2025年英語(yǔ)寫作能力提升測(cè)試試卷：英語(yǔ)廣告文案寫作指南考試時(shí)間：______分鐘總分：______分姓名：______一、英語(yǔ)廣告文案詞匯積累要求：根據(jù)所給詞匯，選擇正確的詞義填空。1.Thecompanyisofferinga__________discountonallproductsthisweek.A.exclusiveB.exclusiveC.exclusiveD.exclusive2.Thenewsmartphonehasa__________camerathattakeshigh-qualityphotos.A.advancedB.advancedC.advancedD.advanced3.Therestauranthasa__________menuwithavarietyofdishestochoosefrom.A.uniqueB.uniqueC.uniqueD.unique4.Thisisa__________offerthatyouwon'twanttomiss.A.limitedB.limitedC.limitedD.limited5.Thestorehasa__________saleonallsummerclothingitems.A.greatB.greatC.greatD.great6.Thehoteloffers__________roomsforfamilieswithchildren.A.comfortableB.comfortableC.comfortableD.comfortable7.Thegymhasa__________programthatincludespersonaltrainingandgroupclasses.A.comprehensiveB.comprehensiveC.comprehensiveD.comprehensive8.Thenewcarmodelhas__________featuresthatmakeitstandoutfromthecompetition.A.innovativeB.innovativeC.innovativeD.innovative9.Thetheaterhasa__________seatingarrangementforanoptimalviewingexperience.A.comfortableB.comfortableC.comfortableD.comfortable10.Theonlinecourseprovides__________materialstohelpstudentslearnattheirownpace.A.comprehensiveB.comprehensiveC.comprehensiveD.comprehensive二、英語(yǔ)廣告文案句子結(jié)構(gòu)要求：根據(jù)所給句子，選出正確的句子結(jié)構(gòu)。1."Buyone,getonefree!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory2."Limitedtimeoffer!Don'tmissout!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory3."Thisproductisguaranteedtolastforalifetime!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory4."Ourpricesarethelowestintown!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory5."Tryournewflavortodayandsave50%!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory6."Experiencethedifferencewithourtop-qualityservice!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory7."Joinusforaspecialeventthisweekend!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory8."Ordernowandreceiveafreegift!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory9."Enjoyadeliciousmealwithusandleavesatisfied!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory10."Getreadyforanunforgettableexperience!"isanexampleofa(n)__________sentence.A.imperativeB.declarativeC.interrogativeD.exclamatory三、英語(yǔ)廣告文案寫作技巧要求：根據(jù)所給情景，完成相應(yīng)的廣告文案。情景：一家新開的時(shí)尚服裝店即將開業(yè)，需要撰寫一則開業(yè)廣告。1.開業(yè)廣告開頭：A.__________B.__________C.__________D.__________2.介紹店鋪特色：A.__________B.__________C.__________D.__________3.店鋪地址及聯(lián)系方式：A.__________B.__________C.__________D.__________4.開業(yè)優(yōu)惠活動(dòng)：A.__________B.__________C.__________D.__________5.結(jié)尾呼吁：A.__________B.__________C.__________D.__________四、英語(yǔ)廣告文案語(yǔ)法應(yīng)用要求：根據(jù)所給句子，選擇正確的語(yǔ)法填空。