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物流英語方式課堂講授課堂討論考核與成績平時(shí)成績40%;期末考試60%考核方式:平時(shí)作業(yè)+期末閉卷考試Chapterone
OverviewofLogisticsText1:Logistics:whatitis
Text2:ActivitiesinthelogisticalSystemSupplementaryreading:CareerinLogistics
LearningobjectiveTounderstandthedefinitionoflogisticsTolearntheactivitiesinlogisticssystemToknowaboutlogisticscareer
TextOne:Logistics:whatitisKeytermsLogistics物流definitionoflogistics物流的定義CouncilofLogisticsManagement(CLM)
物流管理flowandstorageofgoods物品的流動(dòng)和存儲(chǔ)plan,implementandcontrol計(jì)劃,實(shí)行和控制customerrequirements客戶需求
whatislogistics?
DefinitionprovidedbyCSCM(CouncilofSupplyChainManagementProfessionals)logisticsistheprocessofplanning,implementingandcontrollingtheefficient,effectiveflowandstorageofgoods,servicesandrelatedinformationfrompointoforigintopointofconsumptionforthepurposeofmeetingcustomerrequirements.Analysisoflogisticsdefinitionlogisticsisaprocessof“plan,implement,andcontrol.”Thatmeans—logisticsshouldbeinvolvedinallthreeactivities,planning,implementing,controlling—notjustoneortwoAnalysisoflogisticsdefinition(cont’)Definitionalsorefersto“efficientandeffectiveflowandstorage”.Question:whatisthedifferencesbetweenthesetwowords“efficient”and“effective”?Analysisoflogisticsdefinition(cont’)Thedefinitionalsoindicatesthatlogisticsinvolvestheflowandstorageof“goods,services,andrelatedinformation.”Thatmeans--logisticsisasmuchabouttheflowandstorageofinformationasitisabouttheflowandstorageofgoods.Advancesininformationtechnologymakeitincreasinglyeasy—andlesscostly—forcompaniestoobtainimportantinformationtomakelogisticaldecision.Analysisoflogisticsdefinition(cont’)Finally,thedefinitionindicatesthatthepurposeoflogisticsistomeetcustomerrequirements.Thisimpliesthatlogisticsstrategiesandplansshouldbebaseduponcustomerwantsandneeds.Notes:物流是一個(gè)中國乃至全世界的熱門話題。雖然它已經(jīng)不是一個(gè)新生事物了,但是不少人對(duì)物流的認(rèn)識(shí)仍然有限。1.LogisticsisahottopicinChinaandthewholeworld.Althoughitisanythingbutanewbornbaby,lotsofpeoplestillhavelimitedawarenessof,andknowledgeaboutlogistics.2.Logisticsistheprocessofplanning,implementingandcontrollingtheefficient,effectiveflowandstorageofgoods,servicesandrelatedinformationfrompointoforigintopointofconsumptionforthepurposeofmeetingcustomerrequirements.物流是計(jì)劃實(shí)施和控制商品的快速、高效流動(dòng)和儲(chǔ)存,以及從源頭到消費(fèi)的服務(wù)和信息的全過程,以滿足客戶的需求。這里我們要注意efficientandeffective這兩個(gè)詞的區(qū)別:Efficient指的是效率高的,有能力的,而effective強(qiáng)調(diào)的是有效的,有影響的。3.First,logisticsisaprocessof“plan,implement,andcontrol.”O(jiān)fparticularimportanceistheword“and”,whichsuggeststhatlogisticsshouldbeinvolvedinallthreeactivities,planning,implementing,controlling—notjustoneortwo.首先,物流是“計(jì)劃,執(zhí)行與控制”。特別重要的是這個(gè)“與”字,它指出物流應(yīng)該包括所有這三方面——計(jì)劃,執(zhí)行和控制——而不僅僅是其中一個(gè)或兩個(gè)方面。TopicforDiscussion:
討論話題1.Islogisticsanewconcept?Ifitisnot,doyouknowanythingabouttheoriginandhistoryoflogistics?Pleasesharetheinformationyouhavewithyourgroupmember.
