湖南2025自考[電子商務(wù)]英語（二）客觀題專練一、單項(xiàng)選擇（共20題，每題1分）說明：每題有四個選項(xiàng)，請選擇最佳答案。1.E-commercehasrevolutionizedthewayconsumers______productsonline.A.browseB.broadcastC.boycottD.boycott→A2.Theriseofsocialmediahas______theimportanceofinfluencermarketingine-commerce.A.declinedB.diminishedC.elevatedD.exaggerated→C3.Awell-designedwebsitecansignificantly______thecustomerconversionrateforonlineretailers.A.decreaseB.deteriorateC.enhanceD.exploit→C4.In湖南,traditionalmarketsareincreasinglyadoptinge-commerceplatformsto______salesduringpeakseasons.A.boostB.breakC.burstD.bury→A5.DigitalpaymentsolutionslikeAlipayandWeChatPayhave______cashtransactionsinurbanareas.A.replacedB.relaxedC.reinforcedD.restricted→A6.Cross-bordere-commercerequiresstrictadherenceto______toavoidlegalissues.A.tariffsB.regulationsC.revenuesD.retailers→B7.SEO(SearchEngineOptimization)iscrucialfore-commercesitesto______organictraffic.A.diminishB.generateC.ignoreD.inhibit→B8.Theterm"ROI"ine-commercerefersto______.A.ReturnonInvestmentB.RateofInterestC.RevenueOutputIndexD.RiskofInflation→A9.E-commercelogisticsin湖南oftenfacechallengesduetoits______terrain.A.flatB.mountainousC.coastalD.urban→B10.Subscription-basedmodelsarebecomingpopularinthee-commerceof______goods.A.perishableB.durableC.digitalD.seasonal→C11.The"BigData"ine-commercehelpsbusinesses______customerpreferences.A.ignoreB.misinterpretC.analyzeD.eliminate→C12.A"cartabandonment"issueoccurswhencustomers______theirshoppingcartsbeforecheckout.A.completeB.addtoC.leaveemptyD.finalize→C13.E-commercefraudisoften______throughfakereviewsandunauthorizedtransactions.A.detectedB.encouragedC.preventedD.reduced→B14.The"mobilecommerce"(m-commerce)trendisdrivenbytheincreasinguseof______.A.desktopsB.smartphonesC.tabletsD.laptops→B15.In湖南,rurale-commercedevelopmentaimsto______incomedisparity.A.widenB.reduceC.ignoreD.inflate→B16.A"PIM"(ProductInformationManagement)systemisusedto______productdataine-commerce.A.disorganizeB.centralizeC.deleteD.duplicate→B17.The"dropshipping"modelminimizesinventorycostsby______productsfromthird-partysuppliers.A.storingB.manufacturingC.purchasingD.shipping→D18.E-commercewebsitesoftenuse"A/Btesting"to______userexperience.A.degradeB.enhanceC.disruptD.diminish→B19.The"greene-commerce"movementfocusesonreducing______inthesupplychain.A.efficiencyB.wasteC.revenueD.demand→B20.A"virtualstore"isanonline______wherecustomerscanbrowseandpurchaseproducts.A.warehouseB.marketplaceC.mallD.factory→C二、判斷題（共10題，每題1分）說明：請判斷下列說法的正誤。1.E-commercereducestheneedforphysicalretailspaces.→正確2.Alle-commercebusinessesrequirealargeinitialinvestment.→錯誤3.Digitalmarketingislesseffectivethantraditionaladvertising.→錯誤4.Cross-bordere-commercefacesfewerregulatorychallengesthandomestictrade.→錯誤5.Mobilepaymentsaremoresecurethancreditcardtransactions.→錯誤6.SEOisunnecessaryforsmalle-commercebusinesses.→錯誤7.E-commercein湖南isprimarilyfocusedonurbanmarkets.→錯誤8.Subscriptionmodelsareonlysuitableforsoftwareproducts.→錯誤9.Bigdataanalyticscancompletelyeliminatee-commercefraud.