CONSUMER&

BRANDBrandKPIs

for

cryptocurrencies:Brazilian

Token

Digital

(BRZ)

in

BrazilConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Brazilian

Token

Digital(BRZ)’sperformance

inthe

cryptocurrency

market.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202475%

of

Brazilian

Token

Digital

(BRZ)

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Brazilian

Token

Digital(BRZ)’s

branding

resonates?Brazilian

Token

Digital(BRZ)

rankseighthinmore

with

Gen

Xawareness

withinthecryptocurrency

market?Brazilian

Token

Digital(BRZ)

generally

appealsto?Thepopularity

ratingof

Brazilian

Token

Digital(BRZ)women

more

than

menis28%?Among

Brazilian

Token

Digital

(BRZ)

enthusiasts,47%

?Brazilian

Token

Digital(BRZ)

ranksseventh

infallunderthe

high-income

category

ownership?Consumers

want

theircryptocurrency

brandstohave

?In

terms

of

loyalty,Brazilian

Token

Digital(BRZ)

isreliability,

honesty

/trustworthiness,

and

authenticityeighthinBrazil?Brazilian

Token

Digital(BRZ)

hasascore

of25%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Brazilian

Token

Digital

(BRZ)

at

75%Brand

profile:

snapshotBrand

performance

of

Brazilian

Token

Digital

(BRZ)

inBrazil75%28%28%25%18%AwarenessPopularityUsageLoyaltyBuzz5Notes:Cryptocurrencies

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),n=348,

respondents

who

know

the

individual

brand

(popularity),

n=348,

respondentswho

know

the

individual

brand

(ownership),

n=64,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=348,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Brazilian

Token

Digital

(BRZ)’s

branding

resonates

morewith

Gen

XBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations43%

43%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeBrazilian

Token

Digital(BRZ)

bygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatBrazilian

Token

Digital(BRZ)

isliked

by1%

of

Babyboomers

and

24%

of

Gen

Xers,whereas

the

totalshare

ofindustryusers

is2%

and21%,

respectively.35%32%24%21%ForMillennials

andGen

Z,

43%

and

32%

feel

positivelytowards

Brazilian

Token

Digital(BRZ),

versus

43%

and35%.

Socurrently,

forBrazilian

Token

Digital(BRZ),

GenXconnects

most

with

theirbrandcompared

totheoverall

industryuser.2%1%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:n=98,

Brazilian

TokenDigital(BRZ)

enthusiast,

n=674,

cryptocurrency

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Brazilian

Token

Digital

(BRZ)

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Brazilian

Token

Digital(BRZ)

shows

thatwomen

aremore

likelytohaveanaffinity

with

thebrandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof9%14%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Brazilian

Token

Digital(BRZ)hasahigherproportion

ofLGBTQIA+consumers

when

compared

totheindustryusers

ingeneral.44%56%56%56%

ofwomen

likeBrazilian

TokenDigital(BRZ)

compared

to44%

of

men,whereas

forthe

overall

industry,56%

ofmen

own

cryptocurrencies

compared

to44%

ofwomen.89%86%14%

ofBrazilian

Token

Digital

(BRZ)enthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

9%

among

industryusersoverall.44%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

cryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=98,

BrazilianTokenDigital(BRZ)

enthusiast,

n=674,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Brazilian

Token

Digital

(BRZ)

enthusiasts,

47%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.4%7%Single37%16%13%47%CoupleSingleparentNuclear47%

ofBrazilian

Token

Digital

(BRZ)enthusiastsare

from

high-incomehouseholds.Brazilian

Token

Digital(BRZ)’s

brandisgenerally

enjoyed

more

byconsumerswho

arepartof

anuclearhousehold,48%

ofBrazilian

Token

Digital

(BRZ)enthusiastshavethiscurrent

livingsituation.3%6%48%34%29%37%28%Multi-generational10%10%17%25%ExtendedOther25%1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=98,

Brazilian

TokenDigital(BRZ)

enthusiast,

n=674,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

cryptocurrency

brands

to

have

reliability,

honesty

/trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesownerswant

from

cryptocurrency

brandsForcryptocurrencies,

the

top

threequalitiesowners

want

fromabrandarereliability,

honesty

/trustworthiness,

andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Brazilian

Token

Digital(BRZ)

owners

alsoappreciate

these

key

attributes,indicating

Brazilian

Token

Digital

(BRZ)exudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatBrazilian

Token

Digital(BRZ)

enthusiastsareleast

focused

onarethrill

/excitement

and

innovation.ReliabilityExclusivityInnovationInclusivenessFriendlinessBrazilian

Token

Digital(BRZ)

should

workon

promoting

honesty

/trustworthinesstoconvert

enthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

cryptocurrencies,which

ofthese

aspects

are

mostimportant

toyou?”;Multi

Pick;“When

it

comes

tocryptocurrencies,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestocryptocurrencies,which

ofthe

following

brands

have

youpurchased

in

the

past12

months?”;

Multi

Pick;

Base:

n=64,

Brazilian

TokenDigital(BRZ)

owners’,n=98,

Brazilian

TokenDigital(BRZ)

enthusiast,

n=674,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Brazilian

Token

Digital

(BRZ)

fans,

53%

state

that

they

get

excited

aboutcryptocurrenciesBrand

profile:

attitudesWhat

doconsumersthink

ofcryptocurrenciesingeneral?53%49%41%40%39%38%37%36%36%30%27%23%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

cryptocurrencies

topicsrelating

tocryptocurrenciesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

cryptocurrencies

do

youagree

with?”;

Multi

Pick;“When

it

comestocryptocurrencies,

whichofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=98,

Brazilian

TokenDigital(BRZ)enthusiast,

n=674,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1175%

of

Brazilian

Token

Digital

(BRZ)

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

cryptocurrencies,

the

averageawareness

ofabrandinBrazil

is37%.

