BAZAAR全球視野的時(shí)尚文化來自中國(guó)的審美新生化生

文新尚美時(shí)審在美之能量匯聚新生的2025年，全球第一本女性時(shí)尚雜志Harper's

BAZAAR《時(shí)尚芭莎》邀請(qǐng)您一起探索作為全球第一本女性時(shí)尚雜志，創(chuàng)刊于1867年的Ha

rper's

BAZAAR,一直致力于傳播最前沿的時(shí)尚文化，鼓勵(lì)女性在每一個(gè)時(shí)期走上時(shí)

代舞臺(tái)，引領(lǐng)女性力量，創(chuàng)造藝術(shù)、時(shí)尚與生活方式新篇章。經(jīng)過深耕中國(guó)市場(chǎng)24年，Harper's

BAZAAR《時(shí)尚芭莎》已經(jīng)從一本時(shí)裝雜志，發(fā)展成為中國(guó)領(lǐng)先的主流時(shí)尚媒體品牌和時(shí)尚內(nèi)容平臺(tái)。

我們的產(chǎn)品形態(tài)涵蓋品牌雜志、新媒體、跨領(lǐng)域

IP

矩陣等，并通過立體的專業(yè)內(nèi)容營(yíng)銷，與中國(guó)高端讀者、年輕一代用戶保持持續(xù)溝通，

與全球性品牌和本土力量持續(xù)共創(chuàng)。2025年，《時(shí)尚芭莎》將攜手旗下媒體品牌—B

AZAAR、MiniBAZAAR、Green

BAZAAR、BAZAAR

ART《時(shí)尚芭莎藝術(shù)》、BAZAARJewelry《芭莎珠寶》,持續(xù)輸出引領(lǐng)藝術(shù)、時(shí)尚與生活方式的優(yōu)質(zhì)內(nèi)容，探索全球視野的時(shí)尚文化，引領(lǐng)來自中國(guó)的審美新生。As

theworld's

first

fashion

magazine

dedicated

to

women,Harper's

Bazaar,is

continuously

committed

to

enhancing

a

pioneering

fashion

culture.Founded

in

1867,the

magazine

keeps

encouraging

womentostepontothestage

ofthisera,empowering

them

while

creating

new

chapters

in

art,fashion,and

lifestyle.Following24yearsof

successfulpresenceintheChinesemarket,Harper'sBazaarhasdevelopedfromafashionmagazinetoaleadingbrandof

mainstreammediaandasignificantcreativeplat

form

for

fashion

content

in

China.Our

portfolio

includes

a

variety

ofmagazines,new

medi

channels,cross-industry

IP

etc..This

robust

collectiveengageswithhigh-endaudiences

andyounger

generations

withcomprehensiveprofessional

marketing

content,co-creating

with

both

International

and

local

brands.In2025,BazaarFashionwilcollaboratewithitsself-ownedmediabrands:BAZAAR,MiniBAZAAR,GreenBAZAAR,BAZAARART,BAZAARJewelry.Thisengagementwillcuratehigh-qualitycontentthatleadsart,fashion,and

lifestyletrends,explorethefashionculturefrom

a

globalperspective,andfoster

anewaesthetic

originating

from

China.BAZAAR雜志品牌+內(nèi)容IP

強(qiáng)大的品牌影響力Strong

brand

value+IP

contentAmplifytheinfluenceof

thebrand2來自中國(guó)最美時(shí)尚文化From

ChinaThe

Most

Aesthetic

Fashion

Culture基于Harper'sBAZAAR《時(shí)

尚

芭

莎

》

強(qiáng)

大

的

品

牌

力

與

編

輯

力

，

在

成

功

推

出

MiniBAZAAR

后，2025年我們將全新升級(jí)推出Green

BAZAAR、BAZAAR

ART《時(shí)

尚芭莎藝術(shù)》、BAZAAR

Jewelry《時(shí)尚芭莎珠寶》三大主題刊，形成“1+4”芭莎內(nèi)容品牌矩陣與多種IP

產(chǎn)品組合。Thebrandvalueandtheone-of-a-kindeditorial

contenthasbeen

in

the

DNA

of

Harper's

BAZAAR

since

very

beginning.Following

the

successfullaunchof

MiniBAZAAR,wewillupgradeandlaunchthreethemedmagazineGreenBAZAAR,BAZAARART,and

BAZAARJewelry

in

2025,forminga"1+4"brandcontentmatrixandmultipleIPcombinations.無(wú)論時(shí)代與潮流如何更迭，

