THENEXTGREATERAOFCINEMA

ASPECIALREPORT

Theexhibitionindustrysitsonthevergeofarenaissance–

TheNextGreatEraofCinema.

Everysingleday,exhibitorsaroundtheworldstrivetofindcreativewaystoelevatethemoviegoingexperience.ThisreportspotlightsthreedifferentapproachesCinemaUnitedmembersaretakingtoachievethatgoal:ReinvestinginOurCommunities,

TechnologicalInnovationandMorethanaMovie.Someofthe

exhibitorsincludedinthisreporthavebeenaroundformorethan

100years,whileothersaremuchnewer,yettheyareallunitedbyacommongoal:ensuring,throughcontinuedinnovation,thatthe

communalexperienceofwatchingamovieonthebigscreenisheretostay.

ExhibitionisnotaHollywoodindustry;itisaMainStreetindustry.

Theatresarethecornerstonesofsmalltowns,ruralcommunities,

andmajorcitiesallaroundtheworld.Goingtothemoviesis

ingrainedinoursocialfabric,andmoviefansofallagescontinue

toflocktotheatresofallsizestoseemoviesonthebigscreen.

Thepublicknowsthatgoingtoacinemaremainsthepremier

entertainmentoption.Thisreporthighlightsthemanywaysinwhichtheatresarereinvestingtokeepitthatway.

REINVESTINGINOUR

COMMUNITIES

Movietheatresaregatheringplacesforcommunitiesaroundtheworld.Theyareessentialtotheculturaltapestry.Inthissection,wehighlightsomeofthewaysinwhichtheatresofallsizesarereinvestingintheircommunitiestocreatethenextgreat

generationofmoviegoers.

BELCOURTTHEATRE

NASHVILLE,TN

TheBelcourtTheatreisaprimeexampleofhowarthouses

canconnectwiththeircommunitythroughcreativeprogrammingandevents.

Whetherit’sbringinginmajorstars–EthanHawke,JoanBaez,JackWhite,andNicoleKidmanhaveallappearedatthe

theatreforscreenings–orsellingoutauditoriumsforexcitingfilmseries–theirFrancisFordCoppolaseriesin2024wasamassivesuccess–theBelcourtisconstantlyinnovatingandfindingnewwaystobuildacultureofmoviegoing.

“Ithinkthefutureofexhibitionisbright,”saysStephanie

Silverman,ExecutiveDirectorofBelcourtTheatre.“Weare

seeingeageraudiencesforfilmsbothnewandoldbutmostimportantlythoseaudiencesspantheagerange,arevery

diverseandareeagerforthesharedexperienceofwatchinggreatstoriesonscreen.”

THESTATETHEATRE

WASHINGTON,IA

TheStateTheatrehasbeeninvestinginthenextgenerationofmoviegoersformorethan120years.

Since1897,IowaresidentshavesharedacommunalexperienceattheStateTheatre,anditremainsanirreplaceablepartofthecommunity.

“

WhilethehistorybehindTheStateTheatreisincredible,theteamthatrunstheday-to-dayoperations–FridleyTheatres,anIowa-basedchainwith97screensand17locations–isn’trelyingsolelyonitshistoryas

themaindraw.ThetheatreregularlypartnerswiththeChamberof

Commerceforevents:thispastfall,theycollaboratedonaHalloween

Itisn’tlostonusthattheperfect

combinationofhistorical

significance,communitysupport,

andcaringmanagement

makesitasuccess.

-AdamNihart,DirectorofTheatreOperations

movieandtheatreghosttour.EveryApril,theStateTheatreparticipatesinWashington’sannualFarmtoFilmFest,hostingopeningceremoniesforthefestivalandscreeningsoflocalfilms.

“Inanageofmegaplexes,theStateTheatreisananomalyinthemovieindustry,”saysAdamNihart,DirectorofTheatreOperationsforFridleyTheatres.“Itisn’tlostonusthattheperfectcombinationofhistorical

”

significance,communitysupport,andcaringmanagementmakesitasuccess.”

