-Aboutthebiddingfortheinternationalconference-關(guān)于國際會(huì)議競(jìng)標(biāo)的那些事●參會(huì)人數(shù)必須達(dá)到50人以上●定期組織舉行會(huì)議（不包括一次性會(huì)議）●必須至少三個(gè)及以上國家/地區(qū)輪流舉行國際大會(huì)與會(huì)議協(xié)會(huì)-Speaker/Anne-CONTENS

目錄●

Introduction/介紹●

BidStrategy/競(jìng)標(biāo)策略●

TailoringaBid(groupworkshop)/定制投標(biāo)●

WinningPresentationTips/贏得演講的小貼士WhyBid?

為什么競(jìng)標(biāo)Knowledge&CreativeEconomyKnowledgeFoundation基礎(chǔ)知識(shí)Universities(degrees,qualifications)大學(xué)（學(xué)位、資格）Trade貿(mào)易(fuel燃料)Talent天賦Investment投資GlobalNetworks全球網(wǎng)絡(luò)(engagement參與)Attraction吸引力AttractionBenefitsofaKnowledge&CreativeEconomyKnowledge知識(shí)NewIdeas新想法Profile/Brand資料、品牌Platform/Showcase平臺(tái)展示Exports/Trade出口貿(mào)易Growth增長Modernization時(shí)尚性Diversification多樣化Professionalization專業(yè)性Internationalization

Standards國際化標(biāo)準(zhǔn)Investment投資Talent天賦Associations(certifications,life-long-learning)協(xié)會(huì)（學(xué)位、終生學(xué)習(xí)）拓展ExtensionExtensionKnowledgeandCreativeEconomicModel知識(shí)產(chǎn)業(yè)KnowledgeIndustriesCreativeIndustries創(chuàng)意產(chǎn)業(yè)應(yīng)用ApplicationApplicationBusinessEvents-WhyareWeWantingConventions-TheBidBrief

競(jìng)爭摘要-UnderstandingtheBidBrief-●

Whoarethekeydecisionmakersandwhatdotheycareabout(“hotbuttons”)/誰是關(guān)鍵決策者和他們?cè)谝馐裁矗狳c(diǎn)）●

Whoinfluencesthem?/誰會(huì)影響他們●

Keyissues/關(guān)鍵問題●

Whattheywanttoseeoutoftheconference/他們想在研討會(huì)中看到什么●

Whatdestinationaretheyleaningtowardandwhy?/他們傾向于什么樣子的會(huì)議目的地，為什么？●

DeterminetheirpreconceptionsofChina/Hangzhouandcompetingdestinations.Havetheybeento

China/Hangzhoubefore?/他們之前去過中國/杭州嗎？確定他們預(yù)想中國/杭州競(jìng)爭會(huì)議目的地●

Determinetheirinvolvementandexperiencewithpreviousconventions/確定他們過去參加的會(huì)議和經(jīng)驗(yàn)?！?/p>

Determinetheirdegreeofinfluenceovertherestofthedecisionmakers/確定他們對(duì)其他決策者的影響程度●

Arethereanyvotingblocksorpreferencestowardsaspecificdestination/他們是否對(duì)特定的會(huì)議目的地有偏好。BidStrategy

競(jìng)標(biāo)策略-BeingStrategicwhatyouneedtoknow

-Bidbrief競(jìng)標(biāo)簡介=whatyouneedtoknow/你需要知道什么Bidstrategy競(jìng)價(jià)策略=whatyoudowithwhatyouknow/你知道該做些什么●Ifwehaveaclearstrategy…如果我們有清晰的策略●Ifwecustomiseourbid…如果我們定制競(jìng)價(jià)方案●Ifwespeakclearlytowhattheywant…如果我們可以清楚的表達(dá)出對(duì)方想要的●Andsolvetheirproblems…解決他們的問題●Wewillwinoverdestinationsthatdo“stock-standard”bids./我們將會(huì)贏得“備用標(biāo)準(zhǔn)”的會(huì)議目的地競(jìng)標(biāo)BidStrategy

競(jìng)標(biāo)策略-WhyNagoyaforISPCAN2014?

