GlobalSportsProperties

2025

Rankingtheworld’sbiggestsportspropertiesbasedonsearchdata.

KarishmaRiar

HeadofResearch&Insights

DearFriendsandColleagues,

WelcometoGlobalSportsProperties2025-SportOnSocial.Thisreportrepresentsanevolutionofourongoinganalysisoftheglobalsportslandscapetoprovidea

comprehensiveoverviewofwomen’ssportsrightsholdersandtheirbrandhealth.

Ourapproachisrootedinthebeliefthatsearchdataoffersaclearandcompelling

snapshotofpublicinterest.It'sadirectreflectionofwhatfansaresearchingfor,what

they'reengagingwith,and,ultimately,wheretheirattentionlies.ByanalysingGoogle

Trendsdata(news,web,YouTubesearch)from2024andcomparingittotheprevious4-yearaverage(2020-2023),we’vebuiltaglobalsnapshotofhowmajorsportspropertiesareperforming–andwhatthatmeansfortheirfuture.

Thisyear’sfindingsrevealrecord-breakinggrowthinthevisibilityofwomen’ssport.SearchinterestintheWomen’sNationalBasketballAssociation(WNBA)surged+322%,fuelledbystarslikeCaitlinClark,whilegloballeaguessuchastheBarclaysWomen’sSuperLeague

(BWSL)andFrauen-Bundesligaexpandedtheirdigitalreach.Athlete-drivennarrativesandfan-firststrategiesareacceleratingengagementatanunprecedentedpace.

Theseinsightspresentbothanopportunityandachallengeforrightsholders:howto

maintaingrowth,strengthenbrandequityandensurethelong-termcommercialsuccessofwomen’ssport.

Wehopetheseinsightsprovevaluableasyounavigatetheopportunitiesahead.

GlobalSportsProperties20252

GlobalSportsProperties20253

Howdoesitwork?

Eachsportspropertywasmeasured

individuallybyallrelevantsearchtopics

duringa5-yearperiod(2024comparedto

eachproperty'sprevious4-year)acrossweb/YouTube/newssearches.

Anannualindexscorewascalculatedbyaveragingeachweeklyindexscore.2024wasthencomparedagainsttheprevious4-yearperiod(2020-2023).

Thepercentagesillustratethedirectionofchangeinsearchinterest.

Whycompareagainsttheprevious4-year

average?

Comparingtheannualindexagainstthe

previousfour-yearperiodprovidesastrongerbenchmarkforassessinglong-termgrowthandbrandhealththanasimpleyear-on-yearcomparison.Thisapproachalsohelpsreducetheimpactofanomalies,suchasthe

pandemicdisruptionsof2020/2021,ensuringamoreaccuratereflectionofsustained

trends.

Whichsportswereranked?

Followingthesuccessofour2024report,

we’veexpandedthe2025editiontoinclude15additionalproperties,bringingthetotalto70.

Toensuretheanalysisremainsaccurateandmeaningful,certainsportspropertieshave

beenexcludedduetotheirrecent

establishmentorinsufficientsearchdataoverafive-yearperiod.Thisapproachallowsustofocusonlonger-termtrendsanddeliver

insightsbasedonrobust,consistentdata.

Methodology

WhyGoogledata?

Googleholdsover90%oftheglobalsearch

enginemarketshareandservesnearly4

billionusersworldwide.RedtorchusedGoogleTrendsdatatocaptureaclearreflectionofthesearchespeoplemakeeveryday.

GlobalSportsProperties20254

Theevolutionofwomen'ssportsin2024

Women'ssportcontinuetobeadominant

growthstoryin2024,withrightsholders

experiencingrecord-breakingengagement,

commercialsuccess,andglobalreach.Athlete-drivennarratives,increasedmediavisibility,andstrategicinvestmentsarereshapingthesportsindustry,solidifyingwomen?sleaguesasmajorcommercialplayers.

Amongthefastest-growingsportsproperties,women'sleaguesareleadingtheway,withfiveofthetop10seeingsignificantsurgesininterest.Women’sfootball,in

particular,isexpandingitsglobalfootprint,withBWSL,Frauen-Bundesliga,NWSL,UEFAWomen’sChampionsLeague,andLigaFallexperiencingsubstantialgrowth.

Thismomentumunderscorestheincreasingmainstreamappealofwomen’sfootballacrossmultipleregions.