ALAMODRAFTHOUSE

361SCREENSAT42LOCATIONSIN14STATES

Movietheatrestakeontheidentitiesofthecommunitiesinwhichtheyoperate.InthecaseofAlamoDrafthouse,aTexas-basedchain,theytailornewbuildsspecificallytowhattheirlocationsaremostknownfor.

TaketworecentbuildsinWashington,D.C.,andIndianapolis.TheD.C.locationboastspostersfrompoliticalfilmsandpaystributetopresidentsinfilmhistory;mostnotablyitincludesastatueofBillPullmanfromhisroleasPresidentThomasJ.Whitmorein

IndependenceDay.AsforIndianapolis,AlamowentwitharacingthemetofitwiththeiconicracetrackinIndiana’scapitalcity.

Alamo’sworkineachnewcityiscomprehensive:fromengagingwiththecommunity

beforethedesignworkstartstofindingthelocalmuralistsandartisansthatknowthe

communityandcommissioningtheirwork.Oncealocationisready,thenit’samatter

ofmakingsurethatgeneralmanagers,bartenders,servers,andlinecooksarealsofilmloversandknowthestoriesbehindthedesignsotheycanspreadtheword.

“EveryAlamoDrafthouseisanintegralpartofitslocalcommunity,buildinganetworkoffilmloversandcultivatingpassionforcinema,”saysHeatherMorgan,Alamo’sChief

ContentOfficer.“Wefollowthesameguidingprinciplesineveryvenue,highlightingwhatislocalanduniqueineachnewmarkettocelebratethebroaderlandscapeoffilm.”

SOUTHAMPTONPLAYHOUSE

SOUTHAMPTON,NY

Investinginreopeningamovietheatreprovidesenormousvaluetoacommunity.

TheSouthamptonPlayhousereopenedin2025withfourscreensincludingastate-of-the-artIMAXtheatre,35mmprojection,andaflexiblespaceforpartiesandperformancearts,whilealoungeareaandbookstoreprovideadditionalopportunitiestoenjoyauniquecultural

environment.Theseinnovationshelppositionthetheatreforfuturesuccess.

ThePlayhouseembodiestheresilienceofthetheatricalexperienceanditsabilitytoinspireaudiencesforgenerations.Theprogrammingisdesignedtoappealtoallsensibilities,

blendingthelatestblockbusterswithnewandexcitingdiscoveriesfromaroundthe

world,alongsideeclecticrepertoryprogramsthatprobethedepthsoffilmhistory.The

SouthamptonPlayhouseoffersresourcesforaudiencesinmanyforms,frompost-screeningQ&Astoworkshops,lectures,andotherbespokeexperiences.Intheirweeklynewsletter,

ThePlayhousePost,thetheatre’sartisticdirector,EricKohn,blendsculturaljournalismwithfilmhistoryandindustryinsightstocontextualizeitsprogram.

“GenerationsofmoviegoershavebeeninspiredbytheSouthamptonPlayhouse.Itsrebirthasanonprofitthisyearhasgeneratedwidespreadenthusiasmamongourneighbors,”saysMariaRuizBotsacos,ExecutiveDirector.

SILVERMOONDRIVE-IN

LAKELAND,FL

ThisFloridadrive-indatingbackto1948continuestoinnovate:they

addedlaserprojectionthreeyearsago,ensuringthatcustomersare

gettingthebrightest,clearestpictureonitsoutdoorscreen.Thetheatreseemlesslyblendsinnovationwithasenseofnostalgiathatpeople

crave.That’salsohowtheyapproachtheirdecisionsastowhat’s

playingonthebigscreen,andevennewconcessionsinthesnackbar.

SilverMoonDrive-InalsohostsswapshopseverySaturdayandSundaymorningbeforeshowtimesbegin.Thetheatrehasbecomeapopular

destinationforawiderangeofvisitorsacrosscentralFlorida:young

moviegoersseekingauniqueexperiencewithhigh-qualityvisuals,

nostalgiaseekersenjoyingtheretroneonsignageandclassicfilms,andindividualslookingtofindtheirlatesttreasureattheswapshop.

