




版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報或認(rèn)領(lǐng)
文檔簡介
Jefferies
USA|Leisure
Thematic
Research
EquityResearch
June10,2025
JoinUsonOurJourney:ExploringBusiness
ModelFusioninLodging&Cruise
GivenstarkdifferencesinshareperformanceandvaluationsamongtheLodgingandCruisestocks,weexplorewaystheseindustriescanconverge.OuranalysisimpliesgreaterchangeopportunitiesforCruisethroughpartnerships,franchising,capitalstructureandM&A.Keytakes:1)transformationalfeegrowthof~30%onavg.forHLT,MAR,H,WHthroughfusionwithCruise,2)30%-60%valuationupsideforCCL,NCLH,RCL,VIKthroughintegratedstrategies.
Athousand-milejourneybeginswithasinglestep.Wepursuedalong-termhypothetical
explorationoftheprospectiveconvergenceofLodgingandCruise,whichwebelievehasvery
specificsynergies.Whetheritbethroughaffiliationdeals,franchising,orasset-lighterstructures,
webelievethatthereexistsearlyevidencethatthesestrategiesarealreadyunderway.Most
importantly,thesestrategiesprovidekeypositivesforboththeLodgingC-corpsandCruiselines,
includinghighervaluations.
ThemostobviousareawhereLodgingismoreevolvedthanCruise,inourview,iscustomer
acquisition.Webelievethatthereissignificantcostsavingspotentialforcruiselinesof~
$40M-$130M,whichweestimatederive5%-35%oftheirbookingsthroughtravelagentsatLDD
commissionrates.Meanwhile,theongoingquesttoincreasetheNUGTAMforLodgingC-corps
couldbeaugmentedby~550KtotalberthsbetweenCCL,RCL,NCLH,andVIK.Meanwhile,our
analysissuggeststhatLodgingcouldsee~$50Mto$130Minincrementalfees(HSDimprovement
vs.current)throughaffiliationdealsorasmuchas~$500Mto$1.85Binnewfeesthrough
franchisingarrangements(~50%upliftvs.current),withcruiselinesseeingupto~$800Mto$3.3B
(+15%)inincrementalrevenuefromthosesamefranchisingdeals.
Lighteningthecapitalload.Wealsohypothesizetheprospectsforcruiselinespursuingmore
asset-lightgrowth,aswithotherhospitalityareas.Giventhehighcostofships($400M-$2B),the
prospectsforotherlowercost-of-capitalentitiestofundownershipandmaintenanceofbothships
andprivateislandscouldprovehighlyaccretive.Wehaveexploredbothsale/leasebackandbrand/
assetbifurcationstructures,becausethecurrentlodgingmodelhasprovenmoreproductivefora
rangeofreasons.Ultimately,theabilitytogrowatlowcapitalcostdriveslowerleverage,andshould
positionvaluationstoexpandfrom7x-8xforthesenamesto10x+.
Thevirtuesofcapitalrecycling.Wealsoconsideredthenotionthatcurrentlyownedassetscould
berecycledonalimitedbasistoreduceleverage.AshasbeenthecaseinLodging,maritimeassets
couldbesoldtootherentities,whileretainingtheirmanagementandbrandedpresencethrough
franchiseormanagementagreements.Wesuggestthattheaccretionofsellingshipsat7x-12x
multipleswhileretainingfranchiseormanagementagreementsislikelytoliftenterprisemultiples
byatleast1x-3x.ThesetransactionshaveprovenhistoricallyhighlyproductiveinLodging.
CouldthevaluationdifferentialbeusedtodriveM&A?TheincrementalgrowthforLodging
supportshigherNUGthanpresentlycontemplatedandthereforeincrementallyhighervaluations
of1x-2xonEBITDA.ForCruise,thecurrentlevelsof7.5x-12.0xonEBITDAcouldalsoincrease
initiallyby30%-60%,leadingtoequityvalues~35%higheronaverage.Finally,weconsiderthenotion
thatasset-lightercruiselinescouldpositionthecompaniesforprospectivemergerswithLodging
operatorsovertheverylongtermwith21%accretionbyourmath.
