Group：ZHAOJUNZHE553644HUANGJUNZHONG564145LIJIAQI553255Producer：ZHAOJUNZHE553644Orator：VideoSummaryCompany'sbriefintroductionCompanyObjectivesMainProductInfoCompanystrategyAnnualReportCompanyPhilosophyCompany'sbriefintroduction1984:beingestablishedTurnover：135，700，000，000CNYEmployees：70，000Patent：morethan10，000Brandvalue：8，000，000，000CNYTheInternet’sWorldFamousBrand(互聯(lián)網(wǎng)時(shí)代的知名品牌）:satisfycustomers’needsOneSingleIntegratedMode(人單合一模式）：sellserviceinsteadofproducts------rewarding:“ChinaInnovativeCompany”InthecourseofdevelopmentofhaiergroupOnJanuary1,1984,Qingdao,ShanghaieconomiccommitteeapprovedformallyestablishedQingdaorefrigeratorfactory.InApril,1985,madebythefactorydirectorZhangRuiMinhost,therewillbeseriousqualityproblemof76setsabrandelectricwatertanksmashedupinpublic.InJune1985,theproductionofourfirstTaiwanfour-starrefrigerators"jeanislandliebherr"brandBCD-212type.In1988,"jeanisland-liebherr"brandBCD-212typerefrigeratorwontheChinesehistoryofrefrigeratorfirstmedalinGuoYougoldmedal.Ondec.20,1991,thegovernmentdecidedtoQingdao,Qingdaorefrigeratorfactory,Qingdaoicegeneralfactory,Qingdaohaiergroupformedairconditionerfactory.April14,1992,QingdaorefrigeratorfactorythroughtheISO9001certification,andtobethehomeapplianceindustrythefirstthroughtheauthenticationofthefactory.November16,1992,haiergroupinQingdaohigh-techpark800muoflandrequisition,buildChina'slargestproductionbaseofhomeappliancehaierindustrialpark.OnNovember19,1993,QingdaohaierrefrigeratorCo.,LTDsharesontheShanghaistockexchangelisting.InFebruary1996,haierSallyonlyROM(Indonesia)Co.,LTD.WasestablishedinIndonesiaJakarta,haierfirstmultinationalmanagement.June26,1996,haiergroupwinnerofthehighqualityserviceissuedbythescienceassociationnumberfivediamondaward,becomethefirstAsianwonthehonorofhomeapplianceenterprise,PresidentZhangRuiMinbecomethefirstwonthe"five-stardiamond

personallifelongawards"entrepreneurs.InFebruary1992,incologneinGermanyatthehomeapplianceexposition,thehaiergroupPresidentZhangRuiMinto12ahaierdealerspresenteda"haierspecializesincertificate".HaiercompanystructureHaierGroupBoardofDirectorsStrategyCommitteeGroupPresidentBoardSecretariatCEOVicePresidentPromotionHeadquartersProductHeadquartersFunctionalinstitutionsProducts

DigitalproductsMedicalequipmentOthersHomeHouseholdapplianceHouseholdappliance

DigitalproductsMedicalequipmentHomeCompanyObjectives1984

—1991Brandstrategy1992—1998Diversificationstrategyphase1998

—2005

Internationalizationstrategy2005—NowGlobalbrandstrategyMainProductInfoRefrigeratorsMainproductsName:BCD-216TASDimensions:630*564*1648Materials:ImitationstainlesssteelTechnical:Volume216L，0.49kwh/24hFeatures:InsuranceEnergy，ArtificialIntelligence，F(xiàn)ailurealarm，LEDOneworldonefamilyDevelopmentStrategy

Brandstrategy（1984~1991）：producerefrigeratoronly,accumulatemanagementexperienceofenterprisesDiversification（多元化）strategy（1992~1998）：oneproducttovariousproductInternationalstrategy（1998~2005）：beingsoldinthemainglobaleconomicareamarketGlobalstrategy（2006~now）：creatingdifferentkindsofHaierBrand------adjusttodifferentcountriesintheworldAnnualReportIn2012,theglobalmacroeconomicdownturnonexportmarketsposeseriouschallengesappliance,domesticappliancemarketissubjecttomacroeconomicgrowthSlowdownintherealestatemarketcontinuestocontrolthehomeapplianceindustrygraduallywithdrawstimuluspoliciesandotherfactors,industrygrowthratefellsignificantly.AccordingtoBeijinginthePRC,marketresearchLtdRetailmonitoringreportshowsthatin2012refrigerators,washingmachines,homeairconditioningproductsProductsalesweredown12.62%,11.42%,15.82%.CompanyPhilosophyEntrepreneurship:pursuitofexcellenceWorkingstyle:rapidresponse,immediateaction.GroupMode:combinedfleettype,1+1>2performance.Managementphilosophy:highqualityproductsfromqualitypeopleout.MarketOutlook:brandstrategy,createthemarket.Involvedinanyfield,"Eitherquit,weshouldbedoingthefirstfight.“Internalmanagementmode:OECmanagement,marketchains.Quality:allworkisabsolutelyc