SPOTLIGHTTHEATER

WARSAW,NY

SpotlightTheatercreatesadirectrelationshipwiththenextgenerationofmoviegoersthroughinnovativecommunity

outreach.

Thetheatrestartedasacommunityserviceproject,restoring

amovietheatreinWarsaw,NY.Bycreatingawelcoming

“

environmentfortheir“FreeToBeMe”MatineeMovie

Experience,dedicatedtosensoryfriendlyscreenings

forfamilieswithspecialneeds,Spotlighthasbuiltup

...webelieveamovietheater

shouldbemorethanjusta

placetowatchfilms...

-TamiTreutlein,CEO

considerableconsumerloyaltyandappreciationbyservingtheneighborhood’sneeds.

“AtSpotlightTheater,webelieveamovietheatreshouldbe

morethanjustaplacetowatchfilms—itshouldbeagatheringspacethatstrengthensthecommunity,”saysTamiTreutlein,

”

CEOofSpotlightTheater.“Weactivelycollaboratewithlocal

organizations,schools,andleaderstocreateprogramsthat

addresslocalneeds,raiseawareness,andprovidemeaningfulexperiences.”

PVRINOX

1,749SCREENSAT355LOCATIONSININDIAANDSRILANKA

Withhundredsofmillionsofmovietickets

soldeveryyear,India’simportancetoglobalcinemasisundeniable.

Akeypartofthatimportancecomesfrom

fosteringtheloveofcinemabycreating

majoreventsatbeautifulcinemasacrossthecountry.

TheteamatPVRINOXhascreated

screeningseriestiedtomajorstarsofIndiancinema—suchasAamirKhan—inorderto

buildaloveofmoviegoingandasense

ofcamaraderieamongmoviefans.These

seriesalsoshowhowcreativemarketingisondisplayeverydayatcinemasaroundtheworld.

MARCUSTHEATRES

985SCREENSAT78LOCATIONSIN17STATES

Throughasolidgameplanthatincludedthreeflashy,star-studdedpremieres,MarcusTheatreshelpedapairofunderdogsportsmoviesandthereal-lifestoryofaMarcusassociatescorebig.

TheSeptember2024premiereofJustaBitOutside,arollickingdocumentaryaboutthe

1982MilwaukeeBrewers’runtotheWorldSeries,drewanenthusiasticcrowdtotheMarcusMajesticCinemaofBrookfieldinWisconsin,withseveraloftheplayersinattendance.

InJanuary2025,thetheatrealsohostedastar-studdedpremiereforGreenandGold,a

heartfeltdramaaboutastrugglingfarmfamilysetamidthe1993GreenBayPackersseason.

ForTheUnbreakableBoy,MarcusassociateAustinLeRette,whosefamily’sstoryistoldinthefilm,broughtstarsZacharyLeviandPeterFacinellitoMarcusTwinCreekinNebraska,whereheworks.

“Ourguestsarepassionateaboutthemovies,andthisisauniquewaywecanworkwithourstudiopartnerstoconnectmoviegoersmoredeeplywiththestory,”saidMarkGramz,President,MarcusTheatres.“Giventhesuccessofallthreeevents–eachsoldoutwithindays–moreearlyscreeningeventswiththestars,aswellasMarcusexclusivetrailerswithCEOGregMarcus,areintheworks.

TECHNOLOGICALINNOVATION

Movietheatresprovideapremiumexperience,andownersaroundtheworldcontinuetoinnovatewithlargerscreens,dynamicprojection,andimmersivesound.Inthissection,wehighlightsomeoftheincredible

technologicaldevelopmentshappeninginthecinemaspace.

AMCTHEATRES

9,798SCREENSAT871LOCATIONSIN11COUNTRIES

InNovember2024,AMCannouncedXLatAMC,anew“XLF”initiativethatboosts

existing“extra-large”screenswithstunning4Klaserprojection.

