基于價(jià)值鏈視角下拼多多盈利模式研究Withtherapiddevelopmentofe-fiercelycompetitivee-commercemarketwithitsuniqueprofitPinduoduo'sprofitmodelfromtheperspectiveofthevaluechainandrevealthebusinessPinduoduo,includingitsdevelopmenthistory,marketbasisforsubsequentanalysisofPinduoduo'smarketingstrategies,andinlinks.Throughin-depriskassessmentofPinduoduo'sprofitmodel,exploritoprovideprospectsandsuggestionsforPinduoduo'sfandinsightsforpractitidevelopmentandinno二、價(jià)值鏈理論及其應(yīng)用productionandoperationtwocategories:basicactivitiesandauxiliaryoperation,shippinglogistics,marketing,andWiththedevelopmentoftheory,thevaluechainisnotonlyappliedwithinasimaximization.Fromtheperspectiveofvaluechaintheory,thedesignofaprofitmodelistoselectandcooritsvaluechaincoversmultiplelinkthesestages,Pinduoduohasachievesociale-commercemodel.Forexample,throughusershapurchaseconversionrates.Pinduoduohasalsooptimizeoperationalefficiencyoftheentirevaluechainth(1)ReducingmarketingcoststhroughPinduoduocanobtainlowerprocurementprices,t(4)Optimizingthevaluechainthroughbigdatatechnology:habits,optimizingproductsestrategies,theoperationalefficiencyoftheentirevaluechainhasbeenimproved.PinduoduohasachievedauniqueprofitmodelbyideasandmethodsforthedevelopmentofAnalysisofPinduoduo'sProfitModelmodelismainlybuiltarounditsuniquebusinessmodelandinthevaluechain,thusconstructingitsuniqueprofitmoofsocialnetworks,Pinduoduohasachievedauserfissionoperatingcoststhroughclosecooperationwithmanufacturerslargeuserbaseandactivesocialintconsiderablecommissionincome.Meanwhile,Pinduoduohasadvertisingplacementandpersonalizedrecommendationsystems.Pinduoduoactivelyexploresvalue-addedseoptimizationofthesupplycandbigdataanalysis,Pinduoduocanachieveprcompetition.Inthefuture,withthecontAnalysisofKeyLinksinPinduoduchainandthecornerstoneofitsprofitmodel.Pinduoduobuying,Pinduoduohasachievedlow-costandefficientuserPinduoduoadoptstheC2M(ConsumertoManufacturer)modeltoenterthesupplychainmanufacturers,eliminatingintermediatelinksandreducingdemandthroughbigdataanalysis,providescustomizedproductsformanufacturers,andachievesefficientmatchingofsupplyPinduoduovaluechain.interactivityanddisseminationofsocialnetwomarketingcosts,butalsoenhancesuserstickinesDataanalysisisavalue-addedlinkininformationsuchasuserdataandtransactioformulatingmarketingstrategiesbutalsoprovidesacontinuoussourceofmotivationforandpromoteeachother,togetherformingPinduoduo'sunmarketandtechnologicalinnovation,Pinduoduowillcontinuetooptimizekeylinksinitsvaluechain,五、拼多多盈利模式的問題與挑戰(zhàn)e-commercemarketwithitsuniquevaluechainpitsbrandimage.Consumersoftenassociatethelong-termdevelopmentoftheplatform.AttlowpricesalsobringdifficultiesensureproductqualitywhilemaintaininglowpricimportantissuethatPinduoduototheplatform.Howtoincreaseuserstickinesswhilemanagementcapabilities.However,asthescRegulatoryrisk:Withthecontinuousdevelopmentofthee-commercemarket,thegovernment'sregulationofe-commerceplatformsisalsostrengtheninlossescausedbyreCompetitivepressure:Thee-commercemarketiscompetitive,notonlywithtraditionale-commerceplatforms,butalsowithemergingsociale-cotocopewithcompetitivepressuresfromallAlthoughPinduoduo'svaluechainprofitmodelhasuniquewhilemaintaininglowpricestoensuretheplatform'ssustai六、案例分析Anin-depthanalysisofPinduoduo'sprofitmodelfromtheperspectiveofthevalueunderstandingofthelogicbehinditssuccess.ThischapterwillselectseveraltypicalcasesofPinduoduoinrecentyears,throughspecificoperationalstSinceitsestablishmeproductsalesasanimportantentrypoint,anconsumers,breakingthroughthetraditionalintermediatelreducesthesalescostsfofPinduoduocanattractalargenumberofconsumerstoproducts.Meanwhile,throughclosecoopapplicationofthisgroupbuyingmodelnotonlyenhanceofprofit.preferences,therebyprovidingamorepersonalizedshoppingexperience.SocialattributeshavealsostruserbaseofPinduoduo.ThestrengtheningofthissocialThroughin-depthanalysisoftypicalcasesofPinduoduo,wecandiscovertheuniquenessandeffectivenessofitsprofitmodel.Infuturedevelopment,PinduoduoshouldcThisstudyprovidesaprofitmodelfromtheperspectiveofthevaluechain.Throuadetailedanalysisofitsbusinessmodel,userpositioning,marketingstrategy,supplychainmanagement,costcontrorevenuesources,andotheraspecte-commercemodel.Itthroughsocialfission,therebyachievinglow-costusPinduoduohasinnovatedinsupplreduced,procurementcostsarelowered,andmorecompetitivepricesareprovidedtoconsumers.Intermsofcostcontrol,Pinduope