Partone1.1)Theconceptofutility1,consumerbehavior消費者行為（P1）2,consumerexpenditures消費者支出(P1)3,rationalconsumers理性消費者(P1)4,durability耐久性(P1)5,luxury奢侈品(P1)6,statussymbols社會地位象征/身份標(biāo)志(P2)7，intensityofsatisfaction滿意度(P2)8，cardinalrankings基數(shù)排序法(P2)9，ordinalrankings序數(shù)排序法(P2)1.2)Howmarketsfunction10,volumeofbusiness營業(yè)額/銷售額/交易量(P4)11,preference偏好（P4）12，perfectcompetition完全競爭（P5）13,monopolisticcompetition壟斷競爭（P5）14,oligopoly寡頭壟斷（P5）15,monopoly壟斷（P5）16,perfectsubstitution完全替代（P5）17,checkoutsystem檢出系統(tǒng)/結(jié)賬系統(tǒng)（P5）18，creditterms信用期限（P6）Parttwo2.1)Outlaysandcomponentsofdemand19,inventories存貨（P10）20,aggregatedemand總需求（P12）21,GNP(國民生產(chǎn)總值)22,transfers轉(zhuǎn)移支付23,physicalstockofcapital固定資產(chǎn)（P12）24,NNP國民凈產(chǎn)值（P12）2.2)Macroeconomicpolicy25,stabilizationpolicy穩(wěn)定化政策（P13）26,monetarism貨幣主義（P14）27,monetarypolicy貨幣政策（P14）28,stockofmoney貨幣存量（P14）29,fiscalpolicy財政政策（P14）30,tradecycle經(jīng)濟(jì)周期（P14）31,businesscycle商業(yè)周期（P14）Partthree3.1)Whysample32,sample樣本（P21）33,survey調(diào)查問卷（P21）34,population總體（P21）35,mean平均值（P22）36,estimate估計量（P22）Partsix6.1)Pullingandpushingmarketingstrategiesinamarket-orientedsystem37,marketsegments細(xì)分市場（P57）38,market–orientedsystem市場機(jī)制為主的體系(P59)39,economicdesiderata經(jīng)濟(jì)需求缺口(P59)40,packagingmaterials包裝材料(P59)41,paymentsinkind實物支付(P59)42，crosspromotion組合促銷(P60)43,consumersophistication消費者理性(P60)Partseven7.1)Motivesforusingdebt44,personalincometaxes個人所得稅(P67)45,shareholders股東(P67)46,publicoffering公開銷售/公開發(fā)售/公開銷售有價證券(P69)47,taxsubsidy稅收補(bǔ)貼(P70)48,deductibilityofinterest利息的減免(P70)49,financialleverage財務(wù)杠桿(P70)50,Thepipermustbepaid責(zé)任成本(P70)51,EBIT=earningsbeforeinterestandtaxes息稅前利潤(P70)52,securities有價證券(P70)53,financialintermediary金融中介(P70)54,savingandloanassociation儲蓄和貸款協(xié)會(P70)55，equitycapital權(quán)益資本(P70)56,financingcost融資成本(P70)57,privateplacement私募(P70)7.2)Tradecredit58,accountspayable應(yīng)付賬款(P72)59,promissorynote期票/應(yīng)付票據(jù)(P73)60,opencredit一般信用證/信用往來/無條件信用證/無擔(dān)保貸款(P73)61,overdueaccounts過期賬款(P74)62,tradecredit商業(yè)信用/貿(mào)易信貸(P75)63,consumercredit消費信貸(P75)64,tightmoney銀根緊縮(P75)65,openaccount往來賬目(P75)66,creditcheck信用核查(P75)67,quantitydiscounts數(shù)量折扣(P75)68,tradediscounts商業(yè)折扣(P75)Parteight8.1)WhatisOBM？69,absenteeism缺席/曠工(P82)70,statisticalsignificance統(tǒng)計性顯著(P82)Partnine9.1)Elementsoftheaccountingmodel71,sourcedocuments資源文件(P93)72,shippinginvoice裝運發(fā)票/出貨發(fā)票/裝運單(P93)73,acco