TheXLconceptwaspilotedinEuropeatthecompany’sODEONCinemaslocations,andafterencouragingcustomerfeedbackitwillexpandto50-100locationsintheUnited

Statesin2025.TheXLatAMCexperienceisamajoradditiontoAMC’ssuiteofofferingsthatalsoincludesIMAX,DolbyCinema,PRIMEatAMC,andRealDauditoriums.

LaserprojectionalsoplaysabigroleinAMC’sfuture.Attheendof2024,thecompanyhad2,562auditoriumsintheUnitedStatesthatfeaturedlaserprojection.AMCexpectstodoubleortriplethatcountoverthenextsevenyears.

AllofthisinnovationispartofAMC’sGoPlan,anambitiousinvestmentinthefutureof

moviegoing.AMCexpectstoinvestbetween$1billionand$1.5billionoverthenextfourtosevenyears,enhancingitslocationsintheUnitedStatesandEurope.

“It’sourviewthatthiscontinuedinvestmentinpremiumauditoriumsisanambitiousstepforwardthatmeetstheneedsofAMCguests,”saysDanEllis,EVP,ChiefOperations&

DevelopmentOfficer,AMCTheatres.“Throughtheirwordsandactions,AMC

moviegoersandourstudiopartnersregularlydemonstratethattheyrecognizeandseekouttheunparalleledexperiencesandcreativeopportunitiesthesescreensoffer.”

REGAL

5,664SCREENSAT420LOCATIONSIN41STATES

(ALONGWITHWASHINGTON,D.C.&GUAM)

In2024,Regalopenedthelargest4DXauditoriumintheworldattheirRegalTimesSquarelocationintheepicenterofNewYorkCity.Thecutting-edge4DXpremiumformatutilizesover21unique

motionandenvironmentaleffectslikevibration,water,wind,lightning,andscentstoenhancethemoviegoingexperience.Regalcurrentlyoperatesover504DXauditoriumsthroughouttheUnitedStates.

“Regalisdevotedtodeliveringnewwaystoeventizethemoviegoingexperience.Withdynamic,

immersive,andmultisensoryexperienceslike4DX,andwiththelargest4DXscreenintheworld

inNewYorkCity,weareensuringthatourguestsareenjoyingatotallyuniqueexperienceatthe

theatre.Weprovidethetoptechnologiesatallofourvenuesandtomakesurefansaregettingthepremiumexperiencestheydeserve,”statedEduardoAcuna,RegalCineworldCEO.

The4DXexperienceisoneofthemanypremiumofferingsatRegalincludingIMAX,ScreenX,HDRbyBarco,andtheRegalPremiumExperience(RPX).Alongwiththeinvestmentinpremiumformats,RegalalsoannouncedapartnershipwithBarco,bringinglaserprojectionto4,000screensacrosstheRegalCineworldportfoliooftheatresby2030.

Lastyear,Regalalsocompleteda$250millioncapitalraisethatisbeingusedtoupdateexisting

Regaltheatresincludinginvestmentsinluxuryreclinersandadditionalimprovementstothe

moviegoingexperiencethroughupgradestoRegal’sdigitalchannelsincludingthewebsiteandapp.

CINEMARK

5,635SCREENSAT497LOCATIONSIN14COUNTRIES

Cinemarkbringsconsumers’sensestolifethroughsustainedenhancementsthathaveresultedintheworld’s#1exhibitor-brandedpremiumlargeformatwithCinemarkXD,thelargestfootprintofD-BOXmotionseats,and70%

LuxuryLoungerpenetrationacrossitsU.S.locations,aswellasindustry-leadingsightandsoundtechnologywithamulti-yearconversiontoBarcolaserprojectors.

Cateringtoconsumertastesandpreferences,Cinemarkleveragescutting-

edgetechnologytoinnovateitsfoodandbeverageofferingsbyintroducingnewcategoriesandenhancingspeedandconveniencethroughits

sophisticatedmobileorderingcapabilitiesandnationwidethird-party-deliverypartnerships.

