ReturntoMenuMaintainingaSharpEyePassageIPromotionMethodsPassageII10RulesforAttendingExhibitionsinChina

NewPracticalEnglish3（SecondEdition）PassageIRelatedInformationIntensiveStudyPracticeNewPracticalEnglish3（SecondEdition）TextRelatedInformationPointofPurchase(POP)

POPisaterminalorvendingmachineinastoreorshoppingmallwhereacustomercanviewproductswiththeirpricesandselectitemstobuy.ThetermPointofPurchaseusuallyreferstotheindustryconcernedwithcustomerbehavioratthelocationofthepurchasedecision.POPisconsideredoneofthemostimportantaspectsofadvertisingandmerchandising.Itisbelievedthatthemostcriticaltimetoinfluencebuyerbehavioriswhentheyhavemoneyinhand.NewPracticalEnglish3（SecondEdition）TextRelatedInformationColeco

Coleco(1932-1989)wasacompanyfoundedin1932byMauriceGreenbergas"ConnecticutLeatherCompany".Itbecameahighlysuccessfultoycompanyinthe1980s,knownforitsmass-producedversionofCabbagePatchKids.Moreinformationavailableonhttp:///.

NewPracticalEnglish3（SecondEdition）TextRelatedInformationMarketingmixThemarketingmixisgenerallyacceptedastheuseandspecificationofthe6Psdescribingthestrategicpositionofaproductinthemarketplace.The6PsreferstoPlan,Pick,Price,Package,Promote,Proveasfollows:1.Planyourmarketingstrategy.2.Pickawaytomarket.3.Priceitright.4.Packageitprofessionally.5.Promoteyourproduct/service.6.Provethatitworks.Ifnot,makeitbetterorgobackto#1.NewPracticalEnglish3（SecondEdition）TextRelatedInformationAdvertisingThebestapproachtoadvertisingistothinkofitintermsofmediaandwhichmediawillbemosteffectiveinreachingyourtargetmarket.Thenyoucanmakedecisionsabouthowmuchofyourannualadvertisingbudgetyou'regoingtospendoneachmedium.Themostfrequently-usedadvertisingmethodsareasfollows:theInternettelevisionradionewspapersmagazinestelephonebooks/directoriesbillboardsbench/bus/subwayadsdirectmailNewPracticalEnglish3（SecondEdition）IntensiveStudyPassage1TextDifficultSentencesImportantWordsNewPracticalEnglish3（SecondEdition）PromotionMethodsAmarketingmanagercanchoosefromseveralpromotionmethods—personalselling,massselling,andsalespromotion.Personalselling—flexibilityisitsstrengthPersonalsellinginvolvesdirectface-to-facecommunicationbetweensellersandpotentialcustomers.Face-to-facesellingalsoprovidesimmediatefeedback—whichhelpssalespeopletoadapt.Salespeopleareincludedinmostmarketingmixes.Butpersonalsellingcanbeveryexpensive.Soit’softendesirabletocombinepersonalsellingwithmasssellingandsalespromotion.Massselling—reachingmillionsatapriceorevenfreeMasssellingiscommunicatingwithlargenumbersofpotentialcustomersatthesametime.It’slessflexiblethanpersonal