TheWNBAandBWSLexemplifyhowathleteinfluence

andmediaexpansionfuelgrowth,withWNBAsearch

interestup+322%andBWSLrising+145%.Starplayers

likeCaitlinClarkhaveplayedapivotalroleinelevating

engagementlevels,demonstratinghowindividualathletescandrivewidespreadinterestandvisibilityfortheir

leagues.

Thissurgeinwomen'ssportisnotjustaboutgrowth—itreflectsabroadershiftinhowaudiencesengagewith

sports,drivenbyincreasingvisibilityandaccessibility.

WhileWNBAandBWSLarethriving,traditional

powerhousesliketheNBA(-2%)andSerieA(-21%)areexperiencingdeclines,highlightingashiftinaudienceinterestandengagementpatterns.

Atthesametime,theriseofalternativeandemerging

leaguesisfurtherbenefitingwomen’ssports.ThesuccessofWNBAandwomen’sfootballalignswithabroadershifttowardnewformatsandfreshengagementstrategies,

particularlyasdigitalplatformsandathlete-drivennarrativesredefinehowfansinteractwithsports.

Emergingcompetitionslikepadelandinnovativetennis

formatsareharnessingdigital-firstapproachestoamplifyvisibility,whilelegacysportsfacechallengesin

maintainingrelevanceinanincreasinglydynamicsportslandscape.

Forrightsholders,theopportunityliesinleveragingthismomentum—enhancingdigitalengagement,expandingaccessibility,andsolidifyingwomen’ssportasa

cornerstoneoftheevolvingsportsindustry.Nolongeranichesector,women’ssportareattheforefrontof

reshapingtheglobalsportshierarchy.

GlobalSportsProperties20255

Ranking

League&Series

2024Search

RankChange

Sport

2023Search

36

Formula1

9%

-8

Motorsports

13%

37

IndianPremierLeague

9%

-19

Cricket

25%

38

Indycar

7%

1

Motorsports

4%

39

UltimateFightingChampionship(UFC)

7%

-1

CombatSport

5%

40

USOpen-Tennis

7%

-5

Tennis

7%

41

AIGWomen'sOpen(Golf)

6%

New

Golf

-

42

UEFAEuropaLeague

6%

-18

Football

16%

43

LETgolf

5%

New

Golf

-

44

UEFAChampionsLeague

4%

-15

Football

13%

45

LPGATour

3%

-25

Golf

19%

46

PremierLeague

2%

-33

Football

39%

47

Nascar

0%

-2

Motorsports

-4%

48

KLeague1

0%

-16

Football

9%

49

MotoGP

0%

-27

Motorsports

17%

50

PGATour

-1%

-8

Golf

1%

51

SerieAWomen

-1%

New

Football

-

52

VueltaaEspana

-2%

-21

Cycling

9%

53

NationalBasketballAssociation(NBA)

-2%

-30

Basketball

16%

54

LaLiga

-5%

-17

Football

6%

55

CrossFitGames

-6%

-3

Fitness/Running

-25%

56

WorldRallyChampionship(WRC)

-6%

-22

Motorsports

7%

57

Girod'Italia

-8%

-7

Cycling

-18%

58

TourdeFrance

-13%

-15

Cycling

-1%

59

TheHundred

-14%

-51

Cricket

55%

60

OpenChampionship

-18%

-14

Golf

-6%

61

SerieA

-21%

-34

Football

15%

62

Ligue1

-22%

-36

Football

15%

63

SpartanRace

-27%

New

Fitness/Running

-

64

XGames

-27%

-13

UrbanSports

-25%

65

FormulaE

-29%

-16

Motorsports

-16%

66

Women'sOpen(Golf)

-32%

New

Golf

-

67

BigBashLeague

-34%

-31

Cricket

6%

68

UnitedStatesWomen'sOpenChampionship

-44%

New

Golf

-

69

BellatorMixedMartialArts(MMA)

-59%

-15

CombatSport

-31%

70

PGAEuropeanTour

-72%

-29

Golf

2%

Rankingstable

Ranking

League&Series

2024Search

RankChange

Sport

2023Search

1

WNBA

322%

8

Basketball

54%

2

PadelWorldChampionship

282%

New

Padel

-

3

UltimateTennisShowdown

246%

New

Tennis

-

4

BarclaysWomen'sSuperLeague(BWSL)

