WelcomeWelcomeLead-inLiveyoungLead-inLiveyoung1.Areyouinterestedintheadvertisement?Why?2.What’sthepurposeoftheadvertisement?Ittriestopersuadeustobuyaproductorservice,ortobelieveinanidea.Becauseoftheirexcitingimages,brieflanguageandcreativeideas.Commercialads1.AreyouinterestedintheadIttriestoeducatepeopleaboutthesocialproblems.PublicserviceadvertisementsIttriestoeducatepeopleabo

Unit1Reading

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Unit1ReadingBrainstorming

advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesBrainstormingadvertisementswhExpositorywritingismeantto______________________________________.2.Itusuallyfollowsthesamebasicformat（格式）:1)Introductionofsubject2)Examplesandfacts(Body)3)ConclusionReadingstrategy:

ReadingexpositorywritingintroduceyoutobasicinformationonatopicExpositorywritingismeanttoPart1Part2Part3(1)(2-4)(5)Wecanfindadvertisementsalmostwhereverwego.para2.Thedefinitionofads&maintypesTheadviceofthewriter:SkimmingStructureofthepassagepara3.Commercialadspara4.PublicserviceadsSomeinformationaboutadsIntroduction

BodyConclusionWemustalluseourintelligenceandnotbeaslavetothem.Part1Part2Part3(1)(2-4)(5)WThestructureof

Para3&Para4introductionofsubject

supportingdetails(examplesandfacts)conclusionScanningThestructureofPara3&Para4Introduction:Supportingdetails:Conclusion:Evenifanaddoesnotlie,itdoesn’tmeanitisaltogetherinnocent.TheexamplesofonetoothpasteadandanadaboutagroceryWemustnotfallforthiskindoftrick.ThestructureofPara3Introduction:SupportingdetailIntroduction:Supportingdetails:Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.①PSAsaimstoteachusandhelpusleadbetterlives.②PSAsencouragepeopletosupportpublicserviceprojects.③PSAsteachpeoplehowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanlearnalotbyfollowingtheadvicetheygive.ThestructureofPara4Introduction:SupportingdetailWhat’rethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?

What’rethesimilaritiesanddSimilaritiesCommercialads&PSAsPlacesfoundMethodsusednewspapers,magazines,theInternet,radio,televisioncleverlanguageandattractivepicturesSimilaritiesCommercialads&PSDifferencesCommercialadsPSAsPurposesValidity(正確性)Examplestopromoteaproductorservicetoeducatepeopleabout…NotaltogetherinnocentHelpfulandwecanlearnalot…DifferencesCommercialadsPSAsPcommercialsAdvertisementsPSAspromotechargedtricksexampleseducatefreeofchargebelievableradio,TV…,images,languageRetellingcommercialsAdvertisementsPSAspDiscussionadvantagesdisadvantagesDiscussionadvantagesdisadvantAdvantagesofads.Provideinformationaboutlatestproducts.Increasesalesbyrepeatedadvertising.Cutcostsofnewspapersandmakethemcheaper.Makethepublicawareofsocialproblems.Advantagesofads.ProvideinDisadvantagesofads.Misleadcustomersorcheatthemofmoney.Givefalseorincorrectinformation.TaketoomuchtimeorspaceonTVornewspapers.Maketeenagerswantthingsthatarebadforthem.Disadvantagesofads.MisleDoingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.---StewartH.Britt

Youcantelltheidealsofanationbyit’sadvertisements.

---NormanDouglas做生意沒廣告猶如在黑暗中對女孩眨眼．你知道你在做什么，但沒有其他人知道。----布列特從一個國家的廣告可以看出這個國家的理想．

----道格拉斯DoingbusinesswithoutadvertiTrytoretellthetext.2.FinishreadingA&Bonworkbook.Homework:Trytoretellthetext.Homewor1_______ofadvertisementsCommercialads

PSAs2_______3______foundBillboards,newspaper,magazines,theInternet...Features（特色）They4__________peopletobuyaproduct,ortobelieveinanidea.Differences6______7______tothem8____________‘Bright-teethfightsbadteeth!’Toteachusandhelpusleadbett