Thecompanyutilizesadvanceddigitalandsocialmarketingcapabilities

tostreamlineallaspectsofmoviegoing,buildaudiences,encouragemore

frequenttheatervisits,heightenengagementandgrowbrandloyaltythroughitsfan-favoritesubscriptionprogram,MovieClub.

“Cinemarkhasconsistentlyprioritizedinvestinginourtheaterstoenhancetheatricalmoviegoing,demonstratingourcommitmenttoprovidinglarger-than-lifeimmersive,cinematicexperiencesthatcaptivateanddelightour

guests,”statedSeanGamble,Cinemark’sPresident&CEO.

B&BTHEATRES

550SCREENSAT57LOCATIONSIN16STATES

B&BTheatresafamily-run,Missouri-basedcompanyboasts

thelargestScreenXscreeninNorthAmericaattheirDallasRedOaklocation:thescreenmeasuressevenstorieswideandfourstoriestall.RedOakalsoofferscustomerssevenotherdifferentwaystowatchamovie:GrandScreen,astandardauditorium,

HDRbyBarco,screenPLAY!,MaxRelax,TheLyric,and4DX.

SinceopeninginMarch2024,theScreenXauditoriumhas

continuedtobuildconsumerenthusiasmandiscurrentlythe

top-performingauditoriumatthislocation.Thereareover430ScreenXauditoriumsworldwidein43countries,and2025

willseethereleaseofseveralmajorblockbustersintheformatincludingJurassicWorld:RebirthandSuperman.

“B&Bsmissionistocreatemagicalentertainmentexperiences,andthemulti-projectionplatformofferedbyScreenXcreates

apresentationthatisexclusive,immersive,exciting,and

yesmagical,”saysPaulFarnsworth,ExecutiveDirectorof

CommunicationsandContent,B&BTheatres.“Wehavefound

thatguestsareseekingoutnotonlyourPLFGrandScreens,butScreenXwhentheywantthebiggest,best,andmostcaptivatingexperiencepossible.”

HARKINSTHEATRES

466SCREENSAT32LOCATIONSIN4STATES

Formorethan90years,HarkinshasbeencommittedtoprovidingtheUltimateMoviegoingexperiencetomovieloversintheircommunities.Inreturn,Harkinsguestshaverewardedtheiconicbrandwithextraordinaryloyaltyandvisitation.

Harkinsispassionateaboutthemoviegoingexperience.“Guestserviceand

eachdetailofourguests’experiencewillalwaysbeourtoppriorities,”saysMikeBowers,CEOofHarkinsTheatres.“Whetherit’sforanexcitingblockbuster

spectacle,orathought-provokinghiddengem,wearecommittedtoensuringthatwedeliverasuperiormoviegoingexperienceeverytime.”

Harkinshasdemonstratedthiscommitmentwithsignificantinvestmentstowardprovidingapremiummoviegoingenvironmentineveryauditorium.Thisincludesbest-in-classimageandsoundtechnology,HarkinsproprietaryUltimateLoungerluxuryseating,andpreciseauditoriumdesigncriteriaincludingsolidconcrete

wallsbetweenauditoriumsforatrulyimmersiveexperience.ThisisinadditiontothecontinuedexpansionofHarkinsCINéXLpremiumlarge-formatscreens.Harkinshasalsocontinuedtoexpandtheirin-lobbyCINéBARloungesand

immersivedigitallobbytakeoverdisplays.

FromtheirbelovedannualLoyaltyCuptotheirmember-basedloyaltyprogram,Harkinsrewardstheirloyalguestswithengagingprogramsthatarefunwhilestillprovidingvalue-basedoptionsformoviegoing.

EMAGINE

330SCREENSAT27LOCATIONSIN5STATES

Emagine–aMichigan-basedcompany–builtthestate’s

largestmoviescreenattheirCantonlocationinDecember

2019.Constructionofthescreenrequireda15,000squarefootadditiontothecomplex,andwascompletedina

breakneckpaceofonly104days.Measuringroughly

thesizeofaregulationNBAbasketballcourt,itoffersanincredibleimmersiveexperienceandisalwaysthefirstscreentosellout.

