豫園商城企業(yè)介紹〔2021版〕Companyintroduction〔2021〕目錄CONTENT豫園商城概覽YuyuanTouristMart

Overview豫園商城業(yè)績(jī)YuyuanTouristMartResults豫園商城愿景

YuyuanTouristMartVision

豫園商城核心競(jìng)爭(zhēng)力YuyuanTouristMartCompetencies豫園商城，源于150多年前清同治年間的老城隍廟市場(chǎng)，是海派商市的“風(fēng)水寶地〞，是上海古城的發(fā)源地，其前身豫園商場(chǎng)系中國(guó)第一家上市的商業(yè)股份〔600655〕，有“中華商業(yè)第一股〞之美譽(yù)。

【豫園商城概覽】YuyuanTouristMart

OverviewYuyuanTouristMart(hereinafterreferredtoasYuyuan)isthecradleofShanghaiOldTown,italsousedtobethefirstlistedcompanyinChinaofitsindustry.【豫園商城概覽】YuyuanTouristMart

Overview1992年，上海豫園旅游商城股份正式掛牌成立，開創(chuàng)了跨部門、跨地區(qū)、跨所有制商業(yè)企業(yè)改制的先河。2002年，民營(yíng)高科技企業(yè)復(fù)星集團(tuán)成為豫園商城第一大股東，為其注入了更多的活力、動(dòng)力與搏擊資本市場(chǎng)的能力。YuyuanTouristMartwentlistedin1992.In2002,FOSUN,aprivatehi-techgroupbecamethelargestshareholderofYuyuan.【豫園商城概覽】YuyuanTouristMart

