1、P1 Career ChoiceWhat do you want?Determine a job position you want to get in 4 years when you graduate from college.Why do you want it?Give reasons why you want to get that job position.Find 3 real job ads for the position. Provide the source where you found the ads.What skills are required for the

2、job?Summarize the job requirementsWhat skills do I have that the employers need? the qualifications you already havethe qualifications you need to obtain during the next few years and how you plan to obtain them. P1 Feedback (problems)Basic formatName and IDLabels (titles)Not following the direction

3、s:Job position (business woman; white collar)Reasons (match between requirements and abilities)3 real job ads: sources, JD, qualificationsNeed to obtain and howT0 team organizationThe Goal: form a team to start a new businessFinal Document: Business Plan (and presentation)Each team has 5-7 membersPr

4、ovide the following information about your team by 9/19/2010 via moodle:Member names, IDs, Phone numbersE-mail addresses, designated leaderStart to think about the industry your business is going to get in, the G&S you plan to provide, explain why and how you get to this decisionT0 FeedbackPs and Ts

5、 are different homework assignments separate documentsRequired information:Names, IDs, contact info, email addressesDoc file pleaseNext stepCompany nameIndustryProductReasons and processRecords T1 Business DecisionsSmall business: Business NameIndustry choice and reasonsUpload to moodle by 9/29/2010

6、-3 options to consider-Reasons for final choiceindustry conditions and market trendsTop 3 key players in the industry-Feasibility for entry (market size and self abilities)-Feasibility for small size(suitability) -Niche to occupy (product decision)Industry and Product DecisionsIndustry Classificatio

7、nProduct decisionBusiness SizeBusiness Type (sectors)Industry Classification: /cgi-bin/sssd/naics/naicsrch?chart=2007/view/78443fd380eb6294dd886c53.html(http:)/tjbz/hyflbz/NAIC-200711Agriculture, Forestry, Fishing and Hunting21Mining, Quarrying, and Oil and Gas Extraction 22Utilities23Construction31

8、-33Manufacturing42Wholesale Trade53Real Estate and Rental and Leasing44-45Retail Trade48-49Transportation and Warehousing51Information52Finance and Insurance54Professional, Scientific, and Technical Services55Management of Companies and Enterprises56Administrative and Support and Waste Management an

9、d Remediation Services61Educational Services62Health Care and Social Assistance71Arts, Entertainment, and Recreation72Accommodation and Food Services81Other Services (except Public Administration)92Public Administration44 Retail Trade 441 Motor Vehicle and Parts Dealers 442 Furniture and Home Furnis

10、hings Stores 443 Electronics and Appliance Stores 444 Building Material and Garden Equipment and Supplies Dealers 445 Food and Beverage Stores 446 Health and Personal Care Stores 447 Gasoline Stations 448 Clothing and Clothing Accessories Stores 445 Food and Beverage Stores4451 Grocery Stores 44511

11、Supermarkets and Other Grocery (except Convenience) Stores 44512 Convenience Stores 4452 Specialty Food Stores 44521 Meat Markets 44522 Fish and Seafood Markets 44523 Fruit and Vegetable Markets 44529 Other Specialty Food Stores 4453 Beer, Wine, and Liquor Stores 44531 Beer, Wine, and Liquor Stores

12、44529 Other Specialty Food Stores445291 Baked Goods Stores 445292 Confectionery and Nut Stores 445299 All Other Specialty Food StoresGICS by S&P and MSCI BarraGlobal Industry Classification Standards2006, 4 levels10 sectors, 24 industry groups, 67 industries, 147 sub-industries行業(yè)分類標準：中國A 農(nóng)、林、牧、漁業(yè) B

13、采礦業(yè) C 制造業(yè)D 電力、燃氣及水的生產(chǎn)和供應業(yè) E 建筑業(yè) F 交通運輸、倉儲和郵政業(yè) G 信息傳輸、計算機服務和軟件業(yè) H 批發(fā)和零售業(yè) I 住宿和餐飲業(yè) J 金融業(yè) K 房地產(chǎn)業(yè) L 租賃和商務服務業(yè) M 科學研究、技術服務和地質(zhì)勘查業(yè) N 水利、環(huán)境和公共設施管理業(yè) O 居民服務和其他服務業(yè) P 教育 Q 衛(wèi)生、社會保障和社會福利業(yè) R 文化、體育和娛樂業(yè) S 公共管理與社會組織 T 國際組織 I 住宿和餐飲業(yè) 66 住宿業(yè) 661 6610 旅游飯店 662 6620 一般旅館 669 6690 其他住宿服務 67 餐飲671 6710 正餐服務 672 6720 快餐服務 673

14、 6730 飲料及冷飲服務 679 6790 其他餐飲服務 661 6610 旅游飯店指按照國家有關規(guī)定評定的旅游飯店或具有同等質(zhì)量、水平的飯店活動。 包括： 被評定的星級賓館、飯店、酒店； 被評定的旅游（涉外）賓館、飯店、酒店； 具有旅游飯店服務水平的賓館、飯店、酒店、旅館； 具有旅游飯店同等水平的度假村、避暑山莊； 各單位辦的具有旅游飯店服務水平的招待所； 以對外提供住宿服務（提供給散客、團組的旅游、出差、商務、休閑等住宿）為主，具有旅游飯店同等水平的會議中心、培訓中心、療養(yǎng)所。 不包括： 以培訓本單位職工為主的培訓中心，列入8491（職業(yè)技能培訓）； 以提供各種商務會議為主的會議中心，列