--DeterminingSelectionCriteria

-●NagoyawasselectedbecausetheytailoredthebidveryspecificallytothegoalsofISPCAN.ThethemeoftheeventwasaboutpsychologicalsupportforchildrenintheaftermathoftheGreatEastJapanEarthquakein2011.Theproposalandbidpresentationsdemonstratedastrongunderstandofthemeetingwithinthelocalcommunity.

之所以選擇名古屋，是因?yàn)樗麄兏鶕?jù)兒童虐待防治中心的目標(biāo)專門定制了投標(biāo)。活動(dòng)的主題是關(guān)于2011年東日本大地震后兒童的心理支持。提案和投標(biāo)介紹表明了當(dāng)?shù)厣鐓^(qū)對(duì)會(huì)議的深刻理解?！馧agoyapresentedaplantodrivelocalparticipationwhichwouldhelpmaximizerevenuefromthecongress.Japanofferedtheuseofits“tax-exemptdonations”service.

名古屋提出了一項(xiàng)推動(dòng)當(dāng)?shù)貐⑴c的計(jì)劃，這將有助于最大限度地提高大會(huì)的收入。日本提出使用其“免稅捐贈(zèng)”服務(wù)?！馮hestrengthofthesuggestedposttours.Nagoyaarrangedtourstolocalchildren’shealthfacilitiesprotectingat-riskchildrenwithintheregion.Theyalsoofferedanoptional2daytourtonearbyKyoto,theculturalcapitalofJapan.

他們的優(yōu)勢(shì)是建議的加強(qiáng)災(zāi)后的旅游。名古屋安排參觀當(dāng)?shù)貎和＝≡O(shè)施，以保護(hù)該地區(qū)的高危兒童。他們還提供了前往附近日本文化之都京都的可選2日游?！馧agoyaalsopromotedtheconferencelocallytoboostattendance.1400ofthe1900delegateswereJapanese.

名古屋還在當(dāng)?shù)赝茝V會(huì)議以提高出席率。1900名代表中有1400名是日本人?！馧agoyawasalsorecognizedforitslocationwithinJapan;NagoyaisverycentralandallowsforexcursionstootherdestinationslikeKyotoandTokyo.

名古屋也因在日本的地理位置而受到認(rèn)可。名古屋位于市中心，可以前往京都和東京等其他目的地。TailoringtheBid定制投標(biāo)-TailoringtheBid-●

Highlightyourstrengths/突出你的優(yōu)勢(shì)●

Preparearesponseforyourweaknesses/為你的弱點(diǎn)準(zhǔn)備一個(gè)回應(yīng)●

E.g.perceptionsofcost/成本觀念●

Seekindustrysupport/尋求行業(yè)支持●

Focusoncompetitivepricing/專注于有競(jìng)爭力的價(jià)格●

Highlightpotentialforotherrevenuesources/突出其他收入來源的潛力●

Putavalueonallservicesprovided/重視所提供的所有服務(wù)●

Costsavings/節(jié)約成本●

Costcomparisons/成本比較WinningPresentationTips小貼士-PresentationGuidelines-●

Opening–acknowledgeVIP’s,officiallanguage/開幕-感謝貴賓，官方發(fā)言●

Introducepresentationteam/介紹演講團(tuán)隊(duì)●

Agenda(outlinewhatyouwilltalkabout)/議程（概述將要討論的內(nèi)容）●

Keysellingpoints(executivesummary)/關(guān)鍵點(diǎn)（執(zhí)行摘要）●

Highlightthebenefitstotheassociation,audience/凸顯對(duì)協(xié)會(huì)和觀眾的好處●

Makesureyouaddressbidcriteria(official&unofficial)/確定競(jìng)標(biāo)標(biāo)準(zhǔn)（官方和非官方的）●

Highlightstrengthsandrespo