floatingUnitFourBigBusinessA.ReasonsforthesuccessofMcDonald’sB.SomecookingrecipesC.SomeadviceonhowtostartabusinessD.ThehistoryofMcDonald'sWheredoyouthinkthispassageistakenfrom?Whatdoyouthinkthearticlemightcontain?Choosefromthefollowingorgiveyourownideas.SkimmingFindtheanswerstothesequestions.WhatwasRayKrocsellingin1954?3.WhenwasthefirstMcDonald’sopenedinHongKong?4.WhatdothelettersQ.S.C&Vstandfor?2.WhatwerethetwoMcDonald’sbrotherscalled?milkshakemachinesMacandDickMcDonaldin1975Quality,Service,CleanlinessandValueScanningThekeytothesuccessofMcDonald’s1.“weuse100%Beef!”2.“Ouremployeesaretaughteverythingthatcanmakeourcustomersfeelsatisfied!”3.“Everythinginouroutletsisneatandtidy!”4.“Weprovideyoumoreandmorevaluableandhealthyfood!”QSCVMatch:Hestartssettinguphisownoutlets,andthenbuystherights.Thebusinessexpandsveryrapidly.ThepresentandfutureoftheMcDonald’s.RayKrocseestheoriginalMcDonald’srestaurant.SomereasonsforthesuccessforMcDonald’s.P1-P2P3-P5P6-8P9DetailsofthetextPara.1-2WhydidRayKrocdecidetogoandvisitasmalldrive-inhamburgerstand?Inwhichyeardidthishappen?Whatdidheseethere?Beforeitwasopened:______________________Afteritwasopened:__________________________

immediatelyfilledwithcustomers

staff:cheerful,fastandpolite

staff:inuniforms

everything:neatandtidyPara.3-5Krocsuggestedtothebrothersthatthey_______________________,buttheydidn’t_______________________.However,theydidallowKroc_________________________.shouldsetupmoreoutletswanttoexpandfurther

tolaunchotherbranchesofMcDonald’sRapiddevelopmentIn1955_____________________In1959_____________________In1961_____________________In1972_____________________In1975_____________________In1990_____________________In1992_____________________ThefirstMcDonald’swasopenedThe100thMcDonald’swasopenedKroctookovercompleteownershipAMcDonald’swasbeingopenedeverydayMcDonald’scametoHongKongMcDonald’scametoShenzhenMcDonald’scametoBeijing.Para.6-8Reasonsforsuccess:Themotto:_______________________________________Q.S.C.&V

paysgreatattentiontodetail:Example1:toachievetherightquality,_...______________________________Example2:toachievegoodservice,__...____________________________Para.9Atpresent:_____________________________________________________________Inthefuture:_________________________outletsin119countries100hamburgerssoldinonesecond

setupaMcDonald’sonthemoonThewritingplanofthistext:Thearticlestartswithanimportantmomentinthepast.Thearticledescribesthehistoryandgrowthofthecompany.Thearticleexplainsthereasonsforthesuccessofthecompany.Thearticlepredictswhatmighthappeninthefuture.P1toP____P___toP____P___toP____P_____235689Topicdiscussion:WhyisMcDonald’ssopopularinChina?Whatdoyouthinkoffastfood?DiscussionThesearethereasonswhyMcDonaldissopopularinChina.attractschildrenhiressuperstarsasadsplayersalwayshasnewproductsfriendlyservicecomfortableenvironmentLanguagepoints:drive-in---arestaurant,acinema,etc.whereonecaneatorwatchafilmwithoutleavingone’scar“免下車”餐館a.Thefirstdrive-incinemawasopenedinNewJerseyin1933.b.adrive-inrestaurant送菜到車上的餐館c.adrive-incinema可坐在車上觀看電影的露天電影院d.adrive-inbank服務到車上的銀行stand------atableorsmallbuildinginthestreetwheregoodsaresolda.anewspapersstand/anewsstand;

afruitstand;

ahotdogstandb.ahat/coatstand帽/衣架---看臺a.Acheerrosefromthesouthstand.stand(v)---坐落；忍受a.

ShanghaistandsintheeastofChina.b.

Marycouldn’tstandthehotweather.

standfor1.代表,表示UNstandsfortheUnitedNations.UN是聯(lián)合國的縮寫。Dictatorshipstandsforthedenialofindividualfreedom.獨裁意味著否定個人自由2.為…而奮斗;擁護;支持Hestoodforthecauseoflibertyandjustice.他為自由和正義的事業(yè)而奮斗。Johnalwaysstandsforwhatisright.約翰一貫支持正確的事情。Morephrases:standby,standfor,standaside,standout,standback1.Howcanyou__standby____anddonothingtosavethedrowningboy?2.“WTO”__standsfor______“WorldTradeOrganization”.3.___Standaside______andletuspass!4.Thepolicemanaskedthespectatorsto__standback_____.5.Theboldprint__standsout____verywell.6.__Standout_____!(heorderedthesoldiertostandout.)7.Ican’tstand____beingtreated_______(treat)asachild.tidy---arrangedneatlyandwitheverythinginordera.MysisterJanealwaysmakesherroomcleanandtidy.很整潔b.Mygrandma’salwaysneatandtidy.整齊又干凈(v)

Tidyyourselfbeforeyougoout.neat---ingoodorder;showingcareandappearance;tidy整齊的；整潔的a.neathandwriting工整的筆跡b.Hekeepshisofficeneatandtidy.staffInBrE,staff(員工)canbesingular:Eg.astaffoften

職工十人Orplural:Eg.Ihavetenstaffworkingforme.Ifitisthesubject(主語)ofaverb,thisverbisplural.Eg.Thestaffinthisshopareveryhelpful.InAmE,staffcanonlybesingular.astaffoften(butnottenstaff)Thestaffinthisstoreisveryhelpful.(ThepluralformstaffsislessfrequentbutisusedinbothBrEandAmEtorefertomorethanonegroupofpeople.)Similarwords:audienceTheaudiencewas/wereclappingfor10minutes.anaudienceof

10,000.Thedebatewastelevisedinfrontofaliveaudience.TV/cinema/movieaudiencespopulationOnethirdoftheworld’spopulationconsumes/consumetwothirdsoftheworld’sresources.Nigeriahasapopulationofnearly100million.countrieswithageingpopulationsimpress1.給…留下深刻的印象；使欽佩；Weinterviewedanumberofcandidatesbutnoneofthemimpressedus.[VN]Heimpressedherwithhissincerity.=Hissincerityimpressedher.Iwasimpressedbyhim.TheGrandCanyonneverfailstoimpress.[V]Itimpressedmethatsherememberedmyname.impresssthon/uponsb.(formal)使意識到（重要性）Heimpressed

onus

theneedforimmediateaction.3.使…注意到;給…留下印象

Ifsomething

impressesitselfon

yourmind,younoticeandrememberit.

Butthischangehasnotyet

impresseditselfon

themindsoftheBritishpublic.但這一變化還沒有引起英國公眾的注意。4.給…留下(…的)印象

Ifsomeoneorsomething

impresses

you

as

aparticularthing,usuallyagoodone,theygivesyoutheimpressionofbeingthatthing.

BillySullivanhad

impressedmeasafineman.比利·沙利文給我留下的印象是他是個很不錯的人。

impressionWhat’s

youroverallimpressionofourclass?togetagood/badimpressionofsb/sthShegivestheimpressionofbeingverybusy.HistriptoIndiamadeastrongimpressiononhim.他的印度之行對他的觸動很大。Theexperienceleftalastingimpressiononme.service---thegivingoffoodanddrinktocustomers;thehelptopeoplethatabusinessprovidesa.Heworksintheafter-salesservice

departmentforVolkswagen.b.Thehotelisnotedforitsfineservice.c.Hediedintheserviceofhiscountry.(服役)為國捐軀d.railway/postalservice(機構)e.atyourservice

