摘要隨著政府與物流企業(yè)不斷進(jìn)行深度融合，國家出臺的有關(guān)農(nóng)業(yè)冷鏈物流相關(guān)政策法規(guī)促進(jìn)了農(nóng)產(chǎn)品冷鏈物流的深入發(fā)展，農(nóng)業(yè)冷鏈物流已成為中國物流業(yè)的主要關(guān)注點(diǎn)。在農(nóng)產(chǎn)品冷鏈物流迅猛發(fā)展的當(dāng)下，贛南依托政府對農(nóng)產(chǎn)品冷鏈物流建設(shè)的大力扶持，大力推進(jìn)贛南臍橙產(chǎn)業(yè)持續(xù)健康發(fā)展。近年來，贛州市大力實(shí)施贛南臍橙產(chǎn)業(yè)質(zhì)量發(fā)展舉措，遵循標(biāo)準(zhǔn)化制造、市場化營銷和品牌化，贛南臍橙已從一個種植業(yè)發(fā)展成為種植生產(chǎn)、倉儲物流、深加工相結(jié)合的產(chǎn)業(yè)集群，幫助提高水果質(zhì)量，增加臍橙產(chǎn)業(yè)的質(zhì)量發(fā)展，推動當(dāng)?shù)剜l(xiāng)村產(chǎn)業(yè)振興。與此同時，贛南臍橙產(chǎn)地冷庫建設(shè)少，引發(fā)的臍橙保鮮難、采摘儲存成本高等一系列難題正制約贛南臍橙產(chǎn)業(yè)進(jìn)一步發(fā)展，這也是贛南臍橙產(chǎn)業(yè)轉(zhuǎn)型升級面臨的現(xiàn)實(shí)問題，亟需解決?；诖耍疚耐ㄟ^對我國農(nóng)產(chǎn)品冷鏈物流模式進(jìn)行系統(tǒng)把握，以贛南臍橙為例研究我國農(nóng)產(chǎn)品冷鏈物流模式并在已有基礎(chǔ)上運(yùn)用SWOT分析與對比分析方法對贛南臍橙冷鏈物流模式進(jìn)行研究，設(shè)計(jì)采、倉、配一體模式。關(guān)鍵詞：農(nóng)產(chǎn)品、冷鏈物流模式、政企融合、贛南臍橙

AbstractWiththecontinuousdeepintegrationbetweenthegovernmentandlogisticsenterprises,thepoliciesandregulationsrelatedtoagriculturalcoldchainlogisticsissuedbythecountryhavepromotedthein-depthdevelopmentofagriculturalcoldchainlogistics,andagriculturalcoldchainlogisticshasbecomethemainfocusofChinalogisticsindustry.Inthecurrentrapiddevelopmentofcoldchainlogisticsforagriculturalproducts,Gannanreliesonthestrongsupportofthegovernmentfortheconstructionofcoldchainlogisticsforagriculturalproducts,andvigorouslypromotesthesustainableandhealthydevelopmentofthenavelorangeindustryinGannan.Inrecentyears,GanzhouCityhasvigorouslyimplementedmeasuresforthequalitydevelopmentofGannannavelorangeindustry,followingstandardizedmanufacturing,market-orientedmarketing,andbranding.Gannannavelorangehasdevelopedfromaplantingindustrytoanindustrialclusterthatcombinesplantingproduction,warehousinglogistics,anddeepprocessing,helpingtoimprovefruitquality,increasethequalitydevelopmentofthenavelorangeindustry,andpromotetherevitalizationoflocalruralindustries.Atthesametime,thelackofcoldstorageconstructionintheproductionareasofnavelorangesinGannanhasledtoaseriesofdifficultiesinpreservingnavelorangesandhighharvestingandstoragecosts,whicharehinderingthefurtherdevelopmentofthenavelorangeindustryinGannan.ThisisalsoapracticalproblemfacingthetransformationandupgradingofthenavelorangeindustryinGannan,whichurgentlyneedstobesolved.Basedonthis,thisarticlesystematicallygraspsthecoldchainlogisticsmodeofagriculturalproductsinChina,takingGannannavelorangeasanexampletostudythecoldchainlogisticsmodeofagriculturalproductsinChina,andusesSWOTanalysisandcomparativeanalysismethodsontheexistingbasistostudythecoldchainlogisticsmodeofGannannavelorange,designinganintegratedmodeofprocurement,warehousing,anddistribution.Keywords:agriculturalproducts,coldchainlogisticsmodel,governmententerpriseintegration,Gannannavelorange目錄 TOC\o"1-2"\h\z\u1?緒論 參考文獻(xiàn)李劍.河北省鮮活農(nóng)產(chǎn)品物流系統(tǒng)構(gòu)建研究[D].河北:河北農(nóng)業(yè)大學(xué)，2018.喜迎首屆“中國農(nóng)民豐收節(jié)”:京東物流打造智能冷鏈,破解農(nóng)產(chǎn)品上行難題[J].農(nóng)業(yè)工程技術(shù),2018,38(27):16-17.戴艷霞.政府與社會資本合作在贛南臍橙發(fā)展中的應(yīng)用研究[D].贛南師范大學(xué),2020.鄧素美.南昌市A企業(yè)生鮮食品冷鏈物流共享模式研究[D].南昌大學(xué),2020.阿里巴巴數(shù)字農(nóng)業(yè)加快布局產(chǎn)地倉[J].南方農(nóng)業(yè),2020,14(19):12.任芳.助力鄉(xiāng)村振興農(nóng)村冷鏈物流基礎(chǔ)設(shè)施建設(shè)提速[J].物流技術(shù)與應(yīng)用,2021,26(S2):12-15.趙瓊.農(nóng)產(chǎn)品冷鏈物流倉儲與配送模式研究[D].貴州財(cái)經(jīng)大學(xué),2021.劉宸宇.農(nóng)產(chǎn)品上行產(chǎn)地供應(yīng)鏈模式分析[J].中國物流與采購,2021,(12):80.覃朝春,殷曉磊,葛海龍.基于風(fēng)險思維的農(nóng)產(chǎn)品冷鏈物流質(zhì)量評價研究[J].商展經(jīng)濟(jì),2021(11):19-22.劉紅,常相全.基于產(chǎn)地預(yù)冷的農(nóng)產(chǎn)品冷鏈物流模式分析——以壽光市為例[J].物流科技,2023,46(19):135-137.李佳潔.生鮮產(chǎn)品冷鏈物流前置倉選址及路徑問題研究與應(yīng)用[D].重慶大學(xué),2022.張倩,熊英,何明珂,張浩.不確定需求生鮮電商配送路徑規(guī)劃多目標(biāo)模型[J].系統(tǒng)仿真學(xué)報,2019,31(08):1582-1590.謝蕊蕊.我國生鮮農(nóng)產(chǎn)品冷鏈物流“最先一公里”發(fā)展探討[J].商業(yè)經(jīng)濟(jì)研究,2022,(02):114-117.羅文婧.四川省生鮮農(nóng)產(chǎn)品冷鏈物流風(fēng)險評估研究[D].西南交通大學(xué),2022.宋曉華.做強(qiáng)“最先一公里”，暢通“最后一公里”[N].新華日報,2023-10-09(013).韋勝杰.農(nóng)產(chǎn)品“最先一公里”冷鏈物流基地選址研究[D].山西財(cái)經(jīng)大學(xué),2023.劉帥男,朱章亮,潘媚等.基于產(chǎn)地冷倉的新型水產(chǎn)品供應(yīng)鏈模式研究[J].中國儲運(yùn),2023(01):165-166.冷玨.地理標(biāo)志農(nóng)產(chǎn)品區(qū)域品牌價值評估研究[D].江西財(cái)經(jīng)大學(xué),2023.侯兆育,張憲,魏興友等.基于SWOT分析的贛南臍橙綠色發(fā)展策略研究[J].中國果樹,2023,(01):109-115.石均茹.NB郵政分公司農(nóng)村物流配送模式研究[D].重慶工商大學(xué),2023.BortoliniM,FaccioM,FerrariE,etc.Freshfoodsustainabledistribution:cost,deliverytimeandcarbonfootprintthree-objectiveoptimization[J].JournalofFoodEngineering,2016,174(85):56-67.FaccioM,FerrariE,PersonaA,etc.Leandistributionprinciplestofoodlogistics:aproductcategoryapproach[J].InternationalJournalofOperationalResearch,2013,16(2):214-240.HsuCI,LiuKP.Amodelforfacilitiesplanningformulti-temperaturejointdistributionsystem[J].FoodControl,2011,22(12):1873-1882.LiliWeng.FreshAgriculturalProductsColdChainLocationSelectioninContext