1.Ifyouarelookingforanew__________,thisstorehastheperfectsolutionforyou.A.computerB.computersC.computer'sD.computer2.Thelatest__________willbereleasednextmonth,andwecan'twaittoseeit.A.movieB.moviesC.movie'sD.movies'3.Ourteamismadeupof__________whoareexpertsintheirfields.A.peopleB.personC.peoplesD.persons4.Weofferawiderangeof__________tosuitallbudgets.A.productsB.productC.products'D.product's5.Don'tmissoutonourspecial__________thisweekend!A.offerB.offersC.offer'sD.offers'6.Ourserviceissecondtonone,andwetakeprideinour__________.A.qualityB.qualitiesC.quality'sD.qualities'7.The__________ofthisproductisguaranteedforoneyear.A.warrantyB.warrantiesC.warranty'sD.warranties'8.Wehavea__________selectionof__________tochoosefrom.A.wide;shoesB.wide;shoeC.wide;shoes'D.wide;shoe's9.Our__________teamisdedicatedtoprovidingyouwiththebestcustomerservice.A.expertB.expertsC.expert'sD.experts'10.This__________isperfectforthosewhowanttostayconnectedonthego.A.smartphoneB.smartphonesC.smartphone'sD.smartphones'五、英語(yǔ)廣告文案修辭手法要求：根據(jù)所給句子，判斷是否使用了修辭手法，并簡(jiǎn)要說(shuō)明。1."Thisisthebestdealyou'lleverfind!"(UseofHyperbole)A.YesB.No2."Ourproductsaremadewiththehighestqualitymaterials."(UseofAlliteration)A.YesB.No3."Buynowanddoubleyoursavings!"(UseofOxymoron)A.YesB.No4."Limitedquantitiesavailable,soactfast!"(UseofImperative)A.YesB.No5."Experiencethejoyofowningthisproduct!"(UseofMetaphor)A.YesB.No6."Thisproductisasgoodasgold!"(UseofSimile)A.YesB.No7."Weguaranteeyoursatisfactionoryourmoneyback!"(UseofAnaphora)A.YesB.No8."Thisistheonlystorewhereyoucanfindwhatyouneed!"(UseofExclamatory)A.YesB.No9."Ourproductsarenotjustgood;they'regreat!"(UseofAmplification)A.YesB.No10."Thisistheperfectgiftforanyone!"(UseofGeneralization)A.YesB.No六、英語(yǔ)廣告文案案例分析要求：閱讀以下廣告文案，分析其優(yōu)點(diǎn)和不足。廣告文案："IntroducingthenewSmartFitExerciseBike!Withitssleekdesignandadvancedtechnology,it'stheperfectadditiontoyourhomegym.TheSmartFitExerciseBikeoffersavarietyofworkoutprogramstokeepyoumotivatedandfit.Plus,it'seasytoassembleandcomeswithaone-yearwarranty.Don'twait!Ordernowandget20%offyourfirstpurchase!"優(yōu)點(diǎn)：1.__________2.__________3.__________不足：1.__________2.__________3.__________本次試卷答案如下：一、英語(yǔ)廣告文案詞匯積累1.B2.A3.C4.D5.B6.A7.C8.A9.B10.D解析思路：1.題目要求選擇正確的詞義填空，首先理解句子的意思，然后根據(jù)句意和選項(xiàng)進(jìn)行選擇。2.選項(xiàng)A、B、C、D中，根據(jù)句意選擇最合適的詞匯。二、英語(yǔ)廣告文案句子結(jié)構(gòu)1.A2.D3.A4.D5.B6.A7.C8.D9.A10.B解析思路：1.題目要求選擇正確的句子結(jié)構(gòu)，根據(jù)句子的語(yǔ)氣和用途進(jìn)行判斷。2.選項(xiàng)A、B、C、D中，根據(jù)句子的語(yǔ)氣和用途選擇最合適的選項(xiàng)。三、英語(yǔ)廣告文案寫作技巧1.開業(yè)廣告開頭：A.Weareexcitedtoannouncethegrandopeningofournewfashionclothingstore!B.Introducingourlatestfashionclothingstore,whereyou'llfindthelatesttrendsandstyles!C.Getreadytoshopatournewfashionclothingstore,theperfectdestinationforyourwardrobeneeds!D.Wearethrilledtopresentournewfashionclothingstore,offeringanexclusiveshoppingexperience!2.介紹店鋪特色：A.Ourstorefeaturesawiderangeofuniqueandstylishclothingforbothmenandwomen.B.Weofferthelatestfashiontrendsataffordableprices,ensuringthateveryonecanfindsomethingtheylove.C.Ourteamofexperiencedstylistsisalwaysreadytoassistyouinfindingtheperfectoutfitforanyoccasion.D.Weprideourselvesonourqualityproductsandexceptionalcustomerservice,makingyourshoppingexperienceunforgettable.3.店鋪地址及聯(lián)系方式：A.Ourstoreislocatedat123MainStreet,intheheartofthecitycenter.Youcancontactusat(123)456-7890.B.Visitusat456Broadway,whereyou'llfindavarietyoffashionableclothingoptions.Callusat(987)654-3210formoreinformation.C.Stopbyourstoreat789ParkAvenue,whereweofferthelatestfashiontrendsandexcellentcustomerservice.Contactusat(555)123-4567.D.Locat