愿為你效勞(v)serve---beusedas;beusefula.TheChannelTunnelservestostrengthenBritain’slinkswiththeContinent.b.Theroomservesasbothbedroomandliving-room.c.Heservesasaguard.d.Theseexperimentsservenousefulpurpose.e.servetheinterestsof…/servetheneedsof…---workfora.servethepeople

heartandsoulMoremeanings:b.Hehasservedinthearmyformanyyears.服役c.Heserved5yearsinprison.服刑d.Therestaurantservesnicefood.供應（飯菜）e.WhatmayIserveyouwith?你要些什么？

readThesignread

“NoAdmittance”.Generally,thearticlereadsverywell.Whatdoesthethermometerread?Thethermometer

reads30degrees.Amancametoreadthegasmeter.Shereadanicestoryforthechildren.Hecanreadlips.readsb’smindHerletterissofullofimplicationsthatonehastoreadbetweenthelines.(領悟隱含的意義；看出言外之意)

IknowhimsowellthatIcanalwaysreadhismind./

readhisthoughtsfromhisface.Theclockreadsfour-twentynow.Thesentencereadssmoothly.Generally,thearticlereadsverywell.write/lock/wash/sell/weigh/measure

expandMetalsexpandwhentheyareheated.[V](contract)Achild’svocabularyexpandsthroughreading.[V]Thenewsystemexpandedtheroleoffamilydoctors.[VN]We’veexpandedthebusinessbyopeningtwomorestores.[VN]expansionn.launch1.使(船)下水

Theylaunchedanewpassengerliner.他們使一艘新的客輪下水。2.發(fā)動;發(fā)出;發(fā)射Theyhavelaunchedaspaceship.他們發(fā)射了一艘宇宙飛船。3.開始從事，發(fā)起，發(fā)動（尤指有組織的活動）

launchanewenterprise創(chuàng)辦一個新企業(yè)launchanattack(onsb)開始攻擊launchamassproductionmovement開展群眾性生產運動takeover1.接管;接替Thestrikerstookoverthefactories.罷工工人接管了工廠。Shetookoverhisworkafterhisdeparture.他離開以后,她接替了他的工作。2.帶,領…到另一地Hetookusover

tothewindow.他帶我們到窗戶旁。Hetookhissonoverthisroad.他帶他的兒子穿過這條馬路。

detailn.1.細目,細節(jié);小事Ifyou'reinterestedinthejob,I'llsendyouallthedetails.如果你對這工作感興趣,我將寄給你全部的說明。

2.各種細節(jié),詳情Hehasagoodeye

fordetailandnoticesalmosteverything.他明察秋毫,幾乎一切事情都注意到了indetail

詳細地detailbydetail逐一gointodetail

詳述,逐一細說vt.細說,詳述Pleasedetailhowyoucaughtthethief.

establishThenewtreatyestablishesafreetradezone.（VN）新條約設立了自由貿易區(qū)。Theschoolhasestablishedasuccessfulrelationshipwiththelocalcommunity.（VN）這所學校與當?shù)厣鐓^(qū)建立了良好的關系。establishsb/sth/oneself(insth)(assth)

toholdapositionforlongenoughorsucceedinsthwellenoughtomakepeopleacceptandrespectyou確立；使立足；使穩(wěn)固Bythenshewasestablishedasastar.那時她作為明星的地位已經確立。Hehasjustsetuphisownbusinessbutitwilltakehimawhiletogetestablished.他剛建立自己的公司，但要站穩(wěn)腳跟還得花上一段時間。Itwasthiscampaignthatestablishedthepaper’sreputation.正是這場運動確立了這家報紙的聲譽。import---tobringaproductintoonecountryfromanothera.WeimportalargenumberofcarsandTVsetsfromJapaneveryyear.b.importedcars/TVsetsc.NowadaysmanykindsoffruitareimportedfromSouthAsia.(n.)a.abanon

beefimportsb.cheapimportsfromAsia[A]export(v.)cleanliness---thestateofbeingcleanorthehabitofkeepingthingsclean

愛清潔（習慣），干凈，清潔a.Somepeopleareobsessiveaboutcleanliness.有些人有潔癖。cleanly---easilyandsmoothlyinonemovement干凈利落的；利索的a.Theboatmovedcleanlythroughthewater.b.fuelthatburnscleanly環(huán)保型的燃料

whileWhileIwaswaitingatthebusstop,threebuseswentbyintheopposite