Awareness

ofBrazilian

Token

Digital(BRZ),

however,

isat28%.Awareness28%

ofBrazilian

cryptocurrency

owners

saytheylikeBrazilian

Token

Digital(BRZ),

compared

toanindustryaverage

brand

popularity

of31%.18%

ofindustryowners

inBrazil

say

theyown

BrazilianToken

Digital(BRZ),

with

the

average

ownership

ofabrandat21%.BuzzPopularity75%

ofbrandowners

saythey

would

purchasethebrandagain,compared

toanaverage

loyalty

score

of75%.Brazilian

Token

Digital(BRZ)

hasbeen

noticed

similarlyinthe

media

compared

toother

brands,witha“Buzz”score

of25%

compared

to

23%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Cryptocurrencies

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),n=348,

respondents

who

know

the

individual

brand

(popularity),

n=348,

respondentswho

know

the

individual

brand

(ownership),

n=64,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=348,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Brazilian

Token

Digital

(BRZ)

ranks

eighth

in

awareness

within

the

cryptocurrencymarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofBrazilian

TokenDigital

(BRZ)Rank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Bitcoin88%51%44%42%37%33%30%28%27%26%2EthereumLitecoin28%34DogecoinSolana5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Tether7Cardano

(ADA)72%Brazilian

TokenDigital(BRZ)8Outofallrespondents,

28%

were

aware

of

BrazilianToken

Digital(BRZ).

Thisranksthemeighthcomparedtootherbrandssurveyed

inthismarket.9Zcash

(ZEC)Ripple(XRP)AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Brazilian

Token

Digital

(BRZ)

is

28%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofBrazilian

TokenDigital

(BRZ)Rank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Bitcoin74%58%38%37%31%2EthereumLitecoinSolana28%34Outofconsumers

who

knew

thebrand,

28%

saidtheyliked

Brazilian

Token

Digital(BRZ).

This

ranksthemsixthcompared

to

other

brandssurveyed

inthismarket.5Dogecoin6Brazilian

TokenDigital

(BRZ)

28%7Tether27%24%20%18%72%8Cardano

(ADA)Ripple(XRP)Chainlink9PopularityN/A1014

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=348,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Brazilian

Token

Digital

(BRZ)

ranks

seventh

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofBrazilian

TokenDigital

(BRZ)Rank#

BrandUsage

%48%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

tocryptocurrencies,

which

ofthefollowing

brandsdoyou

own

currently?”.1Bitcoin18%2EthereumLitecoinSolana39%327%Outofconsumers

who

knew

thebrand,

18%

saidtheyowned

Brazilian

Token

Digital

(BRZ).

Thisranksthemseventh

compared

tootherbrandssurveyed

inthismarket.426%5DogecoinTether21%619%7Brazilian

TokenDigital

(BRZ)

18%8Cardano

(ADA)Chiliz17%15%15%82%9UsageN/A10Ripple(XRP)15

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youown

currently?”;Multi

Pick;Base:

n=348,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Brazilian

Token

Digital

(BRZ)

is

eighth

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofBrazilian

TokenDigital

(BRZ)’sconsumersRank#

BrandLoyalty

%93%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Bitcoin2EthereumSolana81%25%380%4Tether79%5ChainlinkChiliz78%677%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

cryptocurrencies,which

of

the

following

brandsareyou

likely

topurchaseagaininthe

future?”.7Zcash

(ZEC)76%75%8Brazilian

TokenDigital

(BRZ)

75%9Ripple(XRP)Litecoin71%71%Outofrespondents

whohaveowned

Brazilian

TokenDigital(BRZ),

75%

said

theywould

purchasethe

brandagain.LoyaltyN/A1016

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

areyoulikely

topurchase

againin

the

future?”;Multi

Pick;Base:n=64,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Brazilian

Token

Digital

(BRZ)

has

a

score

of

25%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofBrazilian

TokenDigital

(BRZ)Rank#

BrandBuzz%64%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Bitcoin2Ethereum39%25%3Brazilian

TokenDigital

(BRZ)

25%Outofconsumers

who

knew

thebrand,

25%

saidtheyhadheardaboutBrazilian

Token

Digital

(BRZ)

inthemedia.

This

ranksthemthirdcompared

to

otherbrandssurveyed

inthismarket.4LitecoinSolana24%23%23%18%17%15%14%56DogecoinChiliz775%8Cardano

(ADA)ChainlinkTether9BuzzN/A1017

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=348,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsoft