登廣告的人公開課Let’senjoyanepisode(片段)!Whereisthisepisodefrom?Afilm,aplay,TVseries,anadvertisement?advertisement=adadvertisevt.&vi.做廣告

advertisementn.廣告=ad

advertisern.登廣告的人

advertisingn.廣告業(yè)Choosetherightwordtofillintheblanks.He________hishouseinthenewspaper.Heworksin_________.The________spentalotofmoneyonthatproduct.Nowadayswecanseealargenumberof_____________ontheInternet.advertisedadvertisingadvertiseradvertisements

Findoutthemainideaforeachparagraph.Para1:Adsarefoundalmosteverywhere.Para2:Peoplereacttoadvertisementsindifferentways.Para3:

Thebasicprincipleofadvertisementsissimple.Para4:Adshelpcompaniesandcustomersinavarietyofways.skimmingPara5:Themostimportantfunctionofadvertisingistointroducenewproducts.Para6:

Notalladsareusedtopromoteaproductortoincreaseacompany’sprofit.Para7:

Therearesomebadads.Para8:

Weshouldprotectourselvesfromfalseadvertisements.

Findoutthemainideaforeachparagraph.skimmingpara1Adsarefoundalmosteverywhere.Wherecanwefindads?mediascanning

onTVovertheradioontheInternetinnewspapersonpostersPara2:Peoplereacttoadvertisementsin

differentways.

Howdopeoplereacttoads?

Critics:Defenders:ads-useful,entertaininghelpusmakeinformedchoicesads-annoyingmisleadusscanning

Para3:Thebasicprincipleofadvertisementsisfairlysimple.Whatisthebasicprincipleofadvertising?TointroduceabrandnameToassociatetheproductwiththecustomers’useToinfluencethechoicesthatcustomersmake

scanning

Inordertoinfluencethecustomers’choice,howdoadvertisersworkhardtoreachcustomers?Togettheirmessageacross.Toappealtocustomers’emotions(love,happinessandsuccess)scanning

Trytofindouttheprincipleofadvertisingwhileappreciatingthefollowingadvertisement.Whatisthebrandname?Whatproductisadvertised?Whatisthemessage?Doesitappealtoyouremotion?taskPara4~6:Adshelpcompaniesandcustomersinavarietyofways.Whatarethefunctionsofads?1.Increase___________2.Reduce______________3.Helpthecustomersmake_____________________4.Introduce__________________5.Allowcostomersto_________________________6.Makepeopleawareof_____________________________________7.Spread___________,change____________,andimprove________________scanning

productsalesthe

pricetherightdecisionnewproductsknowledgeattitudessocietycomparepricesandqualitysocialproblemsandbovernmentpoliciesBesidestheadsthatincreaseacompany’sprofits,arethereanyotherads?Manygovernmentsuseadstomakepeopleawareofsocialproblemsandgovernmentpolicies.YaoMing,thes__________inthisad,isinvitedtor___________Shanghai.pokesmanepresentscanning

Para7:Therearebadads.Whatshouldwelookoutforwhenwespotabadad?“hiddeninformation”;picturesthatareonlypartlytrueorhavebeenchangedtolookbetter;“baitandswitch”trickscanning

“baitandswitch”trickPara8:Weshouldprotectourselvesfromfalseadvertisements

Howcanwebesmartcustomers?DistinguishbetweenfictionandfactLearntoanalyzeads.scanning

Thetechniquesthatadsoftenuse

AfamouspersonasthespokesmanorspokeswomanAgoodbrandnameAnimpressivesloganAmovingshortstory(toappealtocustomers’emotions)thinking

Analyzetheadsonpage41Whichofthetechniquesareused?Whichisafictionandwhichisafact?Arethereanytricks?taskafamouspersonasthespokesmanasloganafictionagoodbrandnameTolearnmoreabouthowadswork