippinglist-digitalUp-to-dateclippinglist-digitalClippingHighlights-video