selling.ClickheretolistenNewPracticalEnglish3（SecondEdition）Advertisingisthemainformofmassselling.Advertisingisanypaidformofnonpersonalpresentationofideas,goods,orservicesbyanidentifiedsponsor.Itincludestheuseofsuchmediaasmagazines,newspapers,radioandTV,signs,anddirectmail.Whileadvertisingmustbepaidfor,anotherformofmassselling—publicity—is“free”.Publicityisanyunpaidformofnonpersonalpresentationofideas,goods,orservices.Ofcourse,publicitypeoplearepaid.Buttheytrytoattractattentiontothefirmanditsofferingswithouthavingtopaymediacosts.Forexample,bookpublisherstrytogetauthorsonTV“talkshows”becausethisgeneratesalotofinterest—andbooksales—atnocosttothepublisher.WhenColecointroduceditsCabbagePatchdolls,itheldpressClickheretolistenButwhenthetargetmarketislargeandscattered,masssellingcanbelessexpensive.NewPracticalEnglish3（SecondEdition）Ifafirmhasareallynewmessage,publicitymaybemoreeffectivethanadvertising.Trademagazines,forexample,maycarryarticlesfeaturingthenewsworthyproductsofregularadvertisers—inpartbecausetheyareregularadvertisers.Thefirm’spublicitypeoplewritethebasic“copy”andthentrytoconvincemagazineeditorstoprintit.Eachyear,magazinesprintphotosandstoriesaboutnewcars—andoftenthesourceoftheinformationistheautoproducers.Thispublicitymayevenraisemoreinterestthanthecompany’spaidadvertising.Aconsumermightnotpayanyattentiontoanad—butmightcarefullyreadalongmagazinestoryClickheretolistenpartiesforreportersandtheirchildren.Anumberofreporterswrote“humaninterest”storiesabouttheirkids“adopting”thecutedolls.Thosestoriespromptedmoremediaattention—andaverysuccessfulproductintroductionwithoutColecodoinganyintroductoryadvertising.NewPracticalEnglish3（SecondEdition）SomecompaniespreparevideotapesthataredesignedtogetfreepublicityfortheirproductsonTVnewsshows.Forexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren.ThestorywaseffectivelytiedtoanewmakeupproductforchildrenmadebyPAASProducts.Largefirmshavespecialiststohandlepublicity.Usuallythough,publicityistreatedasjustanotherkindofadvertising—anditoftenisn’tusedaseffectivelyasitcouldbe.Inmostfirms,publicitydeservesmuchmoreattentionthanitgetsnow.SalespromotiontriestosparkimmediateinterestSalespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,Clickheretolistenwiththesameinformation.NewPracticalEnglish3（SecondEdition）trial,orpurchasebyfinalcustomersorothersinthechannel.Salespromotionmaybeaimedatconsumers,atmiddlemen,orevenatafirm’sownemployees.Examplesincludecoupons,samplesofconsumerproducts,specialsweepstakesandcontests,point-of-purchasematerials,anddisplaysattradeshows.It’shardtogeneralizeaboutsalespromotionbecauseitincludessuchawidevarietyofactivities.Butusuallyitsobjectiveistocomplementmasssellingandpersonalselling.ClickheretolistenNewPracticalEnglish3（SecondEdition）ImportantWordsspark

v.

--tomakesomeonefeelinterested,hopeful,etc.

引發(fā)興趣Whathesaidsparksourcuriosity.Thesebooksmainlydealwithtopicsthatsparkchildren'simaginations.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsdeservev.

--tohaveearnedsomethingbygoodorbadactionsorbehavior應該得到

Peoplewhoaresenttoprisonfordrunk-drivinggetwhattheydeserve.Pauladeservesaspecialmentionforallthehelpshehasgivenus.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsdistributev.

--tosharethingsamongagroupofpeople,especiallyinaplannedway;toexistindifferentpartsofanareaorgroup

分配；散布Clothesandblanketshavebeendistributedamongtherefugees.Thepopulationisdistributedinaveryunevenpattern.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsadaptv.

--tograduallychangeinordertobesuccessfulinanewsituation使適應…

；改編Howdotheseinsectsadaptthemselvestonewenvironments?Theabilitytoadaptisadefiniteassetinthisjob.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsadoptv.

--

totakesomeoneelse'schildintoyourhomeandlegallybecomeitsparent;tostarttodealwithorthinkaboutsomethinginaparticularway

收養(yǎng)；采用；接受Havingnochildrenoftheirowntheydecidedtoadoptanorphan.Thecourtswereaskedtoadoptamoreflexibleapproachtoyoungoffenders.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsstimulatev.