Chart1-C-CorpsCouldSeeMeaningfulFee
UpliftFromCruise
C-CorpEst.FeesfromCruises($M)
AffiliateDeal
FranchiseDeal
CCL
$129.0
$1,856.1
RCL
$91.0
$1,318.2
NCLH
$52.7
$728.0
VIK
$49.1
$543.6
Source:CompanyData,JefferiesEstimates
Chart2-NUGGrowthFromCruiseSurpasses
MostOtherOptions
NUGGrowth
CCL
RCL
NCLH
VIK
MAR
25%
17%
7%
2%
HLT
21%
14%
6%
2%
H
78%
52%
21%
8%
Source:CompanyData,JefferiesEstimates
Chart3-C-CorpLoyaltyWouldLikelyImprove
CruiseEffectiveRevPAR
$97
$87
$61$64
$0
CCLRCLVIKMARHLT
Source:CompanyData,STR,JefferiesEstimates
1)Hexcludedduetocomparibilityissues.
Chart4-CruiseCouldSeeMeaningfulAdj.
EBITDAImprovementFromFranchiseDeals
Est.CruiseEBITDAfromC-CorpDeal($M)
AffiliateDeal
FranchiseDeal
CCL
$93.4
$1,563.4
RCL
$65.5
$1,032.2
NCLH
$35.7
$603.7
VIK
$19.9
$312.4
Source:CompanyData,JefferiesEstimates
Chart5-CCLWouldLikelySeeMeaningful
EBITDALiftFromC-CorpLoyalty
$0
Source:CompanyData,JefferiesEstimates
Chart6-NCLHTryingSomeAsset-Light
WouldLikelyProvideMeaningfulEquityValue
NCLHIncreaseinEquityValuefrom
AssetLight
AssetLightShips
2
4
6
EV/EBITDA
MultipleIncrease
1.0x
35.3%
38.4%
41.5%
2.0x
67.9%
71.3%
74.7%
3.0x
100.5%
104.2%
108.0%
Source:CompanyData,JefferiesEstimates
DavidKatz*|EquityAnalyst
(212)323-3355|dkatz@
AnthonyBerni,CFA*|EquityAssociate
+1(646)805-5496(office)|aberni@
RitaChen*|EquityAssociate
(212)336-6693|rita.chen@
RyanMcGeary*|EquityAssociate
(212)778-8968|rmcgeary@
$88
$50
Pleaseseeanalystcertifications,importantdisclosureinformation,andinformationregardingthestatusofnon-USanalystsonpages17-22ofthisreport.
*JefferiesLLC/JefferiesResearchServices,LLC
JefferiesEquityRi
June10,2025
TableofContents
ExecutiveSummary
3
Partnerships,Affiliations,Franchising
and
4
BoostingCruiseRevPARThroughPartnershipsWithC-CorpLoyaltyPrograms
7
HigherRevPAR=HigherRevenue,SometimesaLotHigher
8
TheFeesAreWellWorthIt
10
AShifttoAsset-LightCouldCCLNCLH
BeHighlyAccretive,Particularlyforand
12
Private-BothaGameaPotentialATM
IslandsChangerand
14
SellingOlderShipsReducesLeverageImprovesEquityValue
and
14
DreamingBigonM&A
15
Pleaseseeimportantdisclosureinformationonpages17-22ofthisreport.2
ThisreportisintendedforJefferiesclientsonly.Unauthorizeddistributionisprohibited.
Pleaseseeimportantdisclosureinformationonpages17-22ofthisreport.3
ThisreportisintendedforJefferiesclientsonly.Unauthorizeddistributionisprohibited.
Jefferies
Leisure
EquityResearch
June10,2025
ExecutiveSummary
Chart7-Lodging&CruiseConvergence
Aswehaveexpandedourcoverageofthecruiselinesovertherecentpast,webelievethatthere
aresignificantsynergiesavailablebetweenLodgingandCruise.Thesesynergiescouldbeinthe
formofpartnerships,franchiseagreements,managementcontracts,orothersnotyetcontemplated.
ThekeyelementsoftheLodgingC-corpstrategies,includingasset-lightstructures,loyaltyprogram
drivendemand,andtechnologicalengagementshouldbeapplicabletoCruise,resultinginlower
leverage,capitalreturns,andhighervaluations.