→錯誤10.Socialmediamarketingisnotapartofdigitale-commerce.→錯誤三、填空題（共15題，每題2分）說明：請根據(jù)語境填寫合適的單詞。1.E-commerceenablesbusinessestoreacha______marketglobally.→global2.The______strategyinvolvesofferingdiscountstoincentivizepurchases.→promotional3.Awell-organizedwebsitestructureimprovesthe______ofnavigation.→user4.In湖南,rurale-commercehashelpedfarmerssellproductsdirectlytoconsumers.→rural5.Theterm"________"referstotheabandonedshoppingcartsthatcustomersleavebeforecheckout.→cartabandonment6.E-commerceplatformsuse"________"toanalyzecustomerbehaviorandimproverecommendations.→bigdataanalytics7.A"________"isanonlinemarketplacewheremultiplesellerslisttheirproducts.→third-partymarketplace8.The"________"modelallowsbusinessestosellproductswithoutholdinginventory.→dropshipping9."________"marketingusessocialmedia,email,andotherdigitalchannelstoattractcustomers.→digital10.A"________"systemmanagesandorganizesproductinformationacrossane-commercesite.→PIM(ProductInformationManagement)11.The"________"trendseesconsumersbuyingproductsbasedonenvironmentalsustainability.→green12.E-commercewebsitesuse"________"totestdifferentversionsofapagetooptimizeconversions.→A/Btesting13."________"paymentsinvolvedigitaltransactionsusingmobiledevices.→mobile14.The"________"strategyfocusesonbuildinglong-termcustomerrelationshipsthroughrecurringpurchases.→subscription-based15.E-commercelogisticsin湖南oftenrelyon______transportduetotrafficcongestion.→alternative四、選擇題（共15題，每題2分）說明：每題有四個選項(xiàng)，請選擇最佳答案。1.WhichofthefollowingisNOTabenefitofe-commerceforsmallbusinesses?A.LoweroverheadcostsB.GlobalmarketaccessC.LimitedcustomerreachD.Reducedcompetition→C2.WhichIndiane-commerceplatformisknownforits"JioMart"hyperlocalmodel?A.FlipkartB.AmazonC.RelianceD.Myntra→C3.Whatdoes"ROI"standforine-commerce?A.RateofInterestB.ReturnonInvestmentC.RevenueOutputIndexD.RiskofInflation→B4.Whichofthefollowingisacommonchallengeinrurale-commercein湖南?A.HighinternetpenetrationB.LimitedlogisticsinfrastructureC.AbundantretailspacesD.Highconsumerdemand→B5.Whatis"dropshipping"ine-commerce?A.AmethodtoreduceshippingcostsB.Sellingproductsfromathird-partysupplierwithoutholdinginventoryC.AstrategytoincreaseinventoryturnoverD.Aprocesstodroppricesduringsales→B6.Whichofthefollowingisanexampleofdigitalmarketing?A.RadioadvertisingB.TVcommercialsC.EmailcampaignsD.Billboardads→C7.Whatdoes"SEO"standforine-commerce?A.SearchEngineOptimizationB.SalesEfficiencyOutputC.ServiceEvaluationOnlineD.SocialEngagementOnline→A8.Whichofthefollowingisakeymetricformeasuringe-commercesuccess?A.EmployeesatisfactionB.CustomerconversionrateC.OfficespacesizeD.Inventoryturnover→B9.Whatis"cartabandonment"ine-commerce?A.CustomersleavingtheirshoppingcartsemptybeforecheckoutB.CustomersabandoningthecompanyafterapurchaseC.AtechniquetoincreasecartvalueD.Aprocesstoremoveunwanteditemsfromthecart→A10.Whichofthefollowingisamajorchallengeforcross-bordere-commerce?A.HighdomesticdemandB.RegulatorycomplianceC.LowshippingcostsD.Highinternetspeed→B11.Whatis"A/Btesting"ine-commerce?A.AmethodtotesttwodifferentversionsofapagetooptimizeconversionsB.AprocesstoremoveAandBproductsfrominventoryC.AstrategytoreduceAandBexpensesD.AtechniquetoimproveAandBratings→A12.Whichofthefollowingisabenefitofmobilecommerce(m-commerce)?A.LowercustomerengagementB.FewertransactionsC.IncreasedconvenienceD.Reducedcompetition→C13.Whatis"bigdataanalytics"ine-commerce?A.AmethodtoanalyzecustomerbehaviorandpreferencesB.AprocesstodeletelargedatafilesC.AstrategytominimizedatastorageD.Atechniquetoencryptdata→A14.Whichofthefollowingisakeyfeatureofgreene-commerce?A.HighpackagingwasteB.MinimalenvironmentalimpactC.IncreasedcarbonfootprintD.Reducedproductquality→B15.Whatisa"virtualstore"ine-commerce?A.AphysicalstorewithadigitalpresenceB.AnonlinestorewherecustomerscanbrowseandpurchaseproductsC.AstorethatonlysellsvirtualgoodsD.Astorethatoperatesonlyduringholidays→B答案與解析一、單項(xiàng)選擇答案與解析1.A-"browse"fitsthecontextofconsumerssearchingforproductsonline.2.C-"elevated"indicatessocialmedia'sgrowingimportanceininfluencermarketing.3.C-"enhance"suggestswebsitesimproveconversionrates.4.A-"boost"alignswithtraditionalmarketsusinge-commercetoincreasesales.5.A-"replaced"reflectsdigitalpaymentsdiminishingcashtransactions.6.B-"regulations"areessentialforlegalcomplianceincross-bordertrade.7.B-"generate"describesSEO'sroleinattractingorganictraffic.8.A-"ROI"standsforReturnonInvestment.9.B-"mountainous"terraincomplicateslogisticsin湖南.10.C-"digital"goodsareoftensoldviasubscriptionmodels.11.C-"analyze"istheprimaryuseofbigdataine-commerce.12.C-"leaveempty"describescartabandonment.13.B-"encouraged"suggestsfraudisprevalentviafakereviews.14.B-"smartphones"drivethem-commercetrend.15.B-rurale-commerceaimstoreduceincomedisparity.16.B-"centralize"isthefunctionofaPIMsystem.17.D-"shipping"describesdropshipping'scoremodel.18.B-"enhance"isthegoalofA/Btesting.19.B-"greene-commerce"focusesonreducingwaste.20.C-"mall"isthemetaphorforavirtualstore.二、判斷題答案與解析1.正確-E-commerceexpandsmarketreachbeyondphysicallocations.2.錯誤-Smallbusinessescansucceedwithlowinvestmentviadropshipping.3.錯誤-Digitalmarketingismoreeffectiveduetotargetedcampaigns.4.錯誤-Cross-bordertraderequiresnavigatinginternationalregulations.5.錯誤-Creditcardsoftenhavestrongersecuritymeasures.6.錯誤-SEOiscriticalforvisibility,evenforsmallbusinesses.7.錯誤-Ruralmarketsarealsogrowingin湖南.8.錯誤-Subscriptionmodelsworkforphysicalgoodstoo(e.g.,groceries).9.錯誤-Bigdatareducesbutdoesn'teliminatefraud.10.錯誤-Socialmediaisakeydigitalmarketingchannel.三、填空題答案與解析1.global-E-commerceconnectsbusinessesworldwide.2.promotional-Discountsareacommonincentivestrategy.3.user-Aclearstructureimprovesuserexperience.4.rural-Rurale-commerceaddresses湖南'sregionalchallenges.5.cartabandonment-Thistermdescribesabandonedcarts.6.bigdataanalytics-Usedtounderstandcustomerbehavior.7.third-partymarketplace-ExamplesincludeAmazonandAlibaba.8.dropshipping-Alow-investmentsalesmodel.9.digital-Digitalmarketingusesonlinechannels.10.PIM(ProductInformationManagement)-Mana