145%

-3

Football

258%

5

Frauen-Bundesliga

114%

New

Football

-

6

WorldEnduranceChampionship

97%

New

Motorsports

-

7

NationalWomen'sSoccerLeague(NWSL)

95%

3

Football

50%

8

NationalCollegiateAthleticsAssociation(NCAA)

94%

6

Multi-sport

37%

9

SailGP

94%

New

Sailing

-

10

DiamondLeague

91%

-7

Athletics

85%

11

ATPTour

76%

1

Tennis

42%

12

UEFAWomen'sChampionsLeague

75%

-7

Football

70%

13

HSBCSVNS

71%

New

Rugby

-

14

PDCWorldDartsChampionship

70%

New

Darts

-

15

Women'sSixNationsChampionship

68%

-9

Rugby

59%

16

MajorLeagueSoccer(MLS)

53%

-14

Football

87%

17

Euroleague

43%

-10

Basketball

56%

18

WWE

39%

1

CombatSport

21%

19

ArkemaPremièreLigue

39%

New

Football

-

20

Wimbledon

36%

-3

Tennis

25%

21

IronmanTriathlon

34%

New

Fitness/Running

-

22

OneChampionship

32%

-11

CombatSport

50%

23

LigaF

32%

New

Football

-

24

WorldSurfLeague(WSL)

31%

9

Surfing

8%

25

EuroLeagueWomen

26%

-21

Basketball

76%

26

FrenchOpen

25%

27

Tennis

-27%

27

SixNationsChampionship

24%

13

Rugby

4%

28

NationalHockeyLeague(NHL)

23%

2

IceHockey

11%

29

WTATour

23%

-14

Tennis

27%

30

MajorLeagueBaseball(MLB)

18%

-9

Baseball

18%

31

NationalFootballLeague(NFL)

14%

-6

AmericanFootball

16%

32

USOpen–Golf

12%

15

Golf

-7%

33

Bundesliga

11%

-17

Football

26%

34

MastersTournament

10%

14

Golf

-8%

35

AustralianOpen

10%

20

Tennis

-37%

GlobalSportsProperties20256

Theheadlines

+322%

CaitlinClark&KateMartinfuelunprecedentedgrowthinWNBAsearchinterest

CaitlinClarkandKateMartinplayedamajorroleindrivinga

surgeofinterestintheWNBA,risingmoresharplythanany

otherdomesticleague,outpacingtheEuroLeague(+43%)andEuroLeagueWomen(+26%)–andevenoutshiningNBA(whichsawadeclineof-2%).

AnticipationaroundtheWNBADraftinAprilfuelledwidespreadattentionasfansfollowedtheathletes’transitionfromcollegetoprofessionalstage.CaitlinClark’ssocialmediafollowing

escalatedintandemasshegained1.3millionnewfollowers

betweenAprilandMayalone.Sucharapidriseindigital

engagementhighlightshermonumentalroleindriving

excitementaroundtheleague.Theirinfluenceextended

beyondtheseearlyspikes,too,withstronginterestcontinuingfromMaythroughOctober,aligningwiththeWNBAseason

andplayoffs.

InterestwasparticularlyhighinNorthAmericanbasketball

strongholdsliketheUS(+66%ofregionalinterest)andCanada(+34%)wheretheimpactofcollegiatesuccesstranslatedintoheightenedenthusiasmfortheprofessionalgame.

+282%

Doha2024PadelWorldChampionshipputssportontheglobalmap

ThePadelWorldChampionshipinDoha,Qatar,inlateOctoberandearlyNovembersignificantlyincreasedthesport'sglobalvisibility.Thechampionshipcoincidedwithamarkedrisein

interest,particularlyinregionswithastrongtraditionofpadel(e.g.Spain,Portugal,SouthAmerica)whichsawanaverage+88%upliftinsearchvs2023.

Allthisreflectsthesport'sestablishedpopularityintheseareasaswellasitsgrowingappealinnewmarkets.Notably,search

interestinpadel(+282%)significantlyoutpacedthe+60%

averagegeneratedbytennisrightsholders–andgrewatnearlyfivetimestheratein2024,highlightingthesport’sacceleratingglobalmomentum.