AsforLodging,NUGhasproventhekeyearningsandvaluationdriveroverthepastseveralyears,
whileRevPARhasbeenanemicandlessrelevant.AswehavepreviouslyindicatedthegrowthinNUG
recurs,whileRevPARismomentaryandcyclical.NUGalsofuelsgrowthintheloyaltymembership
base,whichfurthergrowsthevalueofnon-RevPARfees.Thepotentialadditionofcruiseitineraries
wouldbringprospectivelyupto~550KberthsfromCCL,RCL,NCLH,andVIK,whichasanexample
wouldaddanywherefrom200bpsto5,000bpsofavailableNUGtoMARorHLT,oramuchfuller
800bpstonearly8,000bpstoH.Intotal,thisfeeopportunitycouldrangefrom$50M-$130Mona
smalleraffiliatedeal,orashighas$540Mto$1.85Bonalargerfranchisedeal.
Weexplorethesesynergiesintermsof1)feeopportunitiesforC-corpsfromaffiliationorfranchising
deals,2)asset-lightgrowthforcruiselinesthroughincrementalshipsonanasset-lightbasis,and
3)capitalrecyclingforcruiselines,bysellingshipsand/orprivateislandsandretainingfranchiseorSource:Jefferiesmanagementcontracts.
Thereasoningforpursuingthesestrategiesisultimatelyvaluecreation.Forcruiselines,theability
togrowitscapacityatlowercapitalintensity,toyielditscapacityathigherlevels,andtoengage
withcustomersatlowercostandhigherefficiencyareallvalue-drivingendeavorsthatwoulddrive
highervaluations.Forlodging,theabilitytocontinuegrowingthescopeofitsavailableproductis
aclearaspiration.
Ourconfidenceishighthatthedynamicswedescribeareeventuallyrealisticgivenexamplesin
thecurrentmarketplace.First,MARandotherluxurybrandshaveengagedinlargeyachts,asinits
recentlaunchoftheIlma,aRitzCarltonyacht,onwhichithasafranchiseagreement.Thevesselis
ownedandmanagedbyaconsortiumofthree-OaktreeCapitalManagement,MohariHospitality,and
thegovernmentofSingapore.Further,WHannouncedapartnershipwithCCLforbookingcruises
throughitsloyaltyprogramforwhichitreceivesacommissiononbookingsdonethroughtheWHR
travelbundle.Finally,webelievethatthereisanend-marketforshipsgiventhatNCLHwillbeleasing
outfourofitsoldershipsonlong-termcharteragreementsstartingin2026,withtheintenttosell
thevesselsatthecompletionoftheagreement.
Valuationimprovementisultimatelythefocusforbothgroups.Inthecaseofcruiselines’stocks,
whicharecurrentlytradingat7x-12x2026EBITDA,theabilitytogrowthroughassetlighterstrategies
andacquiringcustomersatgreaterefficiencycouldbesignificant.ForLodging,thekeydebatewith
investorsisthesustainabilityandgrowthofNUG,whichisakeydriverofvaluationsinthemidto
highteensoverthepastseveralyears.
Finally,weconsiderthehypotheticalnotionofwhetherthesecompaniescouldconsidermerging.
Whilewedonotcontemplatespecificpairings,thepremiseofhighervaluationsonthelodgingside
positionsthemasthesuitorsvs.cruiselinesasthetargets.C-corpshaveproventobeexpertat
deliveringvaluetoassetowners,operators,andcustomersonalargescale,whilethecruiselines
haveprovenexpertatdeliveringavaluepropositionforleisuretravelers.Asaresult,webelievethat
intheverylongterm,apairingcouldprovetobemutuallybeneficial.
Pleaseseeimportantdisclosureinformationonpages17-22ofthisreport.4
ThisreportisintendedforJefferiesclientsonly.Unauthorizeddistributionisprohibited.
