1、actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal ma

2、nagement, improve staff quality. Adhere to thePAGE 4actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee

3、collection tasks. 5, further standardize internal management, improve staff quality. Adhere to theactively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province up

4、per and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the 專業(yè)英語結(jié)課作業(yè)論文題目： 優(yōu)樂美中的廣告創(chuàng)意與表現(xiàn) 院系名稱： 設(shè)計藝術(shù)學院 專業(yè)班級： 藝設(shè)F1004 學生姓名： 苗普陽 學 號： 20104xxxxxxxx 指導教師： 吳xx Optimal music beautys advertising creativity and performance O

5、ptimal music beauty is pleased lang company offering a milk tea products, best music beauty tea have taste, taro, coffee, liquor, chocolate, strawberry,6 flavors, it using pure Ceylon tea powder and fragrant milk refined into milk tea powder bag and again tie-in glittering and translucent get rid of

6、 jelly shape DE coco grain, hot water a shock can enjoy.In the modern commercial era,each consumer and has a unique consumption, and their own and it will be the creativity in modern advertising and affected by picture. Now we will explore had no kind of advertising creativity and performance.optima

7、l music beauty rational appeal.AD: Yu Chen: what i am your are? Jay: you are my best music beauty. Yu Chen: so Im milk tea . Jay: so, I can put you on the palms of hands holding the. Consumers emotional appeals and product promotion combined appeal. The general current rapid consumption category adv

8、ertising, mostly directed at product function characteristics, the homogeneity revealed serious, it is hard to impress the consumer, improve brand recognition. Through the target consumer insight, they found that the deep psychological needs is the emotional value recognition. Combined with consumer

9、s emotional appeals and product characteristic, it is concluded that the similarities between the two is to love itself and milk tea warm temperature, sweet with astringent taste and carrying milk tea waiting for the feel of image is closely linked.Spokesperson strategy The advertising campaign chos

10、e jay Chou as a spokesperson. Through the consumer research found that jay Chou in the target consumers recognition and preference degree is high, can effectively help superiorly happy beauty to raise awareness. Optimal Music beauty tea by young University University born to love, jay Chou to fashio

11、n handsome appearance, superior to Music Music talent, has been praised by young people to worship and adored by jay Chou to endorse optimal Music beauty milk tea is can be best Music beauty tea elegant, happiness, beautys unique Brand Brand connotation to the incisively and vividly. In addition, ha

12、nd in hand with jay filming the advertisement actress also looks sweet and temperament outstanding, is a famous gas advertising model, in the secret that cannot be told is singing jay composer himself but the episode sunny doll . The two topics people cooperation also make the best music beauty tea

13、promos draws the attention of height.Advertising creative way of thinking analysiswarm moved, sweet love Television advertising is mainly through the build sweet and romantic scene reflect optimal music beauty tea with milk tea warm the heart of the emotional connotation. Autumn leaves or winter sno

14、w scene, men and women protagonist sitting in the bus stop before or in the campus sculpture, before hand holding a cup of warm milk tea, with a slightly shy and sweet to express love in the heart. And the best music beauty tea cup in the television advertising of perforative among them, be pulling

15、the whole story development conductor and emotional expression vector. Through these insipid and sweet picture remind consumer heart buried already a long time of sincere feeling, make the best music beauty tea become warm moved, sweet love pronoun. At the same time, advertisements use dialogue arou

16、se young people inner resonance - I am your what? Are you my best music beauty. I originally milk tea?! So I can hold you every day in the palm,. Advertising in the most simple dialogue, breathe out the most unexpected answers: you are my best music beauty. Ably emotional attachment and products, fo

17、rming a deep emotional memory point, more become fashionable men and women to express love each other of the new way.Creative advertising language symbol analysisTheme style Optimal music beautiful theme style: warm moved, sweet love. Advertising creative performance Yu Chen: what i am your are?Jay

18、: you are my best music beauty. Yu Chen: so Im milk tea ah. Jay: so, I can put you on the palms of hands holding the jay:, of course, if you love her ,you should optimal music beauty to her Optimal music beauty the parable of the technique, the heroine compared to optimal music beauty, image to show

