Outlines234TheBusinessBenefitsofAIMachineLearningFudanUniversityAI:Whatisandwhyitmatters?1ThreeImportantBusinessNeedsofAIApplicationsHowAIisBeingUsedinIndustriesAI:Whatisandwhyitmatters?Artificialintelligence(AI)makesitpossibleformachinestolearnfromexperience,adjusttonewinputsandperformhuman-liketasks.MostAIexamplesthatyouhearabouttoday–fromchess-playingcomputerstoself-drivingcars–relyheavilyondeeplearningandnaturallanguageprocessing.Usingthesetechnologies,computerscanbetrainedtoaccomplishspecifictasksbyprocessinglargeamountsofdataandrecognizingpatternsinthedata.FudanUniversityWhatisartificialintelligence?AI:Whatisandwhyitmatters?AIautomatesrepetitivelearninganddiscoverythroughdata.AIaddsintelligence

toexistingproducts.AIanalyzesmoreanddeeperdata

usingneuralnetworksthathavemanyhiddenlayers.AIachievesincredibleaccuracy

throughdeepneuralnetworks–whichwaspreviouslyimpossible.

AIgetsthemostoutofdata.

AIadaptsthroughprogressivelearningalgorithms

toletthedatadotheprogramming.Whyartificialintelligencematters?FudanUniversityTheHistoryofArtificialIntelligenceFudanUniversityPossibleApplicationsforAIFudanUniversityThreeImportantBusinessNeedsofAIApplicationsThreetypesofAIApplicationProcessAutomationCognitiveInsightCognitiveEngagementFudanUniversityAutomatingbusinessprocessestransferringdatafrome-mailandcallcentersystemsintosystemsofrecord;replacinglostcreditorATMcards,reachingintomultiplesystemstoupdaterecordsandhandlecustomercommunications;reconcilingfailurestochargeforservicesacrossbillingsystemsbyextractinginformationfromdocumenttypes;readinglegalandcontractualdocumentstoextractprovisionsusingnaturallanguageprocessing.Gaininginsightthroughdataanalysispredictwhataparticularcustomerislikelytobuy;identifycreditfraudinrealtimeanddetectinsuranceclaimsfraud;analyzewarrantydatatoidentifysafetyorqualityproblemsinmanufacturedproducts;automatepersonalizedtargetingofdigitalads;andprovideinsurerswithmore-accurateanddetailedactuarialmodeling.Engagingwithcustomersandemployeesintelligentagentsthatoffer24/7customerserviceaddressingabroadandgrowingarrayofissues;internalsitesforansweringemployeequestionsonvarioustopics;productandservicerecommendationsystemsforretailersthatincreasepersonalization,engagement,andsales;Healthtreatmentrecommendationsystemsthathelpproviderscreatecustomizedcareplans.FudanUniversityThreeImportantBusinessNeedsofAIApplicationsTheBusinessBenefitsofAIWesurveyed250executiveswhowerefamiliarwiththeircompanies’useofcognitivetechnologiestolearnabouttheirgoalsforAIinitiatives.Morethanhalfsaidtheirprimarygoalwastomakeexistingproductsbetter.Reducingheadcountwasmentionedbyonly22%.FudanUniversityMachineLearningCognitiveinsightsprovidedbymachinelearningdifferfromthoseavailablefromtraditionalanalyticsinthreeways:

1.theyareusuallymuchmoredata-intensiveanddetailed,

2.themodelstypicallyaretrainedonsomepartofthedataset,

3.themodelsgetterbetter–thatis,theirabilitytousenewdatatomakepredictionsorputthingsintocategoriesimprovesovertime.FudanUniversityHowAIisbeingusedinindustriesHealthCare:AIapplicationscanprovidepersonalizedmedicineandX-rayreadings.Personalhealthcareassistantscanactaslifecoaches,remindingyoutotakeyourpills,exerciseoreathealthier.

Manufacturing:AIcananalyzefactoryIoTdataasitstreamsfromconnectedequipmenttoforecastexpectedloadanddemandusingrecurrentnetworks,aspecifictypeofdeeplearningnetworkusedwithsequencedata.Retail:AIprovidesvirtualshoppingcapabilitiesthatofferpersonalizedrecommendationsanddiscusspurchaseoptionswiththeconsumer.StockmanagementandsitelayouttechnologieswillalsobeimprovedwithAI.Banking:ArtificialIntelligenceenhancesthespeed,precisionandeffectivenessofhumanefforts.Infinancialinstitutions,AItechniquescanbeusedtoidentifywhichtransactionsarelikelytobefraudulent,adoptfastandaccuratecreditscoring,aswellasautomatemanuallyintensedatamanagementtasks.FudanUniversityText(2)HumansandAIAreJoiningForcesTheTechnology’slargeimpactwillbeincomplementingandaugmentinghumancapabilities,notreplacingthem.Firmsachievethemostsignificantperformanceimprovementswhenhumansandmachinesworktogether.FudanUniversityTotakefulladvantageofthiscollaboration,companiesmustunderstandhowhumanscanmosteffectivelyaugmentmachines,howmachinescanenhancewhathumansdobest,andhowtoredesignbusinessprocessestosupportthepartnership.234MachineAssistingHumansGuidelinesforAIHumanInteractionFudanUniversityTheWorkplaceStrengths:AIvs.Humans1HumanAssistingMachinesOutlinesTheWorkplaceStrengths:AIvs.HumansFudanUniversityArtificialIntelligencethespeedthescalabilitythequantitativecapabilityHumansleadershipteamworkcreativitysocialskillsTheWorkplaceStrengths:AIvs.HumansFudanUniversityMachinevs.HumanLearningFudanUniversityHumanAssistingMachinesTrainingMachine-learningalgorithmsmustbetaughthowtoperformtheworkthey’redesignedtodo.SustainingInadditiontohavingpeoplewhocanexplainAIoutcomes,companiesneed“sustainers”–employeeswhocontinuallyworktoensurethatAIsystemsarefunctioningproperly,safely,andresponsibly.ExplainingAsAIsincreasinglyreachconclusionsthroughprocessesthatareopaque(theso-calledblack-boxproblems),theyrequirehumanexpertsinthefieldtoexplaintheirbehaviortonon-expertusers.Humansneedtoperformthreecrucialroles.FudanUniversityMachineAssistingHumansFudanUniversityAmplifyingArtificialintelligencecanboostouranalyticanddecision-makingabilitiesbyprovidingtherightinformationattherighttime.InteractingHuman-machinecollaborationenablescompaniestointeractwithemployeesandcustomersinnovel,moreeffectiveways.EmbodyingManyAIs,likeAidaandCortana,existprincipallyasdigitalentities,butinotherapplicationstheintelligenceisembodiedinarobotthataugmentsahumanworker.Smartmachinesarehelpinghumanse