ReadingisthenewchicELLExTod’sTimelessIconProposal

ReadingisthenewChic,willinvitestars,ELLE

editorsandreaderstogetherbacktopapermagazines,enjoying

highqualityreadingexperience.

TOD'Shasalwaysbeenfocusedonfashionaestheticbringsusclassicworkseveryyear.Thelatest"TimelessIcon"deducedbytopiconsinblackandwhitephotoalbum,whichsalutetheelegance&classic.ELLEChinaasthefirstfashionfemalemagazineinChinasince1988，hasplayedanimportantroleinChinesefashionandcreationfield.ELLEisalwaysleadingthetrend.Asaworldwidehigh-endleatherindustryleader,TOD'Swithitsperfectqualityandcreativity,hasnumerousloyalfansforalongtime.ReadingistheNewChicReadasELLExTimelessIconProposalSummary/Quotation“ReadasELLE”VideoProduction-EngageoneChinesecelebrityinthebookofTimelessIcontomakeavideofeaturinghis/herreadingTimelessIconandsharingtheirunderstandingofIcon.ThevideowillbebroadcastedonbothTOD’SandELLEsocialnetworks.“ReadasELLE”xTimelessIconofflineactivitiesinShanghai&Chengdu-InviteoneChinesecelebrityinthebookofTimelessIcontoattendofflineeventsandsharetheirfeelingofreadingTimelessIconfacetofacewithinvitedguests.3.“ReadasELLE”xTimelessIconPromotion-ELLEwillfullyleverageallsocialnetworks,printingand3rdpartypromotionplatformstopromotethisprojectinordertocreatebuzzandmaximizeitsexposure.Quotation:500,000RMB(69,000EURO)“ReadasELLE”VideoProductionAsoneofthehottestsection,ELLEinvites

superstars/models/artiststoshare

avarietyofbookreadingsuchasfairytale,poem,

arts,etc.

ThevideosareplayedonELLEDigitalplatform(website,App,weibo,WeChat),whichhashighlyevaluationbyELLEreaders.“ReadasELLE”VideoIntroductionThemostpopularprogramActor、Singer

ChenweitingModel

DuJuan

ActorAngelababyActor

HugeHuActor

WangkaiArtist

XiangJingCelebrityReadTimelessIconTailor-madeVideoOneofthecelebritiesfrom

TimelessIconwillwearinTod's,whichwillbeshootingasavideoplayedinELLEapp.Thedurationofvideowillbearound2mins.“ReadasELLE”xTimelessIconOfflineActivitiesELLEwillbringReadingistheNewChiccampaigninShanghai&Chengdu,inviteChinesecelebritieswhoareinthebookofTimelessIcon,ELLEeditorsandreaderstosharethemagazine&TOD‘STimelessIcontogether,experiencehighqualityreadingexperience&afternoontea.WiththepromotiononELLEplatform.ELLExTOD'SinShanghai&ChengduShanghaiThemixedplaceBookstore上海衡山合集ChengduYANJIYOUBookstore成都言幾又書店VenuemendationRemark:Wewillfindanindividual/exclusiveareainthebookstoretohost“ReadasELLE”xTimelessIconactivities,thefurtherdetailinformationwillbeprovidedassoonasweconfirmtheproposalDate：March-April2017Location:Shanghai&ChengduAttendees:50(TBC)Celebrity*1ELLEeditor*1ELLEreaders*25(recruitment

online)TOD'sVIP*25(TobeinvitedbyShanghai/Chengduboutiques)Rundown：14:30-14:45RSVP14:45-15:00ELLEeditor,celebrityreadingsharing15:00-15:15Interaction:talkandshare15:15-15:30

TOD'Sspecialsection(celebritywillsharetheirunderstandingofTimelessIcon15:30-15:50

AfternoonteaEventProgramReferencePicturesCelebritiesinthebookofTimelessIconwereinvitedtothereadingdiscussionbyELLE.Asdistinguishedguests,theywouldsharetod'sclassicbookswithguestsandexpresstheirperspectiveofTimelessIcon.TOD’SSpecialSectionRead“TimelessIcon”TogetherwithCelebrity*Celebrityinvitationbybrand&ELLE

PhotosfromTimelessIconwillbeprintoutintopostersanddisplayedaspartoftheeventdecoration.EventSetupProposalTimelessIconPortraitsDisplayOnsiteTod’sProps/ProductsDisplaySelective

props/productsofTod'swillbedisplayedineventplace“ReadasELLE”xTimelessIconPromotionPromotionPlatform&MediaValueReadasELLE—ELLExTOD'SMediaPlatform/ValueSummaryPromotionELLEmagazine2PageEventReport248,000RMBELLE

2EventReportCoverage500,000RMBELLEofficialweibo,wechat

ELLEWeibo

Teaser*2,post-eventreport*2withTod’sexposure800,000RMBELLEWeChat–TimelessIcon/EventReport

*2(headline*1/N