Jefferies
Leisure
EquityResearch
June10,2025
Partnerships,Affiliations,andFranchising
Aswethinkaboutthekeyfocusareasofbothcruiselinesandlodgingbrands,cruiselinesarekeenly
focusedonyieldsperberth.Withinthisistheratepaidbycustomers,theonboardandotherspending,
theoccupancyrate,andthecoststoproducetheserevenues.Webelievethatthereareseveral
questionsraisedbyourexerciseinthiscontext.Canthevolumeopportunityofanarrangementwith
alargelodgingbranddrivehigherpricingwhilemaintainingthecomparativelylessexpensivevalue
propositioninherenttocruiseitineraries?Cantherelationshipbetweenacruiselineandahotelbrand
savecommissionspaidthroughotherchannels,especiallytravelagents?
Withrespecttothevolumeopportunity,weshouldconsiderthenotionthatthecustomerbasesofthe
majorhotelbrandsincludebusinesstravelersaswellasleisure,althoughthemembershipbasesof
thevariousloyaltyprogramsprovideaccesstosignificantscale.In2024,thenumberofpassengers
carriedbythemajorcruiselinesisbetween0.7Mand13.5M,whiletheloyaltymembershiplevels
areashighas237Mand218MforMarriottBonvoyandHiltonHonors,respectively,whileWorldof
Hyatthasnearly50Mmembersaswell.Thehighbrandloyalty,suchasMarriottBonvoy’s72%of
USroomnightpenetrationand65%globalroomnightpenetrationin2024,andHiltonHonors’64%
occupancy,presentsameaningfulopportunityforcruises.
Animportantaspectofthebrandscalebroughtbylodgingcompaniesisthebookingand
engagementcapabilitiesthroughtechnology,whichcruiselinesarestillevolving.Thecurrentability
forameaningfulportionoflodgingbookingsandtransactionstooccurthroughbrandedapps
continuestogrow.Asforchanneldistribution,Marriotthasreached73%ofdirectbookings,including
38%ofdigitalbookings,halfofwhichcomefromAppbookings(19%oftotalbookings).Although
cruisebookingsaremorecomplex,primarilyforfirst-timecruisers,repeatcustomers,aswellas
ongoingengagementandinteractionsthroughoutitineraries,shouldbeenhancedovertimethrough
technology.Inshort,cruiselinesarenotnearlyasadvancedaslodgingcompaniesinthisarea,and
apartnershipcouldprovidemeaningfuluplift.
Intheirsimplestform,partnershipsbetweenbrandedhotelsandcruiselinesforbookingand
loyaltypurposesareproductive.AccordingtotheannouncementbyWHandCCLon3/26/25,WH
customerscanbookthroughitstravelbundlesplatformandearnpointsintheWHsystem.According
tothecompany,customersearnpointsonqualifyingcruises,whichareredeemableforfuturefree
anddiscountednightsatWHhotelswhilebookingthroughWyndhamTravelBundles.
AffiliationdealshavebecomemorerelevantinthepastfewyearsthroughHLT’sarrangementwith
SLHandMAR’sarrangementwithMGMinLasVegas.Wealsobringforththerecentpartnership
betweenWHandCCL,whichoffersaneffectivecommissionthroughthebookingsgenerated
throughthechannel.Weconsidertheseopportunitiestobeaccretiveforallconcerned,aswewalk
throughourassumptionsandcalculations.Forexample,inchart9,weshowtheNUGopportunity
forMAR&HLTrangesfrom~2%onapartnershipwithVIK,toasmuchas25%onapartnership
withCCL.Additionally,thefeerevenuefromanaffiliatedealwouldprovideaLSDtoMSDupliftto
MAR'sorHLT'sfees(orMSDtoLDDforH),regardlessofthecruiseoperatorthattheypartnerwith
(Chart10).Onthecruiseoperatorsideoftheledger,affiliatedealsarealsoaccretive,asweassumea
modestupliftoncruiseADRfromawiderpotentialcustomerbase,andthereplacementofaportion
ofexpensivetravelagentbookingsthroughthelodgingaffiliatesystem.
Franchisingdealsareamorecompletearrangement,wherebythereisafull4-6%ofthebooking’s
revenuethatispaidbythecruiselinetothehotelbrandasaroyalty.Inaddition,thereareadditional
feespaidasplatformfees,whichincludemarketingfunds,loyaltyprograms,andotherservices/
valueprovidedbythebrandedsystem.Therefore,theliftinyieldwouldhavetobemorethan
commensuratewiththeincrementalcost.Accordingtoourcalculations,Franchisingdealswouldbe
Pleaseseeimportantdisclosureinformationonpages17-22ofthisreport.5
ThisreportisintendedforJefferiesclientsonly.Unauthorizeddistributionisprohibited.
Jefferies
Leisure
EquityResearch
June10,2025
verybeneficialtotheC-corps,withMAR,HLT,orHseeingover$500MinfeesfromevenVIK,andupto
$1.85BinfeesfromCCL,representinganywherefroma10%uplifttoamorethandoublingofcurrent
feescollected.Forthecruiselines,thisaddedfeeexpenseiswellworthitunderourassumptions,as
webelievethatthecruiselineswouldnotonlyreplaceaportionofitsexpensivetravelagentbookings,
butwouldalsoseeamodestoccupancyboostfromfullaccesstoaC-Corployaltyprogram,with
anaverageADRupliftof~10%aswell.Weexplorethefullmathbehindourassumptionsonaffiliate
andfranchisingbenefitinsubsequentportionsofthisreport.
Chart8-ProposingtheFranchise&AffiliationAgreementFramework
NoHotelPartnership
BaseCase
FranchiseAgreement
AffiliationAgreement
LoyaltyChannel
AllOthers(BaseCase)
Total
Rooms
1,000
1,000
1,000
Occupancy
70.0%
72.5%
7.5%
62.5%
70.0%
ADR
100.00
110.00
105.00
100.00
100.54
RevPAR($)
70.00
79.75
7.88
62.50
70.38
AnnualRoomNights
255,500
264,625
27,375
228,125
255,500
GrossRoomRevenue($M)
25.6
29.1
2.9
22.8
25.7
F&B&Others%ofGRR
15%
15%
15%
15%
15%
F&B&OthersRevenues($M)
3.8
4.4
0.4
3.4
3.9
TotalRevenues
29.4
33.5
3.3
26.2
29.5
Assumptions:
HotelLoyaltyADRLift
10.0%
5.0%
HotelLoyaltyOccupancyLift
10.0%
7.5%
Cannibalization
7.5%
7.5%
HotelLoyaltyNetOccupancyLift
2.5%
0.0%
HotelLoyalyOccupancyMix
11%
RestofChannelMix
89%
Source:JefferiesEstimates
Chart9-Franchise&AffiliateAgreementFeeStructure
FranchiseAgreement
AffiliationAgreement
RoyalyRate5.0%
F&BRoyaltyRate3.0%
MarketingPlatformFeesRate3.0%
RoyalFees1.5
F&BRoyaltyFees0.1
TotalRoyaltyFees1.6
MarketingPlatformFees0.9
TotalFeesDue2.5
IncrementalRevenue4.1
NetImpactonOperatingIncome1.6
AffiliationFees7.5%
IncentiveAffiliationFees3.8%
IncentiveAffiliationThreshold(Occ.)5.0%
MarketingPlatformFeesRate2.5%
AffiliationFees0.03
IncentiveAffiliationFees-
TotalRoyaltyFees0.03
MarketingPlatformFees0.07
TotalFeesDue0.10
IncrementalRevenue0.16
NetImpactonOperatingIncome0.05
ROI166%
ROI151%
Source:JefferiesEstimates
Chart10-NUGGrowthFromCruiseSurpassesMostOtherOptions
NUGGrowth
CCL
RCL
NCLH
VIK
MAR
25%
17%
7%
2%
HLT
21%
14%
6%
2%
H
78%
52%
21%
8%
Source:CompanyData,JefferiesEstimates
Pleaseseeimportantdisclosureinformationonpages17-22ofthisreport.6
ThisreportisintendedforJefferiesclientsonly.Unauthorizeddistributionisprohibited.
