學(xué)術(shù)英語綜合Unit2PPTUnit2

BusinessEthicsUnitContentsUnitobjectivesTextATextBTextCAcademiclanguageanddiscourseListeningSpeakingWritingUnitObjectives1.ProfessionalKnowledgeGetacquaintedwithsomeimportantbusinessconcepts(e.g.profitmaximization,freeenterprise,creativecapitalism,socialresponsibility,economicmodel,socioeconomicmodel,businessethics,etc.)2.ReadingSummarizethemainideasofatextandidentifyessentialsupportingpointsUnderstanddifficultsentences(e.g.sentenceswithabstractmeaningorambiguousreference)Analyzecomplexorcontroversialissuescritically(e.g.AdamSmith’stheoryvs.modifiedversionofAdamSmith’stheory;prosandconsofsocialresponsibility;economicmodelvs.socioeconomicmodel,etc.)Unit2

BusinessEthicsUnitObjectives3.ListeningGraspthemajorpointsmadebythespeaker(s)4.SpeakingLearnhowtointerruptpolitely5.WritingKnowhowtoshapearesearchpaper(coverpageandresearchpaperstructure)Unit2

BusinessEthicsUnitObjectives6.ResearchingIndependentlylocateandstudyavarietyofresources(articles,books,videos,etc.)tofindoutaChineseorforeigncompanywhichhaskepttherightbalancebetweenearningprofitsandtakingsocialresponsibility7.AcademiclanguageanddiscourseAcquiresomespecializedvocabularyinbusinessLearnhowtoaddanideaComprehendstylisticdifferencesbetweenformalandinformalEnglishandacquiresomeformalexpressionsUnit2

BusinessEthicsTextALead-inListentoatalkaboutsmokingandanswerthefollowingquestions.WhatistheWorldHealthOrganization’s

formulaforsavingabillionlivesduringthe

21stcentury?2.HowmanysmokersarethereinChina

accordingtothetalk?Whichcountryistheworld’ssecond-largest

marketforcigarettes?Unit2

BusinessEthicsTextAOverviewSummarizethemainideaofTextAonthebasisofTask1/CriticalReadingandThinking/TextA.Unit2

BusinessEthicsTextAIn-depthanalysis1.Contributeasmuchaspossiblewhatyouknowaboutthefollowing.economicsystemfreeenterpriseUnit2

BusinessEthicsTextAIn-depthanalysis2.DiscussthefeaturesofthetwoversionsofAdamSmith’stheoryonthebasisofTask1/Criticalreadingandthinking/TextA.TheoriginalversionThemodifiedversionTheinvisiblehandsguidescompaniestostriveforprofits.Profitmaximizationistherightgoalforabusiness.Freeenterprisesystemisbestforsociety.Afirm’sprincipalgoalshouldbetomaximizethewealthofitsstockholders.Freeenterpriseisstillthebesteconomicsystemforthecountryasawhole.Someconstraintsareneededforfirms.Unit2

BusinessEthicsTextAIn-depthanalysis3.FindouttheargumentsabouthowtostriketherightbalancebetweenearningprofitsandtakingsocialresponsibilityinTextA.4.HaveagroupdiscussionaboutthequestionsinTask2/Criticalreadingandthinking/TextA.Unit2

BusinessEthicsTextASupplementaryinformationEconomicsystemAneconomicsystemisasystemforproducing,distributingandconsuminggoodsandservices,includingthecombinationofthevariousinstitutions,agencies,consumers,entitiesthatcomprisetheeconomicstructureofagivensocietyorcommunity.Italsoincludeshowthesevariousagenciesandinstitutionsarelinkedtooneanother,howinformationgoesbetweenthem,andthesocialrelationswithinthesystem.Unit2

BusinessEthicsTextASupplementaryinformationTwoofthebasicandgeneraleconomicsystemaremarketeconomyandplannedeconomy.Marketeconomyisaneconomicsysteminwhichbusinessesandindividualsdecidewhattoproduceandbuy,andthemarketdeterminesquantitiessoldandprices,whereasplannedeconomyisaneconomicsysteminwhichdecisionsregardingproductionandinvestmentareembodiedinaplanformulatedbyacentralauthority,usuallybyapublicbodysuchasagovernmentagency.Althoughaplannedeconomymaybebasedoneithercentralizedordecentralizedformsofeconomicplanning,itusuallyreferstoacentrallyplannedeconomy.Unit2

BusinessEthicsTextASupplementaryinformation2.FreeenterpriseFreeenterprisereferstothesystemofbusinessinwhichindividualsarefreetodecidewhattoproduce,howtoproduceit,andatwhatpricetosellit.Unit2

