安徽2025自考[醫(yī)療器械與裝備工程]英語（二）案例題專練題型一：案例分析題（共3題，每題15分）案例背景：安徽某醫(yī)療器械公司近年來致力于研發(fā)高端智能手術機器人，產(chǎn)品主要面向省內(nèi)及長三角地區(qū)的三甲醫(yī)院。2024年，公司出口業(yè)務拓展至東南亞市場，但遭遇了文化差異、法規(guī)壁壘及售后服務響應滯后的挑戰(zhàn)。公司管理層計劃通過優(yōu)化國際市場策略，提升產(chǎn)品競爭力。案例一（15分）：TheAnhui-basedmedicaldevicecompanyplanstoenhanceitssurgicalrobot'smarketcompetitivenessinSoutheastAsia.Thecompanyfaceschallengessuchasculturaldifferences,regulatorybarriers,anddelayedafter-salesservice.Task:1.Analyzethekeyculturalfactorsthatmighthinderthecompany'smarketexpansioninSoutheastAsia.(6分)2.SuggestthreeregulatorycompliancestrategiestomeettherequirementsofdifferentSoutheastAsiancountries.(6分)3.Proposeasolutiontoimproveafter-salesserviceefficiencyintheregion.(3分)案例二（15分）：AcompetitorinJapanhaslaunchedasimilarsurgicalrobotwithadvancedAIcapabilities.TheAnhuicompany'scurrentmodellacksreal-timelanguagetranslationforsurgeonsinSoutheastAsia,whichisacriticalfeatureinthosemarkets.Task:1.Comparetheadvantagesanddisadvantagesofthecompetitor'sAI-poweredrobot.(5分)2.Designacost-effectiveplantointegratereal-timelanguagetranslationintothecompany'sexistingrobot.(7分)3.ExplainhowthenewfeaturecouldenhanceusersatisfactioninSoutheastAsia.(3分)案例三（15分）：Thecompany'ssalesteaminAnhuireportedlowadoptionratesamonghospitalsinSoutheastAsiaduetoconcernsabouttherobot'sreliabilityandtrainingcosts.Themanagementisconsideringofferingacustomizedtrainingprogram.Task:1.Identifythreemajorconcernshospitalsmighthaveregardingtherobot'sreliability.(5分)2.Proposeastructuredtrainingprogramtoaddresstheseconcernsandimproveadoptionrates.(8分)題型二：圖表分析題（共2題，每題20分）圖表一（20分）：ThefollowingtableshowstheannualsalesgrowthofAnhui'ssurgicalrobotsindifferentregionsfrom2020to2024:|Year|DomesticSales(Anhui)|SoutheastAsia|Japan||||-|-||2020|50|10|5||2021|65|15|7||2022|80|25|10||2023|95|35|12||2024|110|45|15|Task:1.Analyzethetrendinsalesgrowthforeachregion.(8分)2.ExplainthepossiblereasonsfortherapidgrowthinSoutheastAsia.(6分)3.SuggestastrategytomaintaingrowthmomentuminJapan.(6分)圖表二（20分）：ThechartbelowillustratesthecostbreakdownofAnhui'ssurgicalrobot(perunit):|CostComponent|Percentage(%)||-|||Research&Development|30||Manufacturing|40||Marketing|15||After-SalesService|15|Task:1.Identifythemostsignificantcostcomponentanditsimpactonpricing.(7分)2.Proposewaystoreducecostswithoutcompromisingproductquality.(7分)3.Explainhowcostoptimizationcouldaffectmarketcompetitiveness.(6分)題型三：問題解決題（共2題，每題25分）問題一（25分）：Anhui'ssurgicalrobotrequireshigh-energylasersforprecisioncutting,butpowersupplyinstabilityinSoutheastAsiahasledtofrequentequipmentmalfunctions.Localpowergridsalsolacksufficientbackupsystems.Task:1.Analyzethetechnicalchallengescausedbypowersupplyinstability.(8分)2.Proposethreesolutionstoaddressthesechallenges,focusingoncostandfeasibility.(15分)3.Explainhowthesesolutionscouldenhancetherobot'sreliabilityintheregion.(2分)問題二（25分）：Thecompany'scustomersupportteaminAnhuifacesdifficultiesinprovidingtimelyassistancetoSoutheastAsianclientsduetotimezonedifferencesandlimitedmultilingualstaff.Task:1.Identifythekeyissuesaffectingcustomersupportefficiency.(7分)2.Designaworkflowtoimproveresponsetimesandmultilingualservicecapabilities.(14分)3.Explainhowenhancedcustomersupportcouldboostbrandloyalty.(4分)答案與解析案例一答案（15分）：1.CulturalFactors(6分):-LanguageBarriers:Surgeonsmaypreferlocallanguageinterfaces.-WorkplaceHierarchies:Decision-makingprocessesmaydifferfromWesternmodels.-TrustinTechnology:Skepticismtowardautomationcouldhinderadoption.2.RegulatoryComplianceStrategies(6分):-LocalCertification:ObtainCEmarkingandISO13485intargetcountries.-PartnershipswithLocalAgencies:Collaboratewithhealthcareregulatorstostreamlineapprovals.-AdaptProductStandards:AlignwithASEANmedicaldeviceguidelines.3.After-SalesServiceImprovement(3分):-RegionalMaintenanceCenters:Setuplocalservicehubstoreduceresponsetimes.案例二答案（15分）：1.Competitor'sAIRobot(5分):-Advantages:Real-timetranslation,advanceddiagnostics.-Disadvantages:Highercost,potentialsoftwarebugs.2.IntegrationPlan(7分):-APIIntegration:Useexistingcloud-basedtranslationservices.-PhasedRollout:Testinpilotmarketsbeforefull-scaledeployment.-CostControl:Outsourcetranslationtolocalfreelancers.3.UserSatisfaction(3分):-Reducescommunicationgaps,improvingsurgicalprecision.案例三答案（15分）：1.ReliabilityConcerns(5分):-MalfunctionRates:Frequenthardwarefailures.-SoftwareStability:Frequentupdatescausingdisruptions.-UserTraining:Surgeonslackconfidenceinoperatingthedevice.2.TrainingProgram(8分):-Hands-OnWorkshops:Conduct3-daysessionsinSoutheastAsia.-RemoteSupport:Livedebuggingviavideocalls.-CertificationExams:Ensuresurgeonsmeetproficiencystandards.圖表一答案（20分）：1.SalesGrowthTrend(8分):-Domestic:Stablegrowth(20%annualincrease).-SoutheastAsia:Explosivegrowth(450%over5years).-Japan:Moderategrowth(200%).2.SoutheastAsiaGrowthReasons(6分):-Risinghealthcarespending.-Agingpopulationneedsadvancedsurgery.3.JapanStrategy(6分):-OffercustomizationforJapanesehospitals.圖表二答案（20分）：1.CostImpact(7分):-Manufacturing(40%)dominates;reducesprofitmargins.2.CostReduction(7分):-OptimizeSupplyChain:Negotiatebulkdiscounts.-AutomateProcesses:Reducelabordependency.3.Competitiveness(6分):-Lowercostsallowpricereductions,increasingmarketshare.問題一答案（25分）：1.TechnicalChallenges(8分):-Voltagefluctuationsdamagelasers.-Frequentpoweroutageshaltsu