QualityfocusrulesSinglesDayshoppinggala◆contents：1.新聞閱讀：雙十一購物大狂歡2.閱讀理解：單項(xiàng)選擇3.單詞、短語、語法匯整4.應(yīng)用文練習(xí)：關(guān)于網(wǎng)上購物倡議Chineseconsumershaveexhibitedrobustpurchasingpowerforhigh-qualityandintelligentproductscontaininginnovativetechnologiesduringtheSinglesDayshoppingextravaganza.Expertssaidthishasplayedavitalroleinpromotingtherecoveryofconsumptionandshoringupeconomicgrowthinthecountry.MajorChinesee-commerceplatformshaveextendedthepromotionalperiod,andadoptedasimpleandmorepragmaticapproachbycancelingpresalecampaignsthisyear.Instead,directpricecutshavebecomethepreferredstrategytoattractprice-consciouscustomersandbolstersalesduringChina'sbiggestonlineshoppingevent.Expertsalsosaidthatunlikeinthepast,whenrecord-smashinggrossmerchandisevolume,orGMV,throughdiscount-ledsaleshadcometocharacterizethe11-11orDoubleElevenpromotionalcampaign,chasinghighGMVisnolongerthefocusnow.Chineseshoppersarebecomingmorerationalandcarefullyreviewingtheirneeds,withanemphasisonthequalityandvalueofcommodities,theyadded.DatafromTmall,ChinesetechheavyweightAlibabaGroup'sbusiness-to-customerplatform,showedthatinthefirstfourhoursaftertheshoppingcarnivalofficiallykickedoffat8pmonOct21,174brandssawtheirsalessurpass100millionyuan($14million).JD,anothermajorChinesee-commerceplayer,haslaunchedasubsidycampaignworth10billionyuan,andgivendiscountsforcommoditiesincludedintheconsumergoodstrade-inprogram,suchashomeappliancesandcomputers.Ithasalsosteppedupeffortstoupgradesupplychainsandlogisticsservices.一、閱讀選擇1.Whatcanweinferfromthefirsttwopassages?A.ChineseconsumersshowstrongpurchasingabilityduringthissinglesdayshoppinggalaB.Chinesee-commerceplatformshavethenormalpromotionalperiodC.Thisyear,therearemorepromotionalstrategiesforonlinepurchaseD.ChinesedoubleelevenshoppinggalaistheChina'sbiggestonlineshoppingevent2.Whatistheshoppingcharacterlikeinthepast?A.ChineseshoppersweremorerationalandcarefullyreviewingtheirneedsB.ChineseconsumersplacedanemphasisonthequalityandvalueofcommoditiesC.ItadoptedasimpleandmorepragmaticapproachD.ItemphasizedmainlyonhighGMV二、單詞、短語、語法1.單詞robustadj.強(qiáng)健的promotev.推銷；促銷promotionaladj.促銷的extendv.延長adoptv.采取pragmaticadj.實(shí)用的；實(shí)際的campaignn.戰(zhàn)役；活動bolsterv.激勵(lì)chasev.追求rationaladj.理智的surpassv.超過launchv.啟動logisticsn.物流2.短語playavitalroleinshoreupwithanemphasisonkickoffstepup3.語法…intelligentproductscontaininginnovativetechnologiesduringtheSinglesDay—非謂Expertsalsosaid(thatunlikeinthepast,)(whenrecord-smashinggrossmerchandisevolume,orGMV,)throughdiscount-ledsaleshadcometocharacterizethe11-11…--賓語從句、定語從句…needs,withanemphasisonthequalityandvalueofcommodities,…--介詞短語DatafromTmall,(ChinesetechheavyweightAlibabaGroup'sbusiness-to-customerplatform,)showed(thatinthefirstfourhoursaftertheshopping…)–同位語;賓語從句詞匯運(yùn)用練習(xí)1.Itwillbemuchbetterifyoucan______________（延長）theexhibition.2.Retailersaremakingeffortto______________（促銷）theirnewproducts.3.Trumphaswoninthelatestpresidentelection______________(活動).4.Wearesupposedtobemore______________(理智的)inchoosingmajors.5.Thegovernmenthas______________（采取）variousstrategiesinordertoboosteconomy.6.Heissuchagreatpersonthat______________(追求)hisdreamallhislife.7.Ourschool______________(啟動)ascienceprojectlastweek.8.Thankstoteachers’andparents’encouragement,hisperformance______________（超過）ourexpectation.句子翻譯1.在快速發(fā)展的信息時(shí)代，我們更應(yīng)該保持理智。（rational）_____________________________________________________________________________2.自從我們采取了新的措施，我們大大提升了工作效率。（adopt）_____________________________________________________________________________3.為了能更好適應(yīng)新環(huán)境，你能給我一些實(shí)用的建議嗎？（pragmatic）_____________________________________________________________________________4.我報(bào)名參加了下周學(xué)校舉行的運(yùn)動會。（launch）_____________________________________________________________________________5.Jane一直信念，去大城市追求自己的夢想。（同位語從句；chase）_____________________________________________________________________________三、應(yīng)用文假如你是李華，近期班會課進(jìn)行了關(guān)于線上購物的討論。請你據(jù)此寫一篇倡議書。內(nèi)容包括：1.購物現(xiàn)狀；2.購物建議。注意：1.80詞左右；2.可增加細(xì)節(jié)以使行文通暢。__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

參考答案：一、閱讀理解：A/D二、詞匯運(yùn)用extend;promote;campaign;rational;adopted;haschased;launched;surpassed句子翻譯1.Weshouldremainmorerationalatthefast-developinginformationera.2.Wehaveenhancedourworkingefficiencygreatlysinceweadoptedthenewmeasure.3.CouldyougivemesomepragmaticsuggestionssothatIcanadjusttothenewenvironment?4.Isigneduptothesportsmeetingwhichwillbelaunchednextweek.5.Janehasabeliefthatsheoughttochaseherdreaminbigcities.三、應(yīng)用文分析：P1：簡述學(xué)校活動+當(dāng)下購物現(xiàn)狀（同位語從句），動詞短語：tendtoP2：線上購物缺點(diǎn)，為建議、倡議做鋪墊P3：倡議參考范文BeRationalaboutOnlineShopping Recently,wehaveaheateddiscussionaboutonlineshopping.Thereexistsacommonphenomenonthatmoreandmorecitizenstendtopurchasecommoditiesonline,rangingfromdailystufftohouseholddevices.