OverviewToday’sYuyuanisafamousChinesecommerciallistedcompanywhosebusinessscopescovergoldjewelry,catering,businesstravelcultureproperty,medical,travelretailservicesaswellasbusinessandstrategicinvestment.Itscorecompetitivenessinclude3“FamousBrandofChina,〞15“FamousBrandofShanghai,〞“Time-honoredBrand〞and“Time-honoredBusiness.〞Amongthe500mostvaluablebrandnamesinChina,Yuyuanranked83rd.項(xiàng)目2010年2011年同比增長(zhǎng)率（%）營(yíng)業(yè)收入1,207,0231,660,40437.56利潤(rùn)總額88,538104,69818.25凈利潤(rùn)67,27385,49727.09總資產(chǎn)1,027,2881,225,89319.33凈資產(chǎn)456,982509,05611.40總股本143,732143,732分配情況每股派發(fā)0.5元紅利每股派發(fā)0.7元紅利單位：萬元【豫園商城業(yè)績(jī)】YuyuanTouristMartResults【豫園商城業(yè)績(jī)】YuyuanTouristMartResults2021年，豫園商城營(yíng)運(yùn)品質(zhì)持續(xù)提升、品牌影響持續(xù)擴(kuò)大、行業(yè)地位持續(xù)提高、經(jīng)濟(jì)效益持續(xù)增長(zhǎng)，實(shí)現(xiàn)營(yíng)業(yè)收入166億元人民幣，列商業(yè)類上市公司第9位；凈利潤(rùn)8.5億元人民幣，列商業(yè)類上市公司第4位；市值近120億元人民幣〔按2021年底股價(jià)〕，列商業(yè)類上市公司第7位。In2021,Yuyuan’soperationalperformance,brandinfluence,industrialprestigeandfinancialreturnscontinuetoimprove.Yuyuanachieveoperatingincomeof16.6billionyuan,ranking9thamongcommerciallistedcompanies.Yuyuan’snetprofitwas850millionyuan,ranking4thamongcommerciallistedcompanies.Yuyuan’smarketvalueis12billionyuan(accordingtostockpriceofyearend2021),ranking7thamongcommerciallistedcompanies.【豫園商城核心競(jìng)爭(zhēng)力】YuyuanTouristMartCompetenciesThecorecompetencesofYuyuan:Thebusinesstravelcultureareabasedonaculturaltouristattraction,diversifiedbusinessdevelopmentincludingcorebusinessinvestmentandstrategicinvestment,time-honoredbrandnameandrichculturalheritage,thesearethemostimportantvaluechainofYuyuan.Yuyuanisaone-stopserviceandproductcomplexthatmeetspeople’sneedsof“catering,hospitality,transportation,travel,shoppingandentertainment.〞地處上海中心商業(yè)區(qū)的豫園商圈，目前已成為全國(guó)商旅文地產(chǎn)聯(lián)動(dòng)開展的經(jīng)典案例和最正確示范區(qū)，成為融旅游觀光、休閑購物與文化體驗(yàn)于一體的“上海城市名片〞，年均客流量3700萬人次。2021世博年，豫園商圈客流超過5500萬人次。Yuyuanbusinesscircle,locatedinShanghaicitycenter,isatypicalcaseandmodelofintegrationofbusiness,travelandcultureinChina.ItisanamecardforShanghaioftravel,shoppingandculturalexperience.Yuyuanhasanannualflowofvisitorsof37million.In2021,theyearofShanghaiExpo,55millionvisitorscametoYuyuan.【豫園商城核心競(jìng)爭(zhēng)力】{商旅文聯(lián)動(dòng)能力}Business,TravelandCultureIntegrationCapacity【豫園商城核心競(jìng)爭(zhēng)力】{商旅文聯(lián)動(dòng)能力}Business,TravelandCultureIntegrationCapacity豫園商圈現(xiàn)有商業(yè)經(jīng)營(yíng)面積近10萬平方米，經(jīng)營(yíng)業(yè)績(jī)連續(xù)十四年名列全國(guó)大型零售商業(yè)企業(yè)〔單店〕銷售額第一位。改革開放以來，豫園商城抓住公司重組和改制的歷史機(jī)遇，充分運(yùn)用園廟市為一體的戰(zhàn)略資源，致力于打造“精致豫園〞，造就了上海最中國(guó)的地方。同時(shí)，公司又致力于商旅文資源的有機(jī)結(jié)合，在傳承與創(chuàng)新中逐步形成了豫園中國(guó)日〔節(jié)〕的概念，使豫園商圈成為“上海市商旅文結(jié)合最正確示范區(qū)〞以及“全國(guó)文明旅游景區(qū)〞。Yuyuanbusinesscirclehasafloorareaof100thousandsquaremeters.ItsbusinessperformancetoppeditspeersinChinafor14consecutiveyears.Yuyuanisthe“BestPracticeforBusiness,TravelandCultureIntegrationofShanghai.〞【豫園商城核心競(jìng)爭(zhēng)力】{商旅文聯(lián)動(dòng)能力}Business,TravelandCultureIntegrationCapacity【豫園商城核心競(jìng)爭(zhēng)力】{商旅文聯(lián)動(dòng)能力}Business,TravelandCultureIntegrationCapacity歷史的積淀與延承賦予豫園商城眾多優(yōu)秀的品牌資源，目前公司擁有1個(gè)中國(guó)名牌、3個(gè)中國(guó)著名商標(biāo)、15個(gè)上海著名商標(biāo)及13個(gè)中華老字號(hào)品牌，且這些品牌均在各自行業(yè)領(lǐng)域內(nèi)處于領(lǐng)先地位。Yuyuanhas3“FamousBrandofChina,〞15“FamousBrandofShanghai,〞15“Time-honoredBrand〞and13“Time-honoredBusiness.〞Allthebrandsholdleadingpositionsintheirrespectivefields.【豫園商城核心競(jìng)爭(zhēng)力】{品牌運(yùn)營(yíng)能力}BrandOperationCapacityTheLaoMiaoJewelryandFirstAisaJewelryareboth“FamousBrand〞andcontributedtothegoldjewelrysectorofYuyuan.