Harper'sBAZAAR《時(shí)尚芭莎》始終把引領(lǐng)時(shí)代審美作為第一使命。2025年，我們將繼續(xù)以“來自中國(guó)”的審美力，探索全球視野的時(shí)尚文化，

引領(lǐng)來自中國(guó)的審美新生。Regardlessof

changingtimesandshiftingtrends,Harper'sBazaarcontinuouslyensures

that

guiding

the

aesthetic

of

the

era

is

its

key

mission.

In2025,whilecontinuingtoexplorethefashionculture

fromaglobalperspective,we

will

lead

the

aesthetic-renaissance

from

within

China.美好生活最大化媒體價(jià)值A(chǔ)

Better

LifeMaximize

Media

value在一個(gè)創(chuàng)造美好生活的時(shí)代，《時(shí)尚芭莎》始終肩負(fù)主流時(shí)尚媒體責(zé)任，與時(shí)代同頻，與社會(huì)共鳴，以積極正能量的媒體形象與優(yōu)質(zhì)內(nèi)容，引導(dǎo)正向輿論，推動(dòng)中國(guó)文化發(fā)展。In

the

era

ofcreating

a

bette

life,Bazar

Fashion

has

been

taking

the

responsibility

ofa

mainstream

fashion

media-keeping

pace

withthe

times,resonating

with

the

society,cultivatingpositivepublic

opinion

and

enhancing

the

development

ofChinese

cultureutilizing

apositivebrandimageandhigh-qualitycontent.2025年度時(shí)尚芭莎三大重磅策略ThreeHeadline

Strategiesof

BazaarFashionin2025ANNUALSTRATEGY2025BAZAARCALENDAR每月/每季/每天雜志出版+IP產(chǎn)品+全媒體矩陣上線日歷時(shí)尚BAZAAR每月1日上線W視頻號(hào)

小紅書Released1st

day

of

every

month(25/8/11月出版視頻號(hào)

小紅書Released

inFebruary/May

/August/November每月出版×視頻號(hào)

小紅書Monthly

publicationHarper'sBAZAAR《時(shí)尚芭莎》權(quán)威女性時(shí)尚雜志BAZAAR

Jewely《時(shí)尚芭莎珠寶》珠寶美學(xué)主題刊BAZAARArt《時(shí)尚芭莎藝術(shù)》藝術(shù)主題刊3月/9月出版Released

inMarch

/September6月/12月出版Released

inJune

/DecemberGreenBAZAAR美與生活方式刊MiniBAZAAR年輕潮流主題刊BAZAAR2025年度重磅Ann

ua

IHea

d|i

n·e1IPBRANDNG

來自中國(guó)

1月/10月智美女性

3月Graceful

Wisdom

in

Women-MarchBAZAARICONS

4

～

5

月BAZAAR

ICONS-From

April

to

May時(shí)尚芭莎藝術(shù)大賞12月

BAZAARARTAWARDS-December美妝BAZAAR

Beauty

Walk-Monthly5～6月

芭莎綠島藝術(shù)節(jié)

FromMaytoJune-GreenBAZAARFestival

5月/11月

芭莎藝術(shù)派對(duì)

May/November-BAZAARNEWARTPARTY

8月芭莎設(shè)計(jì)大賞August-BAZAAR

Design

Awards季度更新

風(fēng)味與風(fēng)華Quarterly-GreenBAZAAR同道與知音Echoesof

OurCulture7月/11月BAZAARShine

July/November-BAZAARShine12月

芭莎珠寶年度盛典

December-BAZAARJewelry3月19月

不裝時(shí)裝周

March/September-PROPTHEACT6～7月

無(wú)界

·

展覽暨晚宴

From

June

to

July-BAZAAR

GALLERY8月

CVD七

夕

August-Chinese

Valentine's

Day春節(jié)CNY

芭莎新春ChineseNewYearTheater之華珠寶特別

策劃年輕

潮流芭莎野宴

4

月

/

1

0

月BAZAAR

GONE

WILD-April/OctoberBAZAARCity

Club

季度更新BAZAARCityClub-Quarterly芭莎國(guó)際美妝大獎(jiǎng)