ThescreenispartofEmagine’sSuperEMXbranding.The

chainoffersthreeSuperEMXscreens–whicharethelargestCinemaScopescreensintheMidwest–withtheothertwo

locatedinNovi,MIandBatavia,MI.AllthreeauditoriumsarealsoequippedwithDolbyAtmossoundsystemsandlaser

projection.

“Wehaveseentheseinvestmentsinthefutureof

moviegoingpayoffinabigway,”saysPaulGlantz,CEOofEmagine.“Theenthusiasmthatourcustomersshowisundeniable.”

“

Wehaveseeninvestments

inthefutureofmoviegoing

payoffinabigway.

-PaulGlantz,CEO

”

ASFEATUREDIN

PRESENTEDBY

MUSICBOXTHEATRE

CHICAGO,IL

MusicBoxTheatrehasfoundthesweetspotofinnovation:where

technologymeetscommunity.

ThehistoricChicagomoviepalaceshowcasesmultipleformats

(DCP,35MM,70MM)alongwithadynamicslateofprogramming,tocreateaone-of-a-kindexperienceforguests.Acombinedemphasisonpresentationandengagementhelpscultivateacinematic

community.

MusicBoxwasoneof10theatresintheUnitedStatesthatwere

chosentoplayTheBrutalistin70MM.Thetheatrefilledtheir

700-personauditoriumforthefirstshowingwithawiderangeof

moviegoers–includingplentyofGenZpatrons–andbydoingsotheyshatteredexpectationsofwhowouldshowupforan“arthouse”film.

“

”

WhenyouwalkintotheMusicBox,

youautomaticallyaredisarmed

ofthatexpectationofastandard

movietheatreexperience.

-RyanOestreich,GeneralManager

MORETHANAMOVIE

Theexperienceofwhatitmeanstogotothemoviesischangingallthetime.Astheindustrycontinuestoaddmoreamenitiesandchangehowtheirspacesareused,consumersarereactingwithgreatenthusiasm.Inthis

section,wehighlightsomeofthewaysinwhichgoingtothemovieslooksdifferentthanithasbefore.

SANTIKOS

377SCREENSAT27LOCATIONSIN8STATES

Santikosisaleaderinthefamilyentertainmentcentermodel.

TheirlocationinCibolo,Texas,offers12luxury-reclinermovie

theatreauditoriums,16bowlinglanes,atwo-storylasertag

arena,immersiveGameboxcubes,acutting-edgevirtualreality

experience,andexpansivearcade,allunderoneroof.Guestscanalsoenjoyafull-servicebarandanextendedfoodmenufeaturingpersonalpizzas,nachos,burgers,andself-servepopcorn.

“

Wearealwaysthinkingabout

whatthefutureofmoviegoing

willlooklike.Itguidesevery

decisionwemake.

-BlakeHastings,CEO

”

CINERGY

84SCREENSAT9LOCATIONSIN4STATES

InOctober2018,CinergyCinemas–aTexas-basedchain–openedtheirAmarillo,Texas,locationintrue“Everything’sbiggerinTexas”fashion.

TheAmarillolocationincludestenstate-of-the-artauditoriumsfeaturingzero-gravity,heatedluxuryreclinersandlaserprojection,bowling,CinegyEPIC(thecompany’sbrandedlarge-formatoption),virtualreality,escaperooms,afull-servicebar,andotheractivities.

“WebelieveAmarillodeservesmorethanjustgreatfilms;itdeservesadynamicspacewherefamiliesandfriendscancometogetherforunforgettableexperiences,”saysJeffBenson,FounderandCEO

atCinergyEntertainmentGroup,Inc.“Transformingamovietheatreintoatruefamilyentertainmentcenterisn’teasy–ittakesvision,dedication,andadeepcommitmenttothecommunity.”

“

”

Ourgoalistoenhancethe

socialvalueofatriptothe

moviesinanywaypossible.

Weinnovatewiththatinmind.

-RafaelMu?oz,CEO

CMX

299SCREENSAT27LOCATIONSIN8STATES

Agreatmovietheatrelobbybuildsabettercommunalexperience.

CMXcreatesuniquelobbyenvironments–likeMiami’sCMXCinemasatBrickellCityCentrethataredrawsuntothemselvesandaresignificantrevenuegenerators.CMXcreatesspacesforcommunityandconnection,designedtobeagatheringspacewherefanscantalkaboutmovies,celebrate

theirfavoritesportsteams,orbringafirstdate.Thelobbieshavecleanlines,low-profiletablesandfurniture,andexpansivewindowsthatfloodthespacewithnaturallight.Openfloorplansalloweachlobbytoservemultiplepurposesbeyondthetraditionalmoviegoingexperience,andallowsthemtopivotasvenuesforspecialevents,likeproductlaunchesfortopbrands,orevenafashionshow.

ACXCINEMAS

54SCREENSAT7LOCATIONSIN5STATES

ACXCinemas–afamily-run,Nebraska-basedchain–approachesthefoodand

beveragesideoftheirbusinesswiththesamecreativitytheybringtothemoviegoingside.TheylaunchedabrandedrestaurantconceptcalledBacklotPizza+Kitchen

that’savailableatfouroftheirlocations.

“WhenwedevelopedBacklotPizzaweknewthatthebusinesshadtobereflectiveofwhoweareandthestoryweseektotell,”saysMikeBarstow,ExecutiveVice

PresidentofACXCinemas.“OurcallingcardisDetroitStylePizza,whichisvery

personaltoussincethatiswhereourfamilyisfrom.Wegrewuponthisstyleof

pizza,andwehadaresponsibilitytodoittherightway.Byhavingthisstorytotell,itbecamecleartogueststhatweweren’tjustanotherpizzaplace.”

TheadditionofarestaurantwithauniqueidentityhashelpedtheBarstowsgrowtheiroverallbusiness.

“BacklotPizzaallowsustoconnectwithourguestsmorefrequently,”saysBarstow.“If,onaverage,amoviegoergoestofivemoviesperyear,byaddingtherestaurantwemaybeabletoseethatguestupwardsof15timesperyear.”

THELOT

30SCREENSAT4LOCATIONSINCALIFORNIA

Withawiderangeoffoodchoicesattheirrestaurants,

barsandcafes,California’sTHELOTchainhelpstodefywhatmoviegoersexpectoutofthefoodandbeverage

experiencewhengoingtoamovie.Withfourluxury

dine-invenuesthroughoutSouthernCalifornia,THELOTtakesadvantageofthebalmyweatherbyofferingawidevarietyofdishesandbeveragesoutdoors,inthelobbyorinsidethemovietheatres.Additionally,everyyearTHE

LOThosts600publiceventsand400privateevents.

“It’simportanttomakeeverypartofthemoviegoing

experiencememorable,”saysDanielFastlicht,FoodandBeverageManagerforTHELOT.“Wewantourcustomerstofeellikethey’veexperiencedsomethinguniqueand

exciting.”

“

There’snothingthatcanreplicate

theamazementandwonderwhena

childexperiencesmoviegoingforthe

firsttime.It’samagicalmomentthat

stayswiththemforever.

-LuisOlloqui,CEO-USA

”

CINéPOLIS

5,379SCREENSAT667LOCATIONSIN18COUNTRIES

Whenkidsfallinlovewithcinemaearly,theybecomemoviefansforlife.

WiththeirCinépolisJuniormodel,the

globalchaincreatesanimmersive

moviegoingenvironmentwherefamilies

canbondandchildrencanexperiencethemagicofthemoviesinaspacedesigned

justforthem.Withcolorfulplayareas

andage-appropriatecontentandfood&

beverageofferings,theirimmersivekid-

friendlyauditoriumshavebeenreceived

positivelybyawiderangeofmoviegoers.Kidsfeelatease,parentscanenjoyqualitytime,andeveryvisitcreatescherished

m