AllaboutVideoGamesCULTURE-CREATIVITY-TECHNOLOGY02TabIeofContents01VIDEOGAMEWhydoweplay04Manifesto29PixelstoPolicy3102&employmentIndustryRevenueTopSellingGamesin202405ANDACTIONSChangersCoalitioneducation,upskillingofteachersandSTEAMGamesinSchoolsandEqualityinitiativesClimateEnhancingtheSustainabilityofVideoGameConsoles141516323334353536383903toplayersandconsumersChildren’sspendingingameandparents’supervisionFamilysettingtools182525264003ForewordAStrategicSectorforEurope’sDigitaIFutureTheEuropeanvideogamesindustryisahigh-growth,innovation-drivensectorandaneconomicandculturalsuccessstory.Withastrongrecordinresponsiblegameplayanddigitaltransformation,wearereadytohelpdeliveronEurope’scompetitivenessgoals.In2024,theEuropeanvideogamesindustrysaw:€26.8billionspentongames(+4%on2023)116,419skilledworkersemployedinmakingandpublishinggames54%ofEuropeansplayingourgames—45%ofthemwomenPEGI,ourco-regulatoryminorprotectionsystemusedin40EuropeancountriesThisreportpresentskeyresearchinsightsintoEurope’svideogameaudience—whoplays,howtheyplay,andhowtheyspend—offeringadata-drivenfoundationforinformedpolicymaking.AsEnricoLetta,theformer1MakeEuropethebestplacetocreateandinvestingames.2Investineducationstrategiestoclosethedigitalskillsgapandbuildarobusttalentpipeline.PrimeMinisterofItaly,rightlystatedinhis2024reportoftheSingleMarket,“Europefacesanurgentimperativetoprioritisetheestablishmentoftechnologicalfoundationsthatfosterknowledgeandinnovation,byequippingindividuals,businesses,andMemberStateswiththenecessaryskills,infrastructures,andinvestments,toenablewidespreadprosperityandindustrialleadership.”Wefullysupportthiscalltoaction.Overthepastfiveyears,oursectorhasgrownby15%,contributingtoEurope’seconomyandemployingahighlyskilledworkforcethatshoweda7%growthratelastyear,includingsuchareasascoding,artisticdesign,andAI.Europeisnowhometo6,000studios,and90%ofourrevenueisdigital,highlightingclearlythesuccessfuldigitaltransformationofthesector.Ourtechnologiesarealsodrivinginnovationacrossothercreativeandtraditionalindustries.In2024,wepresentedourManifestofor2024–2029,withfourkeyaskstoEUpolicymakers:3Allowtimeforbusinessestoadapttonewregulations,andrecognisethevalueofself-andco-regulation. 4Supportinnovation,IPcreation,andnewbusinessmodels.IfIftheseasksaremet,oursectorcanleadglobally.WewelcometheUnionforSkillsstrategyadoptedbytheEuropeanCommissionin2025.Itisvitaltoaddresstheshortageofdigitally-skilledyoungtalent.Wesupporttargetedstrategiesliketheplan,whichupskillsteachersandencouragesyouthintoSTEMcareers.ThroughtheUNICEFGameChangersCoalition,we’vereachedover150,000people—especiallyadolescentgirlsinemergingeconomies—equippingthemforcareersingamesandtech.Webelievethishands-onapproachcaninspireEUMemberStates.Ourprojectshowsthehugepotentialof4CEO,RemoteControlProductionsGmbHrChair,VideoGamesEuropeSVPCEO,RemoteControlProductionsGmbHrvideogamesaseducationaltools,reimaginingeducationthroughadigitallens.ResearchconfirmsthatgirlswhoplaygamesarethreetimesmorelikelytostudySTEM.Weurgepolicymakerstoactonthisinsight.Innovationcontinuestodriveoursectorandreflectsconsumerexpectationsfornewcontent,newexperiences,andplayerchoice.Playersnowenjoyvastchoice—acrossplatforms,genres,andpaymentmodels.71%playonsmartphonesortablets,59%onconsoles,and43%onPCs.Thefree-to-playmodel,wheregamesarefreetodownloadwithoptionalin-gamepurchases,iscommononmobilegames,reflectingthehighplayerengagementonsmartphonedevices,aswellasenablingtheriseofinnovativeEuropeanmobilestudiosentirelyfocusedonthisconsumer-friendlybusinessmodel.WeWearecommittedtofair,transparentin-gamepurchasesthatrespectconsumerprotectionlaws.PEGI’supdatedCodeofConductandnewextendedindustrymeasures—includingreimbursementpoliciesandparentalcontrols—demonstrateourproactiveapproach,togetherwithongoinginformationcampaignsforparentsoncontrolsandtoolsforlimitingandblockingoptionalin-gamecontentpurchases.WelookforwardtoworkingwithpolicymakerstosustainEurope’sleadershipingamedevelopmentwhileensuringsafe,enjoyableexperiencesforplayers.Lookingahead,weofferEuropeauniqueopportunity:toempowerdigitalcitizens,growacompetitivecreativeeconomy,andleadtheglobaldigitaltransition.WithanewEuropeanParliamentandCommissionnowfirmlyestablishedforthenextfiveyears,weaskforrecognitionofoursector’sdistinctneedsandstrategicgrowthpotential,backedupwiththerightpolicyenvironmenttothriveontheglobalstage.0506TheDatainthisReportDatausedinthispublicationisprovidedbyIpsosandcommissionedbyVideoGamesEurope.ItisextractedfromGameTrack,GSDandtheEGDF-VGEvideogamesindustryinsightsreport.GermanyFranceItalySpainThepollingisdoneinFrance,UK,Spain,ItalyandGermany.Itinvolvesonlinepollingof12,000peoplepercountrybetweentheagesof6and64–60,000intotalperyear.Thereisalsoanannualface-to-facesurveyof1,000peoplepercountrywhichisnationallyrepresentative(intermsofage,genderandregion).Thisfinalstepisusedtocalibratetheonlinedata.GameTrackusesthreekeymetrics:1Volume–thenumberofgamesbeingacquired(bothpaidandfree).2Value-theamountofmoneybeingspentongames.3Demographics–whoplaygamesandhowdopeopleplaygames.Eachmetricbreaksdownthetotalmarketbyspecificdevicesandtypesofgames.YearlyfieldworkHOWDOWEDOIT?MonthlyfieldworkReportingQuarterlypermarketon3,000interviews/MONTH3,000interviews/MONTH(FULLINTERVIEW)(cut-downweightingsurvey-Aged18+)Aged6-64yearsOfflinesampleusedtoweighttheonlinesampletobenationallyrepresentativeforages6-64GamesSalesData(GSD)isthefirstvideogamesindustrycharttoincludedataonbothretailanddigitalsales.DataoutlinedinthisreportisgatheredfromAustria,Belgium,Croatia,Cyprus,CzechRepublic,Denmark,Finland,Germany,Greece,Hungary,Ireland,Italy,Luxembourg,Malta,Netherlands,France,Poland,Portugal,Romania,Slovakia,Slovenia,SpainandSweden.Europe’sVideoGamePlayers0108VideoGamesEuropeWhowearePIayingvideogamesisanactivitymostpeopIeintegrateintotheirIeisuretimeinoneformoranother.Datafrom5majorEuropeanmarkets.54%31y/o75%ofthepopulationistheaverageofvideogameaged6-64playsageofavideoplayersareadultsvideogamesgameplayerinEurope(18yearsoldand/orolder)*age6-64yearsold25.5mUK(51%ofthepopulation)Germany35.9m(60%ofthepopulation)30.8mFrance(63%ofthepopulation)Italy14.0m22.1mSpain(33%ofthepopulation)(62%ofthepopulation)2024128.3m2023124.4m2022126.5m2021124.8m2020118.3m0945%ofallEuropeangameplayersarewomen.32y/oistheaverageageofwomenwhoplayvideogames6-14y/o.15-24y/o25-34y/o35-44y/o45-64y/o23%vs22%in202319%sameas202317%sameas202323%sameas2023ThecompositionofplayersinEuropehaslargelyremainedconsistent.Diggingdeeperintoeachagegroup,thisisthepercentageofvideogameplayersineachagegroup.85%69%vs83%in2023vs70%in202383%vs78%in202363%vs62%in202352%33%vs32%in20236-1011-1415-2425-3435-4445-64VideoGamesEuropeVideoGamesEuropeHowdowepIayDatafrom5majorEuropeanmarkets.75%playatleastonehourperweekplayatleastonehourpermonthplayatleastonceayearAVERAGEPLAYTIMEBYCOUNTRYIN2024hrs7.6hrs8.2hrsGermanyFranceItalySpainhrs6.6hrsAVERAGEPLAYTIMEINHOURSPER本報告來源于三個皮匠報告站（）,由用戶Id:349461下載,文檔Id:91089.4hours/weekplayingvideogames16.75hours/weekonsocialmedia*23hours/weekonwatchingTV***GlobalWebIndexGWIReportonthetimespentonsocialmediaplatformsbya“typical”user.**ThinkboxTVViewingReport2024.TimespentwatchingTVbroadcastplusSVOD&AVOD.%playonsmartphonesortablets(vs68%in2023)Allplayers59%playonconsoles(vs56%in2023)43%playonPC(vs46%in2023)Andlookingathowwomenplay76%55%35%playonsmartphonesplayonconsolesplayonPCortablets(vs50%in2023)(vs40%in2023)VideoGamesEuropeWhatdowepIayToppIayedvideogamegenresbydevice.Datafrom5majorEuropeanmarkets.2.ROLEPLAYING/WhydowepIayAsthevideogamesindustrycontinuestoevolveinscopeandtechnology,thereisagrowingdiscussionaroundthebenefitsofplayingvideogamesthatgobeyondhavingfun.In2023,theglobalvideogamesindustrycametogethertopublishthe‘PowerofPlay’report,providingimportantinsightsintovideogames,social,mental,andemotionalbenefitsofvideogameplay.InEurope,representedbyFrance,Germany,Italy,Poland,SpainandtheUnitedKingdom,thesurveyofvideogameplayersfound:74%agreeplayingagreeplayingvideogamesprovidesmentalstimulationvideogamesprovidesonewithahealthyoutletfromeverydaychallengesPOWEROFPLAY202368%75%agreeplayingofplayersvideogamesagreethereishelpsonefeelavideogameDOWNLOADlessstressedforeveryoneTheVideoGamesIndustry02VideoGamesEuropeVideoGamesEuropeWorkforce&EmpIoymentpeopleareemployedthroughoutEurope(+1.8%vs2023)2,1007259,0893,60025,41928725,4192453,6352,7652,12493978393924.9%oftheworkforcearewomen(+0.5%vs2023)6,60010,2593642,60011BREAKDOWNOFWORKFORCEACCORDIDesignImage&soundTechnologyManagementPublishing&Support23.5%22.6%31.2%14.6%8.7%*SNJVRéférentieldesMétiersduJeuVidéo2024.CHOICESANDOPTIONSOFVIDEOGAMEPLAYEuropeanplayershaveanalmostunimaginablechoiceofoptions.Manygenresofgamesandbusinessmodelshavedevelopedoverthelasttwentyyearsinresponsetoconsumerexpectationsfornewcontentandexperiences.Onlinerevenue47%(vs44%in2023)FullgamedownloadsIn-gameextras(DLCandmicrotransactions)In-gameextras(DLCandMultiplayerOn-Demand/StreamingSocialBrowserApprevenue43%(vs41%in2023)In-apppurchasesandpaidforappsVideoGamesEuropeTopSeIIingGamesin2024Datafrom5majorEuropeanmarkets.ConsoIesPCApps124567893456789CallofDutyBlackOps6123Helldivers2CallofDutyBlackOps6CommandandConquerGenerals123CoinMasterRoyalMatchBrawlStarsHogwartsLegacy4GTAV4CandyCrushGTAV55Roblox(ParentalGuidancelabel)MariokartDeluxe86TheCrew26MonopolyGO!DragonballSparklingZero7RedDeadRedemption27GadernScapesRedDeadRedemption28HogwartsLegacy8LastWarHelldivers299WhiteoutSurvivalSuperMarioPartyJamboreeCommandandConquer(Bundle)ClashofClansResponsiblegameplay03WhatWhatPEGIisthepan-Europeanvideogameageratingsystem.PEGIwasfoundedin2003,attherequestoftheEUinstitutions.PEGIisaco-reguIatoryminorprotectionsystemforvideogames.40Europeancountries2,800+membercompanies43,800+gamesandmillionsofappsclassi?edPEGI’sgoaIistoeducate,adviseandempowerpIayers,parentsandguardiansonageappropriatecontentinvideogames.PEGIalsoensuresthatgamesaresoldandadvertisedresponsibly,thatconsumerredressisavailable,andthatcompanieshavetoolsandsafeguardsinplacetoensurethatonlinegameplayenvironmentsarefreefromillegalandharmfulcontent.PEGIageratingsareexaminedandissuedbytwoindependentadministrators,NICAMandtheGamesRatingAuthority.Theclassi?cationcriteriaareestablishedunderthesupervisionofindependentexperts.PEGIisrecognisedbytheEuropeaninstitutionsandEUMemberStatesasamodelofEuropeanharmonisationinthe?eldofminorprotectionandconsumertransparency.VisitformoreinformationHowPEGIisstructuredManagementBoardManagementBoardAtthecoreofthePEGIorganisationisthePEGIManagementBoard,whichguidestheday-to-dayactivitiesTheBoardismadeupofrepresentativesoftheusersofPEGI(gamespublishersanddevelopers),thegatekeepersofPEGI(thegameconsolemanufacturers)andthepromotersofPEGI(nationaltradeassociations)plusrepresentativesfromthePEGICouncilandtheThisboardstructureensuresthereisproperoversightwhilemaintainingPEGI’sregulatorystrength.CounciIThePEGICouncilisavitalpartofthePEGIorganisation.Itismadeupofcivilservants,mediaspecialists,psychologists,andminorprotectionlegaladvisersEurope.TheCouncilisresponsibleformakingrecommendationssothatnationalaswellasEuropeandevelopmentsarecommunicatedandre?ectedinthePEGIsystemanditsCodeofConduct.TheCouncilgivesthecountriesthatusePEGIavoice.OfequalimportanceisthattheauthoritiesinthePEGIcountriesstayabreastofandareinvolvedinPEGI.EnforcementEnforcementCommitteeTheEnforcementCommitteeischargedwiththeenforcementoftheprovisionsofthePEGICodeofConduct,includinganyconclusionsoftheComplaintsBoard.ThisCommitteeismadeupoftwelvemembers-sixchosenfromthePEGICommitteesandsixpublishers.ExpertsExpertsGroupPEGImaintainanetworkoftechnicalexperts,thePEGIExpertsGroup,thatincludesspecialistsandacademicsinthefieldsofmedia,psychology,classification,legalmatters,technology,theonlineworld,etc.ThisexpertsgroupadvisesPEGIonthetechnologicalandcontent-relateddevelopmentrecommendedbythePEGICouncil,thePEGIManagementBoardorothersourcessuchasbythecomplaintsprocedure.PEGICodeofConductPEGIhasarobustandenforceabIeCodeofConduct.SignatoriesmustadheretostrictstandardsreIatedtotheagecIassi?cationprocess,thedispIayofageratinginformation,asweIIasnewruIesonin-gamemonetization(ArticIe8)andonIinesafety(ArticIe9).TheCodewasupdatedin2024.IN-GAMEIN-GAMEMONETISATIONIn-GamePurchaseoffersmustbemadeinafairandtransparentmannerandincompliancewithapplicablelawsandregulations.TheIn-GamePurchasesdescriptoraswellasthePaidRandomitemsnoticeforlootboxesmustbedisplayedatthepointofpurchase.Ifagamehaspaidrandomitems,itmustinformplayersabouttheprobabilitiestoobtainthatitem.Gamesmusthaveapolicythatexplicitlyprohibitsthatitemsacquiredin-gamecanbetransferredintomonetaryvalueoruseinunlawfultrading,gamblingandbettingactivities.Signatoriesmustensurethatthevalueofpurchasedcontentiscleartoconsumers,forexamplebyeasyaccesstoinformationonhowmuchofthein-gameplayercurrentlyholdsstorefrontareawherecurrencytheand/orthethisin-gamecurrencycanbepurchased.Thegame’stermsofservicemustprohibitplayersfromintroducingcontentorindulginginonlinebehaviourwhichisillegaland/orharmful.Precautionsmustbeinplacetoprotectchildrenfromaccesstoage-inappropriatecontentiftext,voice,videochat,orimagesharingisallowed.User-friendlymechanismsmustbeinplaceallowingplayerstonotifyaboutillegaland/orharmfulcontentorbehaviour.Noti?cationsmustbereviewedinatimely,diligentandobjectivemannerandanycontentmustberemovedasquicklyaspossible.Playersshouldbeadvisedtotakeregularbreaks.Staffshouldreceiveregulartrainingontherhetoricandthetacticsusedtopromoteprohibitedcontent.Anyprivacy-relatedinformation,inparticularrelatedtothenoti?cationmechanisms,shouldbeconveyedinclearlanguageorinamediumthatchildrencaneasilyunderstand.ViolationViolationofthePEGICodeofConduct(e.g.inaccuratedisclosureofvideogamecontentorinaccuratedisplayofageratinginformation)canbesanctionedbyanindependentCommittee.Sanctionsmayincluderelabellingofpackaging,removaloflogosordescriptors,productrecalls,and?neswhichcanrangefrom€5,000to€500,000,dependingontheseverityoftheviolation.20Howaregamesrated?PEGIusesasingIesetofcriteriatodeterminetheageratingofavideogame,butithastwodifferentratingproceduresthatareadaptedtotheneedsofdifferentbusinessmodeIs–physicaIorpureIydigitaIreIease.PEGIensuresthatphysicalconsoleandPCgamesdisplayaccurateageratingsbyrequiringpublisherstocompleteacontentquestionnairebeforerelease.Basedontheirresponses,aprovisionalratingisgeneratedandreviewedbyPEGIadministrators(NICAMorGRA).Onceapproved,publishersreceivealicensetodisplaytheappropriateageratingandcontentdescriptorsonpackagingordigitalstorefronts.PurelydigitalreleasesaresupportedbytheInternationalAgeRatingCoalition(IARC).IARCisaglobalsolutiondevelopedbymajorratingauthoritiestostreamlineageclassificationfordigitalgamesandappsacrossmultipleregions.Developerscompleteasinglequestionnairetoreceiveimmediate,cost-freeageratingsrecognisedbyparticipatingcountries.Thesystemensuresconsistencyandcompliance,withongoingoversighttocorrectanymisclassificationsquickly.Suitableforallagegroups,nounsuitablecontent.Maycontainsomenon-realisticorimpliedviolence,andscenesthatmightbefrighteningtoyoungerchildrenCanfeaturerealisticviolenceagainstfantasycharacters,non-realisticviolenceagainsthumanlikecharacters,mildbadlanguage,orsexualinnuendoMaydepictrealisticviolenceagainsthumanlikecharacters,badlanguage,useofdrugs,oreroticnudityGamescancontaingrossviolenceorviolenceagainstdefencelesscharacters,glamorisationofdrugs,orexplicitsexualactivity+10,00020.9%12.3%gamesratedin202420.4%29.9%16.5%Thesestatsincludeageratingsonthefollowingplatforms:MicrosoftXboxandWindows,Nintendo,SonyPlayStation,andPC.AwarenessofPEGIageIabeIs*Only20%respondentsselectedtheoption:“No,IdonotpayattentiontoageratinglabelswhendecidingwhatgamesmychildPLAYVIDEOGAMEStomakeanageratingageratinginformedlabelsandlabelsbutdodecisionwhendofollowthenotalwaysconsideringadvicefollowthebuyingavideogamefortheirchildren*adviceSource:GameTrackstudyofES,FR,ITandUK.24PIayersandfamiIysettingtooIsFamiIysettingsheIpparentsandguardiansdecidewiththeirchiIdrenwhatworksbestforthem,fromtimespentpIayingvideogamestocommunicationwithotherpIayersandmuchmore.Oneverydevice,itispossibIetodiscuss:AgeratingTimelimitOnlinespendingOnlineinteractionWhichgamesAgreeonDiscusswiththeirAgreeontheycanplayplaytimelimits,childrenhowmuchcommunicationsinbasedonPEGIallowingforcanbespentwhengames:friendsonly,ageratings.betterplaytimepurchasinggamesandfriendsoffriends,management.otherdownloadablecontentanyone,ornoone.tomonitoroflimittheirchildren’sgameplay67%ofparentsapplyoneormorefamilysettingtoolstomonitoroflimittheirchildren’sgameplayPlayStationXboxNintendo3DSPSVitaiPhone/iPadNintendoWindowsMacOSAndroid/GooglePlayWindows10PlayStationVR2MetaQuestInadditiontoparentalcontroltoolsondevices,publishers’ownplatformsincreasinglyofferparentalcontroltoolsandadditionalveri?cationmechanisms,suchasyoungplayeraccountsandveri?edparentalconsent.Someexamplesare:BlizzardB,,includingforyoungplayers,Roblox,Ubisoft’s,Bandai,Niantic,Sega.Further,RiotGameshavebroughtinstateoftheartvoicemoderationtotheirchats.VisitVideoGamesEurope’swebsitetoaccessinformationonplayerandparentalcontroltoolsforvariousdevicesandplatforms.ideogameseurope.eu/responsible-gameplay/parental-controlsOurPOSITIONcommitmentDOWNLOADtopIayersandconsumersTransparentandfairpaidrandomitems.Transparentandfairpaidrandomitems.Noskingambling.PEGICodeofConductenforcement.ONIN-GAMEMONETISATIONVideoGamesEurope,EGDF,andourmembersarecommittedtoafairandtransparentpIayerandconsumerexperienceswhenpIayinggames.Ourpositiononfairandtransparentpurchasesofin-gamecontent.Informationobligation:gamepurchasesicon.Transparencyintransactions.Transparencyonin-gamecurrencyandhowitisoffered.Informplayersaboutthediscontinuationofin-gamecurrency.+Nounauthorisedtrading.Informplayersaboutthediscontinuationofin-gamecurrency.+Nounauthorisedtrading.ADDITIONALCOMMITMENTSTransactionsarekeptseparatefromgameplay.Fairrefundpolicies.CommitmenttoprovidetrusteddataCAMPAIGNS&DATADOWNLOADCommitmenttoprovidetrusteddataCAMPAIGNS&DATADOWNLOADstakeholdersChiIdren’singameandparents’supervisionTrusteddatagatheredbyIpsossince2018hasfoundthat:95%ofparentsofchildrenwhobuyin-gameextrasactivelymonitortheirchildren’sspending.oftheparentsofchildrenthatplaygamessaytheirchildrendonotpurchasein-gamecontent(stablesince2020).Amongstthoseallowedtopurchasein-gamecontent,averagespendhasdecreasedby%since2023.25FamiIyFamiIysettingtooIsvideogamesindustrywantsIetoenjoythispopuIarpastime.TotersparentssothattheycanengagewiththeirchiIdrenandagreeonappropriateruIesaroundvideogamepIay,andencouragesparentstoIearnaboutthegamestheirchiIdrenIove.FindinformationinyourIocaIIanguagebeIow:AustriaPolandSpainGemeinsamSpielenZapytajoGryTheGoodGamerwww.gemeinsamspielen.atwww.zapytajogry.plwww.thegoodgamer.esBelgiumNorwaySwedenANGINordicANGINordicPortugalSaberJogarhttps://aepdv.ptRomaniaDespreJocuriVideoFr?ga,Prata,Spelawww.fragaprataspela.seSwitzerlandPlaySmartplay-smart.chUnitedKingdomAskaboutgameswww.jouezmalin.bewww.speelhetslim.beDenmarkANGINordicPeliviikkoPeliviikkowww.peliviikko.?FrancePédaGoJeuxwww.pedagojeux.frGermanyUnterhaltungssoftwareSelbstkontrolle(USK)https://usk.deItalyTuttosuiVideogiochiwww.tuttosuivideogiochi.itNetherlandsRuletheGamewww.rulethegame.nldesprejocurivideo.rodesprejocurivideo.roPortugalVideoGamesEuropeorganisestrainingsessionswiththeSaferInternetSpainCentrestopresentthelatestparentalandplayercontrolfeaturesandtips.26SwedenFinlandUnitedKingdomDenmark,NorwayAustriaNetherlandsBelgiumPolandGermanyFranceRomaniaSwitzerlandItalyManifesto&PixelstoPolicy0429Our2024-2029ManifestoOurAsksfromtheEUMakeEuropethebestplacetocreateandinvestingames01Protectthestatusofvideogamesasauniquecombinationoftechnologyandcreativeworks.DonotmaketheEUaglobaloutlierbytryingtoforcevideogamesintotheaudiovisualsector.02Maintainanopenandcompetitivemarket:anyformofadditionalorEUlevy,taxorfeeonthedistributionofvideogameswoulddisincentiviseinvestment,chillinnovation,anddistorttheSingleMarket.03AdapttheCreativeEuropeprogrammeandextendtheGeneralBlockExemptionRegulation(GBER)tovideogames.Makethemboth?tforthevideogamessectoranditsuniqueneeds.Continuethesuccessfulstoryofself-andco-regulation04RecognisethevalueofthePEGIsystemandofself-andco-regulationtoaddressconsumerandbusinessconcernsinafastandef?cientmanner,keepinginstepwiththeever-evolvingdigitallandscape.Self-andco-regulationareanimportantcomplementtoexistingregulations.05Adoptourproposalsonfairandtransparentpurchasesofin-gamecontent.Equipparentswiththenecessarytoolsandspending.WeareconcernedthattheeffectivenessoftheexistingEUlegalframeworkisbeingunderminedbyinsuf?cientenforcement.06Givecompaniesthebreathingspacetoassesshowtheyshouldcomplywiththerecentnewraftofregulations.Assessifthoseregulationsare?tforpurposeoriftheyhaveproducedunintendedconsequences.Create,attractandinvestinskillsandtalentCreate,attractandinvestinskillsandtalent07InvestineducationattheEUandMemberStatelevelstotacklethedigitalskillsgap.Buildnetworksofexcellence,promotelife-longlearning,encouragegirlstojoinSTEAMprogrammes,andupskillteachers.08AdoptstrategiesattheEUandMemberStatelevelstoattractandretainthebestglobalanddiversetalent.09UseHorizonprogrammefundingforaprojectProtecttheEUacquisthroughcarefulcoordinationofICTstandardisationactivitiesininternationalgrammes,andtheskillsgapsthatstillexist,tohelpthesector’ssuccessandgrowth.Supportinnovation(Turningboringintofunforeveryone)Upholdastrongframeworkforenforcementofintellectualpropertylawtosupportinnovation.AdaptNACEcodestogivetheEUthetoolstohaveafullpictureoftheeconomicvalueofourIPintensiveindustry.303PixeIstoPoIicyEuropeishometomorethan5000studiosandmakeupforinourimpressiveSMEgamedeveIopmentindustry,creatinggIobaIhitsandusingavarietyofbusinessmodeIsthatmakethegamesaccessibIetoaII.Oursectorisasuccessstoryinhowanindustryhasmanageditsdigitaltransition,providingmorechoicethaneventoEurope’splayerbaseinhowtheydecidetoaccessgames.%playingonmobileisthemostpopularformofplayIn2024,playingonmobileisthemostpopularformofplayaccountingfor71%oftheplayerbase.Businessmodelssustainingthisformofplaymustbesupportedwiththerightpoliciesandsupporttocontinuetoinspirecreativity,toprovideskilledjobsandgrowth,andtoprovideentertainmentformillionsofEuropeans.Ourinformationcampaign–PixelstoPolicy-willtellthestoryofouruniqueandextraordinaryindustry,givingthevoicetoEuropeanstudiossotheycancontinuetoplayacrucialroleinEurope’sdigitalandcreativeeconomy.PixelstoPolicywillinformabout:Theeconomy,theplayers,thejobsEurope’svideogamelandscape–punchingaboveourweightHowdowesustainplayerchoiceHowwedobest-in-classminorprotectionandparentalguidanceOurPartnerships&Actions0533GameChangersCoaIitionAbIueprintfortheEUUnionofSkiIIsEmpoweringthedigitaIfuturewithSTEManddiversity–abIueprintforinspiration.In2024UNICEFandtheGlobalVideoGameCoalition(GVGC),ofwhichVideoGamesEuropeisakeymember,announcedtheirpartnershiptoequi