5月/10月BAZAAR

Beauty

Awards-May/October尋美雅集

每月更新FromChina-January/OctoberBAZaRFromChina來

自

中

國(guó)每年在年初傳統(tǒng)節(jié)日做傳統(tǒng)文化輸出大專題。Featuredstoriesontraditionalculturededicatedtothecelebration

season

at

thebeginning

of

every

year.1月/10月(每年)

年

度

特

刊EveryJanuary/October

Annual

special

issue2023民

族

服

飾

文

化

EthnicCostumeCulture2024戲曲文化Traditional

Opera

Culture2021漢

服

文

化

HanfuDressingCulture1月BAZAAR以《時(shí)尚芭莎》周年刊為契機(jī)，我們自2019年10月刊開始，推出“來自中國(guó)”特別策劃，以年度封面人物、重磅時(shí)裝專輯、特別文化專題等形式，推動(dòng)時(shí)尚文化的東方表達(dá)，描繪當(dāng)代中國(guó)圖景。至此，“來自中國(guó)”不僅成為雜志主題，更成為《時(shí)尚芭莎》的價(jià)值觀與媒體使命，與中國(guó)品牌、設(shè)計(jì)師和整個(gè)產(chǎn)業(yè)，共同構(gòu)建中國(guó)時(shí)尚文化IP。By

launching

the

anniversary

issue

of

Bazaar

Fashion,we

created

a

special

program

called"Originating

in

China"since

October

2019.The

program

promotes

theEastern

expression

of

fashion

culture,illustrating

the

contemporary

cultural

landscape

in

China.Since

then,“Originating

in

China”became

more

thanjust

a

theme,but

also

the

core

value

and

the

key

mission

ofthe

magazine.Over

the

years,itestablished

a

Chinese

fashion

culture

IP

togetherwith

localbrands,designers

andthewhole

industry.FromChina來

自

中

國(guó)2024以“中”為美的中式哲學(xué)Chinesephilosophy—A“Centered”Beauty2023中國(guó)人的歡慶時(shí)刻Chinesepeople'scelebrationmoments1月/10月(每年)

年度

特

刊EveryJanuary/OctoberAnnualspecial

issue2020棉麻絲絨Cotton

and

linen,velvet2019江河湖海Rivers,Lakes,and

Seas10月BAZAAREveryMarch作為女性力量的引領(lǐng)者與推動(dòng)者，《時(shí)尚芭莎》與全球智美女性同行，并以每年3月為Key

Month,邀請(qǐng)全球杰出女性舉辦“智美女性”主題論壇，展現(xiàn)年度女性聲音與女性力量。同時(shí)，我們還全年通過雜志內(nèi)容專題、特別策劃、品牌定制等形式，以“視頻+社交+雜志+活動(dòng)”的方式，

持續(xù)輸出“智美女性”內(nèi)容。As

aleaderinpromotingwomen'spower,FashionBazaar

moves

forward

with

all

the

wise

and

beautiful

women

around

the

world.Every

March

is

the

key

month

of

thebranding

events.We

invite

outstanding

women

all

over

the

world

to

be

part

ofour

"Graceful

Wisdom

in

Women"conference,express

women’s

voice

and

showcasefemaleempowerment.Wecontinuetheconversationbycuratingdiversecontentincluding

always-on

stories,features,branding

campaign

in

the

format

of

"videos+socialmedia+magazines+activities”,keepcommunicatingonthetheme“GracefulWisdominWomen”

.GracefulWisdominWomen智

美

女

性3

月

(

每

年

)女

性

力

量

IP66與

時(shí)輯我她邏輯Female

Empowerment

IPGracefulWisdominWomen合作案例-寶曼蘭朵合作案例-

希思黎GracefulWisdominWomenBAZAARCSBAZAARKCASBAZAAR

ICONS,凝聚時(shí)代榜樣之光。作為《時(shí)尚芭莎》規(guī)模最大、影響力最大的年度時(shí)尚盛典與全明星盛事，BAZAAR

ICONS深

入

洞

察年度榜樣趨勢(shì)，集結(jié)年度最具影響力與代表性的明星、音樂人、藝術(shù)家、時(shí)尚名人、行業(yè)先鋒，致敬ICON

人物，探索ICON

精神，在具有高

度、深度、破圈度的時(shí)尚營(yíng)銷大事件中，推動(dòng)中國(guó)