--

toexcitetoactivityorgrowthortogreateractivity刺激；激勵

Theexhibitionstimulatedinterestintheartist'swork.Praisealwaysstimulateshimtofurtherefforts/tomakegreaterefforts.ExamplesNewPracticalEnglish3（SecondEdition）DifficultSentencesSalespeopleareincludedinmostmarketingmixes.Marketingmixesreferstotheuseandspecificationofthe6Psdescribingthestrategicpositionofaproductinthemarketplace.Translation大多數(shù)營銷組合都需要銷售人員。NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleCreatingasuccessful

marketingmix

thatwillincreaseresultsoftentakesexperimentingandmarketresearch.Salespeopleareincludedinmostmarketingmixes.NewPracticalEnglish3（SecondEdition）DifficultSentencesButtheytrytoattractattentiontothefirmanditsofferings

withouthavingtopaymediacosts.

Itsofferingsrefersto“theproductsmanufacturedbythecompanyortheservicesprovidedbyit”.Translation但是，宣傳人員卻盡力將潛在顧客的注意力吸引到公司和其產(chǎn)品上而無需付媒體的費用。

Withoutisapreposition,andthat’swhy“having”isusedtofollowit.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleAcooltechniqueforstoppingthisproblemissimplytoplanwithoutcommittingyourselftodoinganything.

Buttheytrytoattractattentiontothefirmanditsofferings

withouthavingtopaymediacosts.

NewPracticalEnglish3（SecondEdition）DifficultSentencesTrademagazines,forexample,maycarryarticlesfeaturingthenewsworthyproductsofregularadvertisers—inpartbecausetheyareregularadvertisers.Featuring,servingas“whichfeatures”,means“showingaparticularthinginamagazine”.Translation例如，商業(yè)雜志可能登載廣告?？陀袌蟮纼r值的產(chǎn)品的專題報道——部分原因是因為他們是廣告常客。

Inpartmeans“partly”.Regularmeans“happeningordoingsomethingmanytimesandoftenatthesametime”.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleThosedays,shewasdeeplyinvolvedintothatexhibitionfeaturingpaintingsbycontemporaryartists.Trademagazines,forexample,maycarryarticlesfeaturingthenewsworthyproductsofregularadvertisers—inpartbecausetheyareregularadvertisers.NewPracticalEnglish3（SecondEdition）DifficultSentencesForexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren.Thisisasubjunctivesentence.Thatisusedtointroduceanobjectiveclause,inwhich“should”isomitted.Translation例如，一個視頻錄像——在萬圣節(jié)被分送到各電視臺——討論了政府推薦父母在萬圣節(jié)給小孩子使用化妝品而不是面具這一問題。Ratherthanmeans“insteadofsomeoneorsomethingelse”.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleThecommitteemadeanumberofrecommendationsthatsafetystandardsbeimprovedassoonaspossible.

Forexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren.NewPracticalEnglish3（SecondEdition）DifficultSentencesSalespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,trial,orpurchasebyfinalcustomersorothersinthechannel.Otherthanmeans“apartfromaparticularpersonorthing”.Translation銷售推廣是指不包括廣告、宣傳和人員推銷在內(nèi)的刺激銷售渠道中的最終顧客或者其他環(huán)節(jié)的興趣、試用或者購買的促銷活動。

Byisusedtoshowthepersonorthingthatdoessomethingormakessomethinghappen.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleHowcanyousaythatreligionisanythingotherthanawayofcontrollingpeople?

Salespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,trial,orpurchasebyfinalcustomersorothersinthechannel.NewPracticalEnglish3（SecondEdition）PracticeReadandThinkReadandComplete

ReadandTranslateReadandsimulateNewPracticalEnglish3（SecondEdition）1 Comparedwithmasssellingandsalespromotion,personalsellingismore_________. aexpensive bflexible cimmediate deffective1 Comparedwithmasssellingandsalespromotion,personalsellingismore_________. aexpensive

bflexible cimmediate deffectiveEx.1 Choosethebestansweraccordingtothepassage.