【豫園商城核心競(jìng)爭(zhēng)力】{品牌運(yùn)營(yíng)能力}BrandOperationCapacity【豫園商城核心競(jìng)爭(zhēng)力】{品牌運(yùn)營(yíng)能力}BrandOperationCapacity老城隍廟餐飲業(yè)有上海本幫菜源頭的上海老飯店、接待國(guó)賓名流最多的綠波廊酒樓、集全國(guó)地方名小吃之大成的老城隍廟小吃廣場(chǎng)、享譽(yù)海內(nèi)外的南翔饅頭店等。老城隍廟餐飲業(yè)重點(diǎn)關(guān)注于擁有品牌和網(wǎng)絡(luò)渠道優(yōu)勢(shì)，具有連鎖管理經(jīng)驗(yàn)和管理團(tuán)隊(duì)的餐飲公司，以實(shí)現(xiàn)優(yōu)勢(shì)互補(bǔ)，共謀開展。Yuyuan’scateringsector,alsoknownasOldCityGodTempleCateringincludeShanghaiClassicalRestaurant,thebirthplaceofShanghaicuisine,LvbolangRestaurant,famousforhostingoverseasguests,OldTempleSnackSquare,coveringallfamoussnacksanddishesinChinaandtheNanxiangSteamedBunRestaurant,widelyknownathomeandabroad.【豫園商城核心競(jìng)爭(zhēng)力】{品牌運(yùn)營(yíng)能力}BrandOperationCapacity【豫園商城核心競(jìng)爭(zhēng)力】{品牌運(yùn)營(yíng)能力}BrandOperationCapacity豫園商城中醫(yī)藥業(yè)的“中國(guó)著名商標(biāo)〞童涵春堂，創(chuàng)立于1783年，現(xiàn)已成為工商合一、中西合一，集產(chǎn)、供、銷為一體的滬上知名中醫(yī)藥企業(yè)，系全國(guó)中醫(yī)藥商業(yè)百強(qiáng)企業(yè)。Yuyuan’smedicalsectorincludeTonghanchunHallPharmaceutical,a“FamousBrandofChina,〞thebusinessstartedasearlyas1783,itnowcombinesproductionandcommerce,traditionalChinesemedicineandwesternmedicine.TonghanchunHallisafamousenterpriseinShanghaithatintegratesproduction,supplychainmanagementandsales.ItrankedamongChina’stop100.【豫園商城核心競(jìng)爭(zhēng)力】{網(wǎng)絡(luò)渠道能力}SalesNetworkandChannelCapacityByyearend2021,Yuyuanhasalmost1600outlets.Amongthem1446areinthegoldjewelrysector,theyincludebrandfranchisestores,retainchainstores,authorizeddealersandotherforms.Thereare66outletsofYuyuan’scateringsector,amongthem16areoverseas.Inthemedicalsector,thereare58outletsincludingchainstores,authorizedbrandcounters.【豫園商城核心競(jìng)爭(zhēng)力】{網(wǎng)絡(luò)渠道能力}SalesNetworkandChannelCapacity香港店印尼巴厘島店韓國(guó)首爾店日本東京店【豫園商城核心競(jìng)爭(zhēng)力】Since2003,Yuyuaninvestedatotal2.2billionyuaninprojectsincludingZhaojinMining,WuhanZhongbei,BankofShanghai,Christine,ZhejiangInternationalTouristGroupandJiangxiWuyuanTouristShareholdingCo.,Ltd.Byyearend2021,theseprojectsgenerated1.1billionyuanreturn,andtheROIreachedaround50%.已有商業(yè)面積的提升與調(diào)整，力求經(jīng)濟(jì)效益與品牌效益的最大化開發(fā)新基地，完成商圈新布局，形成消費(fèi)群體和經(jīng)濟(jì)效益的新增量商圈的提升與擴(kuò)張戰(zhàn)略【豫園商城愿景】YuyuanTouristMartVision五年開展愿景：十年開展愿景：將公司建設(shè)成凈利潤(rùn)過百億的中國(guó)一流商業(yè)集團(tuán)主業(yè)的強(qiáng)化與拓展戰(zhàn)略品牌的優(yōu)化戰(zhàn)略持續(xù)優(yōu)化多品牌架構(gòu)模式強(qiáng)化母品牌塑造打造重點(diǎn)業(yè)務(wù)品牌形成多品牌資源的整合與協(xié)同管理體系公司五年開展戰(zhàn)略目標(biāo)OurGoal:MakingYuyuanBusinessCircle“No.1TourismBrandinShanghai,〞andbringingitfurtherto“First-classChineseTourismBrand〞.【豫園商城核心競(jìng)爭(zhēng)力】{做精商圈}YuyuanBusinessCircleUpgradingandExpansion目標(biāo)：將豫園商圈傾力打造成為“上海第一旅游品牌〞，并在此根底上進(jìn)軍“中國(guó)一流旅游品牌〞行列。【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtensionInthefuture5to10years,Yuyuanwillconcentrateonenhancinggoldjewelry,catering,business,travel,culturepropertyandmedicalsector,soastobecomeleadersorleadingenterprisesoftheseindustries.Meanwhile,Yuyuanwillgiveactivesupporttoitssubsidiariesintouristretailing,e-commerceandothermarketsegmentationssoastohelpthemestablishtheirindustrialpositions.【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtensionThrough“famousproductstrategy,〞theLaoMiaoJewelryunderYuyuanstrivestobecomeoneofthetop2jewelrycompaniesinChina.Through“famouschainstorestrategy,〞theFirstAisaJewelryunderYuyuanstrivestobeamongthetop10inChinaintermsofcomprehensivestrengthandthe“No.1BrandforWeddingJewelriesinChina.〞【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtensionAfter5yearsofdevelopment,therewillbeover2900outletsforYuyuan’sgoldjewelrybusiness,makingYuyuanthetopgoldjewelryretailerinChina.【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtension

豫園餐飲業(yè)CateringBusinessThefocusofthedevelopmentofYuyuan’scateringbusinesswillbeLvbolangRestaurant,ShanghaiClassicalReataurant,NanxiangSteamedBunRestaurantandOldTempleSnackSquare.After5yearsofdevelopment,Yuyuanwillbecameanindustrialgroupintegratingcatering,hospitalityandfoodprocessingandcombiningrestaurantoperationandinvestment.【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtension

豫園餐飲業(yè)CateringBusiness通過五年的開展，豫園餐飲業(yè)銷售規(guī)模力爭(zhēng)位列上海餐飲行業(yè)前三，網(wǎng)點(diǎn)數(shù)突破百家〔含海外門店〕。After5yearsofdevelopment,Yuyuan’scateringsectoraimstorankamongShanghai’stop3,withover100outlets(includingoverseasones).【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtension豫園商旅文地產(chǎn)業(yè)重點(diǎn)在全國(guó)大中型旅游城市尋找適宜的地產(chǎn)開發(fā)時(shí)機(jī)，創(chuàng)新性拓展豫園商旅文地產(chǎn)模式。通過五年的戰(zhàn)略實(shí)施，力爭(zhēng)將豫園房產(chǎn)公司打造成著名的專業(yè)開發(fā)經(jīng)營(yíng)商旅文地產(chǎn)的優(yōu)秀品牌，并成為房地產(chǎn)開發(fā)一級(jí)資質(zhì)企業(yè)。Thefocusofbusiness,travelandculturepropertywouldbesearchingforgoodpropertydevelopmentopportunitiesinlargeandmediumsizedtourismcitiesinChinaandinnovativelycreatingnewmodelsforYuyuan’sbusiness,travelandculturepropertydevelopment.After5yearsofdevelopment,Yuyuanwillbecomeanoutstandingbrandofbusiness,travelandculturepropertydevelopmentandaLevelApropertydevelopmentcompany.

豫園商旅文地產(chǎn)業(yè)Business,TravelandCulturePropertyBusiness【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtension通過五年的開展，豫園商旅文地產(chǎn)業(yè)力爭(zhēng)持有商業(yè)物業(yè)面積達(dá)40余萬平方米。After5yearsofdevelopment,Yuyuanwillstrivetoholdover400squaremetersofcommercialpropertyfloorarea.

豫園商旅文地產(chǎn)業(yè)Business,TravelandCulturePropertyBusiness上海豫園沈陽北中街工程北京御茗苑工程【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtension

豫園中醫(yī)藥業(yè)MedicalBusiness豫園中醫(yī)藥業(yè)將加快產(chǎn)品開發(fā)、品牌開展以及連鎖經(jīng)營(yíng)業(yè)態(tài)轉(zhuǎn)型開展；加強(qiáng)與國(guó)內(nèi)外優(yōu)秀中醫(yī)藥企業(yè)的戰(zhàn)略合作，有效嫁接市場(chǎng)資源，做大、做強(qiáng)百年老字號(hào)企業(yè)。Themedicalsectorwillengageinacceleratedproductandbranddevelopmentandtransformationofitschainstoreoperationalmodels.Yuyuanwillstrengthenstrategiccollaborationswithdomesticandoverseasmedicalcompanies,soastofurtherlevymarketresourcesandenhancethetime-honoredbrandname.【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtension通過五年戰(zhàn)略的實(shí)施，將“童涵春堂〞打造成為具有綜合競(jìng)爭(zhēng)力的中醫(yī)藥業(yè)領(lǐng)先企業(yè)和特色中醫(yī)藥品牌企業(yè)，力爭(zhēng)成為“中國(guó)第一中藥精制飲片〞品牌。After5yearsofdevelopment,TonghanchunHallwillbecomeacomprehensivetraditionalChinesemedicinecompanywithleadingpositionintheindustryanddistinctivefeatures.TonghanchunHallwillstrivetobecomeChina’sNo.1BrandofRefinedMedicineDecoctionPieces.

豫園中醫(yī)藥業(yè)MedicalBusiness【豫園商城核心競(jìng)爭(zhēng)力】{做大主業(yè)}YuyuanCoreBusinessEnhancementandExtension

豫園中醫(yī)藥業(yè)MedicalBusiness【