ICON

的時(shí)代共鳴與文化自信。BAZAARICONS,whereallherolemodelsfoutimesather

and

celebrate.As

te

largest

and

most

influential

annual

fashion

awards

and

allstarevent

of

Bazaar

Fashion,BAZAARICONSdeeplyunderstandsthetrends,invitingtherole-modelsincluding

mostinfluential

and

representative

stars,musicians,artists,fashion

celebrities,andindustrypioneersoftheyearTheawardshonortheiconicfigures,explorethe

iconic

spit,resonatewith

the

modern

audience

and

enhance

the

cultura

pride.DMN

YDLR

TIME

OANYOLRTIMEBMNYURTIMEDN

R

EBAZAARICONS

時(shí)尚芭莎年度盛典4～5月(每年)FCAS

CS

FromApriltoMayeveryyearBAA

ABAZAAR1CONSWBBARBA△A年的秀的時(shí)商是做我自已TIFFANYBAZAARICONS合

作

案

例NEW

BALANCE“B

AZAAR

ART

AWARDS芭莎藝術(shù)大賞”年度盛典，是《時(shí)尚芭莎》、Green

BAZAAR及《時(shí)尚芭莎藝術(shù)》聯(lián)合發(fā)起的年度美學(xué)傳承文化盛典，聚焦于影響中國(guó)審美的人和他們推動(dòng)的事業(yè)。基于主流時(shí)尚媒體平臺(tái)的文化責(zé)任，《時(shí)尚芭莎》持續(xù)推動(dòng)全球風(fēng)尚與本地文化的對(duì)話，并通過“芭莎藝術(shù)大賞”年度盛典，發(fā)現(xiàn)、表彰和慶祝那些在文化、藝術(shù)、設(shè)計(jì)、時(shí)尚和生活方式領(lǐng)域推動(dòng)審美前行的創(chuàng)造者。他們包括個(gè)體、機(jī)構(gòu)、品牌、社區(qū)甚至城市，他們持續(xù)創(chuàng)造著新時(shí)

代的美學(xué)表達(dá)，引領(lǐng)時(shí)代審美。The

"BAZAARARTAWARDS"isanannualeventorientedonChinese

aesthetic

and

culturalheritage.The

awards

arejointly

initiatedby

Bazaar

Fashion,Green

BAZAAR,andBazaarArt,focusingontheimportantfigureswhofosterandimpact

onthe

aesthetics

ofthe

entirenation,tells

the

story

of

their

ambitious

career.Knowingitsresponsibilityasamainstreamfashionmedia,BazaarFashioncontinuouslypromoting

dialoguesbetween

global

fashion

and

local

culture.Meanwhile,itdiscovers,recognizes,andcelebratescreatorswhohaveinfluencedandcultivatedtheaesthetics

in

the

fields

of

culture,art,design,fashion,,and

lifestylewith

the

annual"BazaarArtAwards".Theyareindividuals,institutions,brands,communities,orevencities,whichnotonlyexpressbeauty,but

also

leadthe

aesthetic

of

our

times.BAZAARARTAWARDS時(shí)尚芭莎藝術(shù)大賞12

月

(

每

年

)年度文化盛典EveryDecemberAnnualCulturalAwardsGreenBAZAARFestival芭莎綠島藝術(shù)節(jié)5～6月(每年)可持續(xù)藝術(shù)生活I(lǐng)PEveryMaytoJuneSustainableArtLivingIPGreen