NewPracticalEnglish3（SecondEdition）2 Whenthetargetmarketislargeandscattered,masssellingcanbe__________. amoreeffective bmoreimmediate cmoreflexible dlessexpensive

Ex.1 Choosethebestansweraccordingtothepassage.

2 Whenthetargetmarketislargeandscattered,masssellingcanbe__________. amoreeffective bmoreimmediate cmoreflexible

dlessexpensive

NewPracticalEnglish3（SecondEdition）3 WhichofthefollowingisNOTmentionedasaformofmediaforadvertising? aMagazines. bNewspapers. cSigns. dCoupons.Ex.1 Choosethebestansweraccordingtothepassage.

3 WhichofthefollowingisNOTmentionedasaformofmediaforadvertising? aMagazines. bNewspapers. cSigns.

dCoupons.NewPracticalEnglish3（SecondEdition）4 Ifyouaimatstimulatingcustomers’immediateinterest,thepromotionmethodsuggestedinthepassagemightbe_________. apersonalselling bmassselling csalespromotion dpublicityEx.1 Choosethebestansweraccordingtothepassage.

4 Ifyouaimatstimulatingcustomers’immediateinterest,thepromotionmethodsuggestedinthepassagemightbe_________. apersonalselling bmassselling

csalespromotion dpublicityNewPracticalEnglish3（SecondEdition）5 WhichofthefollowingpeopleareNOTthetargetofsalespromotion? aEmployers. bMiddlemen. cConsumers. dEmployees.Ex.1 Choosethebestansweraccordingtothepassage.

5 WhichofthefollowingpeopleareNOTthetargetofsalespromotion?

aEmployers. bMiddlemen. cConsumers. dEmployees.NewPracticalEnglish3（SecondEdition）Ex.2 Answerthefollowingquestionsaccordingtothepassage.

1 Intheauthor’sopinion,whyisface-to-facecommunicationbetweensellersandpotentialcustomersimportant?Becauseface-to-facesellingcanprovideimmediatefeedback—whichhelpssalespeopletoadapt.

2 Whatisthepurposeofthebookpublishers’tryingtogetauthorsonTV“talkshows”?Thepurposeistogeneratesalotofinterest—andbooksales—atnocosttothepublisher.NewPracticalEnglish3（SecondEdition）Ex.2 Answerthefollowingquestionsaccordingtothepassage.

3 WhydosomecompaniespreparevideotapesfortheTVnewsshows?Becausetheywanttogetfreepublicityfortheirproducts.4 Accordingtotheauthor,howcanpublicityraiseevenmoreinterestthanthecompany’spaidadvertising?Hebelievedthataconsumermightnotpayanyattentiontoanad—butmightcarefullyreadalongmagazinestorywiththesameinformation.

NewPracticalEnglish3（SecondEdition）Ex.2 Answerthefollowingquestionsaccordingtothepassage.

Publicityisaverycheap(evenfreeofcharge)promotionmethod,anditmightbemoreeffectivethanpaidadvertising.

5Whydoestheauthorsuggestthatpublicitydeservemuchmoreattentionthanitgetsnow?NewPracticalEnglish3（SecondEdition）Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

1 AfteranexcitingtourtoBeijing,wecamehometofindourbelongings________abouttheroom.scattered

2 Iwasonce________Isawyouthere,butnowIbelievethatitmusthavebeensomeoneelse.convinced

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）3 Thishatredwas________byracialprejudice,skincolordiscriminationandjudgment.generated

4 Thespeakerwasratherhesitantandhadtobe________mptedEx.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）5 Ifoundithardto________withanyofthecharactersinthefilm.identify

6 A________workscheduleisanalternativetothetraditionalworkweek,whichallowsemployeestovarytheirarrivaland/ordeparturetime.flexible

Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）7 Weneedmore________fromthefinalconsumersinordertoimproveourgoodsandsaleservices.feedback