Jefferies
Leisure
EquityResearch
June10,2025
Chart11-C-CorpsWouldSeeSignificantIncreasesinFeeRevenueFromaDealWithCruiseOperators
C-CorpEst.FeesfromCruises($M)
AffiliateDeal
FranchiseDeal
CCL
$129.0
$1,856.1
RCL
$91.0
$1,318.2
NCLH
$52.7
$728.0
VIK
$49.1
$543.6
Est.MARFeeUpliftas%ofCurrentFees
AffiliateDeal
FranchiseDeal
CCL
2%
36%
RCL
2%
25%
NCLH
1%
14%
VIK
1%
11%
Est.HLTFeeUpliftas%ofCurrentFees
AffiliateDeal
FranchiseDeal
CCL
4%
57%
RCL
3%
40%
NCLH
2%
22%
VIK
2%
17%
Est.HFeeUpliftas%ofCurrentFees
AffiliateDeal
FranchiseDeal
CCL
12%
169%
RCL
8%
120%
NCLH
5%
66%
VIK
4%
49%
Source:CompanyData,JefferiesEstimates
Pleaseseeimportantdisclosureinformationonpages17-22ofthisreport.7
ThisreportisintendedforJefferiesclientsonly.Unauthorizeddistributionisprohibited.
Jefferies
Leisure
EquityResearch
June10,2025
BoostingCruiseRevPARThroughPartnershipsWithC-
CorpLoyaltyPrograms
Weexaminedthecruiseoperators'oft-repeatedmantrathatcruisevacationsrepresenta25%to
40%bettervaluethanacomparableland-basedalternative,andfoundthistobelargelytrue.More
specifically,welookedatthecruiseoperators'variousbrands,andappliedanestimateofwhat
chainscaleSTRwouldassignwerethebrandtobeahotel.Then,wecalculatedtheRevPAReach
cruiseoperatorwasseeing(i.e.,ticketrevenue/berths)andcomparedittotheimpliedRevPAReach
operatorwouldseeifitsrespectivebrandswereachievingtheSTRaverageRevPARappropriatefor
itschainscale.Theresultsconfirmedthecruiseoperators'claims-theSTRimpliedRevPARwas
27%to37%higherthantheactualRevPARachievedbythecruiselines.Importantly,wenotethat
ouranalysisdidnotattempttoquantifytheaddedbenefitthatthecruisesprovideintheformof
largelyall-inclusivefoodandsoft-drinks,comparedtotheC-corpspurelodgingoffering(ormaybe
breakfast),whichimpliesthatthefullvaluepremiumcruisesofferislikelyevenmoresubstantial
thanourestimated27%to37%.
Asasanity-check,weperformedthesameSTR-weightedRevPARexerciseonMARandHLT,and
foundthatMARandHLTsawUSRevPARroughlyin-linewithwhatSTRwouldimply.Therefore,we
believethisdisparityalludestoasignificantopportunityforthecruises,weretheytopartnerwith
MARorHLTonanaffiliateorfranchisebasis.
Chart12-JEFEstimatedCruiseOperatorBerthsbySTRComparableChainScale
Source:CompanyData,STR,JefferiesEstimates
Chart14-CruiseOperatorsSeeRevPARFarBelowWhatSTRWouldImply
DiffinFY24ARevPARvs.STRImpliedRevPAR
5%
0%
(5%)
(10%)
(15%)
(20%)
(25%)
(30%)
(35%)
(40%)
1%
(0%)
(27%)
(30%)
(34%)
(37%)
CCLRCLVIKMARHLT
Source:CompanyData,STR,JefferiesEstimates
1)Hexcludedduetocomparibilityissues.
Chart13-JEFEstimatedMAR&HLTRoomsbySTRComparableChainScale
Source:CompanyData,STR,JefferiesEstimates
1)Hexcludedduetocomparibilityissues.
Chart15-C-CorpLoyaltyWouldLikelyImproveCruiseEffectiveRevPAR
FY24ASystemRevPAR(Est.forCruise)
$300
CompanyChain-ScaleWeightedEst.RevPARSTRImpliedRevPARbyChain-ScaleWeighting
$250
$261
$200
$190
$150
$134
$132
$139
$122
$121
$100
$97
$87
$88
$50
$61$64
$0
CCLRCLVIKMARHLT
Source:CompanyData,STR,JefferiesEstimates
1)Hexcludedduetocomparibilityissues.
Pleaseseeimportantdisclosureinformationonpages17-22ofthisreport.8
ThisreportisintendedforJefferiesclientsonly.Unauthorizeddistributionisprohibited.