+246%

UltimateTennisShowdowncaptivatesfanswithnewformat&starplayers

UltimateTennisShowdownexperienceddistinctspikesof

interestduringFebruary,August,OctoberandDecember,eachaligningwiththefourroundsofthecompetition.Norway

experienceda+23%upliftininterestvs2023,coincidingwiththeparticipationofCasperRuud(World#6)fromOslo,the

Norwegiancapitalthathostedthefirstround.

France(+64%)andDenmark(+30%),sawevenhighergrowthvs2023,reflectingthestronginfluenceoflocalathletes.Thesepatternsunderscorethedirectimpactoflocalathletes'

participationandthestrategichostingofeventsincultivatingregionalinterestandenhancingtheglobalfootprintofthe

competition.

Moreover,UltimateTennisShowdown(+246%)significantly

outperformedestablishedtournamentssuchastheATPTour(+76%),WTATour(+23%)andGrandSlamtournaments(+19%onaverage).Thissubstantialupliftinsearchinteresthighlightsanevolvingtennisecosystemwhereemergingformatsand

localathleteinfluencecandisrupttraditionalhierarchiesinthesport.

GlobalSportsProperties20257

-14%

ThedeclineininterestforTheHundred

ThedeclineininterestforTheHundred(-14%)canbelargelyattributedtothenaturaldrop-offsinceits2021launch-yearhype,whencuriosityandmediaattentionwereattheirpeak.In2023,increasedYouTubeandnewscoveragedrovehighersearches,butinterestwanedwithoutsimilaramplificationin2024.

Astheleaguehasmatured,theabsenceofmajorformatinnovations,high-profileplayersigningsorfreshmarketingcampaignshaslimiteditsabilitytomaintaintheinitial

excitementandattractnewaudiences.

Atthesametime,TheHundredcompetesforattentionwithothercricketformats,particularlyIPLandinternational

tournamentswhichcontinuetogrowandattractaudiences.

Theheadlines

+145%

WSL'sseasonclimax&globalreachdrivemajorsurgeininterest

InterestinBWSLsawanoticeablespikeinmid-May,coincidingwiththeculminationoftheseason.Searchesaroundtopics

suchasCrystalPalaceFC,leaguestandingsandupcoming

fixturescametotheforeduringthisperiod.Inaddition,currentWSLplayersofAfricanheritagegenerated6.6xmoresocial

mediaengagementscomparedtopreviousyears,underscoringthegrowinginfluenceandvisibilityoftheseathletes.Thisisa

clearindicatoroftheexpandingglobalappealoftheleague,particularlyinAfricanmarkets,withnotableinterestfrom

countriessuchasUganda,Eswatini,ZimbabweandNigeria.

WSLoutperformedotherwomen'sfootballleagues(+145%)

withasignificantriseinsearchinterestcomparedtoFrauen-

Bundesliga(+114%)andNWSL(+95%),highlightingthe

growingglobalrecognitionWSLentertains,drivenbythe

league’sincreasingvisibilityanditsexpandingpresenceinbothtraditionalandemergingmarkets.

+114%

Frauen-Bundesliga’s2024momentum:RBLeipzig’stop-tierascent

InterestintheFrauen-Bundesligasawasignificantrisein2024,withkeymomentsanddevelopmentsdrivingengagement..

Leveragingthesuccessoftheirmen’steam,RBLeipzig

Women’spromotiontothetoptierattractedfansalreadyfamiliarwiththeclub’sbrand,resultinginasurgeofmediacoverageandcrossoversupport.

Beyondthis,theleague’sinclusioninEASportsFC24

introducedtheFrauen-Bundesligatoabroaderaudienceof

gamersandonlinecontentcreators,atrendmirroredbyotherincludedwomen’sleaguesworldwidethatwitnessedanotableincreaseinvisibility.

Individualplayersalsoplayedamajorroleinboosting

popularity,withstandoutnameslikeLauraFreigangandLenaOberdorfenjoyingacollective50%followergrowthacrosstheirsocialmediachannels,astheiron-fieldperformancesand

personalstoriescapturedpublicattention.Theirrisingprofiles,coupledwithstrategicmarketingandsponsorships,further

underscoredthegrowingmomentumbehindwomen’sfootballinGermany.