8 Eversinceitwaspublished,thisnewspaperhasbeenmaintainingagoodbalanceinits________ofdifferentopinions.presentation

Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）9 ________costingisasimpleprocessthatcanhavesignificantimpactontheprofitabilityofmanybusinesses.Target

10 Rightnow,theultimate________ofallpeace-lovingpeopleistheremovalofallnuclearweapons.objective

Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）Promotionsmanagerssupervisestaffofpromotionspecialists.Thesemanagers1________promotionprogramsthat2________advertisingwithpurchasepromotiontoincreasesales.Inaneffortto3________closercontactwithconsumers,promotionprogramsmayusedirectmail,televisionorradioadvertising,catalogs,exhibits,insertsinnewspapers,orwebsites,andspecial4________.Theymayencouragepeopleto5________byusingdiscounts,samples,gifts,coupons,andcontests.Awiderangeofeducational6__________issuitablefor purchase backgrounds candidate vital events establish occupations communicate combine directEx.4 Completethefollowingpassagebyfillinginthemissingwords.direct

combine

establish

events

purchase

background

NewPracticalEnglish3（SecondEdition）entry

intopromotionjobs,butmanyemployerspreferthosewithexperienceinrelated7____________plusabroadliberalartsbackground.Coursesinmanagementwhilethe8________isinschoolarehighlyrecommended.Computerskillsare9________becausemarketing,productpromotion,andadvertisingontheInternetareincreasinglycommon.Also,theabilityto10_____________inaforeignlanguagemayopenupemploymentopportunitiesinmanyrapidlygrowingareasaroundthecountry,especiallycitieswithlargeSpanish-speakingpopulations.Ex.4 Completethefollowingpassagebyfillinginthemissingwords.occupations

candidate

vital

communicate purchase backgrounds candidate vital events establish occupations communicate combine directNewPracticalEnglish3（SecondEdition）Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

1 她一家商店一家商店地看，最后以她能付出的價格買了她所需要的東西。(ataprice)

。afford Sheshoppedaroundtillshegotwhatshewantedatapriceshecouldafford

.NewPracticalEnglish3（SecondEdition）除了向我要東西，他從不跟我說話。(otherthan) Heneverspeakstomeotherthantoaskforsomething.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）3 你永遠應該以搞好你的工作為目的。(aimat)do…well Youshouldalwaysaimatdoingyourjobwell.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）4 幾個星期來她一直呆在家中照顧有病的父親。(betiedto)invalid Shehasbeentiedtothehouseforweekslookingafterherinvalidfather.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）5 修建這條路是為了緩解交通擁擠。(bedesignedto)relieveTheroutewasdesignedtorelievetrafficcongestion.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）6 社會是由形形色色的人組成的。有些人很好，有些人很壞，也有些人介乎兩者之間。(awidevarietyof)inbetweenSocietyismadeupofavarietyofpeople;somearegood,others(are)bad,andstillothers(are)inbetween.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）Ex.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.1 Whileadvertisingmustbepaidfor,anotherformofmassselling—publicity—is“free”. Wemustraiseourstudents’awarenessthatsomepeoplewastefoodwhileothershaven'tenough.

兒子在家看DVD而父母卻在田里辛勤勞作。 你喜歡體育，而我更喜歡音樂。

Reference

The

son

was

watching

DVD

at

home，while

the

parents

were

working

in

the

fields.You

like

sports,

while

I

prefer

music.NowyoutryNewPracticalEnglish3（SecondEdition）2 Amarketingmanagercanchoosefromseveralpromotionmethods—personalselling,massselling,andsalespromotion. Aftergazingatthewaterfalls,youcanchoosefromotheradventures,whichallpromiseanadrenalinerush.

