江蘇2025自考[電子商務(wù)]英語（二）易錯題專練一、單項(xiàng)選擇（共10題，每題1分）1.Therapiddevelopmentofe-commercehas______thetraditionalretailindustry.A.replacedB.transformedC.declinedD.limited2.Toimprovecustomersatisfaction,onlinebusinessesshouldfocuson______.A.highpricesB.poorserviceC.efficientlogisticsD.irrelevantpromotions3.Theterm"SEO"refersto______inonlinemarketing.A.socialmediaadvertisingB.searchengineoptimizationC.emailspammingD.viralmarketing4.WhichofthefollowingisakeyfeatureofB2Be-commerce?A.PersonalizedconsumerinteractionsB.Large-volumebusinesstransactionsC.FrequentflashsalesD.Mobile-firstshoppingexperience5.E-commerceplatformsoftenuse______toanalyzeconsumerbehavior.A.manualsurveysB.bigdataanalyticsC.traditionalinterviewsD.face-to-facefocusgroups6.A"phishingattack"isatypeof______incybersecurity.A.databackupB.malwareremovalC.fraudulentattempttostealinformationD.cloudstorageoptimization7.The"cross-bordere-commerce"involvestradebetween______.A.domesticcompaniesB.localretailersC.businessesindifferentcountriesD.smallonlineshops8.Ine-commerce,"UPS"iscommonlyassociatedwith______.A.paymentprocessingB.shippingandlogisticsC.customerservicetrainingD.productinventorymanagement9."Customerloyaltyprograms"aredesignedto______.A.increasepricesB.reducecustomerengagementC.encouragerepeatpurchasesD.limitcreditcardusage10.The"AmazonPrime"modelisanexampleof______.A.pay-per-clickadvertisingB.subscription-basedservicesC.freetrialpromotionsD.one-timesalesevents二、完形填空（共1題，每題2分，共20分）Readthepassageandfillineachblankwiththebestwordfromthelist.(Eachwordcanbeusedonlyonce.)Passage:Theriseofe-commercehasrevolutionizedthewaybusinessesoperate.Companiesthatfailtoadapttodigitaltrendsrisklosingcompetitiveness.Forinstance,manytraditionalretailershavestruggledtosurvivebecausetheydidnotinvestinonlineplatforms.Similarly,smallbusinessesthatoncereliedonlocalmarketshavefoundsuccessbyleveraginge-commerce.Keystrategiesincludeoptimizingproductdescriptionsforsearchengines,offeringseamlesspaymentoptions,andprovidingreliablecustomersupport.Additionally,dataanalyticsplaysacrucialroleinunderstandingconsumerpreferences.Byanalyzingpurchasepatterns,businessescanpersonalizemarketingefforts,therebyincreasingsales.Inconclusion,e-commercesuccessdependsoninnovation,efficiency,andacustomer-centricapproach.1.______2.______3.______4.______5.______6.______7.______8.______9.______10.______AnswerKey:1.revolutionized2.competitiveness3.survive4.leveraging5.optimizing6.seamless7.reliable8.understanding9.personalizing10.customer-centric三、閱讀理解（共5題，每題2分，共10分）Readthepassageandchoosethebestanswerforeachquestion.Passage:Cross-bordere-commercehasbecomeasignificantdriverofglobaltrade.However,challengessuchascustomsregulations,currencyfluctuations,andlogisticscomplexitiesoftenhinderitsgrowth.Toovercometheseobstacles,businessesmustadoptstreamlinedprocessesandtechnologysolutions.Forexample,blockchaintechnologycanenhancetransparencyinsupplychains,whileAI-poweredchatbotscanimprovecustomerserviceefficiency.Additionally,governmentsplayarolebysimplifyingtradepoliciesandfosteringinternationalcooperation.Companiesthatprioritizetheseaspectsaremorelikelytothriveintheglobalmarketplace.1.Whatisthemainfocusofthepassage?A.Thebenefitsofdomestice-commerce.B.Thechallengesofcross-bordere-commerce.C.Theroleoftechnologyine-commerce.D.Theimportanceofgovernmentpolicies.2.Accordingtothepassage,whichfactorcanhelpbusinessessucceedincross-bordertrade?A.Ignoringlogisticsissues.B.Relyingsolelyontraditionalmethods.C.Utilizingtechnologyandstreamlinedprocesses.D.Increasingpricestocovercosts.3.Thepassagesuggeststhatblockchaintechnologyisusefulfor______.A.reducingcustomercomplaints.B.improvingsupplychaintransparency.C.loweringmarketingexpenses.D.increasingproductinventory.4.Whatistheauthor'sopinionongovernmentpolicies?A.Governmentsshouldimposestricterregulations.B.Governmentshavenoroleine-commerce.C.Governmentsshouldsimplifytradepolicies.D.Governmentsshouldfocusontaxincentives.5.Thepassageimpliesthat______.A.cross-bordere-commerceisunnecessary.B.smallbusinessescannotcompeteglobally.C.successfule-commercerequiresinnovation.D.technologyeliminatestheneedforhumanworkers.AnswerKey:1.B2.C3.B4.C5.C四、翻譯（共5題，每題3分，共15分）TranslatethefollowingsentencesintoEnglish.1.電子商務(wù)的發(fā)展為企業(yè)提供了巨大的市場機(jī)會。2.物流效率是電子商務(wù)成功的關(guān)鍵因素之一。3.許多消費(fèi)者傾向于在線購物，因?yàn)檫@樣可以節(jié)省時間。4.企業(yè)可以通過數(shù)據(jù)分析來優(yōu)化營銷策略。5.跨境電子商務(wù)需要克服文化差異和支付障礙。AnswerKey:1.Thedevelopmentofe-commercehasprovidedbusinesseswithtremendousmarketopportunities.2.Logisticsefficiencyisoneofthekeyfactorsfore-commercesuccess.3.Manyconsumerspreferonlineshoppingbecauseitsavestime.4.Businessescanoptimizemarketingstrategiesthroughdataanalytics.5.Cross-bordere-commerceneedstoovercomeculturaldifferencesandpaymentbarriers.五、簡答題（共3題，每題4分，共12分）1.WhatarethemainadvantagesofB2Ce-commerce?2.Howdoesbigdataanalyticsbenefitonlinebusinesses?3.Whyiscybersecurityimportantfore-commerceplatforms?AnswerKey:1.AdvantagesofB2Ce-commerce:-Convenienceforconsumers(shoppinganytime,anywhere).-Widerproductselection.-Competitivepricingduetoreducedoverheadcosts.-Personalizedshoppingexperiences.2.Benefitsofbigdataanalytics:-Improvedcustomersegmentation.-Enhancedproductrecommendations.-Betterinventorymanagement.-Moreeffectivemarketingcampaigns.3.Importanceofcybersecurity:-Protectssensitivecustomerdata(e.g.,paymentinformation).-Maintainscustomertrust.-Preventsfinanciallossesduetofraud.-Ensurescompliancewithregulations(e.g.,GDPR).六、寫作（共1題，10分）Writeashortessay(about100words)on"TheRoleofMobileCommerceinModernE-commerce."AnswerKey:Mobilecommercehasbecomeacornerstoneofmoderne-commerce,transforminghowconsumersinteractwithonli