15、入7491（會議及展覽服務）； 以提供療養(yǎng)、康復、護理服務為主的療養(yǎng)所，列入8516（療養(yǎng)院）； 在旅游景區(qū)辦的老干部休養(yǎng)所，列入8711（干部休養(yǎng)所）。 673 6730 飲料及冷飲服務指以提供飲料和冷飲為主的服務。 包括： 各類茶館； 各類酒吧、酒館； 各種咖啡廳（屋、館）； 冰激凌店、冷飲店； 以提供牛奶及飲料為主的乳品店； 其他形式的飲料服務。 不包括： 以出售蛋糕、面包為主的乳品店、面包房，列入6522（糕點、面包零售）； 可樂、礦泉水等飲料的柜臺銷售及流動銷售，列入6525（飲料及茶葉零售）。 679 6790 其他餐飲服務指上述未列明的餐飲服務。 包括： 風味特色小吃（清真小吃、

16、四川小吃等）餐飲服務； 提供單一類品種的餐飲服務（面條、粉絲、湯圓、包子、餃子等）餐飲服務； 提供現(xiàn)場就餐服務的糕點制作售賣服務； 僅提供早點的飲食服務； 擺攤餐飲服務； 流動車餐飲服務； 餐飲配送服務（為公司、學校、機關等送餐）； 其他未列明的餐飲服務。 Product DecisionHow to find out? (market research)Strength and weakness of existing firmsHow to competeThe size of plant, store, office, inventory, employeesDemand forecas

17、ts:Consumer needs (willingness to buy):What do you need?What problem do you want to solve? (And how?)What consumers are buying a lot and paying high enough prices?Purchasing power (ability to pay)Who has the money? (Income)Who is willing to pay? (life style, spending habits)Who is willing and able t

18、o keep paying? (long term perspective) Target customers and market segmentationBusiness Size Small FirmsLarge FirmsParameters:Characteristics of:Small FirmsLarge FirmsGeographyLocalizedDiverseAccess to FinancingDifficultRelatively EasyStructureSimpleComplexStart a Business: smallIndependently Owned

19、and managedDoes not dominate in the marketUS Chamber of CommerceSmall Business Administration:http:/sizeNumber of Employee: 500 or less (less than 100 for wholesalers)Total Annual Sales: Up to $5 million (less than $500K in sales for agricultural business) China: by industryhttp:/tjbz/hyflbz統(tǒng)計上大中小型企

20、業(yè)劃分標準行業(yè)名稱指標名稱計算單位大型中型小型工業(yè)企業(yè)從業(yè)人員數(shù)銷售額資產(chǎn)總額人萬元萬元2000及以上30000及以上40000及以上300-2000以下3000-30000以下4000-40000以下300以下3000以下4000以下建筑業(yè)企業(yè)從業(yè)人員數(shù)銷售額資產(chǎn)總額人萬元萬元3000及以上30000及以上40000及以上600-3000以下3000-30000以下4000-40000以下600以下3000以下4000以下批發(fā)業(yè)企業(yè)從業(yè)人員數(shù)銷售額人萬元200及以上30000及以上100-200以下3000-30000以下100以下3000以下零售業(yè)企業(yè)從業(yè)人員數(shù)銷售額人萬元500及以上15

21、000及以上100-500以下1000-15000以下100以下1000以下交通運輸業(yè)企業(yè)從業(yè)人員數(shù)銷售額人萬元3000及以上30000及以上500-3000以下3000-30000以下500以下3000以下郵政業(yè)企業(yè)從業(yè)人員數(shù)銷售額人萬元1000及以上30000及以上400-1000以下3000-30000以下400以下3000以下住宿和餐飲業(yè)企業(yè)從業(yè)人員數(shù)銷售額人萬元800及以上15000及以上400-800以下3000-15000以下400以下3000以下Importance of Small BusinessJob creationContribution to new job cre

22、ationInnovationProductsProduction ProcessBusiness modelImportance to big business:Selling: wholesalers and retailersBuying: suppliersOthers: ?“Suitable” Industries for Small BusinessServices: few resource requirementsRetailing: limited resources on narrow market segmentConstruction: small local proj

23、ectsFinance and Insurance: affiliationsWholesaling: buy in bulk and store in quantityTransportation: taxi, tour, charter service, Manufacturing: electronics, toys, software, Others:Business Types (sectors)China:1st sector: agriculture2nd sector: manufacture3rd sector: ServiceUS: (textbook)Manufactur

24、eServiceMarketing intermediaryTo start a business: EntrepreneurshipEntrepreneurs: people who assume the risk of business ownership with a primary goal of growth and expansionKey distinctions: VisionAspirationStrategyTo grow, expand, build to risk Entrepreneurial CharacteristicsResourcefulInterpersonal relationshipStrong desire to be in controlAbility to deal wit