19、 people the best music for. Warm picture is appropriate appropriate analogy, vivid image shows the best music beautiful function. Make people watching advertising is able to be quickly remember best music beautiful name.Advertising creative advantage analysis Optimal music beauty 15 to 25 years old

20、of the target population for contact and interaction with the ownership has a strong desire to love and to be loved. Optimal music beauty brand accidentally chose lover this archetypal just to meet the psychological needs of the target population. And a symbol of a the star, jay Chou was chosen as a

21、 brand ambassador, it is reasonable that matter. Optimal music beauty advertising picture is sweet, tender feeling, it can be very good catch young people the longing for love, inside the one desire into milk tea . And he caught people to warm feeling, it is likely to accept this one thing in people

22、. This is helpful to advertising appeal, the characteristics of the advertising and product characteristics together, is the product through advertisement always, people are more able to appreciate the picture best music beauty this name at the same time remember優(yōu)樂美中的廣告創(chuàng)意與表現(xiàn) 優(yōu)樂美是喜之郎公司推出的一款奶茶產(chǎn)品，優(yōu)樂美奶茶

23、有原味、香芋、咖啡、麥香、巧克力、草莓六種口味，采用純正錫蘭紅茶粉和香濃牛奶精制成奶茶粉包，再搭配晶瑩剔透的果凍狀椰果粒，熱水一沖就可享用。在現(xiàn)代商業(yè)化的時代，每一個消費者又有一個獨特的消費觀，而自身又會被現(xiàn)代的廣告中的創(chuàng)意和畫面所影響?，F(xiàn)在我們就探究一下有了沒種的廣告創(chuàng)意與表現(xiàn)。優(yōu)樂美廣告創(chuàng)意策略分析吸引人的策略優(yōu)樂美奶茶以情感作為策略推廣核心，塑造溫馨的品牌形象。這不僅使得優(yōu)樂美在品牌形象內(nèi)涵上滿足了消費者的內(nèi)在心理需求，而且在品牌定位和調(diào)性上與其他的奶茶品牌有鮮明的區(qū)別。優(yōu)樂美理性的訴求廣告語：語晨:我是你的什么? 杰倫:你是我的優(yōu)樂美啊. 語晨:原來我是奶茶啊. 杰倫:這樣,我就可以把

24、你捧在手心了.消費者情感訴求與產(chǎn)品推廣訴求相結(jié)合。縱觀目前快速消費品類的廣告，大多直指產(chǎn)品功能特點，同質(zhì)化顯現(xiàn)嚴重，很難打動消費者，提升品牌認知。通過對目標消費者的洞察，發(fā)現(xiàn)他們深層的心理需求是對情感的價值認同。結(jié)合消費者的情感訴求和產(chǎn)品特性，得出兩者之間的共同點在于愛情本身和奶茶暖暖的溫度、甜中帶澀的滋味和手捧奶茶等待的感覺等意象息息相關(guān)。代言人策略本次廣告運動選擇了周杰倫作為代言人。通過消費者研究發(fā)現(xiàn)，周杰倫在目標消費者中認知度和偏好度很高，能有效幫助優(yōu)樂美提高知名度。優(yōu)樂美奶茶深受年輕大學University生得喜愛，周杰倫時尚帥氣得外表，出眾得音樂Music才華，一直備受年輕人得崇拜與追捧，由周杰倫來代言優(yōu)樂美奶茶正可以將優(yōu)樂美奶茶優(yōu)雅、快樂、美麗得獨特品牌Brand內(nèi)涵發(fā)揮到淋漓盡致。另外，與周董攜手拍廣告的女主角江語晨也是長相甜美、氣質(zhì)出眾，是一名人氣廣告模特，在不能說的秘密中更是演唱了周董親自作曲填詞的插曲晴天娃娃。這兩位話題人物的攜手合作也使優(yōu)樂美奶茶廣告片引來高度的關(guān)注。廣告創(chuàng)意