Blank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:____________(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?

第1頁(yè)WordPowerUnit1Usingsuffixes第2頁(yè)Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,like

attractivepicturesandexcitinglanguages,buttheyarenotmeanttotrickus.commercen.

commercialattractv.

attractiveexcitev.

excitingUsingsuffixes第3頁(yè)Noun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicnationnationaldangerdangeroushelphelpfulVerb+ed+ing+able+iveamazeamazedexciteexcitingenjoyenjoyableattractattractiveCanyouthinkofmoreexamples?第4頁(yè)SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful

cloudless,hopeless第5頁(yè)WordPuzzlecommercial1.commerce2.health3.hero4.attraction5.help6.excitement7.origin8.danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所給單詞形容詞形式填空healthyheroicattractivehelpfulexcitingoriginaldangerousclothing第6頁(yè)Exercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)lucky(8)fantastic

Let’slearnmoreaboutsuffixes.第7頁(yè)Sales&marketing第8頁(yè)Words-matchingsales/marketingdepartmentconsumersmarketsharesalestargetssalesfiguresmarketresearch消費(fèi)者市場(chǎng)份額銷售目標(biāo)銷售量市場(chǎng)調(diào)查銷售