BAZAAR

Festival芭莎綠島藝術(shù)節(jié)，是Green

BAZAAR發(fā)起以藝術(shù)為靈感，可持續(xù)生活方式為主張的主題節(jié)慶IP。

我們邀請(qǐng)藝術(shù)家、設(shè)計(jì)師、品牌主理人，以藝術(shù)快閃、落日音樂會(huì)、可持續(xù)市集等形式，

展開對(duì)美好生活的全新體驗(yàn)。Inspiredbyart,theGreenBAZAARFestivalisathemedfestival

IP

initiatedby

Green

BAZAARto

advocate

a

sustainable

lifestyle.We

invite

artists,designers,and

brand

managers

to

engage

in

new

experiences,pursuit

ofa

better

life

through

art

pop-ups,sunsetconcerts,greenmarkets,andother

activities.R

BA1EWA2701214新世代美學(xué)覺醒EveryMay/NovemberVisual

Art

Party

IP“BAZAAR

ART時(shí)尚芭莎藝術(shù)”年度藝術(shù)發(fā)現(xiàn)計(jì)劃——BAZAAR

NEW

ART,以“新世代美學(xué)覺醒”為主題，推出NEW

ART年度主題封面、年度主題刊，并在每年5月、11月攜手北京、上海兩大藝術(shù)季，打造

BAZAAR

NEW

ART

PARTY芭莎藝術(shù)派對(duì)!與年輕藝術(shù)家、音樂人共同呈現(xiàn)全新美學(xué)觀念與藝術(shù)風(fēng)貌。In

the

theme

of'New

Aesthetic-Renaissance”,BAZAAR

ART"Annual

Art

Discovery

Program

launches

the

annually

themed

cover

NEW

ART

and

special

edition.Meanwhile,the

program

collaborate

with

major

art

seasons

in

Beijing

and

Shanghai

to

create

series

artparties

BAZAARNEWART

PARTY,leadingthetrend

together

with

young

artists

and

musicians,demonstrating

new

art

concept

and

presence.BAZAARNEWARTPARTY芭

莎

藝

術(shù)

派

對(duì)5月/11月(每年)視覺藝術(shù)派對(duì)IPBAZAARANTAZERO

BAZ?ARBAZAARNewArtParty今日可持續(xù)綠動(dòng)會(huì)BAZAARNEWARTPARTY合

作

案

例

-

安

踏BAZAAR芭莎藝術(shù)設(shè)計(jì)大賞BAZAAR

ART&DESIGN

AWARDS

2024天貓

V

榜奇

妙

夜“BAZAAR

Design

Awards

芭莎設(shè)計(jì)大賞”是中國(guó)設(shè)計(jì)文化價(jià)值共創(chuàng)平臺(tái)。我們致力于“為更美好的生活設(shè)計(jì)”。由《時(shí)尚芭莎》于2021年發(fā)起的“芭莎設(shè)計(jì)大賞”,以“為更美好的生活設(shè)計(jì)”為理念，以“甄選設(shè)計(jì)好物，共

創(chuàng)美好生活”為標(biāo)準(zhǔn)，專注于設(shè)計(jì)文化的價(jià)值發(fā)現(xiàn)、傳遞、共創(chuàng)?！鞍派O(shè)計(jì)大賞”的使命是持續(xù)發(fā)掘優(yōu)秀設(shè)計(jì)

產(chǎn)品與設(shè)計(jì)力量，并通過設(shè)計(jì)聯(lián)系起人們的生活方式、消費(fèi)產(chǎn)業(yè)與時(shí)代審美，鼓勵(lì)全社會(huì)共創(chuàng)更美好的生活方式。TheBAZAARDesignAwardsisaco-createdplatformtodemonstratetheChinese

design

culture

and

the

value

it

represents,aimingtodesign

for

abetter

life.The

"BazaarDesignAwards"wasinitiatedbyBazaarFashionin2021.Theeventfocuses

on

discovering,convey

and

co-creatingthevalue

of

design

culture.Under

the

umbrella

concept"Designfora

Better

Life”,the"Bazaar

Design

Awards"keepsexploringoutstanding

design

and

designers,encouraging

everyone

to

carve

their

own

way

towards

a

better

life

by

connecting

the

designindustry

with

people's

lifestyle,daily

consumptions

and

aesthetics.BAZAARDesignAwards芭

莎

設(shè)

計(jì)

大

賞8

月(

每

年

)

全球設(shè)計(jì)文化IP天

貓

\

/

榜天

貓

\

控EveryAugustGlobalDesignCultureIP無(wú)貓V顏以探索美與生活方式為使命的Green

BAZAAR,推出全新美食文化探索系列“風(fēng)味與風(fēng)華”,攜手明星與名廚賦能時(shí)尚文旅，持續(xù)探索美食與人文魅力，發(fā)現(xiàn)更多東方秘境與神州風(fēng)物?！帮L(fēng)味與風(fēng)華”不僅僅是一次美食之旅，更是一次文化探險(xiǎn)。我們前往神州大地的目的地，通過與名廚和明星的合作，將地方風(fēng)物與現(xiàn)代創(chuàng)意完美結(jié)合，展示東方美學(xué)的多樣性與豐富性。“風(fēng)味與風(fēng)華”不僅帶

領(lǐng)觀眾重新認(rèn)識(shí)目的地，還將為目的地留下一套時(shí)尚大禮：國(guó)際時(shí)尚媒體出品的視覺內(nèi)容，與中國(guó)頂尖星

廚打造的美食風(fēng)味。GreenBAZAARhaslaunchedanewfoodcultureseriesthemed“Flavor

and

Charm”to

continue

exploringbeauty

and

lifestyle.