GlobalSportsProperties20258

Growthofsportsin2024

+282%

Padel

+54%

Rugby

+11%

Motosports

+97%

Basketball

+39%

Wrestling

0%

Fitness/Running

+94%

Multi-sport

+33%

Football

-7%

CombatSport

+94%

Sailing

+31%

Surfing

-8%

Cycling

+91%

Athletics

+23%

IceHockey

-13%

Cricket

+70%

Darts

+18%

Baseball

-13%

Golf

+60%

Tennis

+14%

AmericanFootball

-27%

UrbanSports

GlobalSportsProperties20259

Theshiftinglandscapeofglobalsportsinterestin2024

Searchtrendsfrom2024highlightsignificantshiftsinglobalsportsinterest.Padelledtheway(+282%averagegrowth),fuelledbyitsexpandinginternationalfootprintandmarqueeeventslikethePadelWorldChampionshipinDoha.Thesport’saccessibilityand

strategicglobalexpansioncontinuetostrengthenitsbrandhealth,positioningitasarisingforceinracquetsports.

Athletics(+91%)remainsastrongglobalbrand,withconsistentsearchinterestdrivenbyeliteperformancesandnationalrepresentation.

However,itsrelativelyslowgrowthcomparedtoemergingsports

indicatesaneedforstrongerstrategiestomaintainengagementyear-round,ratherthanjustaroundmajorevents.

Someestablishedsports,however,areseeingbrandstagnation.

Cycling,cricket,andgolfrecordedlowergrowthorevendecline

despitetheirhistoricaldominance.Thispresentsachallengefor

rightsholdersinmaintainingglobalrelevance,particularlyasyoungeraudiencesgravitatetowardfaster-paced,entertainment-drivensportslikeUltimateTennisShowdownandcombatsports.Without

adaptation,thesetraditionalsportsrisklosinglong-termengagement.

Basketball(+97%)andmulti-sportevents(+94%)alsosawstrong

growth,largelydrivenbytheWNBAsurgeandincreasedattention

aroundmajorcompetitions(e.g.NCAAtournament).Theriseof

women’sbasketball,particularlyinNorthAmerica,reinforcestheglobalstrengthofbasketballasacommercialandculturalbrand.Similarly,

sailing(+94%),withinnovativeformatssuchasSailGP,isgainingtractionandbringingfreshappealtoatraditionallynichesport.

Thedatasignalsabroadershiftinglobalsportsconsumption,where

women’sleagues,alternativeformats,andagilesportsareredefiningtheindustry’sfuture.Rightsholderswhofailtoadaptriskbranderosionanddecliningrelevanceinanincreasinglycompetitivesportsmarket.

Actionsports

Americanfootball

Athletics

Baseball

Basketball

Football

IceHockey

Motorsport

Rugby

Tennis

Top10GrowingSportsof2024

20232024

Deep-diveonwomen’ssport

GlobalSportsProperties2025

GlobalSportsProperties202511

Thissectionexploresthe

overarchingfactorsthat

contributedtothesurgein

globalpopularityofwomen'ssport.Byexaminingwhatwebelievetobethemaindriversofthisgrowth,weaimto

uncoverdeeperinsightsintothespecificgrowth

opportunitiesandemergingtrendsshapingthefutureofwomen'ssport.

GlobalSportsProperties202512

Athlete

influence

Athleteshavebecomecentralfiguresindrivinginterest/

engagementwithinwomen'ssport.Theiroutstanding

performances,personalstoriesandactiveengagementon

socialmediaplatformshavesignificantlyincreasedvisibilityanddrawnlargeraudiences,bothlocallyandinternationally.Clark’ssocialmediafollowingsurgedby+154%followingtheWNBA

draft,correlatingwiththeleague’ssignificantriseinsearchesandhighlightingonceagainhowindividualathletescanamplifyinterestintheirsportandcontributetoitsoverallgrowth.

SkySportsfoundthatnearly70%ofpeopleviewed

professionalathletesasthemostinfluentialsportingrole

modelsforyoungwomen,underscoringthecrucialrolefemaleathletes,particularlyfootballers,playinshapingthenext

generationofsportsfans/participants.

Overarchingdrivers

Mediacoverage&digital

engagement

Enhancedmediacoverageandashifttowardsdigitalplatformshavebroadenedthereachofwomen'ssport,makingevents

accessibletoaglobalaudience.

Increaseddigitalpresencehasenabledfanstointeractmorecloselywiththeirfavouritesports,drivingconsistent

engagementthroughouttheyear.BarclaysWomen'sSuper

League(WSL),forexample,garnered15.9millioninteractionsacrossitsInstagram/TikTokchannels,whileviewingfiguresforWSLgamesstreamedonlinemorethantripledthisseason

followingtheleague'sswitchtoYouTubeasitsstreamingplatform.

Similarly,theNationalWomen'sSoccerLeague(NWSL)closeditsmonumental2024seasonwitharecord-breaking2.5millionviewersforitschampionshipweekend,highlightingthegrowingdigitalengagement/fanloyaltyacrosstheleagues.

Commercial

investments&sponsorship

Therehasbeenanotableincreaseincommercialinterestandinvestmentsinwomen'ssports,drivenbythegrowing

recognitionoftheirmarketpotential.

Revenuegeneratedbywomen'selitesportssurpassed

US$1billionforthefirsttimein2024,withtotalforecast

revenuesreachingUS$1.28billion.Thelargestmarketswere

NorthAmerica,contributingUS$670million(52%),andEuropeUS$181million(14%).Thetwomostvaluablesportswere

football,projectedtogenerateUS$555million(43%)andbasketballUS$354million(28%).

Sponsorships/partnershipsprovidednotonlyfinancialbackingbuthelpedraisetheprofileofwomen'sleagues/events,

contributingtotheiroverallgrowth/sustainability.WNBA

deliveredarecordUS$136millioninmediavalueforsponsorsduringthe2024regularseason.Sponsorships/partnershipsthereforeplayedasignificantroleinelevatingtheprofileof

women'sleagues/events,thuscontributingtotheiroverallgrowth/sustainability.

GSlopbotlpnotoscPiarol–prise’2R5ightsHolders13

Athletes&

influencersdriverelevancein

women’ssport

Theriseofstarpowerinwomen’ssporthas

dramaticallyreshapedmodernsports

consumption,withonlinevisibilityplayingapivotalroleinpromotingathletes.Searchinterestfrom

varioussportsleaguesshowshowupcoming

starsdrivesignificantincreasesinattentionandbroadenthereachoftheirrespectivesports.

WNBA:theinfluenceofCaitlinClark&KateMartin

Clark’smeteoricriseinWNBAisaprimeexampleofhowasingleathletecandrivehugeinterestinasport.Spikesinsearchinterestwereparticularlynoticeableduring

April/May,coincidingwiththestartoftheseason.

Martin’sinvolvementaddedanotherlayertothe

league’svisibility.Overall,WNBAsawheightened

interestthroughouttheseason,especiallyfromMaytoOctoberwhichdemonstrateshowaleague’sbrand

healthisintricatelytiedintotherisingstardomofitsathletes.

Clark’sdominantperformancescaughtattentionbeyondthetraditionalWNBAfanbase,extendingitsreachin

NorthAmericaandinternationally.Thispointstothe

powerofathletesincreatingasustainedconversationaroundthesport,especiallywhencombinedwiththeirpersonalbrandsandsocialmediapresence.

NWSL:BarbraBanda’sregionalinfluence

NWSLprovidesanothergoodexampleofathlete-drivenengagement.Interestintheleaguewasespecially

pronouncedinNorthandSouthAmerica,withspecificspikesrelatedtoZambianplayerslikeBanda.Shewasthesecond-highestscorerintheleagueinthe2024

season,generatinghighsearchinterest,particularlyinZambiawhereshehasbecomealocalhero.This

indicatestheglobalappealofathleteswhocanactaspowerfulambassadorsfortheirsports,turninglocalstarsintointernationalsensations.

Similarly,NWSL'sMalawiantopscorer,Temwa

Chawinga,contributedtothisriseininterest,illustratingtheinfluenceofinternationalplayersingenerating

regionalinterestandelevatingtheleague’sglobalprofile.

GlobalSportsProperties202514

Top3women'ssportpropertiesbysearchgrowth

WNBA

2023

2024

NationalWomen’sSoccerLeague

2023

2024

UEFAWomen’s

ChampionsLeague

2023

2024

GlobalSportsProperties202515

Investinathlete

development&visibility

Rightsholdersshouldpositionathletesasmarketablestarsbyinvestinginbrand-buildinginitiativesthatextend

beyondcompetition.Awell-brandedathleteboostsnotonlytheirownprofilebutelevatesthe