2.Howmuchdoyouknowabouttheliteralmeaningoflogistics?TextTwo:
ActivitiesinthelogisticalSystem
KeyTerms: demandforecasting需求預(yù)測(cè)transportation運(yùn)輸
warehousing倉儲(chǔ)inventorymanagement庫存管理materialhandling物料搬運(yùn)packaging包裝informationprocessing信息處理procurement采購productionplanning生產(chǎn)計(jì)劃customerservice客戶服務(wù)Logisticalactivities:Activitiesinclude:demandforecasting,transportation,warehousing,inventorycontrol,materialhandling,packaging,informationprocessing,procurement,productionplanning,customerservice……DemandforecastingDemandforecastingreferstoeffortstoestimateproductdemandinafuturetimeperiod.Question:Whydemandforecastingisimportantforacompany?LookuptheanswerfromyourtextbookTransportation:
Transportationrefertothephysicalmovementofgoodsfrompointoforigintopointofconsumptionitinvolvesselectionofthetransportmode,routingoftheshipment,compliancewithregulationintheregionofthecountry,andselectionofcarriers.TransportationisoftenthemostcostlylogisticsactivityInventoryManagement
Inventoryreferstostocksofgoodthataremaintainedforavarietyofpurposes,suchasforresaletoothers,aswellastosupportmanufacturingorassemblingprocesses.Warehousing
Warehousingreferstoplaceswhereinventorycanbestoredforaparticularperiodoftime.Inthepastdecades,importantchangeshaveoccurredwithrespecttotheroleofwarehousingincontemporarylogisticssystemPackaging
Packagingcanhavebothamarketing(consumerpackaging)andlogistical(industrialpackaging)dimension.Industrialpackagingfocusonprotectingtheproductwhileitisbeingshippedandstored.Toomuchpackagingincreasescostswhileinadequateprotectioncanresultinmerchandisedamageand,ultimately,customerdissatisfaction.Materialshandling
Materialshandlingreferstotheshort-distancemovementofproductswithintheconfinesofafacility(e.g.,plant,warehouse).Question:whymanagerstendstotominimizethenumberofhandlingwheneverpossible.
InformationmanagementInformationiswhatlinksallareasofthelogisticssystemtogether.firmsarelinkingtheirinternallogisticsinformationsystemswiththoseoftheirsuppliers,customersandotherpartner.Suchanopenexchangeofinformationcanresultinfasterorderplacement,quickerdelivery,andgreateraccountabilitythroughoutthelogisticsprocess.ProcurementProcurementreferstotherawmaterials,componentparts,andsuppliesboughtfromoutsideorganizationstosupportacompany’soperation.ProductionplanningItcanbeconcludedunderlogisticsbecausemanufacturingneedcomponentandrawmaterialsinordertomikefinishedgoodsthatare,inturn,demandedbyacustomer.CustomerserviceCustomerserviceinvolvesmakingsurethattherightpersonreceivetherightproductwiththerightquantityattherightplaceattherighttimeintherightconditionattherightcost.Note1.Inventoryreferstostocksofgoodthataremaintainedforavarietyofpurposes,suchasforresaletoothers,aswellastosupportmanufacturingorassemblingprocesses.存貨指的是為不同目的而保留的儲(chǔ)存貨物,例如要轉(zhuǎn)賣給他人的貨物,用于支持生產(chǎn)或組裝過程的貨物。Avarietyof種種,若干。2.Warehousingreferstoplaceswhereinventorycanbestoredforaparticularperiodoftime.Inthepastdecades,importantchangeshaveoccurredwithrespecttotheroleofwarehousingincontemporarylogisticssystem.倉庫指的是一段時(shí)間內(nèi)用來存儲(chǔ)存貨的地方。在過去的十年中,倉儲(chǔ)在現(xiàn)代物流系統(tǒng)中的角色發(fā)生了重要的變化。Withrespectto關(guān)于,至于。3.Packagingcanhavebothamarketing(consumerpackaging)andlogistical(industrialpackaging)dimension.包裝包括營銷包裝(消費(fèi)包裝)和物流包裝(工業(yè)包裝)兩種類型。4.Materialshandlingreferstotheshort-distancemovementofproductswithintheconfinesofafacility(e.g.,plant,warehouse).物資搬運(yùn)指的是產(chǎn)品在同一設(shè)施(如工廠,倉庫)內(nèi)的短距離移動(dòng)。5.Procurementreferstotherawmaterials,componentparts,andsuppliesboughtfromoutsideorganizationstosupportacompany’soperation.采購是指從公司外部購買原材料,零部件以支持公司的運(yùn)作。6.Customerserviceinvolvesmakingsurethattherightpersonreceivetherightproductwiththerightquantityattherightplaceattherighttimeintherightconditionattherightcost.
客戶服務(wù)包括要以恰當(dāng)?shù)某杀臼骨‘?dāng)?shù)目蛻粼谇‘?dāng)?shù)臅r(shí)間,恰當(dāng)?shù)牡攸c(diǎn)以恰當(dāng)?shù)臓顩r和恰當(dāng)?shù)膬r(jià)格收到他想要的(恰當(dāng)?shù)模┊a(chǎn)品。這7個(gè)恰當(dāng)“rights”就是物流服務(wù)的核心理念,他和CSCMP所定義的物流的目的,任務(wù)是吻合的,只是關(guān)注的角度不同,因此也有學(xué)者用這7個(gè)“恰當(dāng)”來定義“物流”這個(gè)概念。Exercises:
PleasetranslatethefollowingEnglishsentencesintoChinese1)Forexample,ifacompanypromisesthatallorderswillbeshippedwithin24hoursofreceipt,whatpercentageofordersareactuallyshippedwithin24hoursofreceipt?2)Transportationrefertothephysicalmovementofgoodsfrompointoforigintopointofconsumption,itinvolvesselectionofthetransportmode,routingoftheshipment,compliancewithregulationintheregionofthecountry,andselectionof
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