Together

with

celebrities

and

famous

chefs,the

program

empowers

fashion

and

tourism

industry

by

traveling

around

and

discoveringcustomsandtraditions,cultureandculinary."Flavor

and

Charm"is

more

thanjust

a

culinaryjourney,but

also

a

cultural

discovery.We

travel

around

China,where

wewill

collaboratewithrenowned

chefs

and

celebritiestoperfectly

combine

local

culture

with

modern

creativity,showcasing

thediversityandrichnessof

Easternaesthetics.Theprogramisaimedto

introducenew

destinations

to

its

audience

as

well

as

presentingafashionablefeast—integratingfashionandflavor,satisfyingboth

eyes

and

stomach.Green

BAZAAR風(fēng)

味

與

風(fēng)

華QuarterlyExploretheCulinaryCulture

series每

季

度

更

新美食文化探索系列“同道與知音——中國(guó)文化人的時(shí)代新聲”,是Green

BAZAAR

聯(lián)合BAZAAR

ART《時(shí)尚芭莎藝術(shù)》,雙刊共創(chuàng)的時(shí)代文化主題IP,通過與頂尖文學(xué)節(jié)、戲劇節(jié)合作的形式，聚集各領(lǐng)域的文化學(xué)者，邀請(qǐng)他們

根據(jù)時(shí)代主題作出屬于自己的回應(yīng)。為何現(xiàn)在我們需要文化的回歸?在我們的時(shí)代，需要聽到怎樣的文化新聲?通過對(duì)過去的回溯、向現(xiàn)在的

提問，我們有理由相信，

一個(gè)全新的文化審美時(shí)代正在到來，而這些美好理想的實(shí)現(xiàn)全由“我”定。Peers

andFriends

-TheNewVoice

ofChinese

CulturedAudience

is

a

culturalthemed

IP

co-created

by

Green

BAZAAR

andBAZAARART.Collaboratingwithtopliteraryanddramafestivals,itgatherscultural

scholars

fromvarious

fields

and

invites

themto

make

their

own

responses

based

on

their

mission.Whydoweneedtogobacktoculture?What

new

culture

voices

do

we

need

to

hear

in

our

era?By

looking

back

at

the

past

and

asking

questions

about

the

present,we

should

believe

that

a

new

era

ofcultural

aesthetics

is

coming,and

each

individual

isencouraged

to

pursue

and

realize

his

or

her

own

dream.BAZAAR臺(tái)同道奧音全EchoesofOurCultureEchoesofOurCulture同

道

與

知

音文化的同道與知音中國(guó)文化人的時(shí)代新

聲TheNewVoiceof

ChineseCulturedAudience金字

滑時(shí)代文化主題IP

Culture

ofOur

Era

IP像我由BAZAARBeautyAwards芭莎國(guó)際美妝大獎(jiǎng)5月/10月(每年)夏季榜/年終榜BazaarInternationalBeautyAwardsSummer/End

of

YearRankingsMayandOctober

everyyear一年兩次，在消費(fèi)大數(shù)據(jù)洞察基礎(chǔ)上推出的美妝產(chǎn)品權(quán)威榜單。藝人、當(dāng)紅KOL、

美妝專家、超模共襄盛舉，成為年度美妝行業(yè)的盛事。Anauthoritativerankingof

beautyproductsreleasedtwiceayear.Therankingisbasedonaninsightful

analysis

ofthe

overall

consumerdata.Celebrities,trendyinfluencers,beautyartists,andsupermodelsallparticipateinthisgrand

event

of

thebeauty

industry.BAZAARBY韻動(dòng)如豈漿

京BYSM尋美雅集韻動(dòng)妙巴MonthlyBeautyCultureIP世界上的每一種美都值得我們探尋!芭莎全新美妝視頻IP,

主打走出去，探尋美的形式?？珊w溯源、

品牌大型活動(dòng)現(xiàn)場(chǎng)、共創(chuàng)美妝大片幕后等多種形式，挖掘美妝背后的故事、文化、歷史與深意。走出去、

美起來、有內(nèi)涵!Every

kind

of

beauty

in

the

world

is

worth

exploring!Bazaar's

newbeauty

video

IP

focuses

on

going

around

the

world

andexploringbeauty.The

content

includes

finding

roots,brand

events,brand

video

andbackstage

stories

in

order

to

discover

theculture,stories

and

meaning

ofbeauty

brands.Let’sbe

audacious,be

beautiful,be

meaningful!BAZAARBeauty

Walk尋

美

雅

集整鑫通上片顏G

京

無(wú)

寫

是

5

0

北每

月

更新

美

妝

文

化

IPB8BVII(

聆

系ingbyBAZAAR

Shine高端珠寶文化晚宴7月/11月(每年)July/November結(jié)合高級(jí)珠寶發(fā)布時(shí)間，聯(lián)手品牌舉辦聯(lián)名大展專場(chǎng)，圍繞品牌高級(jí)珠寶設(shè)計(jì)理念，用芭莎的專家、藝人

和

VIC

資源為品牌活動(dòng)拓展更具美學(xué)高度和廣度的宣傳話題。Combiningwiththereleasetimeof

high

jewelry,wewillholdajointexhibitionwiththebrand,focusingonthe

design

concept

ofhigh

jewelry,andutilizingBazaar'sexperts,artists,andVICresourcestogeneratetheconversationand

elevate

aesthetics.xDO

NDONERLON

ONERYULON

ONEREveryDecemberBazaarJewelryAnnualAwards匯集國(guó)際國(guó)內(nèi)一線珠寶品牌、當(dāng)紅明星藝人、頂尖藝術(shù)家、各界行業(yè)精英的珠寶盛宴，包括晚宴、表演、

珠寶鑒賞等多種形式，充分展現(xiàn)絕美設(shè)計(jì)和工藝的珠寶作品，頒發(fā)當(dāng)年獨(dú)具匠心的珠寶作品和設(shè)計(jì)師獎(jiǎng)項(xiàng)。Itisa

jewelryfeastgatheringtopinternationaland

domestic

jewelrybrands,top

celebrities

artists,and

elites

from

all

industries.The

event

includes

gala

dinner,performance,jewelry

showcase—demonstratingthebeautyof

designandcraftsmanshipin

jewelrymakingaswellashonoringthebest

jewelrypiecesandtheirdesigners.BAZAARJewelry

芭莎珠寶年度盛典12

月(

每

年)年度珠寶美學(xué)盛典BAZAAR身

在

都

市心

在曠

野#

和

芭莎

一

起

野

#BAZAAR時(shí)尚芭莎野宴，每年的春夏秋冬，會(huì)帶你走進(jìn)不同的廣闊天地，用最美麗的姿態(tài)體驗(yàn)極致野趣。芭莎野宴是美味、是美酒，是極寒、是酷熱，是春日艷陽(yáng)也是夏夜晚風(fēng)，是深入大自然的沉浸式體驗(yàn)。人生到底有多精彩，不試試怎么知道?The

annualBAZAARGONEWILD

OutdoorBanquettakes

you

out

into

the

wild,experiencing

the

outdoor

fun

in

the

most

authentic

and

aesthetic

way.Our

banquet

is

all

about

delicate

food,fine

wine,and

the

dynamic

beauty

ofnature.Howwonderful

is

our

life?Youwillnever

know

without

trying!BAZAARGONEWLD芭

莎

野

宴4月/10月(每年)野奢生活方式IPENSBAZAARcONELDGONEVLiving

inthe

city,Loving

inthe

wild

#Go

Wild

with

Bazaar#EveryApril/OctoberLuxuryOutdoorLifestyleIPWILD

EQuarterlyBazaarCityParty

IP“BAZAAR

City

Club

芭莎城市派對(duì)”是《時(shí)尚芭莎》自有IP活動(dòng)，在年度特別時(shí)間節(jié)點(diǎn)內(nèi)，聯(lián)合中國(guó)設(shè)