在配偶的收入基礎(chǔ)上納稅者可以選擇下列三種方式計算應付的稅額。 可供選擇的CD版本太多了，我不知道哪一個版本更好。

Reference

Thefollowingarethreewaysataxpayermaychoosefromtocalculatethetaxdueonhis/herspouse’ssalary.TherearesomanydifferentCDversionstochoosefromandIhavenoideawhichisthebest.NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）3 Buttheytrytoattractattentiontothefirmanditsofferingswithouthavingtopaymediacosts. Thosestoriespromptedmoremediaattention—andaverysuccessfulproductintroductionwithoutColecodoinganyintroductoryadvertising. 老人過去常常坐在寧靜的公園里的一條長椅上，看著其他的人，一坐就是數(shù)個小時，什么也不干，也不和任何人交談。 研究者在沒有檢驗任何其他因素的情況下得出結(jié)論，認為喝茶有益健康。

Reference

Theoldmanwouldsitonabenchinthequietparkandlookatothersforhourswithoutdoinganythingortalkingtoanybody.Theresearchershaveconcludedthatdrinkingteadoesgoodtothehealthofpeoplewithoutexamininganyotherfactors.

NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）4 Forexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren. InChina,itisimportanttoinvestineducationratherthan(to)increasepersonalwages.

在這樣緊急的情況下，投資的重點應該是機器而不是建筑。 我做事總喜歡趕早而不愿意把事情拖到最后。

Reference

Insuchanurgentsituation,thefocusofourinvestmentshouldbeonnewmachineryratherthanbuilding.Ialwayspreferstartingearly,ratherthanleavingeverythingtothelastminute.NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）5 Salespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,trial,orpurchasebyfinalcustomersorothersinthechannel. Thereareseveralcommunicationmeansotherthanfaxinmycompany.今晚的電視沒什么看的，都是些垃圾節(jié)目。因為橋上個月坍塌了，你只能游泳過河了。

Reference

There'snothingonTVtonight,otherthanrubbish.Becausethebridgecollapsedlastmonth,youcan’tgetacrossotherthanbyswimming.NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）PassageIIRelatedInformationIntensiveStudyPracticeNewPracticalEnglish3（SecondEdition）TextRelatedInformationChineseExportCommoditiesFair

ChineseExportCommoditiesFair,alsocalledCantonFair,isheldtwiceayearinSpringandAutumn.ItisChina'slargesttradefairofthehighestlevel,ofthemostcompletevarietieswiththelargestattendanceandbusinessturnover.Preservingitstraditions,theFairisacomprehensiveandmulti-functionaleventofinternationalimportance.NewPracticalEnglish3（SecondEdition）TextRelatedInformationChinaHI-TechFair

ChinaHI-TechFairisChina'spremierinternationalexhibitionforthehightechsectors.Supportedbyanumberofgovernmentministries,theFairwillhavehundredsofWesterncompaniesandthousandsofdomesticcompaniesexhibitingtheirproductsandhigh-techrelatedservicesinShenzhen,China'snewhubofhightechindustries，locatednexttoHongKong.Asameasureofitspastsuccessandpopularity,itsOverseasExhibitionareahasalreadybeenover-subscribed.NewPracticalEnglish3（SecondEdition）TextRelatedInformationAirShow,China

TheChinaInternationalAviation&AerospaceExhibition(AirShowChina)istheonlyinternationalaerospaceexhibitioninChinathatisapprovedbytheChinesegovernment.Theshowfeaturesfull-sizedisplays,tradediscussions,technicalexchanges,andflyingdemonstrations.TheshowislocatedinZhuhai,establishingitselfasanimportantplatformfortechnicalexchangeandcommercialcooperationbetweentheChineseandforeignaerospacecommunities.NewPracticalEnglish3（SecondEdition）IntensiveStudyPassage2TextDifficultSentencesImportantWordsNewPracticalEnglish3（SecondEdition）Chinalovesexhibitions.Exhibitionsprovidepeoplewithachancetoseewhatisavailable,andperhapsmoreimportantly,whatmaybeavailable.ThePCWorldExpositioninBeijingheldinearlySeptemberwasanexcellentexampleonhowyoucaneffectivelyuseyourtimewhenvisitinganexhibition.Theshowwa