Jefferies
Leisure
EquityResearch
June10,2025
HigherRevPAR=HigherRevenue,SometimesaLot
Higher
WelookedatpotentialcruiseoperatorpartnershipswiththeC-corpsoneitheranaffiliateorfranchise
basis,anddeterminedthatbothoptionsareapositiveforcruiseoperatorrevenue.However,based
ontheassumptionsweused(below),thefranchisedealscreensfarmoreattractively,asweestimate
thatthecruiseswouldseeonaveragea10%ADRliftonafranchisedeal,vs.a5%liftonanaffiliate
deal.Additionally,weassumedthatthefranchisedealwouldleadtoaslight2.5ptincreasein
occupancyinadditiontotheADRlift,asthecruiseswouldhaveamuchlargerfunneltosourcelast-
minuteguestsfromtofillitinerariesthatwentevenslightlyun-booked.
Furthermore,webelievethatinbothinstances,thebookingsfromanaffiliateorfranchisedealwould
likelypartiallyreplacethecruiseoperators'mostexpensivechannel-travelagents.Asshowninchart
19,weestimatethatbetween5%and35%oftotalFY24bookingscamefromtravelagents,with
NCLHlikelyseeingthelargestshareandRCLthesmallestshare.Giventhesebookingsarelikely
comingatcommissionratesbetween10%to15%,webelievethatthereisapotentialcost-cutting
opportunity(inadditiontothelargerrevenueopportunity)forthecruiseoperatorsfromapartnership
withtheC-corps.
Tothisend,inanaffiliatedealscenario,weassumethatthecruiseoperatorswillsee~7.5%oftotal
bookingscomefromtheaffiliatedeal,withallofthesebookingsreplacinganequivalentamountof
travelagentbookings.Forafranchisedeal,weassumethatthesame~7.5%ofbookingsfromtravel
agentswilldisappear,butthatthecruiseoperatorswillseeahealthier~10%ofbookingsfromthe
franchisedeal,leadingtoanetoccupancyimprovementof~2.5pts.
Fortheaffiliatedealfeestructure,weassumedthatthecruiseoperatorswouldpaytotheC-corps
a7.5%affiliationfee,anda2.5%marketingplatformfee,bothonthegrossroomrevenuegenerated
fromaffiliatebookings.Inourcalculations,wealsoassumedthatthecruiseoperatorswouldpay
a3.75%incentiveaffiliationfeeonbookingsaboveanet5ptincreaseinoccupancy,thoughthis
wasnottriggered,givenourassumptionthataffiliatebookingswouldactasareplacementtotravel
agents,ratherthanfullincrementalbookings.
Forthefranchisedealfeestructure,weassumedthatthecruiseoperatorswouldpaytotheC-corps
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 2025公共基礎(chǔ)知識考試試題及參考答案
- 攝影速寫基礎(chǔ)知識培訓(xùn)課件
- 江西省吉安市永新縣2024-2025學(xué)年七年級下學(xué)期期末語文試題
- 攝影思路基礎(chǔ)知識培訓(xùn)課件
- 土木施工技術(shù)試題及答案
- 2025數(shù)字化農(nóng)業(yè)科技研發(fā)實(shí)驗(yàn)室租賃合同
- 2025終止商業(yè)租賃合同范本
- 攝影PS課件教學(xué)課件
- 2025超市貨物供應(yīng)合同
- 2025鋁材貿(mào)易合同模板
- 2025紅色中國風(fēng)《長安的荔枝》讀書分享模板
- 探索語文學(xué)習(xí)的有意義情境任務(wù)設(shè)計
- 血管內(nèi)導(dǎo)管相關(guān)性血流感染預(yù)防與診治2025
- 智慧停車系統(tǒng)開發(fā)與運(yùn)營合作
- T/SHPTA 102-2024聚四氟乙烯內(nèi)襯儲罐技術(shù)要求
- T/CAQP 001-2017汽車零部件質(zhì)量追溯體系規(guī)范
- 彩票店管理制度
- 門球場管理制度
- 2025年云南省中考物理模擬練習(xí)試卷(含答案)
- 西安經(jīng)開第一學(xué)校語文新初一分班試卷
- 加油站股制合同標(biāo)準(zhǔn)文本
評論
0/150
提交評論