BusinessEthicsTextBOverviewWhatisanargumentativeessay?Anargumentativeessayisagenreofwritingwhosefunctionistoshowthattheauthor’sassertionaboutsomephenomenonorphenomenaiscorrectormoretruthfulthanothers’.Itrequirestheauthortoinvestigateatopic;collect,generate,andevaluateevidence;andestablishapositiononthetopicinaconcisemanner.Argumentativeessayassignmentsgenerallycallforextensiveresearchofliteratureorpreviouslypublishedmaterial.Unit2

BusinessEthicsTextBOverviewArgumentativeassignmentsmayalsorequireempiricalresearchwheretheauthorcollectsdatathroughinterviews,surveys,observations,orexperiments.Detailedresearchallowstheauthortolearnaboutthetopicandtounderstanddifferentpointsofviewregardingthetopicsothattheymaychooseapositionandsupportitwiththeevidencecollectedduringresearch.Regardlessoftheamountortypeofresearchinvolved,argumentativeessaysmustestablishaclearthesisandfollowsoundreasoning.Unit2

BusinessEthicsTextBOverviewThestructureofanargumentativeessayisheldtogetherbythefollowing:Aclear,concise,anddefinedthesisstatementthatoccursinthefirstparagraphoftheessay.Clearandlogicaltransitionsbetweentheintroduction,body,andconclusion.Bodyparagraphsthatincludeevidentialsupport.Evidentialsupport(whetherfactual,logical,statistical,oranecdotal).Aconclusionthatdoesnotsimplyrestatethethesis,butreaddressesitinlightoftheevidenceprovided.Unit2

BusinessEthicsTextBTextAnalysis2.SummarizethemainideasoftheeconomicmodelandthesocioeconomicmodelonthebasisofTask1/Criticalreadingandthinking/TextB.Socialresponsibility(Para.1)Itreferstotherecognitionthatbusinessactivitieshaveanimpactonsocietyandtheconsiderationofthatimpactinbusinessdecisionmaking.Economicmodelofsocialresponsibility(Para.2)Itreferstotheviewthatsocietywillbenefitmostwhenbusinessisleftalonetoproduceandmarketprofitableproductsthatsocietyneeds.Unit2

BusinessEthicsTextBTextAnalysisSocioeconomicmodelofsocialresponsibility(Para.4)Itreferstotheconceptthatbusinessshouldemphasizenotonlyprofitsbutalsotheimpactofitsdecisionsonsociety.Unit2

BusinessEthics

EconomicmodelThesocioeconomicmodelPurposeToproducequalitygoodsandservices,earnareasonableprofit,andprovidejobsToplaceemphasisnotonlyonprofitsbutalsoontheimpactofbusinessdecisionsonsocietySocialresponsibilitySocialresponsibilityissomeoneelse’sjob.Companiesfulfilltheirsocialresponsibilityindirectlythroughthetaxespaidbythem.Tohavearesponsibilitynotonlytostockholdersbutalsotocustomers,employees,suppliers,andthegeneralpublicTextBTextAnalysisUnit2

BusinessEthicsWorkingroupsof4-5todiscussthequestioninTask2/Criticalreadingandthinking/TextB.TextBIn-depthdiscussionUnit2

BusinessEthicsTextBResearchingFormintoteamstodothetaskinResearching/TextBafterclass.Unit2

BusinessEthicsContributeasmuchaspossiblewhatyouknowaboutthefollowingterms.businessethics,Sarbanes-OxleyActof2002,codeofethics,ethicsofficerTextCTextAnalysisUnit2

BusinessEthicsTextCSupplementaryinformationBusinessethics(Para.1)Businessethicsreferstotheapplicationofmoralstandardstobusinesssituations.Unit2

BusinessEthicsTextCSupplementaryinformationBusinessethics(Para.1)Ethicalbehaviorandcorporatesocialresponsibilitycanbringsignificantbenefitstoabusiness.Forexample,theymay:attractcustomerstothefirm’sproducts,therebyboostingsalesandprofitsmakeemployeeswanttostaywiththebusiness,reducelabourturnoverandthereforeincreaseproductivityattractmoreemployeeswantingtoworkforthebusiness,reducerecruitmentcostsandenablethecompanytogetthemosttalentedemployeesattractinvestorsandkeepthecompany’ssharepricehigh,therebyprotectingthebusinessfromtakeover.Unit2

BusinessEthicsTextCSupplementaryinformation2.Sarbanes-OxleyActof2002(SOX)(Para.2)ItisanactpassedbyU.S.Congressin2002toprotectinvestorsfromthepossibilityoffraudulentaccountingactivitiesbycorporations.TheSarbanes-OxleyActmandatedstrictreformstoimprovefinancialdisclosuresfromcorporationsandpreventaccountingfraud.SOXwasenactedinresponsetotheaccountingscandalsintheearly2000s.ScandalssuchasEnron,Tyco,andWorldComshookinvestorconfidenceinfinancialstatementsandrequiredanoverhaulofregulatorystandards.Unit2

