高三英語(yǔ)廣告閱讀專項(xiàng)試卷及答案

一、單項(xiàng)選擇題（每題2分，共20分）1.Inthead,whatisthemainpurposeoftheproduct?A.TomakepeoplelaughB.TosolveacertainproblemC.TolookbeautifulD.Tosavetime答案：B2.Theadmentionsthattheserviceisavailable_.A.onlyonweekendsB.24hoursadayC.duringofficehoursD.onceaweek答案：B3.Accordingtothead,thepriceoftheitemis_.A.veryhighB.reasonableC.toolowtobetrueD.negotiable答案：B4.Whatcanyougetforfreeifyoubuytheproduct?A.AbookB.ApenC.AsampleD.Adiscount答案：C5.Theadismainlytargetedat_.A.teenagersB.adultsC.childrenD.theelderly答案：B6.Thenewfeatureoftheproductis_.A.itscolorB.itssizeC.itsfunctionD.itsshape答案：C7.Fromthead,weknowthatthecompanyhas_.A.alonghistoryB.noexperienceC.juststartedD.manycompetitors答案：A8.Theadencouragespeopleto_.A.trytheproductB.ignoreitC.buyitimmediatelyD.compareitwithothers答案：A9.Whatkindoflanguageisusedinthead?A.FormalB.InformalC.TechnicalD.Poetic答案：B10.Theadsaystheproductcan_.A.changeyourlifeB.makeyourichC.improveyourmoodD.giveyouenergy答案：C二、多項(xiàng)選擇題（每題2分，共20分）1.Whichofthefollowingarebenefitsoftheproductmentionedinthead?A.SavingmoneyB.SavingtimeC.ImprovinghealthD.Makingfriends答案：ABC2.Theadmightinclude_.A.picturesoftheproductB.customerreviewsC.acall-to-actionD.detailedinstructions答案：ABC3.Whatinformationcouldbefoundintheadaboutthecompany?A.ItslocationB.ItscontactdetailsC.ItsmissionstatementD.Itslogo答案：ABD4.Theadcouldbepromoting_.A.AphysicalproductB.AserviceC.AneventD.Anidea答案：ABCD5.Whenanalyzingthead,weshouldconsider_.A.ThetargetaudienceB.ThelanguagestyleC.TheuseofcolorsD.Thefontsize答案：ABC6.Whichelementscanmakeanadmoreattractive?A.AcatchysloganB.High-qualityimagesC.AfreegiftofferD.Alongdescription答案：ABC7.Theadmighttarget_.A.SpecificgendersB.SpecificagegroupsC.PeoplewithcertaininterestsD.Everyoneingeneral答案：ABC8.Whatcanbelearnedfromtheadabouttheproduct'sfeatures?A.ItsuniquesellingpointsB.ItslimitationsC.ItsperformanceD.Itsorigin答案：AC9.Inanad,thecall-to-actioncouldbe_.A.“Buynow”B.“Learnmore”C.“Signup”D.“Don'tmissout”答案：ABCD10.Theadmayuse_topersuadepeople.A.EmotionalappealsB.LogicalreasoningC.HumorD.Fear答案：ABC三、判斷題（每題2分，共20分）1.Adsalwaystellthecompletetruthaboutaproduct.（）答案：×2.Themaingoalofanadistoinformpeople,nottosell.（）答案：×3.Colorinanadhasnoimpactontheaudience.（）答案：×4.Anadforaluxuryproductusuallyusesformallanguage.（）答案：√5.Ifanaddoesn'tmentionaprice,itmeanstheproductisfree.（）答案：×6.Alladsareaimedatawiderangeofaudiences.（）答案：×7.Agoodadshouldbeabletograbtheaudience'sattentionquickly.（）答案：√8.Adsneverusefalseclaimstoattractcustomers.（）答案：×9.Theuseofcelebritiesinanadalwaysmakesitmoreeffective.（）答案：×10.Anad'scall-to-actionisnotveryimportant.（）答案：×四、簡(jiǎn)答題（每題5分，共20分）1.Howcanyouidentifythetargetaudienceofanad?答案：Lookatthelanguage,images,andthebenefitsemphasized.Forexample,ifitusesslangandshowsyoungpeoplehavingfun,itmaytargetteenagers.Considertheproducttypetoo;babyproductstargetparentsofinfants.2.Whyisacall-to-actionimportantinanad?答案：Ittellstheaudiencewhattodonext,likebuy,signuporlearnmore.Itguidestheviewerfromjustlookingattheadtotakingthedesiredaction,increasingthelikelihoodofconversion.3.Whataresomecommontechniquesusedinadstoattractattention?答案：Usingbrightcolors,catchyslogans,emotionalstories,humor,orfamousfaces.Theseelementsstandoutandmaketheadmorememorableandengaging.4.Howdoeslanguagestyleaffectanad'seffectiveness?答案：Formallanguagesuitsluxuryorprofessionalproducts.Informallanguageismorerelatableforgeneralconsumergoods.Therightstylehelpsconnectwiththetargetaudienceandconveythemessagebetter.五、討論題（每題5分，共20分）1.Discusshowtheuseofimagesinanadcaninfluenceaconsumer'sdecision-makingprocess.答案：Imagescancreateanemotionalconnection.Apictureofahappyfamilyusingaproductmakesconsumersassociateitwithpositivefeelings.High-qualityimagesshowproductdetails,buildingtrust.Theycanalsohighlightfeatures,makingtheproductmoreappealingandinfluencingpurchasedecisions.2.Analyzetheimpactofsocialmediaonadvertising.答案：Socialmediaallowsadstoreachawider,targetedaudience.Adscanbepersonalized.Itenablestwo-waycommunicationbetweenbrandsandconsumers.Viraladscanspreadquickly,increasingbrandawareness.Butthere'salsomorecompetitionandadfatigueamongusers.3.Talkabouttheethicalissuesrelatedtoadvertisingfalseclaims.答案：Falseclaimsmisleadconsumers.It'sunethicalasitviolatestrust.Consumersmaymakepurchasesbasedonfalseinformation,causingfinancialloss.Italsodamagesthebrand'sreputationinthelongrunandcanleadtolegalconsequencesforthecompany.4.Howcananadbemademoreenvironme