計(jì)師、藝術(shù)家，共創(chuàng)中國(guó)時(shí)尚聚會(huì)。已在2024年春夏深圳時(shí)裝周、2024年秋冬上海時(shí)裝周期間成功舉辦，

邀請(qǐng)時(shí)尚界重要人士、明星好友、超模、設(shè)計(jì)師、品牌代表等行業(yè)精英，齊聚派對(duì)，探索時(shí)尚的無(wú)限可能。

在芭莎城市派對(duì)里，我們交流最新的時(shí)尚趨勢(shì)，感受中國(guó)設(shè)計(jì)的無(wú)盡創(chuàng)意。BAZAARCityClubisafashioneventownedbyBazaar,which

collaborates

with

Chinese

designers

and

artists

to

create

a

Chinese

fashion

gatheringduringspecialperiodsoftheyear.Ithasbeensuccessfullyheldduringthe

2024Spring/Summer

ShenzhenFashion

Week

and2024Autumn/WinterShanghaiFashionWeek,invitingimportantfiguresinthe

fashionindustry,celebrity

and

friends,supermodels,designers,brandrepresentativesandindustryelitestoattendthepartiesandexplore

the

infinitepossibilities

of

fashion.At

the

Bazaar

CityParty,weexchangethelatestfashiontrends,andexperiencetheendless

creativity

of

Chinese

design.BAZAARCityClub芭

莎

城

市

派

對(duì)每

季

度

更

新時(shí)裝周期間《時(shí)尚芭莎》將遠(yuǎn)赴歐洲，邀請(qǐng)明星、超模、品牌設(shè)計(jì)師與KOL,圍繞“不裝”主題打造一場(chǎng)酣

暢淋漓的芭莎不裝時(shí)裝周。在這場(chǎng)不裝時(shí)裝周里，既有秀場(chǎng)內(nèi)外的即興“抓捕”與隨機(jī)采訪，又有專屬品牌

的定制大片，同時(shí)有兼具時(shí)髦趣味的派對(duì)。我們希望通過芭莎的聲量與審美，將時(shí)裝周在國(guó)內(nèi)的影響力最大化。

也希望在國(guó)際秀場(chǎng)之上回頭望，帶領(lǐng)更多中國(guó)面孔走向國(guó)際舞臺(tái)。齊聚合力，每個(gè)人都將感受到時(shí)尚行業(yè)的

蓬勃生命力。During

the

Fashion

Week,Bazaar

Fashion

willtravel

to

Europe

and

invite

celebrities,supermodels,designers,and

influencersto

create

an

exciting

fashion

event

named

“Drop

the

Act”During

the

fashion

week,you

will

see

ambush

interviews

from

backstage,customizedvideoscuratedforbrands,andthemostchicpartiesforeveryoneto

love

and

enjoy.Wehope

to

maximizethe

influence

ofBazaar

Fashion

Week

in

China

through

our

unique

voice

and

aesthetics,bring

more

Chinese

faces

to

the

internationalstage,gatheringeveryonetogether,andletthemfeelthevitality

of

the

fashion

industry.PTHE

ACTCREATIVE

PROP0DKOPLEAYPROPTHEACT不

裝

時(shí)

裝

周BAZAAR2025YORK&MILAN&PARISSPRING-SUMMERFASH3月/9月米蘭巴黎BVAR

A

G

《時(shí)尚芭莎》以電影為核心，從音樂、人文、藝術(shù)等內(nèi)容板塊出發(fā)，打造“多邊創(chuàng)意之境”計(jì)劃，邀請(qǐng)電影、文化藝術(shù)行業(yè)、不同藝術(shù)形式的內(nèi)容創(chuàng)作者，碰撞交流，以時(shí)尚影像為媒介，多種藝術(shù)形式有機(jī)跨界結(jié)合，

訴說對(duì)創(chuàng)作、勇氣和活力的無(wú)限追求。活動(dòng)包括展覽、晚宴、Pop

Art等多種形式，共同推廣展示多媒介藝術(shù)的創(chuàng)作過程，給予創(chuàng)作者一個(gè)內(nèi)容展示平臺(tái)。Inspired

by

cinematography,Bazaar

Fashion

started

a

project“Creativity

Wonderland”oriented

on

cultural

creation

including

music,humanities

subjects

and

fine

arts.The

program

invites

various