BusinessEthics3.Codeofethics(Para.5)Itisaguidetoacceptableandethicalbehaviorasdefinedbytheorganization.Differentorganizationshavedifferentcodesofethics.Forexample,Coca-ColaCompanyhasitsCodeofBusinessConductwhichincludesactingwithintegrityaroundtheglobe,integritywithcompanies,integrityinthecompany,conflictsofinterest,integrityindealingwithothers,etc.TextCTextAnalysisUnit2

BusinessEthics4.Ethicsofficer(Para.6)Anethicsofficerissomeonewhoalignsthepracticesofaworkplacewiththestatedethicsandbeliefsofthatworkplace,holdingpeopleaccountabletoethicalstandards.Ethicsofficersareanincreasinglycommonsightinthebusinesscommunity,andtheycanalsobefoundatcollegesanduniversities,whereethicalconductisoftenanissueofgraveconcernforstudentsandstaff.Ethicsofficersperformanumberofimportanttasks.TextCTextAnalysisUnit2

BusinessEthicsTheycanhelptheiremployersdevelopcodesofethicssothataclearstandardiscreated,andtheyalsoestablishclearconsequencesforviolationsofthesecodes,sothateveryoneatacompanyunderstandsthatheorshewillbeheldethicallyaccountable.Ethicsofficersmayalsoenforceethicalcodes,andmakeadjustmentstothecodeasneeded.TextCTextAnalysisUnit2

BusinessEthics2.DotheTaskinTextC.TextCTextAnalysisregulationsethicalguidelinesethicalbehaviorEthicsofficerUnit2

BusinessEthicsAcademiclanguageanddiscourse1.DoTask1Specializedvocabulary/Languagebuilding-up/TextA.SpecializedVocabularyUnit2

BusinessEthicsAcademiclanguageanddiscourse2.Additionalclassroomactivity:Translatethefollowingeconomicterms,which

appearinTextsA,BandC,fromChineseintoEnglish.公眾意識

資方的態(tài)度

所有者經(jīng)理人

經(jīng)濟利益

社會經(jīng)濟模式

金融機構(gòu)

利益相關(guān)者

商業(yè)道德

publicawarenessmanagementattitudesowner-managerseconomicinterestsocioeconomicmodelfinancialinstitutionsstakeholderbusinessethicsSpecializedVocabularyUnit2

BusinessEthicsAcademiclanguageanddiscourse假賬

銷售代表

倫理準則

道德官經(jīng)濟體制股東

accountingfraudsalesrepresentativeseconomiccodesethicofficerSpecializedVocabularyUnit2

BusinessEthicseconomicsystemstockholderAcademiclanguageanddiscourse政府監(jiān)管市場力量利益最大化股票價格金融體制資產(chǎn)經(jīng)濟模式governmentregulationmarketforceSpecializedVocabularyUnit2

BusinessEthicsprofitmaximizationstockpricefinancialsystemassetseconomicmodeAcademiclanguageanddiscourseSignpostlanguage1.DoTask2Languagebuilding-up/TextA.2.Additionalactivity:Findsignpostwordsandexpressionsthat

signalthepatternofaddinganideainTextB.suggestedanswers:moreover(Line4,Para.3)notonly,butalso(Line1-2,Para.4)Unit2

BusinessEthicsAcademiclanguageanddiscourseFormalEnglishMoreaboutformalandinformalEnglish.Whendoyouuseinformallanguageandwhendoyouuseformallanguage?

Thisisadifficultquestion.

Therearemanysituationswherebotharecompletelyacceptable.

Generallyspeaking,formallanguageisoftenusedinofficialpublicnotices,businesssituations,andpoliteconversationswithstrangers.

Formallanguagehasstrictergrammarrulesandoftenusesmoredifficultvocabulary.

Unit2

BusinessEthicsAcademiclanguageanddiscourseFormalEnglishMoreaboutformalandinformalEnglish.Informallanguage,youshouldpayattentiontothefollowing:Unit2

BusinessEthicsAcademiclanguageanddiscourseFormalEnglishVocabularyisoftenalittledifferentinformalandinformalcontextaswell.Forexample:Unit2

BusinessEthicsAcademiclanguageanddiscourseFormalEnglishInformallanguageisallrightforfriends,co-workers,hostfamily,orservicestaff(atarestaurantforexample).Informallanguagehaslessstrictgrammarrulesandoftenhasshortenedsentences.Forexample:Unit2

BusinessEthicsAcademiclanguageanddiscourseFormalEnglish2.DoTask3Languagebuilding-up/TextA.Unit2

BusinessEthicsListening1.MoreaboutlisteningformainideasSomestrategiesofhowtogetaspeaker’smainidea:?Listenforathesisstatementattheendoftheintroduction.?Listenforrhetoricalquestions,orquestionsthatthespeakerasks,