寶潔英文筆試題及答案

單項(xiàng)選擇題（每題2分，共10題）1.WhichofthefollowingisaP&Gbrand?A.NikeB.AdidasC.OlayD.Huawei2.WhatdoesP&Gfocusonmainly?A.FoodB.CosmeticsC.HouseholdcareproductsD.Electronics3.P&Gisafamous____company.A.JapaneseB.AmericanC.GermanD.French4.WhichisapopularP&Glaundrydetergentbrand?A.TideB.PanteneC.CrestD.Ariel5.P&G'sbusinessphilosophyemphasizes____.A.LowpriceB.HighqualityC.FastproductionD.Largescale6.WhichdepartmentmightbeimportantinP&G'sR&D?A.MarketingB.FinanceC.ChemistryD.HR7.P&G'sproductsaresold____.A.OnlyinAsiaB.OnlyinEuropeC.WorldwideD.OnlyinAmerica8.WhatkindofinnovationdoesP&Gpursue?A.TechnologicalB.BusinessmodelC.MarketingD.Allofabove9.P&Goftenlaunchesnewproductstomeet____.A.FashiontrendsB.CustomerneedsC.CompetitoractionsD.Governmentregulations10.WhichoftheseisrelatedtoP&G'sbrandbuilding?A.AdvertisingB.LogisticsC.ProductioncostD.Employeetraining答案：1.C2.C3.B4.A5.B6.C7.C8.D9.B10.A多項(xiàng)選擇題（每題2分，共10題）1.P&G'sproductportfolioincludeswhichofthefollowing?A.SkincareproductsB.HaircareproductsC.OralcareproductsD.Babycareproducts2.WhatareimportantfactorsforP&G'ssuccess?A.StrongR&DB.GoodmarketingC.High-qualityproductsD.Low-costproduction3.P&Gmaycollaboratewithwhichofthefollowing?A.SuppliersB.RetailersC.UniversitiesD.Fashiondesigners4.WhichofthefollowingareP&G'smarketingstrategies?A.CelebrityendorsementsB.SocialmediacampaignsC.In-storepromotionsD.Pricecuts5.P&G'scorporatesocialresponsibilitymaycoverwhichaspects?A.EnvironmentalprotectionB.CommunitydevelopmentC.AnimalwelfareD.Employeerights6.P&G'smanagementstructureinvolveswhichparts?A.TopmanagementB.MiddlemanagementC.Front-lineemployeesD.Shareholders7.WhatskillsarevaluedinP&Gemployees?A.InnovationB.TeamworkC.LeadershipD.Communication8.P&G'ssupplychainmanagementincludeswhichelements?A.RawmaterialprocurementB.ProductionplanningC.DistributionD.After-salesservice9.WhichofthefollowingcaninfluenceP&G'sproductdesign?A.ConsumerpreferencesB.TechnologicaladvancementsC.RegulatoryrequirementsD.Brandimage10.P&G'sbrandvaluecomesfromwhichofthefollowing?A.ConsistentqualityB.PositivebrandimageC.CustomerloyaltyD.Highprices答案：1.ABCD2.ABC3.ABC4.ABC5.AB6.ABC7.ABCD8.ABC9.ABCD10.ABC判斷題（每題2分，共10題）1.P&Gonlymakesproductsforadults.()2.P&Gdoesn'tinvestinR&D.()3.BrandawarenessisnotimportantforP&G.()4.P&Galwaysfollowscompetitors'productstrategies.()5.P&G'spackagingisjustforaesthetics.()6.P&Ghasnoinfluenceontheglobalhouseholdcaremarket.()7.EmployeesatisfactionisaconcernforP&G.()8.P&Gneverchangesitsproductformulas.()9.P&G'smarketingisonlyonline.()10.P&Gdoesn'tcareaboutsustainabledevelopment.()答案：1.×2.×3.×4.×5.×6.×7.√8.×9.×10.×簡(jiǎn)答題（總4題，每題5分）1.簡(jiǎn)述寶潔產(chǎn)品成功的兩個(gè)關(guān)鍵因素。答：強(qiáng)大研發(fā)保證質(zhì)量領(lǐng)先，有效營(yíng)銷提升品牌知名度。2.寶潔在環(huán)保方面可能有哪些舉措？答：采用環(huán)保包裝材料，研發(fā)更環(huán)保生產(chǎn)工藝。3.寶潔如何吸引優(yōu)秀人才？答：提供良好薪酬福利、發(fā)展空間與創(chuàng)新氛圍。4.寶潔產(chǎn)品多樣化的好處是什么？答：滿足不同消費(fèi)群體需求，擴(kuò)大市場(chǎng)份額。討論題（總4題，每題5分）1.討論寶潔品牌形象塑造的重要性。